New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Front view of the Santaniello Suit taupe, a slim fit casual cotton twill suit with a soft feel, featuring a two-button fitted jacket and tapered trousers.
    Santaniello Suit taupe close-up from above shows soft cotton twill fabric, buttons, step lapel, and fine stitching details.
    Sizes
    • 46
    • 48
    • 50
    • 54
  2. Front view of Sonrisa Jersey shirt shark collar grey in soft cotton-lyocell blend, slim fit with French button placket and barrel cuffs.

Comfort meets style: This jersey model in a soft cotton-lyocell blend by SONRISA adds a touch of elegance to any s
    Close-up front view of the Sonrisa Jersey shirt shark collar grey showcasing soft cotton-lyocell fabric and detailed stitching.

Comfort meets style: This jersey model in a soft cotton-lyocell blend by SONRISA adds a touch of elegance to any smart-casu
    Sizes
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
  3. Vilebrequin Swim shorts 'Moorea' blue in front view, elastic waistband with drawstring, made of high-quality lightweight microfiber for comfort and freedom. Summer, sun, freedom: The 'Moorea' swim shorts by VILEBREQUIN are the perfect stylish companion fo
    Rear view of Vilebrequin Swim shorts 'Moorea' blue with elasticated waistband, side pockets, back pocket with fastener, and drainage eyelets. Summer, sun, freedom: The 'Moorea' swim shorts by VILEBREQUIN are the perfect stylish companion for long days at
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +3
  4. Front view of 04651/ A trip in a bag Frottee-Shorts 'Terry' beige, soft cotton terry regular fit shorts with elastic waistband.

Description: Mit dem Modell 'Terry' präsentiert 04651/ A TRIP IN A BAG komfortable Shorts aus herrlich weichem Frottee – pe
    Close-up rear view of 04651/ A trip in a bag Frottee-Shorts 'Terry' beige, showcasing the elastic waistband, back welt pocket, and soft cotton terry fabric.

Description: Mit dem Modell 'Terry' präsentiert 04651/ A TRIP IN A BAG komfortable Shorts aus
    Sizes
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +6
  5. Front view of Polo Ralph Lauren Sweatshirt white featuring Polo Bear print with bike, crew neck, slim fit, cotton-microfiber blend, ribbed bands, and soft interior. The Polo Bear by POLO RALPH LAUREN is back and makes a fashion statement with a bike in
    Alt tag (125 characters):
Close-up front view of Polo Ralph Lauren Sweatshirt white crew neck with brand label, soft fabric, and ribbed bands.

Description:
The Polo Bear by POLO RALPH LAUREN is back and makes a fashion statement with a bike in casual
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  6. Side view of Fabiano Ricci Loafer 'Reverse' rauchblau in noble velour leather with tapered silhouette, front cap seam, leather lining, and flexible rubber sole, perfect for casual wear and long walks.
    Top view of Fabiano Ricci Loafer 'Reverse' rauchblau in noble velour leather with narrow silhouette, seam on front cap, leather lining, and flexible white rubber sole. Dieser sportive Loafer aus edlem Veloursleder von FABIANO RICCI ist genau das Richti
    Sizes
    • 41
    • 43
    • 43.5
    • 44
    • 44.5
    • 45
  7. Front view of salbei-colored Brunello Cucinelli Badeshorts with elastic waistband, drawstring, and subtle logo stitching on thigh.

Luxuriös entspannen: Mit ihrem dezenten Logo-Stitching werden die Badeshorts von BRUNELLO CUCINELLI zum stilvollen Begle
    Back view of Brunello Cucinelli Badeshorts salbei in sage green, showing elastic waistband, back pocket with Velcro, and smooth microfiber fabric. Luxuriös entspannen: Mit ihrem dezenten Logo-Stitching werden die Badeshorts von BRUNELLO CUCINELLI zum stil
    Sizes
    • XS
    • S
    • M
    • L
    • XL
    • XXL
  8. Front view of Malo Short sleeve knit polo sage in soft pure cotton, slim fit with dress-shirt collar, three-button placket, and ribbed bands.

An everyday essential: This short sleeve knit polo by MALO features soft fabric made of pure cotton and is a
    Close-up front view of Malo Short sleeve knit polo sage in soft pure cotton, featuring a dress-shirt collar and three-button placket.

Description: 
An everyday essential: This short sleeve knit polo by MALO features soft fabric made of pure cotton and
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  9. Brunello Cucinelli Flechtgürtel dunkelbraun shown from a low front angle, featuring dark brown braided suede, gold hardware, two loops, adjustable design.

Luxuriöses Accessoire: Der Gürtel aus dem Hause BRUNELLO CUCINELLI besticht mit seinem aufwendig
    Close-up from above of the Brunello Cucinelli Flechtgürtel dunkelbraun made of braided dark brown suede leather with gold-colored buckle and two loops.

Luxuriöses Accessoire: Der Gürtel aus dem Hause BRUNELLO CUCINELLI besticht mit seinem aufwendig ge
    Sizes
    • 90
    • 95
    • 100
    • 105
    • 110
  10. Orciani Gürtel braun shown from the front, a luxurious vintage-look studded belt in fine cowhide leather with brass buckle, 3.5 cm wide, made in Italy.
    Close-up front-angle view of Orciani Gürtel braun, a luxurious vintage-style brown leather belt with Western-inspired stud design, brass buckle, and leather loop, made in Italy, approx. 3.5 cm wide.
    Sizes
    • 85
    • 90
    • 95
    • 100
    • 105
    • 110
  11. Front view of Berwich Bermudas 'Elax' light blue, comfortable lyocell and linen blend, soft feel, regular fit with zip, button, and pockets.

Description: With the model 'Elax', BERWICH presents a pair of comfortable Bermudas in lyocell and linen, whic
    Berwich Bermudas 'Elax' light blue shown from the back, highlighting French and hip pockets, regular fit, and partially elasticated waistband.  
With the model 'Elax', BERWICH presents a pair of comfortable Bermudas in lyocell and linen, which is the p
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    +3
  12. Front view of Dondup Shorts 'Ethan' grey-green made from slightly elasticated cotton with a soft feel, featuring a single pleat, fixed hem turn-up, French pockets, jetted back pockets, zip and slide-button, and signature metal initial, designed for comfor
    Rear view of Dondup Shorts 'Ethan' grey-green in slightly stretchy cotton, featuring French pockets, single pleat, jetted back pockets, fixed hem.

Description: The sleek 'Ethan' shorts by DONDUP are the perfect choice for warm days: Made from slightly
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    +1
  13. Front view of Briglia 1949 Shorts 'Garda' navy, twill elasticated cotton, soft feel, regular fit, zip and button, French and back pockets.

Summer essential: With their elasticated cotton, the shorts 'Garda' by BRIGLIA 1949 are a stylish key piece for rel
    Rear view of Briglia 1949 Shorts 'Garda' navy, made of elasticated cotton twill, showing back pockets with buttons and belt loops.

Summer essential: With their elasticated cotton, the shorts 'Garda' by BRIGLIA 1949 are a stylish key piece for relaxed
    Sizes
    • 46
    • 52
    • 54
    • 56
  14. Front view of GTA Jersey shorts 'Davide' beige, made from a soft cotton and microfiber blend with zip, button, and elastic waistband.

A soft blend of cotton and premium microfibre in a jersey finish makes the casual shorts 'Davide' by GTA a comfortabl
    Alt tag (125 characters max):  
Back view of GTA Jersey shorts 'Davide' beige with buttoned back pockets and elastic waistband in regular fit.

Additional description:  
A soft blend of cotton and premium microfibre in a jersey finish makes the casual
    Sizes
    • 50
    • 52
    • 54
    • 56
  15. Alt tag (124 characters):
Front view of PT Torino Bermudas cream, high waist shorts in soft, slightly elastic cotton with button and zip closure.

Description:
Typically stylish: These shorts in soft cotton by PT TORINO are the best choice for elegant
    Back view of PT Torino Bermudas cream, high waist, regular fit with buttoned back pockets in smooth, slightly elastic cotton.

Typically stylish: These shorts in soft cotton by PT TORINO are the best choice for elegant summer looks.

Smooth
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  16. Front view of PT Torino Bermudas navy in smooth, slightly elasticated cotton with a high waist, zip, button, and various pockets.

Typically stylish: These shorts in soft cotton by PT TORINO are the best choice for elegant summer looks.

Sm
    Alt tag (125 characters max): Rear view of PT Torino Bermudas navy in smooth cotton, high waist, French pockets, and buttoned back pockets.

Description: 
Typically stylish: These shorts in soft cotton by PT TORINO are the best choice for elegant summe
    Sizes
    • 50
    • 52
    • 54
    • 58
  17. Vilebrequin Swim shorts 'Moorea' red shown from front view, made of high-quality microfibre with elastic waistband, drawstring, side and back pockets, mesh lining; summer, sun, freedom: perfect for beach or pool with light touch, comfort, and freedom of m
    Vilebrequin Swim shorts 'Moorea' red shown from the back, featuring elasticated waistband with drawstring, side and back pockets with drainage eyelets. Summer, sun, freedom: The 'Moorea' swim shorts by VILEBREQUIN are the perfect stylish companion for lon
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +3
  18. Alt tag (125 characters): Front view of C.P. Company Swim shorts olive with glossy finish, elastic waistband, and logo patch, made of quick-drying microfibre.

Description: Cool at the pool with C.P. COMPANY: These swim shorts feature a glossy finish a
    Alt tag (125 characters max):  
Back view of C.P. Company Swim shorts olive with elastic waistband, glossy finish, made of quick-drying microfibre fabric.

Description:  
Cool at the pool with C.P. COMPANY: These swim shorts feature a glossy finish and
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  19. Alt tag (125 characters):
Front view of C.P. Company Swim shorts navy in glossy quick-drying microfibre with elastic waistband and logo patch.

Description:
Cool at the pool with C.P. COMPANY: These swim shorts feature a glossy finish and, thanks to th
    Rear view of C.P. Company Swim shorts navy in glossy quick-drying microfibre with elasticated waistband and regular fit.

Description:
Cool at the pool with C.P. COMPANY: These swim shorts feature a glossy finish and, thanks to the quick-drying microfi
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  20. Front view of Ami Paris Swim shorts navy in solid dark blue with elasticated waistband and visible stitching, perfect for beach and pool.

Perfect for beach and pool: These swim shorts by AMI PARIS combine sporty style with fine microfibre fabric.
    Rear view of Ami Paris Swim shorts navy in smooth navy microfibre with elastic waistband, back snap button pocket, and regular fit.

Description: Perfect for beach and pool: These swim shorts by AMI PARIS combine sporty style with fine microfibre fabri
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  21. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  22. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  23. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  24. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.
Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.