New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Front view of Jacob Cohen Jeans 'Bard' blau in premium elastic cotton-viscose denim with slim fit and subtle used wash, featuring button fly.

Description: Premium-Denim vom italienischen Jeans-Experten JACOB COHEN: Der Klassiker 'Bard' aus Baumwolle m
    Jacob Cohen Jeans 'Bard' blau shown from the rear upper section, highlighting the back pocket with green stitching and a leather patch with car and palm trees. Premium-Denim from the Italian expert Jacob Cohen: The classic 'Bard' made of cotton with visco
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  2. Henderson Penny Loafer 'Mentone' navy shown in side view, made of smooth nubuck calf leather with a slim silhouette, penny strap, decorative front stitching, leather lining, logo stitching on heel, and flexible rubber sole.
    Henderson Penny Loafer 'Mentone' navy shown from top and sole view, modern style in smooth nubuck calf leather with penny strap, decorative stitching, leather lining, logo stitching on heel, and flexible rubber sole.
    Sizes
    • 40
    • 40.5
    • 41
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +3
  3. Side view of Ludwig Reiter Norweger dunkelbraun shoe made of soft dark brown velour leather with open four-eyelet lacing, decorative stitching on toe cap, leather lining, and rubber sole. 

Wiener Schuhmacherkunst mit Tradition: LUDWIG REITER präsentie
    Ludwig Reiter Norweger dunkelbraun shoes shown from top and sole views, featuring soft suede, narrow silhouette, open four-hole lacing, decorative front seam, leather lining, and rubber profile sole. Wiener Schuhmacherkunst mit Tradition: LUDWIG REITER pr
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  4. Officine Creative Penny Loafer 'Balfron' creme shown in side view, made of soft deer leather with a slightly narrow silhouette, typical penny strap, decorated toe cap seam, leather lining, and leather sole; the Italian shoe brand OFFICINE CREATIVE enhance
    Officine Creative Penny Loafer 'Balfron' creme shown from top and bottom views, made of soft deer leather, narrow silhouette with typical penny strap, decorative stitching on toe cap, leather lining, and leather sole. Die italienische Schuhmarke OFFICINE
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +3
  5. Front view of Arma Suede jacket 'Mex' khaki, a slim fit suede jacket with a turn-down collar, five-button placket, four front pockets, button cuffs, smooth lining, and two inside pockets, soft suede with a soft feel, stylish companion for the transitional
    Rear view of Arma Suede jacket 'Mex' khaki, soft suede, slim fit with turn-down collar, button cuffs, and smooth lining. Stylish companion for transitional period.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  6. Front view of a C.P. Company Sweatshirt schwarz, black round-neck sweatshirt in lightweight pure cotton with a soft feel, regular fit, ribbed cuffs, and an upper arm pocket featuring the brand’s signature lens detail.
    Close-up front view of the C.P. Company Sweatshirt schwarz showing its ribbed crew neckline, soft black cotton fabric, and the white stitched brand label inside the collar.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  7. C.P. Company Sweatshirt navy shown from the front, made of pure cotton with a round neckline, arm pocket with iconic lens detail, flexible ribbed cuffs, and regular fit.
    Close-up front view of the neckline and label of the C.P. Company Sweatshirt navy, made of pure cotton with a ribbed crew neck and soft texture.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  8. Front view of FTC Cardigan light blue in a semi chunky cable knit with V-neck, patch button placket, hip pockets, slim fit, set-in raglan sleeves, and wide ribbed bands. 

A contender for your new favourite piece: This luxuriously soft cardigan in organic
    Close-up front view of the FTC Cardigan light blue, showing semi chunky cable knit, V-neck, and ribbed bands with the FTC label.

Description: 
A contender for your new favourite piece: This luxuriously soft cardigan in organic cotton and fair trade ca
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    +1
  9. Front view of Gran Sasso Kurzarmpullover salbei, a slim-fit short-sleeve sweater in soft, pure cotton with fine knit, round neckline, and comfortable ribbed cuffs, offering springlike lightness and timeless versatility.
    Close-up front view of Gran Sasso Kurzarmpullover salbei in light green, made of pure cotton with soft feel, slim fit, fine knit, round neckline, and comfortable ribbed cuffs.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +3
  10. Front view of Gran Sasso Kurzarmpullover creme, a slim fit short sleeve pullover in soft pure cotton with fine knit, round neckline, and comfortable ribbed cuffs.
    Gran Sasso Kurzarmpullover creme shown from a close-up top front view, featuring a round neckline, fine knit, soft pure cotton, slim fit, and comfortable ribbed cuffs.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +3
  11. Front view of Gran Sasso Kurzarmpullover schwarz, a slim fit short-sleeve black pullover made of pure cotton with a soft feel, fine knit, round neckline, and comfortable ribbed cuffs; spring lightness and timeless versatility.
    Close-up front view of the Gran Sasso Kurzarmpullover schwarz showing its round neckline with ribbed cuffs, made of pure cotton, soft touch, slim fit, and fine knit texture. Frühlingshafte Leichtigkeit: Gefertigt aus reiner Baumwolle überzeugt der Kurzarm
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +3
  12. Front view of Gran Sasso Kurzarmpullover navy made of pure cotton, soft touch, slim fit, fine knit, round neckline, comfortable rib cuffs.
    Gran Sasso Kurzarmpullover navy close-up from above showing round neckline with ribbed cuffs, made of pure cotton, soft feel, slim fit, fine knit.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +3
  13. Front view of C.P. Company Poloshirt grau, a slim fit, short-sleeve polo made of pure cotton piqué with a classic collar, two-button placket, elastic cuffs, small chest logo, and short side slits, featuring soft, breathable fabric in a unique pigment-dye
    Close-up front view of the C.P. Company Poloshirt grau, showcasing the classic polo collar, two-button placket, and soft cotton piqué fabric with pigment-dye finish. Sportive elegance meets individuality in this slim fit shirt with subtle chest branding,
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  14. Front view of the C.P. Company Poloshirt weiß in pure cotton piqué with soft, breathable fabric, slim fit, classic collar, two-button placket, subtle chest logo, elastic cuffs, and short side slits. Sportive Eleganz trifft auf Individualität: Das Poloshir
    Close-up front view of the C.P. Company Poloshirt weiß showing the classic collar, two-button placket, and subtle chest label, made of soft, breathable pure cotton piqué with pigment-dye for unique color and slight texture. Sportive Eleganz trifft auf Ind
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  15. Front view of Stone Island Cargohose salbei in light sage color, made from elastic cotton with a soft touch, featuring practical cargo pockets, a zip fly with button, tapered fit, regular thigh width, ankle length, straight cut, back pocket with flap, and
    Stone Island Cargohose salbei shown from the back, tapered fit cargo pants in soft, elastic cotton with cargo pockets, zip fly, button, and signature compass badge. Für legere Frühlingslooks: Die Cargohose von STONE ISLAND wird mit ihrem angenehmen Baumwo
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 36
  16. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  17. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  18. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  19. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.

*The extra discount on the already reduced price will be applied after entering the code EXTRA20 at checkout and cannot be combined with other promotions. Valid for all items marked 'extra 20% off'.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.