Wardrobe Essentials
  items item
Wardrobe Essentials
  items item
Timeless basics that never go out of style: These key pieces from BRAUN Hamburg, Santoni, Giampaolo, Kiefermann, and many other designers form the foundation of any well-equipped wardrobe.
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  1. Front view of Mason's Chino 'Boston Style' sand pants made of twill cotton, slightly elastic, soft touch, garment dyed, regular fit, tapered, zip fly, button, French pockets, small coin pocket, back pockets with buttoned flaps.
    Mason's Chino 'Boston Style' sand shown from the back, twill cotton, lightly elastic, soft touch, garment dyed, Regular Fit, tapered, zip fly, button, French pockets, coin pocket, buttoned flap back pockets.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  2. Side view of Officine Creative Penny Loafer 'Balfron' schwarz in polished smooth black leather with a slightly tapered silhouette, typical penny strap, decorative seam and folds on the toe cap, leather lining, and rubber sole.
    Officine Creative Penny Loafer 'Balfron' schwarz shown from above, polished black leather, slim silhouette, penny strap, decorative stitching and folds, leather lining, rubber sole.
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
  3. Alt tag (125 characters max):
Top-down view of FTC Cashmere scarf cream with wide rib knit pattern and woven logo label, soft pure fair trade cashmere.

Additional description:
An elegant, sustainably produced accessory for cold days: This scarf with r
    Alt tag (125 characters max): FTC Cashmere scarf cream shown from above, softly folded to reveal wide rib knit pattern and woven logo label.

Image description:  
An elegant, sustainably produced accessory for cold days: This scarf with rib knit patter
    Size
    • One Size
    +4
  4. Selected
    Side view of Aurélien Desert Boot 'Cashwool' graubraun in soft gray-brown suede with padded wool collar, open three-eyelet lacing, prominent front seam, leather lining, flexible rubber sole, and extra laces, designed as a stylish all-rounder for comfort a
    Top view of Aurélien Desert Boot 'Cashwool' graubraun in soft gray-brown suede, showing flexible rubber sole, padded wool-trimmed collar, and leather lining.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
  5. A.P.C. Scarf black/off-white folded flat from top view, showing large woven A.P.C. logo, fringed hem, blend of wool and premium microfibre, soft feel, double-face design, dimensions approx. 205 cm x 38 cm.
    A.P.C. Scarf black/off-white shown from above, featuring a blend of wool and premium microfibre, soft feel, double-face design, large woven logo, decorative fringed hem, approx. 205 x 38 cm.
    Size
    • One Size
  6. 7 for all mankind Jeans 'Slimmy' blue
    7 for all mankind Jeans 'Slimmy' blue
    Sizes
    • 32
    • 33
    • 34
    • 36
    • 38
    • 40
  7. mey story V-neck T-shirt white
    mey story V-neck T-shirt white
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  8. Falke Knee high sock 'No. 10' dark grey
    Falke Knee high sock 'No. 10' dark grey
    Sizes
    • 39-40
    • 41-42
    • 43-44
    • 45-46
  9. Crockett & Jones Tassel loafers 'Cavendish' black
    Crockett & Jones Tassel loafers 'Cavendish' black
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42.5
    • 43
    • 43.5
    • 44
    • 45.5
    +1
  10. Windsor Smart-casual jacket navy
    Windsor Smart-casual jacket navy
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 98
    +2
  11. Jacob Cohen Jeans 'Bard' navy
    Jacob Cohen Jeans 'Bard' navy
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  12. Selected
    Crockett & Jones Chukka boots 'Upton' dark brown
    Crockett & Jones Chukka boots 'Upton' dark brown
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42.5
    • 44.5
    • 45.5
  13. Front view of the Tagliatore Anzug 'Vesuvio' dunkelgrau meliert, a slim fit two-piece suit in a wool and silk blend with a tailored two-button jacket and tapered trousers.
    Close-up view of the Tagliatore Anzug 'Vesuvio' dunkelgrau meliert jacket sleeve and front buttons, showcasing the dark grey melange fabric made from a soft mix of virgin wool and silk, slim fit cut, two-button style, and detailed stitching. Zeitgenössisc
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  14. Crockett & Jones Oxford shoes 'Connaught' brown
    Crockett & Jones Oxford shoes 'Connaught' brown
    Sizes
    • 40.5
    • 41
    • 41.5
    • 43
    • 44
    • 44.5
    • 45.5
  15. PT Torino Wool trousers 'Slim Fit' light grey
    PT Torino Wool trousers 'Slim Fit' light grey
    Sizes
    • 46
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  16. Black long-sleeve Tom Ford Rundhals-Unterhemd weiß shirt photographed from the front, featuring a round neckline, regular fit, soft cotton-modal blend, and small TOM FORD label at the hem. 

Cleanes Basic mit Rundhalsausschnitt: Das komfortable T-Shirt
    Close-up front view of Tom Ford Rundhals-Unterhemd weiß, a black T-shirt with round neckline, soft cotton-modal blend, regular fit, and small TOM FORD label on the hem.

Description: Cleanes Basic mit Rundhalsausschnitt: Das komfortable T-Shirt aus hoc
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  17. Front-side angled view of Gallo Strumpf anthrazit, a black no-show sock with red 'GALLO' branding, made from fine Merino wool and microfiber.

Ein eleganter Schuh kombiniert mit einem hochwertigen Strumpf aus extrafeiner Merinowolle und Microfaser von
    Close-up front view of the Gallo Strumpf anthrazit sock showing fine knit texture and red 'GALLO' logo on black fabric.  
Ein eleganter Schuh kombiniert mit einem hochwertigen Strumpf aus extrafeiner Merinowolle und Microfaser von GALLO ergibt die perf
    Sizes
    • 41-42
    • 42-43
    • 44-45
  18. 7 for all mankind Jeans 'Slimmy' dark navy
    7 for all mankind Jeans 'Slimmy' dark navy
    Sizes
    • 33
    • 34
    • 36
    • 38
    • 40
  19. Front view of Tom Ford Boxer shorts grey in slim fit, elastic cotton with soft touch, keyhole fly, and black waistband with TOM FORD stitching.
    Close-up front view of Tom Ford Boxer shorts grey, sporty and simple with elasticated waistband featuring TOM FORD stitching, made of high-quality elastic cotton with a soft touch, slim fit, and keyhole fly for comfort and luxury.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  20. 7 for all mankind Jeans 'Slimmy' blue
    7 for all mankind Jeans 'Slimmy' blue
    Sizes
    • 32
    • 33
    • 34
    • 36
    • 38
    • 40
  21. Belvest Smart-casual jacket navy
    Belvest Smart-casual jacket navy
    Sizes
    • 25
    • 26
    • 27
    • 48
    • 50
    • 52
    • 54
    • 56
    +1
  22. PT Torino Chinos 'Slim Fit' beige
    PT Torino Chinos 'Slim Fit' beige
    Sizes
    • 52
    • 54
    • 56
    • 58
  23. Santoni Belt navy
    Santoni Belt navy
    Sizes
    • 85
    • 90
    • 95
    • 100
    • 105
    • 110
  24. PT Torino Chinos 'Slim Fit' sand
    PT Torino Chinos 'Slim Fit' sand
    Sizes
    • 48
    • 52
    • 54
    • 56
    • 58
  25. Tagliatore Tuxedo 'Napoli' dark navy shown from the front on a white background, featuring a slim fit one-button jacket in pure Super 110'S virgin wool with satin lapels and matching tapered trousers. Italian eveningwear to meet the dress code: Draw atten
    Close-up front view of the Tagliatore Tuxedo 'Napoli' dark navy jacket sleeve and button, showcasing pure Super 110'S virgin wool fabric.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 56
  26. Front view of Citizens of Humanity Jeans 'The London' grau, slim fit grey denim with authentic used wash, zip fly, five-pocket style, and leather patch.

Die 'The London' Jeans von CITIZENS OF HUMANITY verbindet zeitlosen Stil mit modernem Schnitt - ei
    Close-up rear view of Citizens of Humanity Jeans 'The London' grau showing the back pocket, leather patch, and elastic cotton denim.

Description: Die 'The London' Jeans von CITIZENS OF HUMANITY verbindet zeitlosen Stil mit modernem Schnitt - ein Must-
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
  27. Front view of Borrelli Smokinghemd 'Quinto' Kent-Kragen weiß, a white slim fit cotton tuxedo shirt with pleated bib-front, Kent collar, cufflinks, concealed buttons, and tailored waist darts. 

Zeit zum Feiern! Für die besonderen Anlässe im Leben steue
    Close-up front view of the Borrelli Smokinghemd 'Quinto' Kent-Kragen weiß, a white cotton slim fit tuxedo shirt with pleated bib front, Kent collar, concealed button placket, and elegant turn-back cuffs.

Zeit zum Feiern! Für die besonderen Anlässe im
    Sizes
    • 38
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    +1
  28. mey story V-Neck T-Shirt navy
    mey story V-Neck T-Shirt navy
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  29. Filippo de Laurentiis Fine knit V-neck jumper black
    Filippo de Laurentiis Fine knit V-neck jumper black
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  30. Jacob Cohen Jeans 'Bard' blau
    Jacob Cohen Jeans 'Bard' blau
    Sizes
    • 30
    • 31
    • 33
    • 35
    • 36
    • 40
  31. Crockett & Jones Tassel loafers 'Cavendish' dark brown
    Crockett & Jones Tassel loafers 'Cavendish' dark brown
    Sizes
    • 41.5
    • 42
    • 43.5
    • 44
    • 44.5
    • 45.5
    • 46
  32. PT Torino Chinos 'Slim Fit' sand
    PT Torino Chinos 'Slim Fit' sand
    Sizes
    • 50
    • 52
    • 54
  33. mey story Rundhals-T-Shirt schwarz
    mey story Rundhals-T-Shirt schwarz
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  34. BRAUN Hamburg Schleife navy
    BRAUN Hamburg Schleife navy
    Size
    • One Size
  35. Polo Ralph Lauren Polo shirt red
    Polo Ralph Lauren Polo shirt red
    Sizes
    • S
    • M
    • L
    • XL
    • XXL

Wardrobe Essentials for Men

*The extra discount on the already reduced price will be applied after entering the dress code BLACK at checkout and cannot be combined with other promotions. Valid for all items in the linked category up to and including 30 November 2025. The VON BRAUN brand is excluded from this promotion.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.