New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Polo Ralph Lauren Sweatshirt navy shown from the front, featuring classic polo collar, chest stitching, oversized fit, ribbed cuffs.

Frühlings-Basic mit Stil: Das Sweatshirt im Polo-Design von POLO RALPH LAUREN verbindet sportiven Komfort mit klassisc
    Alt tag (125 characters max):
Close-up front view of Polo Ralph Lauren Sweatshirt navy collar and label showing relaxed fit and soft fleece inside.

Additional description:
Frühlings-Basic mit Stil: Das Sweatshirt im Polo-Design von POLO RALPH LAUREN v
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  2. Front view of PT Torino Hose 'Carrot Fit' beige, a tapered fit with shortened leg length, high waistband, double pleats, zip fly, button closure, small watch pocket, French pockets, back flap pockets with buttons, fixed cuff, made from a linen and wool bl
    Back view of PT Torino Hose 'Carrot Fit' beige trousers showcasing a mix of linen and wool, tapered fit, shortened legs, high waistband, double pleats, French pockets, buttoned flap back pockets, fixed cuffs, zipper, extended button tab, and small watch p
    Sizes
    • 46
    • 48
    • 50
    • 54
  3. Zegna Linen overshirt dark brown shown from the front, featuring a grandad collar, concealed six-button placket, patch breast pockets with flap, cuffs with button, slanted hip pockets, short hem vents, and one inside pocket. 

Minimalism from ZEGNA: Th
    Close-up top-down view of the Zegna Linen overshirt dark brown showing the grandad collar, button, and interior label with 'ZEGNA' and 'OASI LINO.' 

Minimalism from ZEGNA: This casual overshirt in pure linen features a lightweight, clean design – perf
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  4. Front view of GTA Chino 'Davide' grau, slim tapered grey cotton twill pants with elastic waistband, zipper, button, French pockets, and subtle logo detail, photographed against a white background.
    Rear view of GTA Chino 'Davide' grau in light grey cotton twill, showing elastic waistband with belt loops, buttoned back pockets, and slim tapered fit.
    Sizes
    • 46
    • 48
    • 52
    • 54
    • 56
  5. Front view of GTA Chino 'Davide' creme pants made of pure cotton twill, featuring elastic waistband, zipper, button, French pockets, slim tapered fit, and subtle logo detail.
    Rear view of GTA Chino 'Davide' creme pants showing twill cotton fabric, elastic waistband, buttoned back pockets, and slim tapered fit.
    Sizes
    • 46
    • 48
    • 52
    • 54
    • 56
  6. GTA Chino 'Davide' hellbraun front view, slim fit cotton twill pants with elastic waistband, zipper, button, French pockets, and buttoned back pockets.
    Rear view of GTA Chino 'Davide' hellbraun in light brown, made of pure cotton twill with elastic waistband, buttoned back pockets, and slim fit.
    Sizes
    • 46
    • 48
    • 50
    • 54
    • 56
  7. Front view of Hiltl Baumwollhose 'Peaker' oliv, lightweight cotton poplin pants in regular fit with slight taper, zipper, slide button, small watch pocket, French pockets, and welt back pockets with button, designed for comfortable stretch and smooth feel
    Back view of Hiltl Baumwollhose 'Peaker' oliv, lightweight cotton poplin pants in regular fit with slight taper, buttoned welt back pockets, and belt loops. Die leichte Hose für jeden Tag: HILTL kreiert mit dem Modell 'Peaker' im Regular Fit eine leichte
    Sizes
    • 25
    • 26
    • 27
    • 28
    • 48
    • 50
    • 52
    • 54
    +2
  8. Front view of GTA Wollhose 'Davide' dunkelgrau meliert, a classic office pant in dark grey melange pure new wool with tapered fit, smooth texture, regular thigh width, shortened leg length, zipper and button closure, elastic inner band, French pockets, ba
    Rear view of GTA Wollhose 'Davide' dunkelgrau meliert, classic office trousers in pure virgin wool with tapered fit, regular thigh width, shortened length, smooth texture, zipper and button closure, elastic inner band, French pockets, small logo detail, a
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  9. Front view of Closed Jogger pants 'Vigo' dark navy in tapered fit seersucker microfiber with elastic waistband, zip, button, and pockets.

Description: For a casual everyday look: The trousers 'Vigo' by CLOSED are made of summery seersucker material an
    Rear view of Closed Jogger pants 'Vigo' dark navy in tapered fit, lightweight seersucker microfiber with elastic waistband, pleats, and pockets.
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
  10. Front view of Vilebrequin Badeshorts 'Moorea' violett swim shorts, made from high-quality microfiber with elastic waistband and drawstring.

Description: Sommer, Sonne, Freiheit: Die Badeshorts 'Moorea' von VILEBREQUIN begleiten Sie stilvoll durch lange T
    Vilebrequin Badeshorts 'Moorea' violett, back view, showing elastic waistband with drawstring, pocket with flap, drainage eyelets, and VILEBREQUIN label, made of high-quality microfiber for comfort and freedom of movement. Sommer, Sonne, Freiheit: Die Bad
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +2
  11. Front view of the Santaniello Anzug sand, a slim fit suit in soft pure cotton twill with a two-button jacket and tapered trousers.
    Close-up top-down view of the Santaniello Anzug sand jacket sleeve and front button area, showcasing fine cotton twill fabric and buttons. Lässige Eleganz mit Stil: Dieser Anzug von SANTANIELLO überzeugt mit feinstem Baumwoll-Twill und modernem Design - i
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  12. Front view of Santaniello Anzug oliv, an olive slim-fit cotton twill suit with soft touch, featuring a two-button jacket with patch pockets and tailored pants with tapered legs.
    Close-up top-down view of the olive Santaniello Anzug oliv jacket sleeve and button details, showcasing fine cotton twill fabric and stitching.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  13. Front view of Stone Island Troyer pastellgelb, a slim fit, pastel yellow cotton knit sweater with ribbed collar, zipper, raglan sleeves, and brand badge on upper arm. Vielseitiger Begleiter in der Übergangszeit: Der Troyer von STONE ISLAND wird mit sei
    Stone Island Troyer pastellgelb close-up from above showing ribbed cotton knit collar with black zipper and brand label inside.

Vielseitiger Begleiter in der Übergangszeit: Der Troyer von STONE ISLAND wird mit seinem angenehmen Baumwollstrick zum zeit
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  14. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  15. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  16. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  17. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.

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Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.