New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Side view of Santoni Desert Boot 'Detroit' braun in smooth brown suede with slim silhouette, decorative stitching, leather lining, and flexible white rubber sole.

Description: Desert Boot aus geschmeidigem Veloursleder von SANTONI: Die flexible Gummis
    Top view of Santoni Desert Boot 'Detroit' braun in smooth brown suede with flexible orange rubber sole, narrow silhouette, and leather lining.

Desert Boot aus geschmeidigem Veloursleder von SANTONI: Die flexible Gummisohle im Sneaker-Stil sorgt sowohl
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  2. Side view of Tom Ford Sneaker weiß in angerautes Kalbveloursleder with glattleder overlays, silberfarbene eyelets, and seven-hole lacing.

-

angerautes Kalbveloursleder
Overlays aus Glattleder
silberfarbene Eyelets
    Tom Ford Sneaker weiß shown from top and sole view, angerautes Kalbveloursleder, Glattleder overlays, silberfarbene Eyelets, runde Vorderkappe, Sieben-Loch-Schnürung, Sohlenrand mit TOM FORD-Logo, Innenfutter aus Leder, flexible Gummisohle.
    Sizes
    • 39.5
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 44.5
  3. Front view of navy blue GTA Trousers 'Federico' made from a viscose and microfiber blend with a slightly elasticated, soft feel fabric. For stylish office looks: The trousers 'Federico' by GTA combine maximum comfort with timeless elegance to make a versa
    Rear view of navy GTA Trousers 'Federico' showcasing single pleat, French pockets, jetted back pockets with buttons, zip, waist button, and elastic waistband, made from a soft, slightly elastic blend of viscose and microfibre with a regular fit and slight
    Sizes
    • 48
    • 52
    • 54
    • 56
  4. Side view of Ludwig Reiter Norweger 'Wachauer' braun quality shoe in soft brown suede with open four-eyelet lacing and rubber lug sole, perfect for everyday wear.

Description: Qualitätsschuhe vom Wiener Traditionshaus LUDWIG REITER: Das Modell 'Wachau
    Top view of Ludwig Reiter Norweger 'Wachauer' braun shoes showing soft brown velour leather, open four-eyelet lacing, decorative stitching, leather lining, and rubber lug sole.

Description:
Qualitätsschuhe vom Wiener Traditionshaus LUDWIG REITER: Das
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  5. Ludwig Reiter Norweger 'Wachauer' dunkelbraun shoe in soft dark brown suede, side view showing open 4-eyelet lacing, decorative seam, leather lining, and rubber profile sole. 

Qualitätsschuhe vom Wiener Traditionshaus LUDWIG REITER: Das Modell 'Wachau
    Top and sole view of Ludwig Reiter Norweger 'Wachauer' dunkelbraun shoes in soft brown veloursleder with open four-eyelet lacing, decorative stitch, leather lining, and rubber lug sole.

Description: Qualitätsschuhe vom Wiener Traditionshaus LUDWIG REI
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  6. Front view of the Gran Sasso Fine knit polo navy by BRAUN HAMBURG, a slim fit long sleeve knit polo in a luxurious blend of virgin wool, cashmere, and silk with a soft feel, fine knit, signature collar, four-button placket, and ribbed bands.
    Gran Sasso Fine knit polo navy shown from a close-up top-front perspective, highlighting the soft virgin wool, cashmere, silk blend, slim fit, ribbed bands, signature collar, and smooth four-button placket. Luxury you can feel on your skin: This long slee
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  7. Front view of Mason's Shorts 'Torino' grey-green made of fine, elasticated cotton twill with zip, button, French pockets, watch pocket, back flap pockets, soft feel, regular fit, fixed hem turn-up. Off on a spring getaway: You will be perfectly equipped w
    Mason's Shorts 'Torino' grey-green shown from the back, featuring fine cotton twill, elasticated fabric, regular fit, French pockets, watch pocket, back flap pockets, and fixed hem turn-up. Off on a spring getaway: You will be perfectly equipped with the
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  8. Front view of Mason's Shorts 'Torino' beige, lightweight stretch cotton twill, elasticated, regular fit with zip, button, French pockets, watch pocket, back flap pockets, woven label, and fixed hem turn-up. Off on a spring getaway: You will be perfectly e
    Mason's Shorts 'Torino' beige shown from the back, lightweight stretch cotton fabric with French pockets, flap back pockets, fixed hem turn-up. Off on a spring getaway: You will be perfectly equipped with the 'Torino' shorts from MASON'S. Lightweight stre
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
    +1
  9. Front view of Mason's Shorts 'Torino' navy in fine cotton twill with elasticated fabric, zip, button, French pockets, small watch pocket, back flap pockets, and fixed hem turn-up.

Description: Off on a spring getaway: You will be perfectly equipped with
    Rear view of Mason's Shorts 'Torino' navy in lightweight stretch cotton with back flap pockets, fixed hem turn-up, and elasticated fabric.

Description: Off on a spring getaway: You will be perfectly equipped with the 'Torino' shorts from MASON'S. Lightwe
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  10. Mason's Shorts 'Torino' grey-brown shown from the front, lightweight stretch cotton, regular fit with zip, button, French pockets, and fixed hem turn-up. Off on a spring getaway: You will be perfectly equipped with the 'Torino' shorts from MASON'S. Lightw
    Rear view of Mason's Shorts 'Torino' grey-brown in lightweight stretch cotton with back flap pockets and fixed hem turn-up, perfect for spring.

Description: Off on a spring getaway: You will be perfectly equipped with the 'Torino' shorts from MASON'S.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
    +1
  11. Mason's Shorts 'Torino' sand shown from the front on a white background, featuring lightweight stretch cotton with French and back flap pockets. Off on a spring getaway: You will be perfectly equipped with the 'Torino' shorts from MASON'S. Lightweight str
    Rear view of Mason's Shorts 'Torino' sand in lightweight stretch cotton with back flap pockets, fixed hem turn-up, and elasticated fabric.

Description: Off on a spring getaway: You will be perfectly equipped with the 'Torino' shorts from MASON'S. Lightwe
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
    +1
  12. Side view of the Zegna Sneaker dunkelbraun in smooth dark brown suede with round toe, seven-hole lacing, leather-lined interior, and flexible gum sole.

Der zeitlose Sneaker von ZEGNA aus geschmeidigem Veloursleder verbindet eine dekonstruierte Silhoue
    Top view of Zegna Sneaker dunkelbraun in smooth velour leather with round toe, seven-eyelet lacing, leather lining, and flexible rubber sole.
    Sizes
    • 41
    • 41.5
    • 42.5
    • 43
    • 44
    • 44.5
    • 45
  13. New
    Smart Fabric
    Pre-Spring
    Front view of Belstaff Daunenjacke 'Chassis' navy, a slim fit, water-repellent lightweight down jacket with stand-up collar and zipped pockets.

Description: Unverzichtbares Outdoor-Must-have im lässigen BELSTAFF-Stil: Die leichte Daunenjacke 'Chassis'
    Back view of Belstaff Daunenjacke 'Chassis' navy, a lightweight, slim-fit down jacket with a stand collar and horizontal quilting.

Description: Unverzichtbares Outdoor-Must-have im lässigen BELSTAFF-Stil: Die leichte Daunenjacke 'Chassis' bietet unein
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  14. New
    Smart Fabric
    Pre-Spring
    Front view of Stone Island Jacket 'Light Soft Shell-R' navy, a slim fit soft shell with standing collar, two-way zip, flap pockets, elastic cuffs, and compass badge.

Style meets function: This soft shell jacket by STONE ISLAND has a sporty design in a
    Rear view of Stone Island Jacket 'Light Soft Shell-R' navy, slim fit with standing collar, elasticated cuffs, and compass badge on sleeve.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  15. Front view of C.P. Company Sweat-Troyer navy in lightweight pure cotton with a zip-up collar and lens detail on the upper arm pocket.
    Close-up image of the C.P. Company Sweat-Troyer navy from a top front perspective, showing the high collar with a partially unzipped zipper and the C.P. Company label inside the collar. Schon auf den ersten Blick spürt man die sportive DNA: Das innovative
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  16. C.P. Company Sweatshirt navy shown front view, slim fit garment dyed cotton with round neck, zipper pocket on left sleeve, lens detail, and ribbed cuffs.
    Close-up front view of C.P. Company Sweatshirt navy showing the round neckline, pure cotton fabric, and stitched brand label inside collar.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  17. Gran Sasso V-Neck Pullover navy shown from the front, slim fit with V-neck, soft pure wool knit, lightweight, fine texture, ribbed cuffs.
    Close-up front view of Gran Sasso V-Neck Pullover navy showing fine wool knit, slim fit, soft texture, and ribbed V-neck collar.

Feiner Zwirn von GRAN SASSO: Oder zumindest feiner Strick - denn dieser V-Neck Pullover aus reiner Wolle ist federleicht u
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  18. Front view of Fedeli Poloshirt 'North' weiß, a clean white short-sleeve polo in soft pure cotton piqué, slim fit, garment dyed with typical collar and three mother-of-pearl buttons, side slits, and slightly extended back. Quiet Luxury: Das cleane Poloshir
    Close-up front view of Fedeli Poloshirt 'North' weiß, a clean white slim-fit polo made of soft pure cotton piqué, garment dyed with a classic collar and mother-of-pearl three-button placket.

Quiet Luxury: Das cleane Poloshirt 'North' aus hochwertigem
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  19. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  20. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  21. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  22. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.

*The extra discount on the already reduced price will be applied after entering the code EXTRA20 at checkout and cannot be combined with other promotions. Valid for all items marked 'extra 20% off'.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.