Men’s Designer Underwear: Luxury That Begins on the Skin
There is hardly anything closer to our bodies – and therefore should not be underestimated: designer underwear for men represents a new awareness of sophistication and masculine style. A statement of luxury that is not necessarily visible, but can be felt. Because when it comes to the garments that are closest to us, we cannot compromise on comfort and will not compromise on quality and fit. Underwear for men must be soft, purist and virtually invisible under clothing. This requires selected, finely crafted natural fibres that are carefully knitted into breathable, durable fabrics. Anyone who has ever worn high-quality luxury underwear for men knows that quality makes all the difference. That's why we at BRAUN Hamburg stock underwear for men from our carefully selected brands.
What Makes Men’s Designer Underwear So Special?
Premium materials, a fit perfectly tailored to the male body, and stylish design – these are the hallmarks of men’s underwear from brands such as Tom Ford, Zimmerli, or Mey Business Class. Their collections combine top-quality craftsmanship and functionality to create a wearing experience that meets even the highest expectations.
Tom Ford boxers and briefs for men impress with their modern slim fit, high comfort and signature branding on the waistband. Swiss brand Zimmerli is considered the epitome of luxurious underwear for men, made from mercerised cotton that promises a particularly pleasant feel against the skin. With barely noticeable seams, these designer boxer shorts feel like a second skin under clothing. Mey Business Class, on the other hand, stands for the highest German quality, with breathable fabrics and precise cuts guaranteeing maximum comfort in everyday life. In exclusive collaboration with a Peruvian manufacturer, hand-picked Pima cotton, considered the finest cotton in the world, is selected according to the highest standards of quality and sustainability. This is then used in the in-house knitting mill to produce particularly soft, durable underwear in the traditional craftsmanship style.
The Best Styles: Briefs, Boxers, and More
Whether classic briefs or casual designer boxer shorts for men, the choice is as individual as the man himself.
- Sports briefs provide optimal support and are perfect for slim-fit trousers or business outfits.
- Designer jersey boxers in a trunk style offer a modern, masculine cut.
- Loose-fit boxers, inspired by sportswear, are ideal for men who value maximum freedom of movement.
Luxury Men’s Underwear in Premium Materials
Especially popular are models made from cotton or cotton blends with microfibre or elastane – they sit comfortably on the body and retain their shape even after many washes. A functional fly adds practicality, while flat seams and elasticated waistbands ensure supreme comfort. Many brands offer designer men’s underwear in practical 2- or 3-packs – perfect for keeping stylish underwear on hand every day.
How to Recognise High-Quality Designer Underwear
Luxury men’s underwear is distinguished by a combination of premium materials and excellent craftsmanship. Fine, long-staple cotton is commonly used for its breathability, shape retention, and comfort. For men’s designer underwear, the natural material is carefully selected, processed, and sometimes enhanced with microfibre, elastane, or finishing techniques such as mercerisation for added strength and sheen. The difference in quality is tangible.
Construction is equally important: designer men’s underwear is made with great attention to detail, evident in precise stitching, a comfortable fit, and characteristic brand features. The cuts are thoughtfully designed to ensure an optimal fit.
Why Designer Men’s Underwear is Truly Worthwhile
Daily luxury worn directly on the skin: high-quality designer underwear for men conveys a sense of precision and exclusivity with every movement – whether in the office or at leisure. Cotton sports briefs and boxers provide comfort and support – but that’s not all. Genuine quality and a perfect fit also give you confidence. With branded underwear for men from the BRAUN Hamburg range, you are not only buying clothing, but also quality of living.
