We use the tracking measures listed below on the legal basis of GDPR sec. 6 para 1 lit. f. With the tracking measures used, we want to ensure that our website will be meeting requirements and will be held continually optimized. Furthermore, we use tracking devices to statistically record the use of our website and to evaluate it for the purpose of optimizing our service for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.
a) Google Analytics
We use Google Analytics, a web analysis service by Google Ireland Limited (Gordon House Barrow Street, Dublin 4; hereinafter „Google“) for the purpose of demand-oriented design and continuous optimization of our sites. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
In this context, pseudonymised user profiles will be created and cookies will be used, see point 4. The information on your use of our website created by the cookie such as
- browser type / version,
- used operating system,
- Referrer URL (the previously visited page),
- the accessing computer’s host name of (IP address),
- time of server request,
will be submitted to a server of Google in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on the website activities and to provide further services associated with the use of the website and of the internet for the purposes of market research and demand-oriented design of these web pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of the company. Under no circumstances will your IP address be merged with other data from Google. The IP addresses will be anonymized so that an assignment is not possible (IP masking).
Furthermore, you can prevent recording of data generated by the cookie relating to your use of the website (including your IP address) and its processing by Google when downloading and installing a browser-add-on https://tools.google.com/dlpage/gaoptout?hl=de&
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from capturing data by clicking this link.
Further information on data protection in connection with Google Analytics can be found at https://www.google.com/analytics/terms/de.html.
On our website we make use of the possibility of collecting, storing and evaluating information about the surfing behavior of website visitors by using the retargeting technology Criteo (Criteo SA, 32 Rue Blanche, 75009 Paris). We use this information to show you advertisements that are of interest to you in order to make our website more interesting for you.
To enable this technology, Criteo stores cookies (point 4) in your browser. With the help of this cookie, the user can be identified and addressed again when visiting another Criteo network website. Information about the surfing behavior of website visitors is stored in pseudonymized form.
Criteo can analyze the surfing behavior and then display targeted product recommendations as a suitable advertising banner when other websites are visited. The data collected by Criteo will only be used to improve the offering of advertisement. Information such as technical identifiers from your registration information is stored on our website or in our CRM system and exchanged within Criteo's advertising network.
On the bottom right of each displayed banner there is a small "i" (for information), which opens on mouse-over and leads to a page where the system is explained and an opt-out is offered. When you click on Opt-Out, an "Opt-Out" cookie is set, which will prevent these banners from being displayed in the future. Any other use or passing on to third parties is excluded.
Alternatively, you can opt-out for all browsers at https://www.criteo.com/de/privacy/. There you can also disable Criteo ads on the web and mobile applications.
Alternatively, you can opt out of such interest-based advertising through the following websites:
We use the Zanox advertising service to document transactions (e.g. leads and sales). Zanox is a product of AWIN AG, Eichhornstraße 3, 10785 Berlin. Cookies and web beacons are used in this context, point 4. The information generated by cookies and/or web beacons about the use of this website (including your IP address) and delivery of advertisement is transferred to a Zanox server and stored there. Zanox will use this information to evaluate your use of the Website with respect to the advertisements, to compile reports on Website activities and advertisements for the Website Operators and to provide other services relating to the use of the Website and the Internet. Zanox may also transfer this information to third parties where required to do so by law or where such third parties process the information on behalf of Zanox. You can deactivate the storage of cookies in your respective browser under Tools/Internet options, limit them to certain websites or set your browser to notify you as soon as a cookie is sent.
d) Doubleclick Ad Exchange
The advertising service "Doubleclick Ad Exchange" used on our website is a product of Google Inc., USA ("Google", see above), which we use for optimized advertising. Within the framework of the use of Doubleclick Ad Exchange, cookies and web beacons are used, point 4. This records and stores information such as visitor traffic on our website. The information generated by the cookie and/or web beacon about your use of the website is transferred to a server in the USA and stored there.
Google uses the information obtained in this way to evaluate your usage behavior with regard to Doubleclick Ad Exchange ads. Google may also disclose this information to third parties if this is required by law or if third parties process this data on behalf of Google. If IP addresses are transferred and stored in this context, this is only to combat and filter spam/fraud (ad impression spam and click spam).
e) Bing Ads
We use the tracking technology "Bing Ads" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA) for the purpose of conversion tracking. Bing Ads creates conversion statistics that capture how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad on the Bing Ad Network and were directed to a page with a conversion tracking tag.
When you click on a Bing Ads ad, a cookie (point 4) is stored in your browser, which makes it possible to recognize your browser. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that personally identifies users. The cookies stored by Bing Ads lose their validity after 180 days and do not serve to personally identify the user. This helps us to align our marketing effectively and is done on the basis of GDPR sec. 6 para. 1 lit. f.
Microsoft is certified under the "Privacy Shield". You can check whether Microsoft advertising cookies are set in your browser and deactivate them by using the deactivation page for consumers from the EU https://www.youronlinechoices.com/uk/your-ad-choices/.
f) New Relic
We use the plugin New Relic of the web analysis service of New Relic for the statistical evaluation of the speed of the website. New Relic is a product of New Relic Inc., 188 Spear Street, Suite 1200 San Francisco, CA 94105, USA ("New Relic").
When you visit our website, the browser establishes a direct connection with the servers of New Relic. By integrating the plugin, New Relic receives the information that you have called up the corresponding page of the offer. If you are logged in to New Relic, New Relic can assign the visit to your New Relic account. If you are not a member of New Relic, it is still possible for New Relic to obtain and store your IP address.
The purpose and scope of the data collection and the further processing and use of the data by New Relic as well as the related rights and setting options for the protection of the privacy of the users can be found in the data protection information of New Relic: https://newrelic.com/termsandconditions/privacy. In order to ensure adequate data protection, New Relic complies with the data protection provisions of the EU-US Privacy Shield. The certification can be found here: https://www.privacyshield.gov.
If you are a member of New Relic and do not want New Relic to collect information about you through this service and link it to your New Relic membership information, you must log out of New Relic before visiting its website.