New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Side view of Santoni Desert Boot 'Detroit' braun in smooth brown suede with slim silhouette, decorative stitching, leather lining, and flexible white rubber sole.

Description: Desert Boot aus geschmeidigem Veloursleder von SANTONI: Die flexible Gummis
    Top view of Santoni Desert Boot 'Detroit' braun in smooth brown suede with flexible orange rubber sole, narrow silhouette, and leather lining.

Desert Boot aus geschmeidigem Veloursleder von SANTONI: Die flexible Gummisohle im Sneaker-Stil sorgt sowohl
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  2. Side view of Tom Ford Sneaker weiß in angerautes Kalbveloursleder with glattleder overlays, silberfarbene eyelets, and seven-hole lacing.

-

angerautes Kalbveloursleder
Overlays aus Glattleder
silberfarbene Eyelets
    Tom Ford Sneaker weiß shown from top and sole view, angerautes Kalbveloursleder, Glattleder overlays, silberfarbene Eyelets, runde Vorderkappe, Sieben-Loch-Schnürung, Sohlenrand mit TOM FORD-Logo, Innenfutter aus Leder, flexible Gummisohle.
    Sizes
    • 39.5
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    +1
  3. Front view of navy blue GTA Trousers 'Federico' made from a viscose and microfiber blend with a slightly elasticated, soft feel fabric. For stylish office looks: The trousers 'Federico' by GTA combine maximum comfort with timeless elegance to make a versa
    Rear view of navy GTA Trousers 'Federico' showcasing single pleat, French pockets, jetted back pockets with buttons, zip, waist button, and elastic waistband, made from a soft, slightly elastic blend of viscose and microfibre with a regular fit and slight
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  4. Side view of Ludwig Reiter Penny Loafer schwarz in black smooth leather with a slightly tapered silhouette, penny strap, stitched toe cap, leather lining, Goodyear-welted construction, leather sole, and rubber-reinforced heel.

Qualitätsschuhe aus Wien
    Top-down view of Ludwig Reiter Penny Loafer schwarz, made of edles Glattleder with a typical penny strap and Goodyear-welted leather sole.

Qualitätsschuhe aus Wien: Dieser Penny Loafer vom Traditionsunternehmen LUDWIG REITER wurde aus edlem Glattleder
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  5. Santoni Penny Loafer 'Carlo' dunkelbraun side view, made of braided dark brown suede with a narrow silhouette, decorative seam, penny strap, leather lining, and leather sole with rubber heel. Vervollständigen Sie Ihre gehobene Garderobe mit dem edlen P
    Santoni Penny Loafer 'Carlo' dunkelbraun shown from top and sole view, made of braided suede with slim silhouette, decorative stitching, typical penny strap, leather lining, and leather sole with rubber heel reinforcement. Vervollständigen Sie Ihre gehobe
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +1
  6. Side view of Santoni Penny Loafer 'Carlo' beige in light suede with slim silhouette, penny strap, decorative seam, leather lining, and rubber-reinforced leather sole. 

Description: Vervollständigen Sie Ihre Sommergarderobe mit dem leichten Penny Loafe
    Santoni Penny Loafer 'Carlo' beige shown from above and side, made of fine velour leather with a slim silhouette, decorative stitch, penny strap, leather lining, and leather sole with rubber heel reinforcement. Vervollständigen Sie Ihre Sommergarderobe
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +1
  7. Santoni Penny Loafer 'Carlo' dark navy in smooth leather, side view showing sleek silhouette, penny strap, decorative toe stitch. 

Vervollständigen Sie Ihre Sommergarderobe mit dem Penny Loafer 'Carlo' von SANTONI, der im klassischen Stil aus geschmei
    Top view of Santoni Penny Loafer 'Carlo' dark navy in smooth leather, showing the shoe and sole with orange leather and rubber heel.

Description: Vervollständigen Sie Ihre Sommergarderobe mit dem Penny Loafer 'Carlo' von SANTONI, der im klassischen St
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +1
  8. New
    Smart Fabric
    Pre-Spring
    Front view of Stone Island Jacke 'Nylon Smerigliato-TC' navy, a water-repellent, garment-dyed lightweight microfiber jacket with hood, two-way zipper, patch pockets with snap buttons, elastic cuffs with snaps, slim fit, and signature compass badge on the
    Rear view of Stone Island Jacke 'Nylon Smerigliato-TC' navy, lightweight, water-repellent microfiber with hood, elastic cuffs, and compass badge.

Bereit für urbane Abenteuer: Die stückgefärbte Jacke 'Nylon Smerigliato-TC' von STONE ISLAND überzeugt mi
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  9. Agnona Cardigan navy shown from the front, slim-fit fine knit jacket in pure soft wool with two-way zip, high collar, ribbed bands, and metal logo on back. Luxury in perfection: AGNONA presents this versatile fine knit jacket in pure, soft wool – practica
    Close-up front view of the Agnona Cardigan navy, a slim fit fine knit jacket in pure soft wool with a high-closing collar and two-way metal zip.

Luxury in perfection: AGNONA presents this versatile fine knit jacket in pure, soft wool – it is practical
    Sizes
    • L
    • XL
    • XXL
  10. Front view of Bruno Manetti Knit polo navy in fine knit, slim fit, with a three-button placket and ribbed bands.

Once you’ve tried it on, you’ll never want to be without it – this knit polo by BRUNO MANETTI in a soft cashmere-silk blend and a fine kni
    Close-up front view of Bruno Manetti Knit polo navy showing soft fine knit fabric, knit polo collar, and three-button placket.

Once you’ve tried it on, you’ll never want to be without it – this knit polo by BRUNO MANETTI in a soft cashmere-silk blend
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  11. Front view of Gran Sasso Crew neck jumper sage in soft, pure cotton with fine knit, slim fit, ribbed bands, and classic crew neck.

Description: Elegant cotton knitwear from Italy: This jumper from GRAN SASSO will be a great addition to your spring war
    Close-up front view of Gran Sasso Crew neck jumper sage in fine knit, pure cotton with ribbed crew neck and soft feel.

Elegant cotton knitwear from Italy: This jumper from GRAN SASSO will be a great addition to your spring wardrobe, with its classic f
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +2
  12. Gran Sasso Crew neck jumper orange shown from the front on a white background. This elegant Italian cotton jumper by GRAN SASSO enhances your spring wardrobe with a classic fit and a timelessly immaculate appearance. It is versatile enough for a variety o
    Close-up front view of the Gran Sasso Crew neck jumper orange, showcasing the fine knit crew neck with ribbed bands and label.

This elegant Italian cotton jumper by GRAN SASSO enhances your spring wardrobe with a classic fit and a timelessly immaculat
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +2
  13. Front view of Gran Sasso Crew neck jumper cream, elegant pure cotton knitwear from Italy with soft feel, slim fit, ribbed bands.  

Elegant cotton knitwear from Italy: This jumper from GRAN SASSO will be a great addition to your spring wardrobe, with i
    Close-up front view of the Gran Sasso Crew neck jumper cream showing fine knit and ribbed crew neck with label.

Elegant cotton knitwear from Italy: This jumper from GRAN SASSO will be a great addition to your spring wardrobe, with its classic fit and
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +2
  14. Front view of Gran Sasso Crew neck jumper black, elegant pure cotton knitwear with a soft feel, fine knit, slim fit, crew neck, and comfortable ribbed bands.

Elegant cotton knitwear from Italy: This jumper from GRAN SASSO will be a great addition to y
    Close-up top view of a black Gran Sasso Crew neck jumper black showing fine knit, ribbed crew neck, and label detail from Italy.

Elegant cotton knitwear from Italy: This jumper from GRAN SASSO will be a great addition to your spring wardrobe, with its
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +2
  15. Gran Sasso Crew neck jumper navy shown front-facing on a plain background, pure cotton, slim fit, soft fine knit with ribbed bands.
    Close-up front view of the Gran Sasso Crew neck jumper navy, showing fine knit, ribbed crew neck, and label detail.

This elegant Italian cotton jumper by GRAN SASSO enhances your spring wardrobe with a classic fit and a timelessly immaculate appearance.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +2
  16. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  17. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  18. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  19. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.

*The extra discount on the already reduced price will be applied after entering the code EXTRA20 at checkout and cannot be combined with other promotions. Valid for all items marked 'extra 20% off'.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.