Luxury & Sustainability
Past. Present. Future.
We here at BRAUN Hamburg are very much aware that our actions today affect our future. With a company history of over 90 years, we are now operating in the 3rd generation and currently employ more than 120 staff, which means we bear a great responsibility for people and the environment. We value transparency, progress and keeping control over everything we do. That is why all our staff have permanent employment contracts – and some of them have been with us for decades and are irreplaceable in our family business. To enable our employees to reach their workplace in as environmentally friendly a manner as possible and to avoid using their cars more often in their private lives, we offer a grant for local public transport.
It is often a lot of small steps that have to be taken to make a big difference: At all our locations, we try to use sustainable packaging and recyclable materials as much as possible. Plastic bottles have given way to glass bottles and we have been working with the idea of a "paperless office" in our work spaces for several years now. We try to use as many digital formats and alternatives as possible instead. Since mid-2025, our stores and offices in the city centre have been powered entirely by green electricity.
We produce most of our image material, texts and campaigns in-house, and keep in close contact with our suppliers and manufacturers, with whom we have long-standing partnerships. They guarantee the very best quality for all our goods: a quality that we will proudly continue to pass on to you, and which we want to link even more closely to the topic of sustainability.
Our way of managing our company with lasting tradition – with pride in our past and an optimistic and innovative eye on what the future may bring – means a lot of work, but also plenty of opportunities to actively shape the future of BRAUN Hamburg in a more sustainable way.
We have taken the first steps, but many more are yet to come. We would love for you to accompany us on our path!
Luxury is Eternal
Luxurious menswear is our business, our passion. But luxury also means longevity — something that we here at BRAUN Hamburg want to make you aware of. Luxurious materials, a premium finish and traditional sartorial craftsmanship — the garment or accessory you purchase deserves the same care by your hand that our masterful manufacturers have invested in making these items. A cashmere jumper, for example, or a bag made of luxurious leather will — with the right care — be timeless and ageless companions, not governed by fleeting trends. Such items can easily become something to be handed from father to son. Investing in a quality product also means investing into the future. Buying handmade, high-quality fashion gives us the opportunity to appreciate the end product more, teaches the right use of resources and leads away from a fast-moving fashion industry. Consumption is good, but with thought and sustainability — always keeping people and the environment in mind.
An item that takes a little longer to be found by its future wearer will never end up in our disposal. During sale periods we offer it at a reduced price or it gets another chance in our outle
Short Routes. Enduring Partnerships.
A great many of our Italian brands are still run today, three generations on, by families who manufacture in Italy and have passed down their craft over decades. Several of the labels and designers in our range – including Brunello Cucinelli and FTC – have been committed to environmentally friendly production and the use of innovative and recycled materials since their very founding. These close, long-standing partnerships mean more to us than a mere business relationship – they are the foundation for consistently high quality and good working conditions for everyone involved.
The same standard applies to our own label, VON BRAUN: close collaboration with reliable partners and a watchful eye on the conditions under which our goods are made. Wherever possible, we transport our goods by land and keep distances short.
Each of our designs is durable, timeless and crafted with the utmost care – and so, quite naturally, stands as a counterpoint to the fast-fashion movement. After all, true quality shows itself not just in the first moment, but in how long a piece stays with its wearer. That's why we invite you to give your favourite pieces a second life: simply bring your jumper with an open seam, or your leather shoes with a worn sole, into one of our stores – with a skilled hand, our in-house atelier and our cobbler will ensure you get many more years of enjoyment out of your clothes and shoes.
