403 Forbidden


nginx/1.24.0
Fioroni
  items item
Fioroni for men stands for the finest cashmere knitwear from Umbria – crafted with decades of experience and a refined sense for materials. From the yarn to the final stitch, each piece is created entirely in-house. Inspired by ... the tranquillity of nature and shaped by genuine Italian artisanal tradition, Fioroni combines technical precision with understated elegance and a tangible commitment to the highest quality. More Less
Filter (0)
Filter
Price
From
To
Size
Colour
Material
  1. Selected
    Front view of Fioroni Rundhals-T-Shirt graublau, a slim fit, finely knitted, soft pure cotton T-shirt with round neckline and short hem slits.

Description: Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welch
    Close-up front view of Fioroni Rundhals-T-Shirt graublau in fine knit pure cotton with round neckline and soft texture.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reiner Baumwolle gefertigt wu
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +2
  2. Front view of Fioroni Cashmere V-neck jumper navy in pure baby cashmere with slim fit, fine knit, very soft feel, and flexible ribbed bands.
    Close-up front view of the Fioroni Cashmere V-neck jumper navy showing fine knit, slim fit, and flexible ribbed bands for a soft, luxurious feel.

Description: Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear and
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  3. Front view of Fioroni Crew neck jumper grey, a slim-fit, pure cotton crew neck jumper with medium-fine knit, soft feel, and flexible ribbed bands, perfect for stylish office or casual wear.
    Close-up front view of the Fioroni Crew neck jumper grey, showcasing pure cotton medium-fine knit with soft feel, slim fit, crew neck, and flexible ribbed bands, a luxurious basic piece for stylish office or downtime outfits.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  4. Front view of Fioroni Cashmere crew neck jumper navy, made from pure baby cashmere with a very soft feel, fine knit, slim fit, crew neck, and flexible ribbed bands. Luxury you can feel: This jumper by FIORONI embodies the best of Italian knitwear and has
    Close-up top-down view of Fioroni Cashmere crew neck jumper navy, showcasing fine knit, slim fit, pure baby cashmere, and flexible ribbed bands. Luxury you can feel: This jumper by FIORONI embodies the best of Italian knitwear and has an exceptionally sof
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  5. Selected
    Front view of Fioroni Cashmere Rundhalspullover navy, a slim fit round neck sweater in pure cashmere with soft touch, fine knit, contrast edges, and flexible ribbed cuffs.
    Close-up top view of the Fioroni Cashmere Rundhalspullover navy, showing the ribbed round neckline with slim fit and soft, fine-knit texture.
    Sizes
    • 48
    • 50
    • 54
    • 58
  6. Front-facing view of Fioroni Cashmere V-neck jumper cream, a slim fit, fine knit jumper with flexible ribbed bands, made from pure baby cashmere with a very soft feel.

Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian kni
    Close-up front view of Fioroni Cashmere V-neck jumper cream showing fine knit, slim fit, flexible ribbed bands, and pure baby cashmere label.

Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear and has an exception
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  7. Front view of the Fioroni Crew neck jumper white, a slim fit, pure cotton jumper with a soft feel, medium-fine knit, flexible ribbed bands, and a casual crew neck. 

Description: 
A luxurious basic piece: This crew neck jumper by FIORONI features maxim
    Close-up front view of the Fioroni Crew neck jumper white, showing pure cotton medium-fine knit, soft feel, slim fit, flexible ribbed crew neck bands. A luxurious basic piece: This crew neck jumper by FIORONI features maximum comfort and a casual cut – fo
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  8. Front view of Fioroni Crew neck jumper olive, a slim fit, medium-fine knit crew neck sweater with flexible ribbed bands, pure cotton, soft feel, for stylish office or downtime outfits.
    Close-up front view of the Fioroni Crew neck jumper olive showing ribbed crew neck and medium-fine pure cotton knit.
    Sizes
    • 50
    • 52
    • 54
    • 56
  9. Front view of Fioroni Cashmere V-neck jumper camel, slim fit with fine knit, flexible ribbed bands, made of pure baby cashmere.

Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear and has an exceptionally soft feel
    Close-up front view of the Fioroni Cashmere V-neck jumper camel showing fine knit, slim fit, flexible ribbed bands, and pure baby cashmere softness. 

Description: Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  10. Front view of Fioroni Cashmere crew neck jumper taupe, slim fit with fine knit, ribbed bands, pure baby cashmere, very soft feel.
    Close-up front view of the Fioroni Cashmere crew neck jumper taupe showing fine knit, slim fit, crew neck, and flexible ribbed bands made of pure baby cashmere.

Luxury you can feel: This jumper by FIORONI embodies the best of Italian knitwear and has
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  11. Fioroni Cashmere V-neck jumper grey mottled shown front-facing, slim fit with fine knit, flexible ribbed bands, pure baby cashmere. Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear and has an exceptionally soft feel
    Close-up front view of Fioroni Cashmere V-neck jumper grey mottled showing fine knit, slim fit, flexible ribbed bands, and label.

Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear and has an exceptionally soft fe
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  12. Front view of Fioroni Crew neck jumper beige, a luxurious basic piece made of pure cotton with soft feel, medium-fine knit, slim fit, crew neck, and flexible ribbed bands. A luxurious basic piece: This crew neck jumper by FIORONI features maximum comfo
    Close-up top-down view of Fioroni Crew neck jumper beige showing ribbed crew neck and knit texture with label.

A luxurious basic piece: This crew neck jumper by FIORONI features maximum comfort and a casual cut – for stylish outfits for the office or
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  13. Selected
    Front view of Fioroni Cashmere Rundhalspullover beige meliert, a slim fit round neck sweater made from pure cashmere with fine knit, soft texture, contrast edges, and flexible rib cuffs.
    Close-up front view of the Fioroni Cashmere Rundhalspullover beige meliert showing its fine knit round neckline and label, highlighting luxury Italian craftsmanship and soft texture.
    Sizes
    • 50
    • 52
    • 54
    • 58
  14. Front view of Fioroni Rundhals-T-Shirt hellgrau meliert, a light grey melange slim fit T-shirt with round neckline, short sleeves, fine knit, soft touch, and short hem slits.

Description: Für den gediegenen Auftritt im Frühling sorgt dieses fein gestr
    Close-up front view of Fioroni Rundhals-T-Shirt hellgrau meliert showing light gray fine knit fabric with round neckline and label.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reiner Baumwolle
    Sizes
    • 50
    • 52
    • 54
    • 58
    +2
  15. Front view of Fioroni Cashmere crew neck jumper camel in fine knit, slim fit with flexible ribbed bands, made of pure baby cashmere. Luxury you can feel: This jumper by FIORONI embodies the best of Italian knitwear and has an exceptionally soft feel that
    Close-up front view of the Fioroni Cashmere crew neck jumper camel showing fine knit, slim fit, and flexible ribbed bands. Luxury you can feel: This jumper by FIORONI embodies the best of Italian knitwear and has an exceptionally soft feel that comes from
    Sizes
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  16. Front view of Fioroni Cashmere V-neck jumper taupe, a slim fit luxury Italian knitwear made from pure baby cashmere with fine knit and flexible ribbed bands.  

Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear an
    Close-up front view of the Fioroni Cashmere V-neck jumper taupe showing fine knit, slim fit, flexible ribbed bands, and soft baby cashmere. 

Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear and has an exceptiona
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  17. Fioroni Cashmere crew neck jumper cream shown from the front on a white background, luxury you can feel with pure baby cashmere, very soft feel, fine knit, slim fit, crew neck, and flexible ribbed bands.
    Close-up top-down view of the cream Fioroni Cashmere crew neck jumper showing fine knit and ribbed collar with label. Luxury you can feel: This jumper by FIORONI embodies the best of Italian knitwear and has an exceptionally soft feel that comes from p
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  18. Selected
    Fioroni Cashmere Rundhalspullover graublau, front view of slim fit grey-blue crewneck sweater in pure, soft cashmere with fine knit and ribbed cuffs. Luxury, den man sofort spürt: Dieser Rundhalspullover von FIORONI verkörpert höchste italienische Strickk
    Close-up top-down view of the Fioroni Cashmere Rundhalspullover graublau showing its fine knit, round neckline with slim fit and soft ribbed edges. Luxus, den man sofort spürt: Dieser Rundhalspullover von FIORONI verkörpert höchste italienische Strickkuns
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  19. Front view of Fioroni Rundhals-T-Shirt schwarz, a finely knitted black slim fit t-shirt made of pure cotton with soft touch and short hem slits.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus rein
    Close-up front view of Fioroni Rundhals-T-Shirt schwarz, showing its fine knit black fabric and round neckline.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reiner Baumwolle gefertigt wurde und
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 58
    +2
  20. Front view of Fioroni Rundhals-T-Shirt braun, finely knitted slim fit brown t-shirt made of pure cotton with soft touch and short hem slits.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reiner B
    Close-up front view of Fioroni Rundhals-T-Shirt braun, a finely knitted brown slim fit T-shirt with round neckline and soft pure cotton fabric.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reine
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 58
    +2
  21. Front view of Fioroni Rundhals-T-Shirt navy, finely knitted in pure cotton with a slim fit, round neckline, short hem slits, and soft touch.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reiner B
    Close-up front view of Fioroni Rundhals-T-Shirt navy, showing fine knit texture and round neckline in dark navy color.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reiner Baumwolle gefertigt wur
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +2
  22. Selected
    Front view of Fioroni Rundhals-T-Shirt offwhite, finely knitted from pure cotton with slim fit and short side slits.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reiner Baumwolle gefertigt wurde
    Close-up front view of Fioroni Rundhals-T-Shirt offwhite showing fine knit, round neckline, and label. Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reiner Baumwolle gefertigt wurde und mit edlen han
    Sizes
    • 50
    • 52
    • 54
    • 56
    • 58
    +2
  23. Italian Knitwear Redefined

    Each Fioroni piece is carefully crafted in-house – from the yarn to the final stitch – combining technical precision with stylish, understated elegance. Innovations in manufacturing have resulted in special qualities such as 'Duvet Cashmere'.

Fioroni Cashmere for Men

Knitwear Crafted with Italian Artistry


Some garments don’t just follow fashion – they tell stories. At Fioroni, every piece of men’s knitwear begins with a rare natural fibre: cashmere. The brand stands for luxurious Italian knitwear, crafted in the idyllic surroundings of Lake Trasimeno in Umbria, using over 40 years of experience in selecting the finest natural yarns and applying traditional craftsmanship. What began in 1978 with a single sewing machine has grown into a label of international renown – and since 2015, it has been part of Cesare Attolini for men, deepening its roots in the Neapolitan tailoring tradition.

Where Quality Matters


Every Fioroni garment for men is shaped by artisan precision and deep material knowledge. Experienced knitters transform technical designs into perfectly fitted prototypes, tailored precisely to each fibre’s unique characteristics. Fioroni was among the first Italian brands to introduce the "Italian Textile Fashion" certification – ensuring full traceability from raw material selection to the final product. All steps are regularly inspected and verified by the Italian Chamber of Commerce.

Fioroni Cashmere: Duvet Fulling


Fioroni’s unique Duvet Fulling process exemplifies the expertise behind its men’s cashmere knitwear. This includes:

  • A specially modified knitting process that produces an especially dense structure – more yarn per surface area, resulting in a garment of greater weight and substance.
  • An extended wash cycle of around 50 minutes in water from Lake Trasimeno – significantly longer than standard treatments.
  • The lake's mineral-rich water, high in iron content, causes the cashmere fibres to "bloom", making them incredibly soft and compact.
  • The result is a garment with a distinctively rich hand feelcompletely pilling-free and remarkably durable.

From Fibre to Masterpiece


Once the fine underfleece of the cashmere goat is spun into yarn – in either Italy or Scotland – each garment is crafted either on traditional hand looms or high-precision machines. The seams are hand-linked using the same yarn, particularly at high-stress points like collars and shoulders, ensuring both strength and aesthetic refinement. Every piece is then hand-shaped and measured to exact standards. Only those that meet Fioroni's exacting requirements receive the label's mark – a promise of lasting shape, superb quality, and understated elegance.

Discover Fioroni Menswear at BRAUN Hamburg


Explore Fioroni for men at BRAUN Hamburg and invest in the timeless elegance of cashmere knitwear. For the modern man who values luxury with substance – and style that reflects clarity, craftsmanship, and quiet confidence.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.