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Straight from the showrooms in Rome, Paris and London into your wardrobe: discover the latest menswear from the past seven days and choose from styles arriving daily – exclusively curated for you.
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  1. Side view of Henderson Penny Loafer 'Mentone' dunkelbraun in dark brown nubuck calf leather with penny strap, decorative stitching, leather lining, logo stitching on heel, and flexible white rubber sole, combining modern style and comfort.
    Henderson Penny Loafer 'Mentone' dunkelbraun shown from top and sole views, made of smooth nubuck calf leather, with narrow silhouette, typical penny-strap, decorative front cap stitching, leather lining with perforated interior, logo-stitching on heel, a
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  2. Front view of Moorer Jeans 'Milton' rauchblau in elastic cotton denim with soft touch, subtle used wash, regular fit, button fly, five-pocket style, coin pocket with stitched logo, back pockets with stitching, and leather patch.
    Back view close-up of Moorer Jeans 'Milton' rauchblau showing leather patch, stitching on back pocket, and denim texture. For casual denim looks: The 'Milton' jeans by MOORER offer unmatched comfort and are ideal basics for relaxed outfits. Features elast
    Sizes
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
  3. Front view of Santaniello Suit navy in slim fit cotton twill, featuring a two-button jacket with step lapel and tapered trousers, ideal for smart-casual looks.
    Close-up front view of the Santaniello Suit navy jacket showing pure cotton twill fabric, slim fit, two-button style, step lapel, and buttons.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  4. Henderson Penny Loafer 'Calf Lux Sparrow' dunkelbraun shown from the side, polished smooth leather, narrow silhouette, penny strap, decorative stitching on front cap, Goodyear-welted, leather lining, leather sole, rubber-reinforced heel. Stylish classic l
    Henderson Penny Loafer 'Calf Lux Sparrow' dunkelbraun shown from a top and sole view, polished smooth leather, narrow silhouette, typical penny-strap, decorative front seam, Goodyear-welted, leather lining, leather sole, rubber-reinforced heel.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  5. Front view of Fedeli Poloshirt 'North' weiß, a clean white short-sleeve polo in soft pure cotton piqué, slim fit, garment dyed with typical collar and three mother-of-pearl buttons, side slits, and slightly extended back. Quiet Luxury: Das cleane Poloshir
    Close-up front view of Fedeli Poloshirt 'North' weiß, a clean white slim-fit polo made of soft pure cotton piqué, garment dyed with a classic collar and mother-of-pearl three-button placket.

Quiet Luxury: Das cleane Poloshirt 'North' aus hochwertigem
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  6. Henderson Loafer 'Freedom' beige in soft suede leather with slim fit, decorative stitching, leather lace, open two-eyelet lacing, flexible rubber sole, side view.
    Henderson Loafer 'Freedom' beige in smooth suede with decorative stitching, leather lacing, two-eyelet open lacing, and flexible rubber sole shown top and sole view.
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  7. Henderson Loafer 'Panarea' sand shown from the side, made of smooth velour leather with a narrow silhouette, decorative seam on the front cap, leather lining, logo stitching on the heel, and flexible rubber sole. Modern style without sacrificing comfort:
    Top view of the Henderson Loafer 'Panarea' sand, showcasing smooth velours leather, slim silhouette, decorative front seam, leather lining, logo stitching on heel, and flexible rubber sole.

Description: Moderner Stil, ohne auf Komfort zu verzichten: D
    Sizes
    • 40
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  8. Gran Sasso V-Neck Pullover navy shown from the front, slim fit with V-neck, soft pure wool knit, lightweight, fine texture, ribbed cuffs.
    Close-up front view of Gran Sasso V-Neck Pullover navy showing fine wool knit, slim fit, soft texture, and ribbed V-neck collar.

Feiner Zwirn von GRAN SASSO: Oder zumindest feiner Strick - denn dieser V-Neck Pullover aus reiner Wolle ist federleicht u
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  9. Side view of Officine Creative Espadrilles 'Bowline' navy in smooth suede with braided bast trim and leather lining.

Description: Genießen Sie warme Tage mit den handgefertigten Espadrilles von OFFICINE CREATIVE aus leichtem, geschmeidigem Velousleder
    Top view of Officine Creative Espadrilles 'Bowline' navy showing smooth suede upper, braided bast trim, and rubber sole.

Genießen Sie warme Tage mit den handgefertigten Espadrilles von OFFICINE CREATIVE aus leichtem, geschmeidigem Velousleder, verzier
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  10. Front view of the Lardini Linen jacket brown, an airy and elegant double-breasted linen jacket with a slim fit and floral pin on pointed lapel.

Airy and elegant: This double-breasted smart-casual jacket made of linen by LARDINI is the best choice when
    Close-up front view of the Lardini Linen jacket brown showing soft pure linen fabric, double-breasted three-button style, pointed lapel with floral pin, classic breast pocket, patch hip pockets, unfinished sleeve cuffs, side vents, unconstructed design, a
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  11. Side view of Ludwig Reiter Penny Loafer schwarz in black smooth leather with a slightly tapered silhouette, penny strap, stitched toe cap, leather lining, Goodyear-welted construction, leather sole, and rubber-reinforced heel.

Qualitätsschuhe aus Wien
    Top-down view of Ludwig Reiter Penny Loafer schwarz, made of edles Glattleder with a typical penny strap and Goodyear-welted leather sole.

Qualitätsschuhe aus Wien: Dieser Penny Loafer vom Traditionsunternehmen LUDWIG REITER wurde aus edlem Glattleder
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  12. Henderson Penny Loafer 'Mentone' navy shown in side view, made of smooth nubuck calf leather with a slim silhouette, penny strap, decorative front stitching, leather lining, logo stitching on heel, and flexible rubber sole.
    Henderson Penny Loafer 'Mentone' navy shown from top and sole view, modern style in smooth nubuck calf leather with penny strap, decorative stitching, leather lining, logo stitching on heel, and flexible rubber sole.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +4
  13. Front view of Jacob Cohen Jeans 'Bard' blau in premium elastic cotton-viscose denim with slim fit and subtle used wash, featuring button fly.

Description: Premium-Denim vom italienischen Jeans-Experten JACOB COHEN: Der Klassiker 'Bard' aus Baumwolle m
    Jacob Cohen Jeans 'Bard' blau shown from the rear upper section, highlighting the back pocket with green stitching and a leather patch with car and palm trees. Premium-Denim from the Italian expert Jacob Cohen: The classic 'Bard' made of cotton with visco
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  14. Front view of the Gran Sasso Fine knit polo navy by BRAUN HAMBURG, a slim fit long sleeve knit polo in a luxurious blend of virgin wool, cashmere, and silk with a soft feel, fine knit, signature collar, four-button placket, and ribbed bands.
    Gran Sasso Fine knit polo navy shown from a close-up top-front perspective, highlighting the soft virgin wool, cashmere, silk blend, slim fit, ribbed bands, signature collar, and smooth four-button placket. Luxury you can feel on your skin: This long slee
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  15. Side view of Ludwig Reiter Norweger 'Wachauer' braun quality shoe in soft brown suede with open four-eyelet lacing and rubber lug sole, perfect for everyday wear.

Description: Qualitätsschuhe vom Wiener Traditionshaus LUDWIG REITER: Das Modell 'Wachau
    Top view of Ludwig Reiter Norweger 'Wachauer' braun shoes showing soft brown velour leather, open four-eyelet lacing, decorative stitching, leather lining, and rubber lug sole.

Description:
Qualitätsschuhe vom Wiener Traditionshaus LUDWIG REITER: Das
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  16. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  17. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  18. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  19. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.

*The extra discount on the already reduced price will be applied after entering the code EXTRA20 at checkout and cannot be combined with other promotions. Valid for all items marked 'extra 20% off'.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.