Denim Research
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Stone Island
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Driven by a spirit of innovation, Stone Island launches its new 'Denim Research' collection, ranging from classic five-pocket jeans in Japanese selvedge denim to robust 13.5-ounce denim jackets and indigo-dyed corduroy styles. ... Each piece in the capsule collection features the brand’s signature compass badge, presented in indigo blue embroidery in keeping with the denim theme. More Less
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Stone Island Denim Research Capsule Collection

Innovation Meets Iconic Denim


With its Denim Research Collection, Stone Island achieves a radical evolution of classic denim aesthetics. At the heart of the line is the idea of creating new yet durable denim styles through advanced textile research and dyeing techniques – proven in functional outerwear technology. By treating materials and cuts not merely as fabric, but as an experimental platform, the brand produces jackets, gilets, shirts and, of course, jeans that redefine the expression of denim.

Water-repellent, exceptionally lightweight, innovatively dyed: complex finishing and bleaching processes are characteristic of the pieces in this capsule collection – from denim overshirts to five-pocket jeans. Combined with experimental material blends, these result in textiles that underline the brand’s functional ethos.

A key identifying feature of the Denim Research line is the specially developed black Stone Island badge with a blue embroidered compass logo, visually encapsulating the collection’s technical yet iconic direction. Overall, Denim Research embodies the fusion of innovation, functionality and iconic design, through which Stone Island consistently gives one of fashion’s most important materials a new direction.

 

What is the Stone Island Denim Research Collection?


The Stone Island Denim Research Collection is an experimental design project by the brand, focusing on the advancement of denim. With these capsule collections, the innovative lifestyle brand is dedicated to reinterpreting one of fashion history’s most iconic materials from a technical perspective.

To achieve this, Stone Island combines classic denim traditions – such as Japanese raw selvedge denim – with innovative high-performance materials and modern textile technologies. The aim of the collection is to redefine the boundaries of denim and rethink its use in jeans, jackets, overshirts and other garments. The styles within the capsule are inspired as much by urban workwear as by traditional notions of denim aesthetics, merging both into contemporary silhouettes.

 

What Defines the Stone Island Denim Research Collection?


The collection represents a consistent fusion of material research, innovation and design. Key characteristics include:

  • Japanese raw selvedge denim as a premium, traditional base fabric
  • Innovative material combinations such as hollow-fibre nylon or indigo polypropylene denim
  • Special fabric developments, including reinterpreted Oxford and cord structures
  • Technical refinements and washes, including enzyme bleaching, rinsed, raw and ultra-bleached finishes
  • Use of Light Bull Denim-TC, a lightweight yet robust 13 oz twill denim
  • A strong focus on functionality, lightness and durability
  • Signature design details such as the black Stone Island badge with a blue embroidered compass logo
  • Pieces released as a capsule collection in limited quantities


How Can I Recognise the Stone Island Denim Research Collection?


Stone Island Denim Research pieces can be clearly identified by several features:

  • The most important hallmark is the special black Stone Island compass badge with blue embroidery, developed exclusively for this collection
  • The garments often use denim variants enhanced with technical elements, such as nylon-denim blends or specially treated indigo fabrics
  • Typical are modern washes such as raw, rinsed or heavily lightened (ultra-bleached) finishes
  • In the BRAUN Hamburg online shop, items from the collection can be found in the 'Stone Island Denim Research' category and are identified by the word 'Denim' included in the product name.
Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.