New Season
Autumn/Winter
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New Season
Autumn/Winter
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Discover the new season collections from our designers and get ready for a stylish fashion year 2025/26.
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  1. Front view of UBR Daunenweste 'Sonic' navy sleeveless vest made of hochwertige, elastische Microfaser, soft smooth feel, water-repellent, ultralight warm down fill, Slim Fit, two-way zipper, high collar, seam zip pockets, reflective logo print, subtle bac
    Close-up front view of UBR Daunenweste 'Sonic' navy featuring hochwertige, elastische Microfaser, weicher, glatter Griff, wasserabweisend, ultraleichte, wärmende Daunenfüllung, Slim Fit, Zwei-Wege-Reißverschluss, hochschließender Kragen, Zipper-Taschen in
    Sizes
    • S
    • M
    • L
    • XXL
    • XXXL
  2. New
    Smart Fabric
    Pre-Fall
    Front view of the UBR Daunenjacke 'Bolt' navy, a slim fit lightweight down jacket with detachable hood, waterproof membrane, sealed seams, two-way zipper, high stand-up collar, elastic microfiber, breathable fabric, reflective logo on chest, zippered fron
    Back view of UBR Daunenjacke 'Bolt' navy with hood, lightweight down filling, waterproof, breathable, slim fit, and reflective logo.

Description: Mit der leichten Daunenjacke 'Bolt' von UBR sind wir für den nächsten Regenguss gut gerüstet, denn das cl
    Sizes
    • S
    • M
    • L
    • XXL
    • XXXL
  3. New
    Smart Fabric
    Pre-Fall
    Front view of UBR Daunenjacke 'Titan' schwarz, a black quilted down jacket with a high collar, hood, waterproof technical microfiber, and zippered hip pockets. 

Description: Dank High-Tech trocken durch Regen und Sturm: Die gesteppte Jacke 'Titan' von
    UBR Daunenjacke 'Titan' schwarz shown from the back, a black, quilted, waterproof, breathable down jacket with a hood and reflective logo print. 

Dank High-Tech trocken durch Regen und Sturm: Die gesteppte Jacke 'Titan' von UBR aus technischer Microfa
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  4. New
    Smart Fabric
    Pre-Fall
    Front view of UBR Daunenjacke 'Titan' dark navy, a waterproof and breathable quilted jacket with high collar, hood, zippered hip pockets, and subtle reflective logo.

Description: Dank High-Tech trocken durch Regen und Sturm: Die gesteppte Jacke 'Titan
    Rear view of UBR Daunenjacke 'Titan' dark navy, a quilted, waterproof, breathable down jacket with hood and reflective logo.

Description: Dank High-Tech trocken durch Regen und Sturm: Die gesteppte Jacke 'Titan' von UBR aus technischer Microfaser und
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  5. New
    Smart Fabric
    Pre-Fall
    Front view of UBR Kurzmantel 'Regulator Coat' navy, a lightweight, functional short coat with microfiber, bi-elastic fabric, Primaloft insulation, waterproof and breathable membrane, taped seams, slim fit, two-way zipper, magnetic wind flap, collar, zippe
    Back view of UBR Kurzmantel 'Regulator Coat' navy, a lightweight, functional short coat with Scandinavian simplicity, breathable, waterproof, slim fit, taped seams, and reflective logos. Leicht und besonders funktional ist das Modell 'Regulator Coat' des
    Sizes
    • S
    • M
    • L
    • XL
  6. New
    Smart Fabric
    Pre-Fall
    Front view of the UBR Mantel 'Black Storm' dark navy, a slim fit waterproof technical microfiber coat with taped seams, removable Primaloft lining, high stand collar, detachable hood with drawstring, zippered hip and chest pockets, wind flap with magnet b
    Back view of UBR Mantel 'Black Storm' dark navy waterproof, breathable technical microfiber coat with removable Primaloft lining and hood.

Description: Dank High-Tech trocken durch Regen und Sturm: Der cleane 'Black Storm' Mantel von UBR aus technisch
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  7. New
    Smart Fabric
    Pre-Fall
    Front view of the UBR Mantel 'Black Storm' navy, a waterproof, breathable technical microfiber coat with taped seams, removable Primaloft lining, high collar, detachable hood, zippered pockets, and reflective logo. Dank High-Tech trocken durch Regen un
    Rear view of UBR Mantel 'Black Storm' navy, a waterproof, breathable technical microfiber coat with taped seams, removable Primaloft lining, hood, and reflective logo.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  8. Aurelien Slip-on-Sneaker beige shown from the side, featuring soft velour leather, rounded toe, elastic inner bands, padded collar, subtle logo embossing, leather lining, and flexible white rubber sole for full comfort.
    Aurelien Slip-on-Sneaker beige shown from top and sole views, featuring soft velour leather, round toe, elastic bands inside, padded collar, subtle logo embossing, leather lining, and flexible rubber sole; slip-on design ensures comfort and a clean, monoc
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
  9. Doucal's Oxford dunkelbraun shown from the side, crafted from grained leather with detailed brogueing, a slim silhouette, Blake construction, closed five-eyelet lacing, leather lining, and rubber sole. Edelste Verarbeitung aus der italienischen Manufaktur
    Doucal's Oxford dunkelbraun shown from a top and sole perspective, featuring genarbtes Leder, Blake construction, closed five-eyelet lacing, leather lining, rubber sole with tread, and detailed brogueing. Edelste Verarbeitung aus der italienischen Manu
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  10. Side view of Doucal's Schnürboot dunkelbraun in genarbtes Leder with intricate Brogueings, slim silhouette, seven-eyelet lacing, leather lining, rubber sole, Blake construction.

Description: Edelste Verarbeitung aus der italienischen Manufaktur DOUCAL
    Front and sole view of Doucal's Schnürboot dunkelbraun, a lightweight brogue boot made of grained leather with seven-eyelet lacing.

Additional description: 
Edelste Verarbeitung aus der italienischen Manufaktur DOUCAL'S: Dieser leichte Schnürboot über
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  11. Side view of Doucal's Schnürboot schwarz in black grained leather with detailed brogueing, seven-eyelet lacing, and rubber sole.

Description: Edelste Verarbeitung aus der italienischen Manufaktur DOUCAL'S: Dieser leichte Schnürboot überzeugt mit seine
    Front and sole view of Doucal's Schnürboot schwarz, a black brogue boot with seven-eyelet lacing, grained leather, Blake construction, leather lining, and rubber sole.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  12. New
    Smart Fabric
    Pre-Fall
    Front view of the Stone Island Parka 'Light Compact Touch Poly-TC' schwarz, a slim fit black parka with hood, snap button placket, slanted welt pockets, and signature compass badge on the sleeve. Ein perfekter Begleiter für die Übergangszeit: Der Parka
    Back view of Stone Island Parka 'Light Compact Touch Poly-TC' schwarz in black, elastic microfiber, slim fit, wind- and water-repellent with hood, button placket, slanted welt pockets, inner pocket, light padding, quilted tonal lining, and signature compa
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  13. Front view of the Circolo 1901 Cordsakko navy, a slim fit, soft unconstructed corduroy blazer in a velvet cotton blend with a two-button style, notch lapel, classic chest pocket, patch hip pockets, buttoned sleeve cuffs, rear side vents, and one inside po
    Close-up front view of the Circolo 1901 Cordsakko navy showing the slim fit, soft unconstructed corduroy fabric with a velvet touch, two-button style, and sleeve buttons.

Leichte Konstruktion und edle Materialqualität verbindet CIRCOLO 1901 bei diesem
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  14. Front view of Lardini Knit blazer black, a slim fit, finely textured wool, silk, and cashmere knit blazer with a soft feel, two-button closure, lapel with flower pin, patch hip pockets, and side vents at the back. Stylish knitwear with character: This fit
    Close-up front view of the Lardini Knit blazer black showing finely textured wool, silk, and cashmere knit, soft feel, two buttons, and sleeve cuff.  

Stylish knitwear with character: This fitted knit blazer by LARDINI in a luxurious blend of wool, si
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  15. Front view of Lardini Knit blazer black, a slim fit pure wool knit blazer with soft feel, fine knit, two-button style, lapel with flower pin, side vents, and patch hip pockets. With a classic silhouette and made from pure wool, this stylish knit blazer fr
    Lardini Knit blazer black shown in close-up front view, featuring pure wool knit, soft feel, fine knit texture, slim fit, two-button style, lapel with flower pin, side vents, patch hip pockets.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  16. Front view of Cesare Attolini Anzug dark navy, a slim fit suit made from pure Super 150'S wool with a tailored three-button jacket and tapered trousers.
    Close-up front view of the Cesare Attolini Anzug dark navy jacket sleeve and buttons, made from smooth Super 150'S wool with slim fit tailoring.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  17. Front view of Lardini Anzug dark navy consisting of a slim-fit, two-button blazer and matching trousers in fine twill pure virgin wool with a soft touch. Elegance that never imposes; typical Italian fit enhances the formal wardrobe. Blazer features a notc
    Close-up front view of the Lardini Anzug dark navy jacket sleeve and buttons, showcasing fine twill pure virgin wool fabric, slim fit, two-button style, and tailored details. Eleganz, die sich niemals aufdrängt: Feinster Twill trägt ebenso zur edlen Optik
    Sizes
    • 46
    • 48
    • 52
    • 54
  18. Front view of Colombo Mantel navy, a slim fit coat in high-quality microfiber with a smooth feel, five-button placket, turn-down collar, slanted welt pockets, and soft cashmere and silk lining. Dieser Mantel aus hochwertiger Microfaser vom Traditionsha
    Rear view of Colombo Mantel navy, a slim fit coat with a smooth microfiber finish, featuring a five-button placket and collar.

Description: Dieser Mantel aus hochwertiger Microfaser vom Traditionshaus COLOMBO verkörpert Luxus in seiner reinsten Form u
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  19. Front view of Mason's Chinos 'Torino Style' grey made of cotton twill, slightly elasticated fabric, soft feel, garment-dyed, slim fit, low waist, tapered cut, zip fly and waist button, French pockets, and jetted back pockets with button.
    Back view of Mason's Chinos 'Torino Style' grey, slim fit, low waist, tapered cut cotton twill pants with slightly elasticated fabric. Features soft feel, garment-dyed material, zip fly and waist button, French pockets, and jetted back pockets with button
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +2
  20. Front view of Mason's Chinos 'Torino Style' beige, slim fit with low waist, tapered cut, cotton twill, slightly elasticated, soft feel, garment-dyed, zip fly and waist button, French pockets, and jetted back pockets with button.
    Mason's Chinos 'Torino Style' beige shown from the back, slim fit, low waist, tapered cut, cotton twill, slightly elasticated fabric, soft feel, garment-dyed, zip fly and waist button, French pockets, jetted back pockets with button.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +2
  21. Front view of Fay Jersey-Mantel 'Duty Coat' navy, a slim fit wool-microfiber jersey coat with soft melierte texture, three buttons, variable collar, leather trim, carabiner closure, chest and flap hip pockets, buttoned sleeves, half-lined with one inside
    Back view of Fay Jersey-Mantel 'Duty Coat' navy, a slim fit, semi-lined wool-microfiber jersey coat with a variable collar and classic design.

Description: Flexibler Klassiker für Job und Alltag: Der Unconstructed-Mantel 'Duty Coat' von FAY überzeugt
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  22. Side view of the Sturlini Derby 'Bufalo' dunkelbraun, a dark brown leather Derby shoe with fine grain, Blake construction, leather lining, rubber-reinforced heel, and open five-eyelet lacing, showcasing classic Italian craftsmanship.
    Top view of the Sturlini Derby 'Bufalo' dunkelbraun shoes showcasing dark brown smooth leather, fine grain, Blake construction, and open five-eyelet lacing. 

Description: Ein Statement für Stil und Tradition: Aus dem Herzen Florenz’ stammend, spiegelt
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +3

New Season Styles for Men

*The extra discount on the already reduced price will be applied after entering the code TAILORING at checkout and cannot be combined with other promotions. Valid until and including 19 August 2025 for all items marked 'extra 20% off'.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Ghost Pieces

Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.

Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.