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Straight from the showrooms in Rome, Paris and London into your wardrobe: discover the latest menswear from the past seven days and choose from styles arriving daily – exclusively curated for you.
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  1. Front view of Stone Island Half-zip jumper navy in a modern purl stitch, slim fit with standing collar, signature zip, compass badge, and rib knit bands. Knit with a twist: The sporty half-zip jumper by STONE ISLAND in a modern purl stitch is an ideal lei
    Close-up front view of Stone Island Half-zip jumper navy showing the standing collar, black zipper, and textured purl stitch knit in navy.  

Description:  
Knit with a twist: The sporty half-zip jumper by STONE ISLAND in a modern purl stitch is an ide
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  2. New
    Stellina Capsule
    Front view of Stone Island Crew neck T-shirt 'Stellina' pastel yellow, slim fit with subtle contrasting Stellina stitching on chest.

Description: Minimalist expression and precise workmanship: The T-shirt 'Stellina' from the Capsule Collection by STON
    Stone Island Crew neck T-shirt 'Stellina' pastel yellow shown from a close-up top front perspective, highlighting the ribbed collar and brand label.

Minimalist expression and precise workmanship: The T-shirt 'Stellina' from the Capsule Collection by S
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  3. New
    Smart Fabric
    Ghost Piece
    Front view of Stone Island Jacket 'Ghost Piece' navy in linen and microfiber blend, slim fit with concealed button placket, adjustable collar, flap hip pockets, tonal sleeve badge, and snap button cuffs, perfect for spring casual wear.
    Rear view of Stone Island Jacket 'Ghost Piece' navy in a linen and microfiber blend, featuring a slim fit, adjustable collar, and tonal sleeve badge. Springtime meets casual with concealed button placket, hip flap pockets, and snap-button cuffs.
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  4. Stone Island Crew neck jumper lilac shown from the front, knit from pure cotton with fine knit, slim fit, crew neck, rolled edges, and signature compass badge on sleeve. 

STONE ISLAND has transformed this crew neck jumper into a sophisticated basic wi
    Stone Island Crew neck jumper lilac shown from a top front close-up perspective, highlighting the fine knit pure cotton fabric and rolled hem.

STONE ISLAND has transformed this crew neck jumper into a sophisticated basic with fine details like the rol
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  5. Front view of Soft Goat Cashmere knit polo khaki in pure cashmere with open collar placket, ribbed bands, medium-fine knit, and regular fit.

Description:  
Pared down to the essentials: This long sleeve knit polo in pure cashmere by SOFT GOAT has a si
    Close-up front view of Soft Goat Cashmere knit polo khaki showing the open collar placket, ribbed bands, and medium-fine knit.

Description: 
Pared down to the essentials: This long sleeve knit polo in pure cashmere by SOFT GOAT has a simple design and
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  6. Front view of Stone Island Corduroy overshirt black in pure cotton corduroy with snap buttons, patch pockets, and signature compass badge on sleeve.

Sporty and practical – this straight cut overshirt by STONE ISLAND is characterised by iconic style an
    Close-up front view of the Stone Island Corduroy overshirt black showing the turn-down collar, snap button placket, and fabric texture.

Sporty and practical – this straight cut overshirt by STONE ISLAND is characterised by iconic style and pure cotton
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  7. Front view of Barbour Field jacket 'Sanderling' olive, lightweight cotton and microfiber blend with four bellows pockets, two-way zip, storm flap, corduroy-trimmed standing collar, snap buttons, leather logo, and half tartan lining, designed for everyday
    Back view of Barbour Field jacket 'Sanderling' olive, lightweight cotton-microfibre blend with velvety feel, regular fit, standing collar with corduroy trim, and leather logo.  

Description: Lightweight, functional and in classic style: The versatile fie
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  8. Front view of Santaniello Smart-casual jacket cream, a slim fit, soft cotton-linen-mohair blend with two-button style and patch pockets.  

Description:  
Modern tailoring for the transitional period: This smart-casual jacket by SANTANIELLO enhances nu
    Santaniello Smart-casual jacket cream shown from the back, slim fit with soft cotton, linen, mohair blend, unconstructed design, side vents.  
Modern tailoring for the transitional period: This smart-casual jacket by SANTANIELLO enhances numerous sprin
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  9. Front view of Stone Island Jacket 'Membrana' sage in light green, featuring a drawstring hood, two patch front pockets, cuffs with buttons, and a black compass badge on the upper sleeve. Function meets style: made from high-quality microfibre with a light
    Rear view of Stone Island Jacket 'Membrana' sage in lightweight, wind and water repellent microfiber with adjustable hem and compass badge.
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  10. Front view of Santaniello Smart-casual jacket taupe in cotton, linen, and mohair blend with slim fit, step lapel, and patch pockets.

Modern tailoring for the transitional period: This smart-casual jacket by SANTANIELLO enhances numerous spring looks w
    Rear view of the Santaniello Smart-casual jacket taupe, showcasing its unconstructed design, side vents, and slim fit. 

Modern tailoring for the transitional period: This smart-casual jacket by SANTANIELLO enhances numerous spring looks with its relax
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  11. Stone Island Crew neck T-shirt off-white shown front view, made of heavy cotton jersey with STONE ISLAND print on front, regular fit, crew neck, slightly robust fabric. 

STONE ISLAND delivers with this casual T-Shirt made of heavy cotton fabric with a
    Close-up front view of Stone Island Crew neck T-shirt off-white showing the ribbed crew neck and branded label inside.

STONE ISLAND delivers with this casual T-Shirt made of heavy cotton fabric with a striking back print: the perfect cool basic for yo
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  12. New
    Stellina Capsule
    Stone Island Crew neck T-shirt 'Stellina' pastel blue shown front view, made of pure cotton jersey with soft feel, slim fit, and subtle Stellina stitching. Minimalist expression and precise workmanship: The T-shirt 'Stellina' from the Capsule Collection b
    Stone Island Crew neck T-shirt 'Stellina' pastel blue shown from above, highlighting pure cotton jersey, slim fit, soft feel, and subtle Stellina stitching. 

Minimalist expression and precise workmanship: The T-shirt 'Stellina' from the Capsule Collec
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  13. Front view of Stone Island Crew neck T-shirt light grey, made of heavy cotton fabric with a subtle STONE ISLAND print on the front.

STONE ISLAND delivers with this casual T-Shirt made of heavy cotton fabric with a striking back print: the perfect cool
    Close-up front view of Stone Island Crew neck T-shirt light grey showing ribbed crew neck and Stone Island label inside collar.

STONE ISLAND delivers with this casual T-Shirt made of heavy cotton fabric with a striking back print: the perfect cool bas
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  14. Soft Goat Cashmere knit polo beige shown from the front, long sleeve with open collar placket, pure cashmere, very soft feel, medium-fine knit, regular fit, comfortable ribbed bands. Pared down to the essentials: This long sleeve knit polo in pure cashmer
    Close-up top view of Soft Goat Cashmere knit polo beige showing its open collar placket and medium-fine knit texture.

Description: 
Pared down to the essentials: This long sleeve knit polo in pure cashmere by SOFT GOAT has a simple design and an open
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  15. Front view of Stone Island Polo shirt olive in pure cotton piqué, slim fit with textured touch, garment-dyed, two-button placket, fabric label, flexible cuffs, and side vents.  

The classic from STONE ISLAND: This sporty polo shirt in cotton piqué is
    Close-up front view of Stone Island Polo shirt olive showing collar, buttons, and fabric texture with Stone Island label.

The classic from STONE ISLAND: This sporty polo shirt in cotton piqué is a casual men’s wardrobe must-have.

Pure cot
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  16. Front view of Barbour Field jacket 'Sanderling' navy, lightweight cotton-microfibre blend with four bellows pockets, corduroy collar, two-way zip, snap buttons, leather logo, and tartan lining.
    Back view of Barbour Field jacket 'Sanderling' navy in lightweight cotton-microfibre blend with standing collar, leather logo, and functional design.

Description:
Lightweight, functional and in classic style: The versatile field jacket 'Sanderling' by
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  17. New
    Smart Fabric
    Front view of UBR Jacket 'Nano' grey-green, a slim-fit, wind and water-repellent microfibre jacket with two-way zip, turn-down collar, zippered hip pockets, flexible cuffs, breathable fabric, reflective logo print, subtle back reflector, and one inside po
    UBR Jacket 'Nano' grey-green shown from the back, featuring high-quality microfibre, smooth, lightweight fabric, wind and water repellent, breathable, slim fit, turn-down collar, reflective logo print, subtle back reflector, hip zip pockets, flexible cuff
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  18. Front view of Soft Goat Cashmere knit polo navy in long sleeve, featuring open collar placket, ribbed bands, and medium-fine knit.

Description:  
Pared down to the essentials: This long sleeve knit polo in pure cashmere by SOFT GOAT has a simple desig
    Close-up front view of Soft Goat Cashmere knit polo navy showing open collar placket and medium-fine knit texture in pure cashmere.

Description: Pared down to the essentials: This long sleeve knit polo in pure cashmere by SOFT GOAT has a simple design
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  19. Front view of UBR Blouson 'Bullet Savile' navy, a slim fit, minimalist and functional jacket with fine wool fabric, standing collar, two-way zip, side zip pockets, flexible knit bands, and one inside pocket. Wind and water repellent with sealed seams, mad
    Rear view of UBR Blouson 'Bullet Savile' navy, showcasing minimalist, slim fit design with standing collar and flexible knit bands. Minimalist and functional: With its ultra lightweight design and the fine wool fabric, this 'Bullet Savile' blouson from UB
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  20. New
    Smart Fabric
    Front view of the UBR Rain coat 'Sky Fall Savile' taupe mottled, a slim fit, lightweight raincoat with a turn-down collar and concealed zip.

The incredibly lightweight rain coat 'Sky Fall Savile' by UBR is made of smart merino wool and microfibre for
    Rear view of UBR Rain coat 'Sky Fall Savile' taupe mottled, lightweight merino wool and microfibre blend, slim fit with centre back vent.

The incredibly lightweight rain coat 'Sky Fall Savile' by UBR is made of smart merino wool and microfibre for eff
    Sizes
    • M
    • L
    • XL
    • XXL
  21. Stone Island Sweat jacket beige shown from the front, zip-up hooded jacket in beige with purl stitch texture, split kangaroo pocket, rib knit bands, and signature compass badge on sleeve. 

Knit with a twist: This sporty jacket with hood by STONE ISLAN
    Close-up front view of Stone Island Sweat jacket beige with hood, black zipper, and textured purl stitch knit fabric.

Description: Knit with a twist: This sporty jacket with hood by STONE ISLAND in a modern purl stitch is an ideal leisure companion an
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  22. Front view of Stone Island Sweat jacket navy, a sporty hooded zip-up with purl stitch texture and signature compass badge on sleeve.

Description:  
Knit with a twist: This sporty jacket with hood by STONE ISLAND in a modern purl stitch is an ideal lei
    Close-up front view of Stone Island Sweat jacket navy in navy blue, showing hood, zipper, and knit texture.

Description:  
Knit with a twist: This sporty jacket with hood by STONE ISLAND in a modern purl stitch is an ideal leisure companion and offers
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  23. Kiefermann Crew neck T-shirt 'Hero' grey shown from the front, made of lightweight stretch cotton and modal jersey, elasticated fabric, soft smooth feel, extra slim fit, crew neck. KIEFERMANN have chosen a lightweight fabric blend in stretch cotton and
    Close-up front view of Kiefermann Crew neck T-shirt 'Hero' grey showing the lightweight, elasticated cotton and modal fabric with soft, smooth feel and extra slim fit.

KIEFERMANN have chosen a lightweight fabric blend in stretch cotton and modal with
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  24. Front view of Stone Island Polo shirt navy in pure cotton piqué, slim fit with signature collar, two-button placket, fabric label, flexible cuffs, side vents.  
The classic from STONE ISLAND: This sporty polo shirt in cotton piqué is a casual men’s war
    Stone Island Polo shirt navy shown from a close-up top front perspective, featuring a classic collar, two-button placket, slim fit, and fabric label.  
The classic from STONE ISLAND: This sporty polo shirt in cotton piqué is a casual men’s wardrobe mus
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  25. New
    Smart Fabric
    Front view of the Barbour Rain coat 'Rokig' beige, a lightweight raincoat with a waterproof membrane and classic car coat design, made from high-quality microfibre with viscose, featuring a soft feel, waterproof coating, slim fit, two-way zip, storm flap
    Barbour Rain coat 'Rokig' beige shown from the back, slim fit lightweight raincoat with waterproof membrane, turn-down collar, storm flap with buttons, two-way zip, large welt pockets, centre back vent, soft microfibre with viscose, smooth lining, classic
    Sizes
    • M
    • L
    • XL
    • XXL
  26. Front view of Fioroni Short sleeve knit polo cream in a lightweight linen and cotton blend, featuring a dress-shirt collar and three-button placket.  

Description: Summery luxury: This short-sleeved knit polo by FIORONI embodies the finest Italian kni
    Close-up front view of Fioroni Short sleeve knit polo cream showcasing dress-shirt collar, three-button placket, and fine linen-cotton knit.

Summery luxury: This short-sleeved knit polo by FIORONI embodies the finest Italian knitwear artisanship and i
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  27. Front view of Stone Island Crew neck jumper light grey, slim fit with fine knit, rolled edges, and signature compass badge on the sleeve.

Description: STONE ISLAND has transformed this crew neck jumper into a sophisticated basic with fine details like
    Close-up front view of Stone Island Crew neck jumper light grey showing fine knit texture and ribbed crew neck with label.

STONE ISLAND has transformed this crew neck jumper into a sophisticated basic with fine details like the rolled hem and with pur
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  28. Front view of Fioroni Short sleeve knit polo dark brown, showcasing its fine, airy knit fabric and three-button placket.

Summery luxury: This short-sleeved knit polo by FIORONI embodies the finest Italian knitwear artisanship and impresses with its li
    Close-up front view of Fioroni Short sleeve knit polo dark brown showing dress-shirt collar with fine linen and cotton knit, three-button placket, and flexible ribbed bands.  

Summery luxury: This short-sleeved knit polo by FIORONI embodies the finest
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  29. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  30. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  31. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  32. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.
Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.