As a style-conscious man, you know that true excellence lies not only in outward appearance but also in the craftsmanship and values behind every detail. FTC (Fair Trade Cashmere) embodies precisely this philosophy: knitwear that focuses on the highest quality, sophisticated design, and sustainable production processes. The diversity of the collection – from the classic FTC Cashmere jumper for men to elegant cardigans and knitted polos to scarves and hats – not only reflects masterful craftsmanship but also a responsible approach to the world's resources. Every essential from FTC for men is the result of a harmonious blend of innovative materials and ethical principles – a symbiosis that is almost unique in today's fashion world and allows you to shine with both style and conscience.
FTC stands not only for men's cashmere clothing of the highest quality but also for a philosophy that combines luxury with responsibility. In a world where true excellence is increasingly rare, FTC for men relies on materials that meet both the desire for aesthetic pleasure and the demand for sustainability. These premium and innovative fabrics are more than just textiles – they are an expression of deep respect for nature and the values that define true craftsmanship.
Cashmere, the epitome of luxury, forms the heart of many FTC creations. In its purest form, this material impresses with its incomparable softness and exceptional warmth. Jumpers and cardigans made from pure cashmere offer not only a luxurious wearing experience but also timeless elegance that never goes out of style. FTC Cashmere for men comes from the brand's own goat farm, where sustainable practices are a top priority. This transparency not only ensures unparalleled quality but also provides the reassuring feeling of wearing a product that is ethically sound in every respect. And if you desire even more exclusivity: baby cashmere, sourced from young goats aged five to eight months, is also part of the brand's collection.
For the style-conscious man who defines himself not only through design but also through responsibility, FTC for men offers an exceptional blend of cashmere and organic cotton. This combination unites the delicate softness of cashmere with the natural breathability of GOTS-certified organic cotton. The result is garments that not only provide unparalleled comfort but also stand out for their environmentally friendly production. The GOTS certification ensures that the entire production process meets stringent ecological and social standards, making every garment an investment in a sustainable future.
Another masterpiece from FTC for men is the use of SeaCell, a fibre derived from Icelandic brown algae. This innovative combination with pure cashmere creates a material that not only impresses with its extraordinary softness but also with its skin-caring properties. Algae, rich in vitamins and minerals, have a soothing and revitalising effect on the skin. Thus, an FTC shirt or short-sleeve jumper made from this exclusive blend becomes a sensory experience that combines modern textile technology with the healing powers of nature.
FTC produces its high-quality cashmere in China, where the company operates its own goat farm with animal welfare as a priority. This integration allows for complete traceability of the entire production process – from harvesting the precious fleece to the crafting of the finished garments. This close oversight ensures not only the highest quality but also a responsible approach to animals and the environment. Thus, FTC for men combines traditional craftsmanship with ethical standards and transparency.
Moreover, FTC is the first fashion brand to receive the MADE IN GREEN by OEKO-TEX® label – a symbol of transparency, social responsibility, and environmentally conscious practices. However, for FTC, sustainability does not end with material sourcing. The company relies on innovative production processes that minimise water and energy consumption, and by maintaining proximity to the production site, transport routes are reduced, contributing further to lowering the ecological footprint. As an additional step, the label has established the UpKnit capsule, which, through special knitting technology, prevents material waste – an important move towards zero-waste production.
The exclusive collection from FTC for men is more than just a selection of garments – it is a stylish and sustainable response to the needs of the modern man. Each piece of this collection is not only functional but also a masterpiece of craftsmanship that allows you to make an elegant and responsible impression on any occasion:
FTC for men is not just a brand but a vision brought to life in 2003 by Andreas and Jutta Knezovic. The couple expertly combines luxury with responsibility without compromising either. Andreas Knezovic oversees the production processes in China and maintains close relationships with the local community, while Jutta Knezovic manages the European business with a keen sense of design and market demands. Together, these leaders in cashmere fashion pursue a clear goal: to create knitwear of the highest quality under fair conditions while promoting a sustainable future – and the next FTC generation is already working in the family business.
By choosing FTC, you are opting for knitwear that is more than just clothing – it is an expression of deep respect for nature and people. Every piece in this collection is the result of masterful craftsmanship and represents an investment in a sustainable future. At the BRAUN Hamburg online shop, you can discover the latest collection from FTC for men – shop now for sustainable knitwear made from cashmere and innovative SeaCell in timeless colours and designs. Or explore the exclusive designer jumpers and cardigans for men from our other brands.
Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.
Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.
The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.
The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.
For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.
For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.
Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.
Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.
From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.
From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.
Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.
Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.
With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.
With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.
Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.
Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.
Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.
Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.
Discover all the reduced designer collections in our sale section – including styles from past seasons.
Discover all the reduced designer collections in our sale section – including styles from past seasons.
BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!
BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!
Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.
Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.
The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.
The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.
Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.
Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.
Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.
Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.
Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.
Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.
Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.
Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.
This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.
This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.
On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.
On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.
Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.
Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.
For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.
For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.
100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.
100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.
The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.
The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.
On the occasion of the 37th America's Cup, the most prestigious sailing regatta in the world, Belstaff is outfitting the British INEOS Britannia team, including the successful Olympic sailor Sir Ben Ainslie. All items in the collection are inspired by sailing and feature a logo combination of both icons.
On the occasion of the 37th America's Cup, the most prestigious sailing regatta in the world, Belstaff is outfitting the British INEOS Britannia team, including the successful Olympic sailor Sir Ben Ainslie. All items in the collection are inspired by sailing and feature a logo combination of both icons.
In the new season, Jacob Cohen once again follows in the footsteps of the Grand Tour. This educational journey, popular with elite Europeans in the late 17th century, leads through Italy as well as to the capital cities Paris and Vienna. Sights such as the Vienna Prater and Notre Dame or Gustav Klimt's work of art "The Tree of Life" become the patch and button motif for the brand's iconic jeans styles in this limited edition collection from Jacob Cohen.
In the new season, Jacob Cohen once again follows in the footsteps of the Grand Tour. This educational journey, popular with elite Europeans in the late 17th century, leads through Italy as well as to the capital cities Paris and Vienna. Sights such as the Vienna Prater and Notre Dame or Gustav Klimt's work of art "The Tree of Life" become the patch and button motif for the brand's iconic jeans styles in this limited edition collection from Jacob Cohen.
This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.
This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.
BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.
BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.
Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.
Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.
Seacell combines Lyocell with the nurturing power of brown algae from the fjords of Iceland. Rich in minerals and vitamins, the algae release their natural ingredients while worn, nourishing the skin. Sustainably harvested, Seacell ensures maximum comfort and responsibility in the use of raw materials.
Seacell combines Lyocell with the nurturing power of brown algae from the fjords of Iceland. Rich in minerals and vitamins, the algae release their natural ingredients while worn, nourishing the skin. Sustainably harvested, Seacell ensures maximum comfort and responsibility in the use of raw materials.
