Stone Island — Trailblazing fashion
The Italian label Stone Island proves that fashion and functionality do not have to be mutually exclusive - and it does so brilliantly! Innovation is an essential part of the brand's identity, with a preference for technical fabrics and innovative surfaces. The result is a progressive, sporty and urban look that is free of conventions and yet always has a certain amount of sophistication. Added to this are modern and unusual methods of dyeing, which lend Stone Island’s garments individuality and achieve an appealing variety of contemporary and sometimes experimental colourways.
The company was founded over 30 years ago - a long time in which it has been able to grow steadily and benefit from the vast know-how they accumulated over time. In this particular métier of functionally inspired fashion, Stone Island is both a pioneer and an undisputed expert. With the utmost care and dedication, only styles that convince are selected from an extensive, elaborate design process and ultimately produced. A constant and irrepressible curiosity at Stone Island is the strongest motor during the extensive inspiration process. Particularly unusual techniques: fabrics that react to a change in temperature with a change in colour, or those that are highly reflective due to a coating of glass. Just a few examples of the label's high-tech designs. Success came to the fashion house almost by accident during a casual experiment to test suitable fabrics for a possible collection. The attempt to wash a two-coloured tarpaulin for trucks to create a softer feel for clothing materials resulted in a particularly charming fabric with a vintage look, which they christened 'Stella'. Due to the convincing feel and the contrasting colour scheme in red and grey, a series of jackets were produced from this material, which were launched on the market under the name Stone Island and brought with them unimagined success. The name ties in with the brand's special connection to the sea and integrates influences from the military, caused among other things by the obligatory, detachable compass badge on the upper sleeve.
To this day, the result is sporty styles with a functional character that appeal to men with a sense of style and a particular taste for unusual materials. Today, the Stone Island collections can only be found in carefully selected shops and exclusive online shops worldwide, whose demands are in line with the label's particularly high-class understanding of quality - this also includes BRAUN Hamburg. The range is no longer limited to jackets, but includes everything from knitwear to basics such as T-shirts and polo shirts, trousers, shirts and accessories.