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Your new look, just a few clicks away: explore the latest arrivals in men’s clothing – from classic tailoring to modern casualwear. Discover New Arrivals for every style and occasion.
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  1. Front view of a B.F. Knitwear Jersey polo shirt dark brown with classic collar, slim fit, pure cotton, and soft feel. Uncomplicated classic: This jersey polo shirt by B.F. KNITWEAR is a versatile basic for the warmer months. Pure cotton, soft feel, slim f
    Close-up front view of the B.F. Knitwear Jersey polo shirt dark brown showing its classic polo shirt collar and buttons. Uncomplicated classic: This jersey polo shirt by B.F. KNITWEAR is a versatile basic for the warmer months.

Pure cotton
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  2. Front view of B.F. Knitwear Jersey polo shirt rose mottled in soft rose color, pure cotton, slim fit with classic collar. Uncomplicated classic: This jersey polo shirt by B.F. KNITWEAR is a versatile basic for the warmer months. Pure cotton, Soft feel, Sl
    Close-up front view of the B.F. Knitwear Jersey polo shirt rose mottled showing its classic polo shirt collar, two buttons, and soft pure cotton fabric. Uncomplicated classic: This jersey polo shirt by B.F. KNITWEAR is a versatile basic for the warmer mon
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  3. Front view of B.F. Knitwear Jersey polo shirt blue mottled, a slim fit, pure cotton polo with classic collar and soft feel, ideal for warmer months. Uncomplicated classic: This jersey polo shirt by B.F. KNITWEAR is a versatile basic for the warmer mont
    Close-up front view of B.F. Knitwear Jersey polo shirt blue mottled showing soft pure cotton fabric, slim fit, classic polo shirt collar, and two buttons. Uncomplicated classic: This jersey polo shirt by B.F. KNITWEAR is a versatile basic for the warmer m
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  4. B.F. Knitwear Jersey polo shirt navy shown from the front, short sleeves, classic polo collar, slim fit, pure cotton with soft feel. Uncomplicated classic: This jersey polo shirt by B.F. KNITWEAR is a versatile basic for the warmer months. Features includ
    Close-up front view of the B.F. Knitwear Jersey polo shirt navy, showing classic collar and buttons. Uncomplicated classic: This jersey polo shirt by B.F. KNITWEAR is a versatile basic for the warmer months. Pure cotton, soft feel, slim fit, classic polo
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  5. Front view of B.F. Knitwear Jersey polo shirt dark olive, a slim fit, pure cotton polo with a classic collar and soft feel. Uncomplicated classic: This jersey polo shirt by B.F. KNITWEAR is a versatile basic for the warmer months. Pure cotton, soft feel,
    B.F. Knitwear Jersey polo shirt dark olive shown from above, highlighting classic polo collar and button placket. Uncomplicated classic: This jersey polo shirt by B.F. KNITWEAR is a versatile basic for the warmer months. Pure cotton, soft feel, slim fit,
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  6. B.F. Knitwear Crew neck T-shirt grey-brown shown from the front on a plain background, made of pure cotton with a soft feel, slim fit, crew neck, and short hem vents, a high-quality basic for spring and summer.
    Close-up front view of the B.F. Knitwear Crew neck T-shirt grey-brown showing the crew neck and fabric texture, made of pure cotton fabric in a precise slim fit with short hem vents, soft feel, ideal for spring and summer. 

Description: A high-quality
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  7. B.F. Knitwear Crew neck T-shirt green shown from the front, slim fit pure cotton fabric, soft feel, crew neck, and short hem vents. A high-quality basic for spring and summer.
    Close-up front view of B.F. Knitwear Crew neck T-shirt green showing crew neck, soft pure cotton fabric, and stitching details.

A high-quality basic for the spring and summer season: This T-shirt by B.F. KNITWEAR is made of pure cotton fabric in a pre
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  8. Front view of B.F. Knitwear Crew neck T-shirt smoky blue, made of pure cotton with a soft feel, slim fit, crew neck, and short hem vents. 

Description: A high-quality basic for the spring and summer season: This T-shirt by B.F. KNITWEAR is made of pur
    Close-up front view of B.F. Knitwear Crew neck T-shirt smoky blue in pure cotton with slim fit, soft feel, and short hem vents. A high-quality basic for the spring and summer season: This T-shirt by B.F. KNITWEAR is made of pure cotton fabric in a prec
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  9. Front view of a B.F. Knitwear Crew neck T-shirt rose, made of pure cotton with a slim fit, soft feel, crew neck, and short hem vents. A high-quality basic for spring and summer.
    Close-up front view of B.F. Knitwear Crew neck T-shirt rose, showing soft pure cotton fabric and crew neckline with short hem vents. 

Description: A high-quality basic for the spring and summer season: This T-shirt by B.F. KNITWEAR is made of pure cot
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  10. Front view of B.F. Knitwear Crew neck T-shirt navy, made of pure cotton, soft feel, slim fit, crew neck, and short hem vents, ideal for spring and summer.
    Close-up front view of B.F. Knitwear Crew neck T-shirt navy showing crew neck and yellow label with 'CUSTOMER lovers & KNIT.' 

A high-quality basic for the spring and summer season: This T-shirt by B.F. KNITWEAR is made of pure cotton fabric in a prec
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  11. Front view of B.F. Knitwear Crew neck jumper cream in pure cotton, slim fit with fine knit and ribbed bands, soft feel.

A versatile essential for spring: This crew neck jumper in pure cotton by B.F. KNITWEAR enhances any wardrobe with a clean, timeles
    Close-up front view of B.F. Knitwear Crew neck jumper cream showing fine knit, slim fit, soft pure cotton fabric, and ribbed crew neck bands.

A versatile essential for spring: This crew neck jumper in pure cotton by B.F. KNITWEAR enhances any wardrobe
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  12. Front view of B.F. Knitwear Crew neck jumper light blue, slim fit, pure cotton with fine knit, soft feel, ribbed bands for comfort.

Description: A versatile essential for spring: This crew neck jumper in pure cotton by B.F. KNITWEAR enhances any wardr
    B.F. Knitwear Crew neck jumper light blue shown from a close-up top-down perspective, highlighting the fine knit, soft pure cotton fabric, slim fit, crew neck, and comfortable ribbed bands. A versatile essential for spring with a clean, timeless aesthetic
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  13. Front view of B.F. Knitwear Cashmere crew neck jumper light blue, lightweight summer cashmere with soft feel, fine airy knit, slim fit, elasticated rib knit bands, crew neck.
    Close-up front view of B.F. Knitwear Cashmere crew neck jumper light blue showing fine, airy knit and elasticated rib knit crew neck band.

Lightweight summer cashmere from knitwear experts B.F. KNITWEAR: enhance your spring wardrobe with a durable, It
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  14. Front view of B.F. Knitwear Cashmere crew neck jumper cream, lightweight summer cashmere, pure, soft, fine airy knit, slim fit, crew neck, elasticated rib knit bands. Lightweight summer cashmere from knitwear experts B.F. KNITWEAR: enhance your spring
    Close-up front view of B.F. Knitwear Cashmere crew neck jumper cream showing fine, airy knit and elasticated rib knit bands.

Lightweight summer cashmere from knitwear experts B.F. KNITWEAR: enhance your spring wardrobe with a durable, Italian-made mus
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  15. Front view of B.F. Knitwear Cashmere crew neck jumper dark brown, lightweight summer cashmere, slim fit with elasticated rib knit bands.

Description: Lightweight summer cashmere from knitwear experts B.F. KNITWEAR: enhance your spring wardrobe with a
    Close-up front view of B.F. Knitwear Cashmere crew neck jumper dark brown showing fine, airy knit and elasticated rib knit bands. Lightweight summer cashmere from knitwear experts B.F. KNITWEAR: enhance your spring wardrobe with a durable, Italian-made mu
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  16. Front view of B.F. Knitwear Cashmere crew neck jumper rose, lightweight summer cashmere, pure cashmere, soft feel, fine airy knit, slim fit, crew neck, elasticated rib knit bands. Lightweight summer cashmere from knitwear experts B.F. KNITWEAR: enhance
    Close-up, top-down view of the B.F. Knitwear Cashmere crew neck jumper rose, showing fine, airy knit fabric and elasticated rib knit bands.

Description: Lightweight summer cashmere from knitwear experts B.F. KNITWEAR: enhance your spring wardrobe with
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  17. Filippo de Laurentiis Knit polo navy
    Filippo de Laurentiis Knit polo navy
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  18. Front view of Dondup Baumwollhose 'Mel' weiß, elegant white cotton twill trousers with soft touch, loose fit, ankle length, zipper, slide button, French pockets, simple waistband pleat, back pockets with buttoned flap, fixed hem cuff, and metal initial de
    Rear view of Dondup Baumwollhose 'Mel' weiß, white cotton twill pants with soft feel, loose fit, ankle length, buttoned back pockets, and fixed cuff hem. 

Description: Ein italienischer Klassiker: mit der Hose 'Mel' von DONDUP sind Sie immer bestens a
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  19. Front view of Dondup Baumwollhose 'Gaubert' dunkelblau, slim fit, lightweight stretch cotton, soft touch, garment dyed with zipper, slide button, French pockets, back button pockets, and metal initial. Für alle Liebhaber von italienischer Mode: mit diesem
    Rear view of Dondup Baumwollhose 'Gaubert' dunkelblau slim fit cotton trousers with buttoned back pockets and metal initial.

Description: Für alle Liebhaber von italienischer Mode: mit diesem Hosenmodell von DONDUP sind Sie bestens beraten, wenn es um
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  20. Front view of Dondup Chino 'Gaubert' oliv in slim fit, olive green with fine twill mix of lyocell, linen, and cotton, featuring garment-dyed finish, zip and slide button, French pockets, buttoned back pockets, and metal initial. Lässig durch die warme Jah
    Rear view of Dondup Chino 'Gaubert' oliv in slim fit, olive green cotton, lyocell, and linen blend with garment-dyed finish.

Description: Lässig durch die warme Jahreszeit: Die Chino 'Gaubert' von DONDUP verbindet luftige Materialkomposition aus Lyoce
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  21. Front view of Dondup Chino 'Gaubert' taupe pants made from a soft mix of lyocell, cotton, and linen, featuring slim fit, garment-dyed finish, zipper and slide button, French pockets, buttoned back pockets, and typical metal initial. Lässig durch die warme
    Rear view of the Dondup Chino 'Gaubert' taupe slim fit pants made of a lightweight mix of lyocell, cotton, and linen with garment-dyed finish, featuring fine twill fabric, soft touch, zip and slide button closure, French pockets, buttoned back pockets, na
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  22. Front view of Dondup Jeans 'George' dunkelgrau, skinny fit made of elastic cotton denim with soft touch, authentic used wash, low waist, button fly, five-pocket style, coin pocket with piping, back pockets with stitching, metal initial, and inner woven la
    Close-up rear view of Dondup Jeans 'George' dunkelgrau in authentic used wash, showing back pocket with stitching, metal initial, low waistband, and belt loop; denim made of elastic cotton with a soft touch, skinny fit, five-pocket style, button fly, and
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  23. Front view of Dondup Jeans 'Paco' dunkelblau, a timeless classic in authentic denim with used wash, slight distress, loose tapered fit, short cut, zip fly, five-pocket style, metal initial, and inner web patch. 

Zeitloser Klassiker: Die Jeans 'Paco' v
    Close-up of the back pocket and waistband of Dondup Jeans 'Paco' dunkelblau, showing authentic denim texture and metal initial.

Description: Zeitloser Klassiker: Die Jeans 'Paco' von DONDUP überzeugt mit authentischer Denim-Optik und bietet zugleich h
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  24. Front view of Ami Paris Crew neck T-shirt taupe in oversized fit, heavy pure cotton jersey with quilted heart logo and AMI stitching.
    Close-up front view of Ami Paris Crew neck T-shirt taupe, showing ribbed crew neck, pure cotton jersey, soft heavy fabric, and quilted heart logo.

Description: Pardon my French – with this T-shirt by AMI PARIS you’ll get by even without good language
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  25. Ami Paris Crew neck T-shirt cream shown from the front, oversized fit, heavy cotton jersey, soft feel, quilted heart logo, AMI stitching on back.
    Ami Paris Crew neck T-shirt cream shown close-up from the front top perspective, featuring a crew neck, quilted heart logo, and label; jersey made of pure cotton with heavy fabric, soft feel, oversized fit, and AMI stitching on the back. Pardon my Fren
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  26. Front view of Dondup Rundhals-T-Shirt navy, a slim fit, navy blue cotton jersey tee with round neckline and small DONDUP logo on the chest.

Description: Ein Essential für jeden Tag: Das Rundhals-T-Shirt von DONDUP aus reiner Baumwolle überzeugt mit we
    Close-up front view of Dondup Rundhals-T-Shirt navy, a slim fit navy blue cotton jersey tee with round neckline and DONDUP logo on chest.

Description: Ein Essential für jeden Tag: Das Rundhals-T-Shirt von DONDUP aus reiner Baumwolle überzeugt mit weic
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  27. New
    Selected
    Front view of FTC Cashmere V-Neck Pullover navy in slim fit, made from pure Fair-Trade Cashmere with soft touch, fine knit, V-neck, and ribbed cuffs. 

Description: 
Nachhaltig von der Faser bis zum fertigen Modell: Dieser zeitlose V-Neck Pullover aus
    Close-up front view of FTC Cashmere V-Neck Pullover navy showing fine knit, slim fit, V-neck, and ribbed cuffs.

Nachhaltig von der Faser bis zum fertigen Modell: Dieser zeitlose V-Neck Pullover aus reinem Cashmere wurde unter den für das Label FTC cha
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Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.