Luxury & Sustainability
Past. Present. Future.
We here at BRAUN Hamburg are very much aware that our actions today affect our future. With a company history of 90 years, we are now operating in the 3rd generation and currently employ more than 120 staff, which means we bear a great responsibility for people and the environment. We value transparency, progress and keeping control over everything we do. That is why all our staff have permanent employment contracts – and some of them have been with us for decades and are irreplaceable in our family business. To enable our employees to reach their workplace in as environmentally friendly a manner as possible and to avoid using their cars more often in their private lives, we offer a grant for local public transport.
It is often a lot of small steps that have to be taken to make a big difference: At all our locations, we try to use sustainable packaging and recyclable materials as much as possible. Plastic bottles have given way to glass bottles and we have been working with the idea of a "paperless office" in our work spaces for several years now. We try to use as many digital formats and alternatives as possible instead. Since mid-2025, our stores and offices in the city centre have been powered entirely by green electricity.
We produce most of our image material, texts and campaigns in-house, and keep in close contact with our suppliers and manufacturers, with whom we have long-standing partnerships. They guarantee the very best quality for all our goods: a quality that we will proudly continue to pass on to you, and which we want to link even more closely to the topic of sustainability.
Our way of managing our company with lasting tradition – with pride in our past and an optimistic and innovative eye on what the future may bring – means a lot of work, but also plenty of opportunities to actively shape the future of BRAUN Hamburg in a more sustainable way.
We have taken the first steps, but many more are yet to come. We would love for you to accompany us on our path!
Luxury is Eternal
Luxurious menswear is our business, our passion. But luxury also means longevity — something that we here at BRAUN Hamburg want to make you aware of. Luxurious materials, a premium finish and traditional sartorial craftsmanship — the garment or accessory you purchase deserves the same care by your hand that our masterful manufacturers have invested in making these items. A cashmere jumper, for example, or a bag made of luxurious leather will — with the right care — be timeless and ageless companions, not governed by fleeting trends. Such items can easily become something to be handed from father to son. Investing in a quality product also means investing into the future. Buying handmade, high-quality fashion gives us the opportunity to appreciate the end product more, teaches the right use of resources and leads away from a fast-moving fashion industry. Consumption is good, but with thought and sustainability — always keeping people and the environment in mind.
An item that takes a little longer to be found by its future wearer will never end up in our disposal. During sale periods we offer it at a reduced price or it gets another chance in our outle
Short Routes. Enduring Partnerships.
In addition to the many labels and designers like Brunello Cucinelli and FTC, which we carry in our product range and are fully focused on environmentally friendly production and innovative, recycled materials since their inception, we also insist on sustainability for our brands: VON BRAUN and 04651/ A trip in a bag. At 04651/ A trip in a bag, we work closely with our long-standing partners in Portugal and Italy and ensure good working conditions for everyone who works for us. Some of our garments are made from eco-cashmere, organic cotton and mulesing-free merino wool. Our goods are transported almost entirely by land and over short distances. Each of our designs is durable, timeless and produced to the highest standards, making them a counterweight to today’s fast fashion movement.
