New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Officine Creative Penny Loafer 'Balfron' creme shown in side view, made of soft deer leather with a slightly narrow silhouette, typical penny strap, decorated toe cap seam, leather lining, and leather sole; the Italian shoe brand OFFICINE CREATIVE enhance
    Officine Creative Penny Loafer 'Balfron' creme shown from top and bottom views, made of soft deer leather, narrow silhouette with typical penny strap, decorative stitching on toe cap, leather lining, and leather sole. Die italienische Schuhmarke OFFICINE
    Sizes
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    • 45
    +1
  2. Front view of C.P. Company Overshirt navy in slim fit, lightweight pure cotton with two-way zipper, chest pocket, logo sleeve pocket, cuffed sleeves.
    Close-up front view of the C.P. Company Overshirt navy, made of pure cotton, slim fit with two-way zipper, collar, chest pocket, logo sleeve pocket, and cuffed sleeves. Lässiges Layering-Piece: Das Overshirt von C.P. COMPANY ist der ideale Begleiter für u
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
    +1
  3. Santoni Sneaker 'Double Buckle' salbei shown from the side, made of fine leather with characteristic double buckle overlay, round shape, seven-hole lacing, emblem on padded tongue, leather lining, and flexible rubber sole, paying homage to classic monkstr
    Santoni Sneaker 'Double Buckle' salbei shown from above and bottom view; fine leather with characteristic double buckle overlay, round shape, seven-eyelet lacing, emblem on tongue, padded collar, leather lining, and flexible rubber sole, homage to classic
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  4. Front view of Malo Short sleeve jumper green in light olive, featuring a crew neck, regular fit, very fine knit, and ribbed bands.

Confident ease: This short sleeve jumper by MALO is a stylish piece for warmer days with its outstanding feel.
    Close-up front view of Malo Short sleeve jumper green showing crew neck and fine knit texture with ribbed bands, made in Italy.

Confident ease: This short sleeve jumper by MALO is a stylish piece for warmer days with its outstanding feel.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  5. Front view of Malo Short sleeve jumper brown in pure cotton with crew neck, soft feel, regular fit, fine knit, and ribbed bands.

Confident ease: This short sleeve jumper by MALO is a stylish piece for warmer days with its outstanding feel.
    Malo Short sleeve jumper brown shown from a top-front close-up perspective, highlighting the crew neck and ribbed bands, made of pure cotton with a soft feel, regular fit, and very fine knit. 

Confident ease: This short sleeve jumper by MALO is a styl
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  6. Front view of Malo Short sleeve jumper cream, a pure cotton, soft feel, regular fit top with very fine knit, crew neck, and ribbed bands, perfect for warmer days. Confident ease: This short sleeve jumper by MALO is a stylish piece for warmer days with its
    Close-up front view of the Malo Short sleeve jumper cream, showcasing its crew neck with comfortable ribbed bands and very fine knit texture. Confident ease: This short sleeve jumper by MALO is a stylish piece for warmer days with its outstanding feel. Pu
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  7. Front view of Malo Short sleeve jumper navy in pure cotton, with crew neck, soft feel, regular fit, fine knit, and ribbed bands.

Confident ease: This short sleeve jumper by MALO is a stylish piece for warmer days with its outstanding feel.
    Close-up front view of the Malo Short sleeve jumper navy showing the crew neck and ribbed bands, made of pure cotton with a soft feel, regular fit, and very fine knit. Confident ease: This short sleeve jumper by MALO is a stylish piece for warmer days
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  8. Front view of Gran Sasso Polo shirt navy in pure piqué cotton with slim fit, dress-shirt collar, three-button placket, and elasticated ribbed bands.

Summer sophistication in its purest form: This short sleeve polo shirt in pure cotton piqué by GRAN SA
    Close-up front view of the Gran Sasso Polo shirt navy showing textured pure cotton piqué fabric, dress-shirt collar, and buttons.

Description: Summer sophistication in its purest form: This short sleeve polo shirt in pure cotton piqué by GRAN SASSO fe
    Sizes
    • 50
    • 52
    • 54
    • 56
    • 58
  9. Front view of the Gran Sasso Kurzarm-Strickpolo salbei, a slim fit short-sleeve knit polo in soft pure cotton with classic cable knit pattern, classic polo collar, flexible ribbed cuffs, and medium-fine knit texture, ideal for warm days.
    Close-up front view of the Gran Sasso Kurzarm-Strickpolo salbei, a slim-fit short-sleeve knit polo in sage green with classic cable knit pattern, soft pure cotton, ribbed collar, and beige buttons, ideal for warm days with flexible ribbed cuffs and a medi
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  10. Front view of Gran Sasso Kurzarm-Strickpolo orange, a slim fit short-sleeve cotton polo with classic cable knit, soft texture, ribbed cuffs, and a traditional collar. Ideal für warme Tage: Das Kurzarm-Strickpolo von GRAN SASSO in exklusiver Fertigung für
    Close-up front view of the Gran Sasso Kurzarm-Strickpolo orange, showcasing its classic cable knit pattern, soft cotton fabric, and buttoned polo collar. Ideal für warme Tage: Das Kurzarm-Strickpolo von GRAN SASSO in exklusiver Fertigung für BRAUN HAMBURG
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  11. Front view of the Gran Sasso Kurzarm-Strickpolo creme, a short-sleeve knit polo in cream with a classic cable knit pattern, slim fit, soft pure cotton, classic polo collar, and flexible ribbed cuffs. Ideal für warme Tage: Das Kurzarm-Strickpolo von GRAN S
    Close-up front view of the Gran Sasso Kurzarm-Strickpolo creme showing its classic polo collar, buttons, and cable knit pattern in soft cream color.

Description: Ideal für warme Tage: Das Kurzarm-Strickpolo von GRAN SASSO in exklusiver Fertigung für B
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  12. Fedeli Poloshirt 'North' mintgrün, front view of a slim fit, garment-dyed mint green polo shirt with three mother-of-pearl buttons, typical collar, soft pure cotton piqué, side slits, and slightly longer back. Quiet Luxury: Das cleane Poloshirt 'North'
    Close-up front view of the Fedeli Poloshirt 'North' mintgrün showing the slim fit, typical polo collar, and pearl button placket.

Quiet Luxury: Das cleane Poloshirt 'North' aus hochwertigem Baumwoll-Piqué von FEDELI kommt ganz ohne Logos aus und wurde
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
    +4
  13. Front view of Fedeli Poloshirt 'North' graugrün, a slim fit, soft cotton piqué polo with a typical collar, three mother-of-pearl buttons, side slits, and slightly extended back. 

Quiet Luxury: Das cleane Poloshirt 'North' aus hochwertigem Baumwoll-Piq
    Fedeli Poloshirt 'North' graugrün in close-up front view, showing soft cotton piqué, slim fit, pearl buttons, and clean collar. Quiet Luxury: Das cleane Poloshirt 'North' aus hochwertigem Baumwoll-Piqué von FEDELI kommt ganz ohne Logos aus und wurde im ga
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
    +4
  14. Fedeli Poloshirt 'North' beige shown from the front, slim fit cotton piqué polo with soft touch, garment dyed, typical collar, three mother-of-pearl buttons, side slits, and slightly longer back. Quiet Luxury: Das cleane Poloshirt 'North' aus hochwertigem
    Fedeli Poloshirt 'North' beige close-up from above showing clean collar, mother-of-pearl button, and soft cotton piqué fabric.  
Quiet Luxury: Das cleane Poloshirt 'North' aus hochwertigem Baumwoll-Piqué von FEDELI kommt ganz ohne Logos aus und wurde i
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
    +4
  15. Fedeli Poloshirt 'North' dunkelblau shown from front, clean dark blue cotton piqué polo with slim fit, pearl buttons, garment dyed.

Quiet Luxury: Das cleane Poloshirt 'North' aus hochwertigem Baumwoll-Piqué von FEDELI kommt ganz ohne Logos aus und wur
    Fedeli Poloshirt 'North' dunkelblau close-up from above showing the garment dyed cotton piqué fabric, slim fit collar, and mother-of-pearl button.

Quiet Luxury: Das cleane Poloshirt 'North' aus hochwertigem Baumwoll-Piqué von FEDELI kommt ganz ohne Lo
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
    +4
  16. Front view of C.P. Company Jeans navy in tapered fit, straight cut, ankle length with button fly, five-pocket style, and leather patch, made of pure cotton with a slightly robust texture. Timeless companion: These jeans in a tapered fit by C.P. COMPANY ha
    Close-up rear view of C.P. Company Jeans navy showing the waistband with leather patch, back pocket with logo tag, and dark navy denim fabric.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  17. Belvest Smart-casual jacket navy shown from the front, slim fit in soft wool-silk blend with fine twill, three-button style, step lapel with pin, classic breast pocket, patch hip pockets, unfinished sleeve cuffs, side vents, and two inside pockets.
    Close-up front view of Belvest Smart-casual jacket navy showing fitted three-button style, wool-silk blend fine twill fabric, step lapel with pin, and unfinished sleeve cuff.
    Sizes
    • 25
    • 26
    • 27
    • 48
    • 50
    • 52
    • 54
    • 56
  18. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  19. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  20. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  21. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.

*The extra discount on the already reduced price will be applied after entering the code EXTRA20 at checkout and cannot be combined with other promotions. Valid for all items marked 'extra 20% off'.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.