Italian label Stone Island brilliantly demonstrates that fashion and functionality do not exclude each other. Innovation is a fundamental part of the brand's identity, as they enthusiastically employ technical fabrics and novel finishes in their everyday Stone Island sports and casual wear. This results in a progressive, sporty, and urban look that is free from conventions yet always carries a certain level of sophistication. Their willingness to experiment with exceptional dyeing methods imparts uniqueness not only to the brand's outerwear but also to Stone Island jumpers, shirts, cargo shorts, as well as hats and caps, achieving a captivating variety of contemporary and surprising effects.
The founding of the company by Massimo Osti dates back over 30 years – a long time during which it has continuously grown and benefited from accumulated expertise. In this unique field of functionally inspired fashion, Stone Island is a pioneer and an undisputed expert. With the utmost care and dedication, only styles that truly impress are selected and ultimately produced from an extensive, elaborate design process. A constant and insatiable curiosity at Stone Island is the strongest driving force in their unceasing process of inspiration. Particularly unusual techniques include fabrics that change color in response to temperature changes or those that exhibit strong reflectivity due to a glass coating. These are just a few examples of the high-tech designs from the label with a compass on its sleeve. Success came to the fashion house almost by chance during a casual experiment to test suitable fabrics for a potential collection. The attempt to wash a two-colored tarpaulin for trucks in order to create a softer feel for clothing materials resulted in a special fabric with a vintage look, which they named 'Stella.' This material was used to produce a series of men's jackets, launched under the name Stone Island, and they achieved unexpected success.
Even in its very first experiment, recycled material was used in the form of a truck tarpaulin. Sustainability is a personal concern for the current CEO and Creative Director, Carlo Rivetti, and continuous efforts are made in this direction. As a result, an increasing number of recycled fibres and water-saving processes are being incorporated into the design and production of Stone Island's creations.
The brand's connection to the sea is not only reflected in its name but also in the detachable compass badge, inspired by military uniform jacket insignias. It evokes the spirit of maritime adventures, freedom, and exploration. The badge is typically found on the upper arm but can occasionally be located on the chest or the side of the leg. In coveted special collections, such as the 'Stone Island Ghost Pieces', the logo patch appears monochromatic in very limited editions, making it a highly sought-after collector's item. In the 'Marina Collection,' it is presented as a stylised stitching. Military influences can be spotted in various styles, including the casual designer cargo trousers for men.
Stone Island shirts and sweaters typically come in a slim-fit style, while jackets and pants have a regular fit. We've measured each garment to help you determine whether you can expect a slim fit, regular fit, or even a contemporary oversized fit for jackets. The sporty styles offer comfortable wear without being too loose and appeal to individuals with a keen sense of style and an appreciation for unique materials. Stone Island collections are exclusively available in carefully selected stores and premium online shops worldwide, all of which align with the brand's exceptionally high-quality standards. This includes BRAUN Hamburg. The Stone Island men's range has expanded beyond just jackets and now includes everything from knitwear to basics such as Stone Island shirts and polo shirts, trousers, and accessories, catering to all your desires.
Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.
Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.
The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.
The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.
For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.
For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.
Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.
Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.
From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.
From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.
Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.
Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.
With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.
With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.
Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.
Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.
Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.
Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.
Discover all the reduced designer collections in our sale section – including styles from past seasons.
Discover all the reduced designer collections in our sale section – including styles from past seasons.
BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!
BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!
Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.
Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.
The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.
The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.
Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.
Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.
Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.
Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.
Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.
Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.
Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.
Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.
This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.
This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.
On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.
On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.
Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.
Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.
For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.
For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.
100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.
100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.
The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.
The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.
On the occasion of the 37th America's Cup, the most prestigious sailing regatta in the world, Belstaff is outfitting the British INEOS Britannia team, including the successful Olympic sailor Sir Ben Ainslie. All items in the collection are inspired by sailing and feature a logo combination of both icons.
On the occasion of the 37th America's Cup, the most prestigious sailing regatta in the world, Belstaff is outfitting the British INEOS Britannia team, including the successful Olympic sailor Sir Ben Ainslie. All items in the collection are inspired by sailing and feature a logo combination of both icons.
In the new season, Jacob Cohen once again follows in the footsteps of the Grand Tour. This educational journey, popular with elite Europeans in the late 17th century, leads through Italy as well as to the capital cities Paris and Vienna. Sights such as the Vienna Prater and Notre Dame or Gustav Klimt's work of art "The Tree of Life" become the patch and button motif for the brand's iconic jeans styles in this limited edition collection from Jacob Cohen.
In the new season, Jacob Cohen once again follows in the footsteps of the Grand Tour. This educational journey, popular with elite Europeans in the late 17th century, leads through Italy as well as to the capital cities Paris and Vienna. Sights such as the Vienna Prater and Notre Dame or Gustav Klimt's work of art "The Tree of Life" become the patch and button motif for the brand's iconic jeans styles in this limited edition collection from Jacob Cohen.
This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.
This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.
BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.
BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.
Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.
Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.
Seacell combines Lyocell with the nurturing power of brown algae from the fjords of Iceland. Rich in minerals and vitamins, the algae release their natural ingredients while worn, nourishing the skin. Sustainably harvested, Seacell ensures maximum comfort and responsibility in the use of raw materials.
Seacell combines Lyocell with the nurturing power of brown algae from the fjords of Iceland. Rich in minerals and vitamins, the algae release their natural ingredients while worn, nourishing the skin. Sustainably harvested, Seacell ensures maximum comfort and responsibility in the use of raw materials.
