Brunello Cucinelli

The vision of Italian fashion producer Brunello Cucinelli is to create something beautiful. This should be seen as a holistic approach, because his undoubtedly beautiful products aren’t enough for Mr Cucinelli, so he keeps working towards ethically and morally desirable working processes and conditions in his business. The business obviously makes a healthy profit but, as well as investments in the firm and employees, it is also used for charitable purposes and for the upkeep of the “Brunello Cucinelli hamlet” of Solomeo.

An idyllic village near Perugia in the Italian region of Umbria, surrounded by nature, and the creative centre of the world-famous cashmere producer. Almost everyone who lives here is employed by Brunello Cucinelli in some form or another and a part of this special little world that offers a good standard of living thanks to the business owner’s efforts for his town and employees. The special story of the brand began in 1978 when Brunello Cucinelli laid the foundations for the business in Solomeo, with three simple knitting machines. Since then, his name has been synonymous with an uncompromising understanding of quality for clothing and accessories - especially for luxurious cashmere products.

The brand mainly found fame through the tasteful hues in which cashmere was first available, and through the special quality of the materials. The finest threads and fabrics are used in modern production processes and ultimately made into exclusive creations to the perfectionist standards of the highest form of sartorial art. Knowledge and experience acquired over time, contemporary design and modern ways of working strike the balance between tradition and modernity. So every piece is unique. Along with cashmere, men’s fashion from Cucinelli also uses the finest natural fibres: Fine silk and wool, buttery soft leather and, with comfort in mind, innovative materials such as microfibre.

Fashion from Brunello Cucinelli sets international trends with signature Italian handmade charm. The smart chic for stylish men who expect a lot from their wardrobe is the perfect choice for every occasion, because Brunello Cucinelli has both elegant and formal business outfits, as well as sophisticated casual looks. Cucinelli clothing makes a clean and purist impression, making it absolutely timeless. As a countermovement to fast fashion, every piece is an investment in your wardrobe that you will enjoy for many years to come.