Polo Ralph Lauren
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Polo Ralph Lauren
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Ralph Lauren is the first designer to successfully combine classic American styles with typically European cuts and superior finish. Over time he broadened his product portfolio. Polo Ralph Lauren developed into a trendy brand ... that became more and more popular. In the 1980s, polo shirts and jeans by Ralph Lauren became the “uniform” for anyone, who wished to identify with the beautiful young people in advertisement – American sportswear was the in-trend. The small embroidered polo player became as much of a brand symbol as the American flag on the chest of the jumpers and sweat shirts. More Less
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Polo Ralph Lauren for men

The history of the world-famous polo player emblem adorning all Polo Ralph Lauren fashion items dates back to 1967, when Ralph Lauren, who back then was a salesman for the American fashion house Brooks Brothers, designed his very first tie collection. Ralph Lauren went on to purchase the rights for the brand “Polo” from Brooks, which was used there as their label for functional polowear.

One year later, Ralph Lauren opened his first own shop selling ties; following successful sales to some of the most exclusive boutiques in New York, the designer created his first menswear collection soon after. The international breakthrough for the New York-based label followed in 1972: The first polo shirt collection in 24 colours featuring the striking embroidered emblem of the small rider was launched, and surpassed all expectations. A great coup for the brand was the fact that Robert Redford wore Ralph Lauren in the iconic movie “The Great Gatsby”. Ralph Lauren polo shirts have since become an undisputed classic of sporty casual fashion.

Ralph Lauren kindly likes to share his success with others. He has created a charitable label under the name “Pink Pony”, where part of the profits go to cancer research. The unique combination of the classic sporty style of the elite universities along the East Coast of the United States and the manufacturing finesse with regards to cut and finish are the basis for success and the unmistakeable “preppy chic” of the label. Polo Ralph Lauren is the epitome of “American sportswear” and quickly advanced to a must-have trend in the 1980s. The label is still an internationally renowned and respected fashion and lifestyle brand today.

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