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Straight from the showrooms in Rome, Paris and London into your wardrobe: discover the latest menswear from the past seven days and choose from styles arriving daily – exclusively curated for you.
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  1. Soft Goat Cashmere cardigan sand shown from the front, slim fit with turn-down collar, raglan sleeves, six-button placket, wide ribbed bands, made of pure sustainable cashmere with a very soft feel and medium-fine knit.
    Soft Goat Cashmere cardigan sand close-up from above showing turn-down collar, six-button placket, medium-fine knit, and soft cashmere fabric. Sustainably produced and certified: Young label SOFT GOAT shows how it’s done with their incredibly soft cash
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  2. Mason's Chinos 'Torino Style' off-white shown from the front, classic slim-fit chinos made of soft, slightly elastic twill blend of cotton and lyocell, garment-dyed with low waist, tapered cut, zip fly with waist button, French pockets, and jetted back po
    Mason's Chinos 'Torino Style' off-white shown from the back, slim fit, low waist, tapered cut, twill cotton-lyocell blend with stretch for comfort. Looking for a pair of classic chinos? Then look no further than the model 'Torino Style' by MASON'S, becaus
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  3. Front view of Malo Crew neck jumper navy in fine knit, slim fit, with comfortable ribbed bands, made from cashmere and silk blend.

A essential for cooler days: This crew neck jumper by MALO features fine fabric and is a stylish part of sophisticated l
    Close-up front view of Malo Crew neck jumper navy showing fine knit fabric, slim fit, crew neck, and ribbed bands.

A essential for cooler days: This crew neck jumper by MALO features fine fabric and is a stylish part of sophisticated looks.
    Sizes
    • 50
    • 52
    • 54
    • 56
  4. Front view of Santaniello Smart-casual jacket taupe in cotton, linen, and mohair blend with slim fit, step lapel, and patch pockets.

Modern tailoring for the transitional period: This smart-casual jacket by SANTANIELLO enhances numerous spring looks w
    Rear view of the Santaniello Smart-casual jacket taupe, showcasing its unconstructed design, side vents, and slim fit. 

Modern tailoring for the transitional period: This smart-casual jacket by SANTANIELLO enhances numerous spring looks with its relax
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  5. Front view of Stone Island Polo shirt olive in pure cotton piqué, slim fit with textured touch, garment-dyed, two-button placket, fabric label, flexible cuffs, and side vents.  

The classic from STONE ISLAND: This sporty polo shirt in cotton piqué is
    Close-up front view of Stone Island Polo shirt olive showing collar, buttons, and fabric texture with Stone Island label.

The classic from STONE ISLAND: This sporty polo shirt in cotton piqué is a casual men’s wardrobe must-have.

Pure cot
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  6. Soft Goat Cashmere knit polo beige shown from the front, long sleeve with open collar placket, pure cashmere, very soft feel, medium-fine knit, regular fit, comfortable ribbed bands. Pared down to the essentials: This long sleeve knit polo in pure cashmer
    Close-up top view of Soft Goat Cashmere knit polo beige showing its open collar placket and medium-fine knit texture.

Description: 
Pared down to the essentials: This long sleeve knit polo in pure cashmere by SOFT GOAT has a simple design and an open
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  7. Front view of Belvest Smart-casual jacket grey-brown melange in linen and wool blend, slim fit with step lapel, three buttons, and patch pockets.

Description: Linen and wool form the basis for this unconstructed smart-casual jacket from label BELVEST
    Close-up front view of Belvest Smart-casual jacket grey-brown melange showing linen-wool blend fabric, buttons, and textured slim fit design. 

Linen and wool form the basis for this unconstructed smart-casual jacket from label BELVEST which can be wor
    Sizes
    • 25
    • 26
    • 27
    • 48
    • 50
    • 54
    • 56
  8. Front view of Briglia 1949 Chinos sand in elasticated cotton with tapered fit, regular thigh width, ankle length, zip and button.

Summery ease meets timeless aesthetic: These chinos by BRIGLIA 1949 offer maximum comfort in an elegant silhouette.
    Briglia 1949 Chinos sand shown from the back, ankle-length tapered cotton pants with zip, button, French and jetted pockets, soft feel.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  9. New
    Smart Fabric
    Front view of the Barbour Rain coat 'Rokig' beige, a lightweight raincoat with a waterproof membrane and classic car coat design, made from high-quality microfibre with viscose, featuring a soft feel, waterproof coating, slim fit, two-way zip, storm flap
    Barbour Rain coat 'Rokig' beige shown from the back, slim fit lightweight raincoat with waterproof membrane, turn-down collar, storm flap with buttons, two-way zip, large welt pockets, centre back vent, soft microfibre with viscose, smooth lining, classic
    Sizes
    • M
    • L
    • XL
    • XXL
  10. Front view of Soft Goat Cashmere cardigan grey, slim fit with turn-down collar, raglan sleeves, six-button placket, and wide ribbed bands, made from pure sustainable cashmere with a very soft feel and medium-fine knit. Sustainably produced and certifie
    Soft Goat Cashmere cardigan grey photographed from above showing the collar, six-button placket, and medium-fine knit. Sustainably produced and certified: Young label SOFT GOAT shows how it’s done with their incredibly soft cashmere cardigan in shirt desi
    Sizes
    • M
    • L
    • XL
    • XXL
  11. Front view of Soft Goat Cashmere cardigan navy, sustainably produced slim fit cashmere knit with turn-down collar, raglan sleeves, six-button placket, and wide ribbed bands, showcasing a very soft feel and medium-fine knit.
    Close-up front view of the Soft Goat Cashmere cardigan navy showing the turn-down collar, six-button placket, and knit texture. Sustainably produced and certified: Young label SOFT GOAT shows how it’s done with their incredibly soft cashmere cardigan i
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  12. Front view of Briglia 1949 Jogger pants 'Wimbledon' sand, casual tapered fit joggers in slightly stretchy cotton poplin with elasticated waistband and drawstring.

Add some Italian flair to your wardrobe with the casual jogger pants 'Wimbledon' from th
    Briglia 1949 Jogger pants 'Wimbledon' sand shown from the back, high waist with elasticated waistband, zip fly, tapered fit. Add some Italian flair to your wardrobe with the casual jogger pants 'Wimbledon' from the label BRIGLIA 1949: A modern tapered fit
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  13. Front view of Santaniello Smart-casual jacket cream, a slim fit, soft cotton-linen-mohair blend with two-button style and patch pockets.  

Description:  
Modern tailoring for the transitional period: This smart-casual jacket by SANTANIELLO enhances nu
    Santaniello Smart-casual jacket cream shown from the back, slim fit with soft cotton, linen, mohair blend, unconstructed design, side vents.  
Modern tailoring for the transitional period: This smart-casual jacket by SANTANIELLO enhances numerous sprin
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  14. New
    Smart Fabric
    Front view of UBR Jacket 'Nano' grey-green, a slim-fit, wind and water-repellent microfibre jacket with two-way zip, turn-down collar, zippered hip pockets, flexible cuffs, breathable fabric, reflective logo print, subtle back reflector, and one inside po
    UBR Jacket 'Nano' grey-green shown from the back, featuring high-quality microfibre, smooth, lightweight fabric, wind and water repellent, breathable, slim fit, turn-down collar, reflective logo print, subtle back reflector, hip zip pockets, flexible cuff
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  15. Front view of Soft Goat Cashmere knit polo khaki in pure cashmere with open collar placket, ribbed bands, medium-fine knit, and regular fit.

Description:  
Pared down to the essentials: This long sleeve knit polo in pure cashmere by SOFT GOAT has a si
    Close-up front view of Soft Goat Cashmere knit polo khaki showing the open collar placket, ribbed bands, and medium-fine knit.

Description: 
Pared down to the essentials: This long sleeve knit polo in pure cashmere by SOFT GOAT has a simple design and
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  16. Front view of UBR Blouson 'Bullet Savile' navy, a slim fit, minimalist and functional jacket with fine wool fabric, standing collar, two-way zip, side zip pockets, flexible knit bands, and one inside pocket. Wind and water repellent with sealed seams, mad
    Rear view of UBR Blouson 'Bullet Savile' navy, showcasing minimalist, slim fit design with standing collar and flexible knit bands. Minimalist and functional: With its ultra lightweight design and the fine wool fabric, this 'Bullet Savile' blouson from UB
    Sizes
    • S
    • M
    • L
    • XL
    • XXXL
  17. Front view of Belvest Smart-casual jacket cream/beige checked featuring a slim fit, classic glen check, step lapel with pin, and patch hip pockets. 

Description: BELVEST has brought together the best in natural materials – wool, linen, silk and cashme
    Close-up front view of the Belvest Smart-casual jacket cream/beige checked showing fabric texture, buttons, and subtle glen check pattern.

BELVEST has brought together the best in natural materials – wool, linen, silk and cashmere – in this summery sm
    Sizes
    • 25
    • 26
    • 27
    • 48
    • 50
    • 52
    • 54
    • 56
  18. Front view of Fioroni Short sleeve knit polo shirt navy in fine, airy linen and cotton blend with dress-shirt collar and three-button placket.

Summery luxury: This short-sleeved knit polo by FIORONI embodies the finest Italian knitwear artisanship and
    Close-up front view of the Fioroni Short sleeve knit polo shirt navy, featuring a dress-shirt collar, three-button placket, and fine linen-cotton blend knit.

Summery luxury: This short-sleeved knit polo by FIORONI embodies the finest Italian knitwear
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  19. New
    Smart Fabric
    Front view of the UBR Rain coat 'Sky Fall Savile' taupe mottled, a slim fit, lightweight raincoat with a turn-down collar and concealed zip.

The incredibly lightweight rain coat 'Sky Fall Savile' by UBR is made of smart merino wool and microfibre for
    Rear view of UBR Rain coat 'Sky Fall Savile' taupe mottled, lightweight merino wool and microfibre blend, slim fit with centre back vent.

The incredibly lightweight rain coat 'Sky Fall Savile' by UBR is made of smart merino wool and microfibre for eff
    Sizes
    • M
    • L
    • XL
    • XXL
  20. Front view of Stone Island Polo shirt navy in pure cotton piqué, slim fit with signature collar, two-button placket, fabric label, flexible cuffs, side vents.  
The classic from STONE ISLAND: This sporty polo shirt in cotton piqué is a casual men’s war
    Stone Island Polo shirt navy shown from a close-up top front perspective, featuring a classic collar, two-button placket, slim fit, and fabric label.  
The classic from STONE ISLAND: This sporty polo shirt in cotton piqué is a casual men’s wardrobe mus
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  21. Front view of Fioroni Short sleeve knit polo dark brown, showcasing its fine, airy knit fabric and three-button placket.

Summery luxury: This short-sleeved knit polo by FIORONI embodies the finest Italian knitwear artisanship and impresses with its li
    Close-up front view of Fioroni Short sleeve knit polo dark brown showing dress-shirt collar with fine linen and cotton knit, three-button placket, and flexible ribbed bands.  

Summery luxury: This short-sleeved knit polo by FIORONI embodies the finest
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  22. Front view of Incotex Overshirt olive in pure cotton twill with flap breast pockets, horn buttons, turn-down collar, unlined, regular fit, worn over a white T-shirt. 

Workwear charm meets modern urban ease: This unlined overshirt in pure cotton twill
    Close-up front view of the Incotex Overshirt olive showcasing the turn-down collar, horn button, and branded label inside. Workwear charm meets modern urban ease: This unlined overshirt in pure cotton twill by INCOTEX features practical flap pockets on th
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  23. New
    Smart Fabric
    Front view of the Barbour Rain coat 'Check Rokig' navy/olive checked, a slim-fit lightweight rain coat with a two-way zip, storm flap with buttons, turn-down collar, large welt pockets, and centre back vent, made from high-quality microfibre with viscose,
    Rear view of the Barbour Rain coat 'Check Rokig' navy/olive checked, a slim fit raincoat with a turn-down collar and centre back vent, designed in high-quality microfiber with viscose. Be ready for changeable weather with the lightweight rain coat 'Check
    Sizes
    • M
    • L
    • XL
    • XXL
  24. New
    Smart Fabric
    Sealup Pea coat 'Amalfi' beige shown from the front, lightweight twill blend, slim fit, double-breasted with three buttons, wide lapel collar, slanted pockets, smooth logo lining, inside zip pocket; nautical style inspired by Hanseatic merchants, perfect
    Sealup Pea coat 'Amalfi' beige shown from the back, made of lightweight twill microfiber-cotton blend, slim fit with wide lapel collar. Get the look of a Hanseatic merchant with this elegant transitional jacket by SEALUP, featuring a double-breasted three
    Sizes
    • 48
    • 50
    • 52
  25. New
    Smart Fabric
    Front view of Barbour Blouson 'Royston' navy, a modern slim-fit lightweight jacket with corduroy-trimmed standing collar, two-way zip, zippered hip pockets, elasticated bands, mesh lining, and one inside pocket.

Description: Modern blouson by traditio
    Back view of Barbour Blouson 'Royston' navy, a modern lightweight jacket with slim fit, elasticated bands, and standing collar with corduroy trim.

Description: Modern blouson by traditional label BARBOUR: With its short cut and signature corduroy trim
    Sizes
    • M
    • L
    • XL
    • XXL
  26. New
    Smart Fabric
    Front view of Barbour Blouson 'Royston' olive, a modern lightweight jacket with a short cut, corduroy-trimmed standing collar, two-way zip, slim fit, zippered hip pockets, elasticated bands, mesh lining, and one inside pocket. Modern blouson by traditiona
    Rear view of Barbour Blouson 'Royston' olive, a modern slim fit lightweight jacket with elasticated bands and standing collar with corduroy trim.

Description: Modern blouson by traditional label BARBOUR: With its short cut and signature corduroy trim
    Sizes
    • L
    • XL
    • XXL
  27. Front view of Barbour Field jacket 'Sanderling' navy, lightweight cotton-microfibre blend with four bellows pockets, corduroy collar, two-way zip, snap buttons, leather logo, and tartan lining.
    Back view of Barbour Field jacket 'Sanderling' navy in lightweight cotton-microfibre blend with standing collar, leather logo, and functional design.

Description:
Lightweight, functional and in classic style: The versatile field jacket 'Sanderling' by
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  28. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  29. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  30. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  31. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.
Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.