New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Front view of Arma Overshirt 'Navid' graubraun in dark navy, featuring a boxy silhouette, pure doubleface wool, soft touch, regular fit, five-button placket, turn-down collar, black leather chest pocket, slanted welt pockets, unlined interior with one inn
    Back view of Arma Overshirt 'Navid' graubraun in dark grey-brown, showcasing a boxy silhouette in pure doubleface wool with a soft touch, regular fit, and unlined design.

Additional description for context: 
Zeitgemäße Bereicherung für Ihre Casual-Gar
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  2. Citizens of Humanity Jeans 'The London' black
    Citizens of Humanity Jeans 'The London' black
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
  3. Front view of Fedeli Blouson 'Solferino' beige hooded jacket in a slim fit with two-way zip, slanted hip pockets, elastic cuffs, and hem.

Description: A casual autumn essential: Its luxurious virgin wool and cashmere material makes this hooded blouson by
    Back view of Fedeli Blouson 'Solferino' beige in a slim fit with a practical hood, elastic hem and cuffs, made from soft virgin wool and cashmere.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  4. Emporio Armani Polo shirt sage shown from the front, classic casual design in piqué cotton with chest label stitching, regular fit, side vents.
    Close-up front view of the Emporio Armani Polo shirt sage, showing the classic collar, two buttons, and label stitching on the chest. A versatile classic for sporty looks: This polo shirt by EMPORIO ARMANI has a timeless, casual design. Piqué jersey made
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  5. Emporio Armani Polo shirt navy shown from the front, a timeless, casual piqué jersey made of pure cotton with regular fit, classic collar, label stitching on the chest, and hem with side vents. A versatile classic for sporty looks: This polo shirt by EMPO
    Close-up front view of the Emporio Armani Polo shirt navy showing the classic collar, two buttons, and label stitching on the chest. A versatile classic for sporty looks: This polo shirt by EMPORIO ARMANI has a timeless, casual design. Piqué jersey made o
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  6. New
    Smart Fabric
    Pre-Spring
    Front view of a beige Brunello Cucinelli Trenchcoat made from a cotton and microfiber gabardine blend, featuring a smooth, breathable, and water-repellent fabric with a regular fit, concealed button placket, belted waist with horn buckle, adjustable sleev
    Rear view of Brunello Cucinelli Trenchcoat beige, water-repellent cotton and microfiber gabardine with belt and adjustable cuffs.

Wasserabweisend und atmungsaktiv: Ein innovativer Mix aus Baumwolle und Microfaser ist die Grundlage für diesen zeitlosen
    Sizes
    • 48
    • 52
  7. Front view of Tom Ford Gürtel schwarz/dark navy, an elegant reversible belt in fine calf leather with characteristic grain, silver brass prong buckle, made in Italy, approx. 3.5 cm wide.
    Close-up, angled view of the Tom Ford Gürtel schwarz/dark navy showing its textured calf leather, silver brass buckle, and reversible design.

Eleganter Eyecatcher: Mit seinem zeitlosen Look wird der TOM FORD Gürtel zum stilvollen Highlight und kann au
    Sizes
    • 85
    • 90
    • 95
    • 100
    • 105
    • 110
  8. Tom Ford Gürtel schwarz/dunkelbraun shown from a front low angle, featuring edles Kalbleder with charakteristische Narbung, silver brass buckle, reversible design, approx. 3.5 cm wide, Made in Italy. Eleganter Eyecatcher: Mit seinem zeitlosen Look wird de
    Close-up top view of Tom Ford Gürtel schwarz/dunkelbraun made of edles Kalbleder with charakteristische Narbung, silver brass T-shaped buckle, wendbar design, approx. 3.5 cm wide, Made in Italy. Eleganter Eyecatcher: Mit seinem zeitlosen Look wird der TOM
    Sizes
    • 85
    • 90
    • 95
    • 100
    • 105
    • 110
  9. Front view of Tom Ford Gürtel schwarz/dunkelbraun in elegant black and dark brown calf leather with gold brass buckle, reversible, 3.5 cm wide, made in Italy. Eleganter Eyecatcher: Mit seinem zeitlosen Look wird der TOM FORD Gürtel zum stilvollen Highl
    Close-up perspective of the Tom Ford Gürtel schwarz/dunkelbraun, a reversible belt in pebbled calf leather with a gold-tone brass buckle, width approx. 3.5 cm.

Description based on provided content:  
Eleganter Eyecatcher: Mit seinem zeitlosen Look wi
    Sizes
    • 85
    • 90
    • 95
    • 100
    • 105
    • 110
  10. Front view of Hiltl Corduroy pants 'Parma' beige, made of velvety pure cotton corduroy in a casual, regular fit with straight cut, zip, waist button, French pockets, and a narrow jetted back pocket with button. Modern trousers perfect for styling with a d
    Hiltl Corduroy pants 'Parma' beige shown from the back, made of velvety cotton corduroy in a regular fit with a straight cut, zip and waist button, French pockets, and a narrow jetted back pocket with button. Modern trousers by HILTL: The model 'Parma' is
    Sizes
    • 24
    • 25
    • 26
    • 27
    • 48
    • 50
    • 52
    • 54
    +3
  11. New
    Smart Fabric
    Pre-Spring
    Front view of the Brunello Cucinelli Jacke sand, a sand-colored jacket made of high-quality microfiber with a soft, smooth touch, featuring a regular fit, snap-button placket, turn-down collar, classic chest pocket, angled hip pockets with snap buttons, s
    Back view of the Brunello Cucinelli Jacke sand, a regular fit jacket in high-quality sand-colored microfiber with a smooth, soft texture. The jacket features a classic collar, long sleeves with buttoned cuffs, and a lightweight, wind- and water-repellent
    Sizes
    • 48
    • 52
    • 54
  12. Front view of the Brunello Cucinelli Strickpolo navy, a long-sleeve polo shirt made from a mix of virgin wool and cashmere with a soft touch, fine knit, slim contrast edges, regular fit, classic collar, three-button placket, and flexible ribbed cuffs.
    Close-up front view of Brunello Cucinelli Strickpolo navy showing soft knit fabric, classic collar, three-button placket, and label inside collar.

Description: Luxus, den Sie sofort spüren: Dieses zeitlose Poloshirt von BRUNELLO CUCINELLI besticht dur
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  13. A man wearing a cream-colored Stone Island jacket with a hood, standing against a dark industrial metal background.
  14. Snow-covered jagged mountain peaks under a cloudy sky with some blue patches visible on the right side.

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    10% WELCOME DISCOUNT

  15. Man wearing a beige shearling jacket, patterned sweater, and red pants standing against a curved wooden wall.

*The extra discount on the already reduced price will be applied after entering the dress code BLACK at checkout and cannot be combined with other promotions. Valid for all items in the linked category up to and including 30 November 2025. The VON BRAUN brand is excluded from this promotion.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.