New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. New
    Smart Fabric
    Pre-Spring
    Front view of Canada Goose Down gilet 'Lodge' blue, super lightweight with ripstop fabric, padded collar, slim fit, and robust zip.

The super lightweight 'Lodge' down gilet by CANADA GOOSE with high-quality ripstop outer material is perfect for layeri
    Close-up front view of the Canada Goose Down gilet 'Lodge' blue showing the padded standing collar, robust two-way zip, and ripstop fabric.

The super lightweight 'Lodge' down gilet by CANADA GOOSE with high-quality ripstop outer material is perfect fo
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  2. Alt tag (125 characters max):
Front view of Emporio Armani Jeans dark blue, slim fit with tapered cut, authentic wash, five-pocket style, and metal logos.

Additional description:
Comfort meets style: These jeans by EMPORIO ARMANI have a comfortable fe
    Close-up rear view of Emporio Armani Jeans dark blue showing the back pocket with metal logo and leather patch on waistband.

Comfort meets style: These jeans by EMPORIO ARMANI have a comfortable feel and a timeless aesthetic for modern casual looks.
    Sizes
    • 30
    • 31
    • 32
    • 34
    • 36
    • 38
  3. Side view of Hogan Sneaker 'Allacciato' navy/rauchblau in velour and smooth leather with contrasting overlays, 7-hole lacing, and padded collar.

Description: Gehen wie auf Wolken: Der Sneaker 'Allacciato' von HOGAN vereint sportive und urbane Elemente
    Hogan Sneaker 'Allacciato' navy/rauchblau shown from top and sole view, featuring velours and smooth leather, contrasting overlays, slim silhouette, 7-hole lacing, logo tongue, padded collar, leather-textile lining, memory foam insole, and rubber sole wit
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +3
  4. Santoni Sneakers 'Double Buckle' off-white shown from the side, tribute to a classic with finely grained smooth leather, signature 'Double Buckle' overlay, round design, seven-eyelet lacing, emblem on the tongue, padded topline, leather lining, and flexib
    Off-white Santoni Sneakers 'Double Buckle' shown from above and sole view, tribute to classic monk strap with finely grained leather overlays.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  5. Santoni Sneakers 'Double Buckle' dark navy shown from the side, tribute to a classic with finely grained smooth leather and signature 'Double Buckle' overlay, round design, seven-eyelet lacing, emblem on the tongue, padded topline, leather lining, and fle
    Santoni Sneakers 'Double Buckle' dark navy shown from top and sole views, featuring finely grained leather, seven-eyelet lacing, emblem on tongue, padded topline, leather lining, and flexible natural rubber sole, with signature 'Double Buckle' overlay ins
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  6. Santoni Espadrilles 'Carlo' hellbraun shown from the side, featuring smooth velour leather, a narrow silhouette, typical penny strap, decorative stitching on the toe cap, leather lining, and a rubber sole bordered with bast for a summery twist, perfect fo
    Santoni Espadrilles 'Carlo' hellbraun shown from above with one shoe displaying smooth velour leather upper and penny-strap, the other shoe showing flexible rubber sole edged with typical bast trim. Eine typisch mit Bast umrandete Kautschuksohle verlei
    Sizes
    • 40.5
    • 41
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +1
  7. Side view of Santoni Espadrilles 'Carlo' dunkelbraun in smooth dark brown suede with a narrow silhouette, penny strap, decorative stitching on the toe cap, leather lining, and a flexible rubber sole edged with typical bast, giving it a summery twist ideal
    Santoni Espadrilles 'Carlo' dunkelbraun shown from a top and sole view, featuring smooth dark brown velour leather, a narrow silhouette, penny-strap, decorative front stitching, leather lining, and a flexible rubber sole bordered by typical bast trim, giv
    Sizes
    • 41
    • 41.5
    • 42
    • 43
    • 43.5
    • 44
    • 44.5
    • 45
  8. Side view of Santoni Espadrilles 'Carlo' navy in smooth velour leather with narrow silhouette, penny strap, decorative seam, leather lining, and rubber sole edged with bast for a summery twist, perfect for vacation.
    Santoni Espadrilles 'Carlo' navy shown from top and sole views, made of smooth navy velour leather with penny-strap, decorative front seam, leather lining, and a flexible rubber sole edged with typical bast for a summery twist, ideal for holidays.
    Sizes
    • 41
    • 41.5
    • 43
    • 43.5
    • 44
    • 44.5
    • 45
  9. Front view of Belstaff Sweatshirt beige with crew neck, V-stitch detail, tonal woven label, slim fit, ribbed cuffs and hem.

This sweatshirt by BELSTAFF creates modern accents with artistic decorative stitching, the characteristic V-stitch and a tonal
    Belstaff Sweatshirt beige shown from a close-up top-front perspective, featuring a crew neck with V-stitch and a tonal woven label. This sweatshirt by BELSTAFF creates modern accents with artistic decorative stitching, the characteristic V-stitch and a
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  10. Front view of Belstaff Sweatshirt sand in slim fit, made of soft pure cotton with tonal V-Stitch and BELSTAFF weblabel.

Das Sweatshirt von BELSTAFF setzt mit kunstvollen Ziernähten, dem charakteristischen V-Stitch und einem tonalen Weblabel moderne Ak
    Close-up front view of Belstaff Sweatshirt sand, showing the round neckline with V-stitch, tonal web label, and soft cotton fabric.

Description: Das Sweatshirt von BELSTAFF setzt mit kunstvollen Ziernähten, dem charakteristischen V-Stitch und einem to
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  11. Front view of Fioroni Cashmere V-neck jumper navy in pure baby cashmere with slim fit, fine knit, very soft feel, and flexible ribbed bands.
    Close-up front view of the Fioroni Cashmere V-neck jumper navy showing fine knit, slim fit, and flexible ribbed bands for a soft, luxurious feel.

Description: Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear and
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  12. Front view of Fioroni Cashmere V-neck jumper camel, slim fit with fine knit, flexible ribbed bands, made of pure baby cashmere.

Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear and has an exceptionally soft feel
    Close-up front view of the Fioroni Cashmere V-neck jumper camel showing fine knit, slim fit, flexible ribbed bands, and pure baby cashmere softness. 

Description: Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  13. Front view of Fioroni Cashmere V-neck jumper taupe, a slim fit luxury Italian knitwear made from pure baby cashmere with fine knit and flexible ribbed bands.  

Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear an
    Close-up front view of the Fioroni Cashmere V-neck jumper taupe showing fine knit, slim fit, flexible ribbed bands, and soft baby cashmere. 

Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear and has an exceptiona
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  14. Front view of Fioroni Cashmere V-neck jumper cream, slim fit with fine knit, flexible ribbed bands, made of pure baby cashmere.

Description: Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear and has an exceptiona
    Close-up front view of Fioroni Cashmere V-neck jumper cream showing fine knit, flexible ribbed bands, and label.

Description: Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear and has an exceptionally soft feel t
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  15. Front view of a Circolo 1901 Overshirt sand, made of elasticated cotton piqué with a slightly textured feel. This slim fit overshirt features a six-button placket, turn-down collar, patch front pockets, sleeves with cuffs, unconstructed design, and two in
    Close-up front view of the collar and top button of the Circolo 1901 Overshirt sand in elasticated cotton piqué with a slightly textured feel. An elegant piece for the transitional season – this overshirt by CIRCOLO 1901 is the perfect addition to stylish
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  16. Front view of a Circolo 1901 Overshirt navy in slim fit, made from elasticated cotton piqué with six-button placket, turn-down collar, patch front pockets, cuffed sleeves, unconstructed design, and two inside pockets. An elegant piece for the transitional
    Close-up front view of the collar and top button of the Circolo 1901 Overshirt navy, made of elasticated cotton piqué with a slightly textured feel, featuring a six-button placket, turn-down collar, slim fit, patch front pockets, sleeves with cuffs, uncon
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  17. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  18. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  19. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  20. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.
Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.