New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Front view of Jacob Cohen Jeans 'Bard' blau in premium elastic cotton-viscose denim with slim fit and subtle used wash, featuring button fly.

Description: Premium-Denim vom italienischen Jeans-Experten JACOB COHEN: Der Klassiker 'Bard' aus Baumwolle m
    Jacob Cohen Jeans 'Bard' blau shown from the rear upper section, highlighting the back pocket with green stitching and a leather patch with car and palm trees. Premium-Denim from the Italian expert Jacob Cohen: The classic 'Bard' made of cotton with visco
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  2. Henderson Penny Loafer 'Mentone' navy shown in side view, made of smooth nubuck calf leather with a slim silhouette, penny strap, decorative front stitching, leather lining, logo stitching on heel, and flexible rubber sole.
    Henderson Penny Loafer 'Mentone' navy shown from top and sole view, modern style in smooth nubuck calf leather with penny strap, decorative stitching, leather lining, logo stitching on heel, and flexible rubber sole.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +4
  3. Front view of C.P. Company Overshirt navy in slim fit, lightweight pure cotton with two-way zipper, chest pocket, logo sleeve pocket, cuffed sleeves.
    Close-up front view of the C.P. Company Overshirt navy, made of pure cotton, slim fit with two-way zipper, collar, chest pocket, logo sleeve pocket, and cuffed sleeves. Lässiges Layering-Piece: Das Overshirt von C.P. COMPANY ist der ideale Begleiter für u
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  4. Front view of slim fit Emporio Armani Jeans rauchblau in light blue denim with authentic wash, five-pocket style, zip fly, metal logos, and leather patch. Komfort trifft Stil: Die Jeans von EMPORIO ARMANI überzeugt durch angenehmen Tragekomfort und zeitlo
    Close-up rear view of Emporio Armani Jeans rauchblau showing black leather patch, metal logo on back pocket, slim fit denim.

Description: Komfort trifft Stil: Die Jeans von EMPORIO ARMANI überzeugt durch angenehmen Tragekomfort und zeitlose Ästhetik f
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
  5. Front view of Mason's Jogger pants 'New York' sage in slim fit, lightweight stretchy cotton and lyocell blend with elastic waistband and drawstring.

Description: Comfort and style: The jogger pants 'New York' made of lyocell and cotton in stretchy fab
    Rear view of Mason's Jogger pants 'New York' sage in light beige with elasticated waistband, jetted back pockets with buttons, slim tapered fit.

Comfort and style: The jogger pants 'New York' made of lyocell and cotton in stretchy fabric with a comfor
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  6. Front view of Mason's Jogger pants 'New York' navy in a slim fit, tapered cut with elasticated waistband and drawstring, zip fly, French pockets, and jetted back pockets with button, made of a soft, lightweight cotton-Lyocell blend with slight stretch.
    Rear view of Mason's Jogger pants 'New York' navy in slim fit, tapered cut, elasticated waistband with drawstring, and buttoned jetted back pockets.

Comfort and style: The jogger pants 'New York' made of lyocell and cotton in stretchy fabric with a co
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  7. Front view of Mason's Chinos 'Torino Style' navy, classic slim fit chinos in cotton-lyocell twill with stretch for comfort.
    Rear view of Mason's Chinos 'Torino Style' navy, slim fit with low waist, tapered cut, garment-dyed twill in cotton and lyocell.

Looking for a pair of classic chinos? Then look no further than the model 'Torino Style' by MASON'S, because their blend o
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  8. Mason's Chinos 'Torino Style' beige shown from the front, slim fit with low waist, tapered cut, zip fly, cotton-lyocell blend fabric. Looking for a pair of classic chinos? Then look no further than the model 'Torino Style' by MASON'S, because their blend
    Mason's Chinos 'Torino Style' beige shown from the back, slim fit, low waist, tapered cut, garment-dyed cotton lyocell blend with stretch, French and jetted back pockets with button, zip fly, and waist button. Looking for a pair of classic chinos? Then
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  9. Front view of Mason's Chinos 'Torino Style' taupe, slim fit with low waist, tapered cut, zip fly, and French pockets in soft, slightly elastic twill.

Looking for a pair of classic chinos? Then look no further than the model 'Torino Style' by MASON'S,
    Rear view of Mason's Chinos 'Torino Style' taupe, slim fit with low waist, tapered cut, French pockets, and jetted back pockets with buttons.

Looking for a pair of classic chinos? Then look no further than the model 'Torino Style' by MASON'S, because
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  10. Front view of Stone Island Jogpants sand in tapered fit, elastic cotton with smooth touch, elastic waistband with drawstring, zipper pockets, elastic cuffs, and label compass badge. Garantiert lässige Freizeitlooks: Die Jogpants von STONE ISLAND begeister
    Rear view of Stone Island Jogpants sand in tapered fit, elastic cotton with smooth touch, elastic waistband, zipper pockets, and label badge.
    Sizes
    • 29
    • 30
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
    +1
  11. Front view of Stone Island Jogpants schwarz, black tapered fit jogpants made of elastic, smooth cotton with elastic waistband, zipper pockets, and label compass badge, featuring regular thigh width, ankle length, ribbed insert, straight cut, and elastic l
    Stone Island Jogpants schwarz shown from the back, featuring elastic cotton, smooth touch, tapered fit, regular thigh width, ankle length, straight cut, rib knit insert, elastic waistband with drawstring, zipper pockets, label compass badge, and elastic c
    Sizes
    • 29
    • 30
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
    +1
  12. Front view of Windsor Sakko 'Giorno' graubraun meliert, a slim fit, unconstructed blazer in a soft wool-linen mix with two buttons, classic chest pocket, patch hip pockets, kissing buttons, rear side vents, and two inner pockets. 

Britische Energie fü
    Close-up front and sleeve view of the Windsor Sakko 'Giorno' graubraun meliert, showing the soft wool-linen blend fabric, two-button style, falling lapel, kissing buttons on the cuff, and detailed texture. Britische Energie für einen makellosen Auftrit
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 102
    • 106
  13. Front view of Windsor Sakko 'Giornos' navy blazer in slim fit pure wool with tailored two-button style, notch lapels, chest pocket with white pocket square, patch hip pockets, kissing buttons, back side vents, half lining, and two inner pockets.

Edler
    Close-up front view of the Windsor Sakko 'Giornos' navy jacket featuring gold branded buttons and fine navy wool fabric. Edler Zwirn für jede Gelegenheit: Das Sakko 'Giornos' von WINDSOR begeistert mit superfeiner Schurwolle und wird durch raffinierte
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 102
    • 106
  14. New
    Smart Fabric
    Pre-Spring
    Front view of Moorer Kurzmantel 'Edgar' schwarz, a slim fit, water-repellent short coat made of elastic microfiber with double-front, stand-up collar, hood in collar, five-button placket, slanted flap pockets with magnetic closure, hidden zipper front poc
    Back view of the Moorer Kurzmantel 'Edgar' schwarz, a slim fit short coat made of high-quality, elastic, water-repellent microfiber with a double-front stand-up collar. Der Kurzmantel 'Edgar' von MOORER verbindet technische Performance mit urbaner Eleg
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  15. Front view of the Mandelli Blouson navy, a slim fit, lightly padded microfibre jacket with a smooth touch, concealed two-way zipper, shirt collar, slanted zip pockets, ribbed cuffs and hem, buttoned sleeve ends, cotton-jersey lining, and two inner buttone
    Back view of the Mandelli Blouson navy, a slim-fit, lightly padded jacket with microfiber fabric, smooth touch, ribbed cuffs, buttoned sleeve ends, and cotton-jersey lining for comfort. Der wattierte Blouson von MANDELLI interpretiert einen Klassiker m
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  16. Front view of Mandelli Jacke navy, a slim fit jacket in pure wool with smooth texture, standing collar, two-way zipper, buttoned wind flap, buttoned sleeve cuffs, half-lined, two inner pockets, and flap pockets.
    Back view of the Mandelli Jacke navy, a slim fit jacket crafted from pure new wool with a smooth texture, featuring a stand-up collar, buttoned cuffs, two-way zipper, wind flap with buttons, half lining, and two inner pockets. Zeitlose Raffinesse für die
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  17. Side view of Henderson Sneaker 'Thomas' navy in soft brushed leather with seven-hole lacing, round toe, leather lining, logo embossing, pull tabs, and white rubber sole. Ultra leichte handwerkliche Perfektion: Der Sneaker 'Thomas' von HENDERSON aus gebürt
    Top and sole view of Henderson Sneaker 'Thomas' navy in soft brushed leather with round toe, seven-hole lacing, and rubber sole.

The Henderson Sneaker 'Thomas' navy is shown from a top-down perspective and a sole view, highlighting its ultra-light crafts
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  18. Henderson Sneaker 'Thomas' taupe shown from side view, ultra-light handcrafted with soft brushed leather, round toe, seven-eyelet lacing, logo embossing on tongue, leather lining, practical pull tabs, and lightweight rubber sole. Ultra leichte handwerklic
    Top-down view of Henderson Sneaker 'Thomas' taupe showing soft brushed leather, round toe, seven-hole lacing, logo embossing on tongue, leather lining, pull tabs, and light rubber sole. Ultra leichte handwerkliche Perfektion: Der Sneaker 'Thomas' von HEND
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  19. Henderson Penny Loafer 'T. Moro' dunkelbraun shown from a side view, made of soft velour leather, slim silhouette, typical penny-strap design, decorative stitching on the toe cap, Goodyear-welted construction, leather lining, leather sole with rubber-rein
    Henderson Penny Loafer 'T. Moro' dunkelbraun shown from top and sole view, made of smooth velour leather with penny strap, decorative stitching, leather lining, Goodyear-welted construction, leather outsole, and rubber-reinforced heel.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  20. Henderson Penny Loafer 'Moro' dunkelbraun shown from side view, classic loafer with finely grained leather, slim silhouette, typical penny-strap, decorative front cap stitching, Goodyear-welted, leather lining and sole, rubber-reinforced heel for exceptio
    Top view of Henderson Penny Loafer 'Moro' dunkelbraun, showcasing finely grained leather, narrow silhouette, penny strap, decorative front stitching, Goodyear-welted sole, leather lining, leather outsole, and rubber-reinforced heel.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  21. Side view of Henderson Penny Loafer 'Grezzo' dunkelbraun in supple velour leather with narrow silhouette, penny strap, decorative stitching, Goodyear welted, leather lining and sole, rubber-reinforced heel.
    Henderson Penny Loafer 'Grezzo' dunkelbraun shown from top and sole view, sleek Veloursleder, penny strap, Goodyear-welted, leather sole, rubber-reinforced heel.
    Sizes
    • 40
    • 40.5
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  22. Side view of Henderson Espadrilles 'Palau' sand in smooth suede with a soft touch, slim shape, decorative front seam, braided jute trim, and flexible rubber sole.
    Top view of Henderson Espadrilles 'Palau' sand in soft velour leather with decorative stitching, jute trim, and flexible rubber sole.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  23. Side view of Henderson Espadrilles 'Palau' braun in smooth brown suede with decorative front seam, jute trim, and flexible rubber sole.
    Henderson Espadrilles 'Palau' braun shown from top and sole view, made of soft suede leather with decorative stitching, jute trim, flexible rubber sole.
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  24. Front view of the Mandelli Blouson navy, a slim fit jacket made of high-quality microfiber with a smooth touch, featuring a two-way zipper, stand-up collar, elastic hem and cuffs, smooth lining, and two inner pockets, designed as a luxurious and essential
    Back view of the Mandelli Blouson navy, showcasing its smooth microfiber fabric, slim fit, elastic cuffs and hem, standing collar, and luxurious spring style. Souveräne Leichtigkeit für die Übergangszeit: Mit seinem luxuriösen Charakter wird der Blouson v
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  25. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  26. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  27. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  28. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.

*The extra discount on the already reduced price will be applied after entering the code EXTRA20 at checkout and cannot be combined with other promotions. Valid for all items marked 'extra 20% off'.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.