New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Front view of Dondup Baumwollhose 'Zyan' braun, soft cotton velour tapered fit pants with short cut, zipper, slide button, French and piped back pockets, and metal initial. Perfect for autumn and winter.
    Rear view of Dondup Baumwollhose 'Zyan' braun, a soft cotton velour tapered fit brown pant with short cut, French and welt back pockets, zipper and slide button, perfect for fall and winter.
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
  2. Side view of the Sturlini Derby 'Bufalo' dunkelbraun, a dark brown leather Derby shoe with fine grain, Blake construction, leather lining, rubber-reinforced heel, and open five-eyelet lacing, showcasing classic Italian craftsmanship.
    Top view of the Sturlini Derby 'Bufalo' dunkelbraun shoes showcasing dark brown smooth leather, fine grain, Blake construction, and open five-eyelet lacing. 

Description: Ein Statement für Stil und Tradition: Aus dem Herzen Florenz’ stammend, spiegelt
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +3
  3. Front view of Dondup Jeans 'Bray' graublau in regular fit, authentic faded denim with subtle distressed details, button fly, five-pocket style, and metal initial. 

In Kombination mit weißem Basic-T-Shirt und Boots rückt die regulär geschnittene Jeans
    Close-up back view of Dondup Jeans 'Bray' graublau showing authentic wash, distressed details, button fly, five-pocket style, and metal initial.

Description:
In Kombination mit weißem Basic-T-Shirt und Boots rückt die regulär geschnittene Jeans 'Bray'
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
  4. Aurelien Slip-on-Sneaker beige shown from the side, featuring soft velour leather, rounded toe, elastic inner bands, padded collar, subtle logo embossing, leather lining, and flexible white rubber sole for full comfort.
    Aurelien Slip-on-Sneaker beige shown from top and sole views, featuring soft velour leather, round toe, elastic bands inside, padded collar, subtle logo embossing, leather lining, and flexible rubber sole; slip-on design ensures comfort and a clean, monoc
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
  5. Emporio Armani Jeans navy shown front-facing with slim fit, subtle used wash, zip fly, five-pocket style, cotton denim with stretch, metal initial coin pocket, logo emblem back pockets, and leather patch – Klassiker mit perfekter Passform: Die Slim-Fit-Je
    Back view close-up of Emporio Armani Jeans navy showing slim-fit denim with subtle wash, logo-emblem on back pocket, and leather patch.  
Klassiker mit perfekter Passform: Die Slim-Fit-Jeans von EMPORIO ARMANI verbindet eine körpernahe Passform mit zei
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
  6. Paraboot Schnürer 'Michael' schwarz shown from the side, featuring edles Leder, norwegische Kedernaht-Konstruktion, leicht schmal zulaufende Silhouette, Zwei-Loch-Schnürung, dezentes PARABOOT-Weblabel, Innenfutter aus Leder, and robuste Laufsohle aus Natu
    Top view of Paraboot Schnürer 'Michael' schwarz shoes showing leather upper, two-hole lacing, Norwegian welt stitching, rubber sole, and leather lining.
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 45
    +2
  7. New
    Smart Fabric
    Pre-Fall
    Alt tag (124 characters): Front view of UBR Woll-Kurzmantel 'Regulator Savile' navy, a sleek, slim-fit navy wool coat with zippered pockets.

Description with requested content:

Perfekt für die Übergangszeit: Der sturmfeste 'Regulator Savi
    Back view of UBR Woll-Kurzmantel 'Regulator Savile' navy, a slim-fit, stormproof short wool coat with waterproof PU coating.

Perfekt für die Übergangszeit: Der sturmfeste 'Regulator Savile' Kurzmantel von UBR aus reiner Wolle mit spezielle
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  8. Front view of UBR Daunenjacke 'Sonic' navy, a slim fit, water-repellent down jacket with elastic microfiber, high collar, two-way zipper, seam pockets, reflective logos, welded seams, elastic cuffs and hem, and one inner pocket. Feinste Materialien und in
    Back view of UBR Daunenjacke 'Sonic' navy, a super light, slim fit down jacket made from high-quality, elastic microfiber with water-repellent finish, welded seams, two-way zipper, high collar, seam zipper pockets, reflective logo print, subtle back refle
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  9. New
    Smart Fabric
    Pre-Fall
    Front view of UBR Daunenjacke 'Bolt' dunkelbraun, a slim-fit, lightweight down jacket with a detachable hood, waterproof membrane, breathable elastic microfiber, sealed seams, two-way zipper, high collar, internal elastic collar insert, reflective logo on
    UBR Daunenjacke 'Bolt' dunkelbraun shown from the back with hood up, lightweight, waterproof, breathable, slim fit, two-way zipper, removable hood. Mit der leichten Daunenjacke 'Bolt' von UBR sind wir für den nächsten Regenguss gut gerüstet, denn das clea
    Sizes
    • M
    • L
    • XL
    • XXL
  10. Front view of B.F. Knitwear Merino Strickjacke grün, a slim-fit green cardigan made of pure merino wool with a soft touch, medium knit, two-way zipper, stand-up collar, crew neckline, and comfortable ribbed cuffs. Hochwertiger Allrounder für kühle Tage: D
    Green B.F. Knitwear Merino Strickjacke grün shown close-up from the top front, featuring a high stand collar, two-way zipper, medium knit, soft merino wool. Hochwertiger Allrounder für kühle Tage: Die Strickjacke von B.F. KNITWEAR aus geschmeidiger Merino
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +6
  11. Front view of B.F. Knitwear Merino Strickjacke navy, a slim fit cardigan made of pure merino wool with soft texture, medium knit, two-way zipper, high stand collar, round neckline, and comfortable ribbed cuffs. Hochwertiger Allrounder für kühle Tage: Die
    Close-up view of the B.F. Knitwear Merino Strickjacke navy, showing its high ribbed stand-up collar, two-way zipper, and soft merino wool texture. Hochwertiger Allrounder für kühle Tage: Die Strickjacke von B.F. KNITWEAR aus geschmeidiger Merinowolle mit
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +6
  12. Front view of GTA Baumwollhose 'Dennis' dunkelgrau, soft, slightly elastic cotton tapered fit pants with elastic waistband, zip, buttons, French pockets, buttoned back pockets, and fixed cuff.  

Description: Die Baumwollhose 'Dennis' von GTA zeichnet
    GTA Baumwollhose 'Dennis' dunkelgrau shown from the back, featuring soft, slightly elastic cotton, tapered fit, regular thigh width, ankle length, narrow leg, zipper and button closure, partially elastic waistband, French pockets, small logo detail, butto
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  13. Front view of GTA Chino 'Federico' beige pants in twill cotton, lightly elastic, very soft touch, Regular Fit, slightly tapered, zip and button, single pleat, elastic waistband insert, French pockets, welt back pockets with button.
    Rear view of GTA Chino 'Federico' beige pants made of twill cotton, featuring a lightly elastic quality, very soft touch, regular fit, slightly tapered legs, zipper and waistband button, single front crease, elastic insert in waistband, French pockets, an
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  14. Front view of GTA Jeans 'Luca' navy made of denim aus Baumwolle with leichter Stretch-Anteil, leicht griffige Haptik, Tapered Fit, reguläre Oberschenkelweite, knöchellang, Bund mit innenliegendem Waist Comfort Band, Reißverschluss und Bundknöpfe, doppelte
    GTA Jeans 'Luca' navy shown from the back, made of denim aus Baumwolle with leichter Stretch-Anteil, leicht griffige Haptik, Tapered Fit, reguläre Oberschenkelweite, knöchellang, Bund mit innenliegendem Waist Comfort Band, Reißverschluss und Bundknöpfe, d
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  15. Front view of Fioroni Cashmere Cardigan beige with rib-knit stand collar, leather-trimmed button placket, patch pockets, and ribbed cuffs.

Description: Luxuriöser Cashmere für kalte Tage: Mit seinem besonders angenehmen, wärmenden Material bringt Sie
    Close-up front view of Fioroni Cashmere Cardigan beige showing ribbed stand-up collar, leather-reinforced button placket, and soft knit texture.

Description: Luxuriöser Cashmere für kalte Tage: Mit seinem besonders angenehmen, wärmenden Material bring
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  16. Front view of Fioroni Cashmere Cardigan navy in pure cashmere with soft feel, fine knit, regular fit, leather-trimmed button placket, ribbed stand collar, patch pockets, and ribbed cuffs, perfect for cold days.
    Close-up front view of Fioroni Cashmere Cardigan navy showing ribbed stand-up collar, leather-reinforced button placket, and soft fine knit. Luxuriöser Cashmere für kalte Tage: Mit seinem besonders angenehmen, wärmenden Material bringt Sie der zeitlose
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  17. Front view of Closed Jeans 'Cooper' dark navy slim fit jeans made of pure cotton denim with zip fly and five-pocket style.

Description: Die Slim Fit Jeans 'Cooper' vom Hamburger Denim-Label CLOSED wurde aus reiner Baumwolle im Raw-Design gefertigt und
    Sizes
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
  18. Front view of a Zegna Jacke braun meliert, a lightweight jacket made from a wool, silk, and linen blend with a soft feel, slim fit, five-button placket, variable stand-up collar, patch hip pockets, rear leather detail, cuffed sleeves, unconstructed design
    Back view of Zegna Jacke braun meliert, a slim fit jacket made of wool, silk, and linen with a soft touch, variable stand-up collar, cuffed sleeves, and leather detail. 

Genießen Sie den Unterschied: Diese leichte Jacke aus Wolle, Seide und Leinen von
    Sizes
    • 50
    • 52
    • 54
    • 56
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    10% WELCOME DISCOUNT

*The extra discount on the already reduced price will be applied after entering the code MINUS20 at checkout and cannot be combined with other promotions. Valid until and including 24 August 2025 for all items marked 'extra 20% off'.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Ghost Pieces

Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.

Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.