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Sustainability

BRAUN HAMBURG

Luxury & Sustainability

Past. Present. Future.

We here at BRAUN Hamburg are very much aware that our actions today affect our future. With a company history of 90 years, we are now operating in the 3rd generation and currently employ more than 120 staff, which means we bear a great responsibility for people and the environment. We value transparency, progress and keeping control over everything we do. That is why all our staff have permanent employment contracts – and some of them have been with us for decades and are irreplaceable in our family business. To enable our employees to reach their workplace in as climate-neutral a manner as possible and to avoid using their cars more often in their private lives, we offer them an HVV surcharge that applies to public transportation in the Hamburg area and into the surrounding region.

It is often a lot of small steps that have to be taken to make a big difference: At all our locations, we try to use sustainable packaging and recyclable materials as much as possible. Plastic bottles have given way to glass bottles and for our photoshoots we only hire caterers who use as little plastic or recyclable packaging material as possible when delivering their food. In our offices we have been working according to the idea of the "paperless office" for several years now and try to use as many digital formats and alternatives as possible instead. In addition, all of our technology runs on green electricity, which we purchase exclusively from green energy providers.

We produce most of our image material, texts and campaigns in-house, and keep in close contact with our suppliers and manufacturers, with whom we have long-standing partnerships. They guarantee the very best quality for all our goods: a quality that we will proudly continue to pass on to you, and which we want to link even more closely to the topic of sustainability.

Our way of managing our company with lasting tradition – with pride in our past and an optimistic and innovative eye on what the future may bring – means a lot of work, but also plenty of opportunities to actively shape the future of BRAUN Hamburg in a more sustainable way.

We have taken the first steps, but many more are yet to come. We would love for you to accompany us on our path!

Luxury is Eternal

Luxurious menswear is our business, our passion. But luxury also means longevity – something that we here at BRAUN Hamburg want to make you aware of. Luxurious materials, a premium finish and traditional sartorial craftsmanship – the garment or accessory you purchase deserves the same care by your hand that our masterful manufacturers have invested in making these items. A cashmere jumper, for example, or a bag made of luxurious leather will – with the right care – be timeless and ageless companions, not governed by fleeting trends. Such items can easily become something to be handed from father to son. Investing in a quality product also means investing into the future. Buying handmade, high-quality fashion gives us the opportunity to appreciate the end product more, teaches the right use of resources and leads away from a fast-moving fashion industry. Consumption is good, but with thought and sustainability – always keeping people and the environment in mind.

An item that takes a little longer to be found by its future wearer will never end up in our disposal. During sale periods we offer it at a reduced price or it gets another chance in our outlet.

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Short Routes. Enduring Partnerships.

In addition to the many labels and designers like Brunello Cucinelli and FTC, which we carry in our product range and are fully focused on environmentally friendly production and innovative, recycled materials since their inception, we also insist on sustainability for our own brands: VON BRAUN and 04651/ A trip in a bag. All our goods are manufactured exclusively in Europe. All our VON BRAUN cashmere items are made in Italy with sustainably produced cashmere. For 04651/ A Trip in a Bag, we work closely with our long-term partners in Portugal and ensure favourable employment conditions for everyone working for us. In addition to eco-cashmere, we also process organic cotton and mulesing-free merino wool. Our goods are transported on land and only on short routes. Each of our designs is durable, timeless and produced to the highest standards, making them a counterweight to today’s fast fashion movement.

Sustainable Packaging

For our new packaging materials, we only choose cardboard that meets our high standards in terms of sustainable production. We are constantly working to improve our ecological footprint and therefore only obtain our packaging from producers who guarantee mainly recycled materials, low-emission production technologies or short transport routes.

We also put special emphasis on sustainalility in our stores: Our customers take their purchases home in high-quality carrier bags made of fully recycled paper, and we are also gradually shifting our gift packaging to an environmentally friendly version. 

Do your part: our packaging material will be even more sustainable if you re-use it after receiving your order, or if you dispose of it appropriately.

Climate-Neutral Shipping

We want to send and receive everything with the environment in mind: that is precisely why we at BRAUN Hamburg have decided to offer our customers exclusively climate-neutral shipping to actively contribute to reducing overall CO2 emissions.

A little tip: have your order sent to a parcel station or Packstation, if you won’t be at home to receive it. That’s how you can help contribute to a more sustainable online trade.

Jacob Cohen X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

Original Classic by Car Shoe

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Jacob Cohen: Grand Tour Italia Capsule

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

New in at BRAUN Hamburg

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Sale

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

BRAUN Hamburg Exclusive: Doucal's

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Attitude Capsule by Lardini

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Kired X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Stone Island Ghost Pieces

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Stone Island Marina

This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.

This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Boglioli x Histores

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

BELSTAFF CENTENARY COLLECTION

100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.

100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

New Season

Discover the latest styles from our designers' autumn/winter collections.

Discover the latest styles from our designers' autumn/winter collections.

New Season

Discover the latest styles from our designers' autumn/winter collections.

Discover the latest styles from our designers' autumn/winter collections.

New Season

Discover the latest styles from our designers' autumn/winter collections.

Discover the latest styles from our designers' autumn/winter collections.

Challenger Collection

On the occasion of the 37th America's Cup, the most prestigious sailing regatta in the world, Belstaff is outfitting the British INEOS Britannia team, including the successful Olympic sailor Sir Ben Ainslie. All items in the collection are inspired by sailing and feature a logo combination of both icons.

On the occasion of the 37th America's Cup, the most prestigious sailing regatta in the world, Belstaff is outfitting the British INEOS Britannia team, including the successful Olympic sailor Sir Ben Ainslie. All items in the collection are inspired by sailing and feature a logo combination of both icons.