New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Front view of Ami Paris Cardigan creme, a heavy unisex oversized cardigan with a coarse rib knit made from alpaca, wool, and cotton, featuring a fold-over collar, five-button placket, and patch hip pockets. Legerer Luxus für kalte Tage von AMI PARIS: Der
    Close-up front view of the Ami Paris Cardigan creme showing the heavy ribbed knit collar, single button, and fabric label. Legerer Luxus für kalte Tage von AMI PARIS: Der schwere Cardigan in grobem Rippstrick wurde aus Wolle, Baumwolle und Alpaka gefertig
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  2. Front view of Cruciani Cashmere turtleneck jumper brown, slim fit with pure cashmere, smooth touch, fine knit, close-fitting turtleneck, and elasticated rib knit bands. CRUCIANI brings us a classic basic for the colder months with this slim cut turtlen
    Close-up front view of Cruciani Cashmere turtleneck jumper brown, showing slim fit, fine knit, and elasticated rib knit bands.

CRUCIANI brings us a classic basic for the colder months with this slim cut turtleneck jumper in pure, fine cashmere with a
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +2
  3. Front-facing view of the Veneta Cinture Belt brown made of smooth suede with slight colour gradient, brass pin buckle, one loop, width 3.5 cm, made in Italy.
    Veneta Cinture Belt brown in smooth suede with slight colour gradient, brass pin buckle, one loop, 3.5 cm wide, made in Italy, shown from a close-up front angle.
    Sizes
    • 90
    • 95
    • 100
    • 105
    • 110
  4. Side view of Aurélien Desert boots beige in smooth suede with a slightly tapered silhouette, open three-eyelet lacing, distinctive toe cap stitching, padded topline, leather lining, flexible rubber sole, and extra pair of laces; stylish all-rounder design
    Aurélien Desert boots beige shown from top and sole view, smooth suede, tapered silhouette, three-eyelet lacing, stitching, padded topline, leather lining, flexible rubber sole, extra laces. Stylish all-rounder for casual to elegant outfits.
    Sizes
    • 40
    • 42
    • 44
  5. Front view of Dondup Trousers 'Gaubert' navy in slim fit, made from a soft, elastic cotton-microfibre blend with French and back button pockets. 

For anyone who loves Italian fashion, the 'Gaubert' trousers by DONDUP are the perfect choice! This model is
    Rear view of Dondup Trousers 'Gaubert' navy in slim fit made from high-quality stretch cotton blend with French and back button pockets.

For anyone who loves Italian fashion, the 'Gaubert' trousers by DONDUP are the perfect choice! This model is made
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    +1
  6. Front view of Polo Ralph Lauren Sweatshirt navy featuring a Polo-Bear print dressed in classic attire. Der Polo-Bear von POLO RALPH LAUREN ist zurück und setzt – lässiger denn je – auf dem originellen Rundhals-Sweatshirt aus Baumwoll-Mix sein Fashion-S
    Close-up front top view of Polo Ralph Lauren Sweatshirt navy in cotton-microfiber mix with round neckline and Polo-Bear print.

Description: Der Polo-Bear von POLO RALPH LAUREN ist zurück und setzt – lässiger denn je – auf dem originellen Rundhals-Swea
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  7. Front view of Polo Ralph Lauren Sweat-Troyer navy, a navy blue sweatshirt made of soft cotton and microfiber jersey with a regular fit, half-zip Troyer collar, ribbed cuffs, and the classic Polo rider stitching on the chest.

Additional description:
Fü
    Close-up front view of Polo Ralph Lauren Sweat-Troyer navy with a zippered Troyer collar made of soft microfiber and cotton jersey.

Für vollen Komfort sorgt angenehm weicher Jersey aus Baumwolle und hochwertiger Microfaser, der den sportlichen Troyer
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  8. Front view of Aurélien Turtleneck jumper grey in fine merino wool and cashmere, featuring a slim fit, cable knit, ribbed bands, and close-fitting turtleneck.
    Close-up front view of Aurélien Turtleneck jumper grey showing ribbed, cable knit pattern and soft merino wool-cashmere fabric.

Description:  
A classic look in the finest material: This turtleneck jumper by AURÉLIEN is made of fine merino wool with c
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  9. Front view of Aurélien Turtleneck jumper navy, a slim-fit cable knit jumper with close-fitting ribbed turtleneck.

A classic look in the finest material: This turtleneck jumper by AURÉLIEN is made of fine merino wool with cashmere content with a cable
    Close-up front view of Aurélien Turtleneck jumper navy showing a fine merino wool and cashmere knit with a cable knit pattern and a soft, slim fit turtleneck.

Description: A classic look in the finest material: This turtleneck jumper by AURÉLIEN is ma
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  10. Front view of Aurélien Turtleneck jumper beige with cable knit, slim fit, ribbed bands, made of soft merino wool and cashmere.

Description: 
A classic look in the finest material: This turtleneck jumper by AURÉLIEN is made of fine merino wool with cas
    Close-up front-top view of the Aurélien Turtleneck jumper beige showcasing its soft merino wool and cashmere cable knit, slim fit, ribbed turtleneck, and fine knit texture.

A classic look in the finest material: This turtleneck jumper by AURÉLIEN is m
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  11. New
    Smart Fabric
    Front view of the Canada Goose Down jacket 'Crofton Puffer' navy, a voluminous down jacket with a warm hood, robust two-way zip, and zip front pockets.

Description: The voluminous down jacket 'Crofton Puffer' by CANADA GOOSE, made of high-quality micr
    Front view of Canada Goose Down jacket 'Crofton Puffer' navy, a voluminous down jacket with a warm hood and robust zip.

Description: The voluminous down jacket 'Crofton Puffer' by CANADA GOOSE, made of high-quality microfibre with a warm hood in a mat
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  12. New
    Smart Fabric
    Front view of the Canada Goose Down jacket 'Crofton Puffer' sand, a voluminous down jacket with a matt microfibre finish and warm hood.

Description: 
The voluminous down jacket 'Crofton Puffer' by CANADA GOOSE, made of high-quality microfibre with a w
    Front view of Canada Goose Down jacket 'Crofton Puffer' sand, a voluminous down jacket with a warm hood and black zipper.

Description:
The voluminous down jacket 'Crofton Puffer' by CANADA GOOSE, made of high-quality microfibre with a warm hood in a m
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  13. New
    Smart Fabric
    Front view of the Canada Goose Down jacket 'Crofton Puffer' black, a voluminous, matte microfibre puffer with a warm hood and robust zip.

Description: The voluminous down jacket 'Crofton Puffer' by CANADA GOOSE, made of high-quality microfibre with a
    Front view of Canada Goose Down jacket 'Crofton Puffer' black, a voluminous, matt microfibre down jacket with hood and zip.

Description:  
The voluminous down jacket 'Crofton Puffer' by CANADA GOOSE, made of high-quality microfibre with a warm hood in
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  14. Front view of FTC Cashmere turtleneck jumper off-white, showcasing its slim fit, rib knit turtleneck, and comfortable ribbed bands in pure cashmere.

Description:  
A timeless must-have for winter: This turtleneck jumper in pure cashmere by FTC has a w
    Close-up front view of the FTC Cashmere turtleneck jumper off-white, showcasing its rib knit turtleneck and fine knit texture. 

Description: 
A timeless must-have for winter: This turtleneck jumper in pure cashmere by FTC has a wonderfully soft feel t
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    +4
  15. A front view of the Ami Paris Cardigan cream, a monochrome wool and cashmere knit with a soft feel, medium-fine knit, oversized fit, four-button placket, V-neck, wide elasticated ribbed bands, and signature quilted 'Ami' logo.
    Close-up front view of Ami Paris Cardigan cream showing the V-neck, soft wool and cashmere knit, and label.

A monochrome favourite from AMI PARIS: This iconic cardigan with signature quilted 'Ami' logo is made of wool and cashmere – the perfect blend
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  16. Front view of Soft Goat Blouson dunkelbraun, a slim fit, sustainably produced wool and cashmere jacket with a typical blouson collar, two-way zipper, slanted welt pockets, wide ribbed cuffs, and an unlined soft texture, perfect for transitional seasons an
    Back view of the Soft Goat Blouson dunkelbraun, a slim fit, unlined wool and cashmere jacket with ribbed collar and cuffs, angled welt pockets, and two-way zipper. Nachhaltig produziert und zertifiziert: Das junge Label SOFT GOAT kreiert diesen weichen Bl
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  17. Front view of Montecore Daunenjacke dark olive down jacket with removable hood and double-front in wind- and water-repellent AeroTwill material. Funktionalität neu interpretiert: Das wind- und wasserabweisende AeroTwill-Material verleiht der Daunenjacke v
    Front view of the Montecore Daunenjacke dark olive, a slim fit down jacket made of wind- and water-repellent AeroTwill microfiber with a smooth feel. Funktionalität neu interpretiert: Das wind- und wasserabweisende AeroTwill-Material verleiht der Daunenja
    Sizes
    • 46
    • 50
    • 52
    • 54
    • 56
    • 58
  18. Front view of Windsor Corduroy overshirt 'Lavoro' sand, made of soft pure cotton corduroy with a slim fit, turn-down collar, five-button placket, patch breast pockets with flap, slit side pockets, barrel cuffs, short hem vents, one inside pocket, and half
    Close-up front view of the Windsor Corduroy overshirt 'Lavoro' sand, showing the soft, pure cotton corduroy fabric and turn-down collar with a five-button placket.

Description:
The high-quality overshirt 'Lavoro' by WINDSOR is made of soft, pure cotto
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
    • XXXXL
  19. Front view of Windsor Corduroy overshirt 'Lavoro' dark green made of soft pure cotton corduroy, slim fit with patch breast and side seam pockets, turn-down collar, five-button placket, barrel cuffs, short hem vents, one inside pocket, and half lined for c
    Close-up front view of Windsor Corduroy overshirt 'Lavoro' dark green collar showing soft pure cotton corduroy texture and button.

The high-quality overshirt 'Lavoro' by WINDSOR is made of soft, pure cotton corduroy for a great look and a comfortable
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
    • XXXXL
  20. Front view of the Aurélien Merino knitted polo shirt blue, slim fit with soft fine knit, signature collar, and ribbed bands, made in Italy from pure merino wool.

Description: Ideal for sophisticated casual looks: This knit polo has been made in Italy
    Close-up front view of Aurélien Merino knitted polo shirt blue, made in Italy from pure Cashwool® merino wool, soft feel, fine knit, slim fit, signature collar, and ribbed bands. 

Description: Ideal for sophisticated casual looks: This knit polo has b
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +3
  21. Front view of Aurélien Merino knit polo dark grey mottled, slim fit with signature collar, ribbed bands, pure merino wool knit.

Description: Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉLIEN from high-quality Cashwoo
    Close-up front view of Aurélien Merino knit polo dark grey mottled showing fine knit, slim fit, and signature polo collar with buttons.

Description:  
Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉLIEN from high-qu
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +3
  22. Front view of Aurélien Merino knit polo cream, a slim-fit, long-sleeve knit polo made in Italy from high-quality Cashwool® merino wool with a soft feel, fine knit, signature polo collar, and comfortable ribbed bands. Ideal for sophisticated casual looks.
    Close-up front view of the Aurélien Merino knit polo cream showing fine knit fabric, signature collar, and branded buttons. Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉLIEN from high-quality Cashwool® merino wool who
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +3
  23. Front view of Aurélien Merino knit polo black in fine knit, slim fit with signature polo collar and ribbed bands, made from pure merino wool for soft comfort. Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉLIEN from hig
    Close-up top view of the Aurélien Merino knit polo black showing fine knit, slim fit, signature collar, ribbed bands, and buttons. 

Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉLIEN from high-quality Cashwool® mer
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +3
  24. Front view of Aurélien Merino knit polo navy in slim fit, featuring a signature polo collar, three-button placket, ribbed cuffs and hem, made in Italy from high-quality soft Cashwool® merino wool with a fine knit. Ideal for sophisticated casual looks.
    Close-up front view of the Aurélien Merino knit polo navy showing its fine knit, signature polo collar, and buttons with a label stating Cashwool® made in Italy. Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉLIEN from
    Sizes
    • M
    • L
    • XL
    • XXL
    +3
  25. Front view of Aurélien Merino knit polo light grey mottled, a slim fit with soft, fine knit cashwool® merino wool, signature collar, and ribbed bands. Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉLIEN from high-qualit
    Close-up front view of Aurélien Merino knit polo light grey mottled with fine knit, slim fit, ribbed bands, and soft pure merino wool collar.

Additional description: 
Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉL
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +3
  26. Front view of Aurélien Merino knit polo shirt beige in fine knit, slim fit, soft pure merino wool with signature collar and ribbed bands.
    Close-up front view of the Aurélien Merino knit polo shirt beige, showing fine knit, slim fit, ribbed collar, and buttons. Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉLIEN from high-quality Cashwool® merino wool whos
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +3
  27. Front view of Aurélien Merino knitted polo shirt blue in slim fit, featuring a soft, fine merino wool knit with an open collar placket and ribbed bands. Sporty look, exquisite fabric: This knit polo by AURÉLIEN is made of fine merino wool and features a c
    Close-up front view of the Aurélien Merino knitted polo shirt blue, showcasing its fine knit, open collar placket, and soft merino wool fabric.

Description: Sporty look, exquisite fabric: This knit polo by AURÉLIEN is made of fine merino wool and feat
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  28. Front view of Aurélien Merino knit polo taupe, slim fit with open collar placket, soft pure merino wool knit, fine texture, ribbed bands. Sporty look, exquisite fabric: This knit polo by AURÉLIEN is made of fine merino wool and features a casual, open col
    Close-up front view of the Aurélien Merino knit polo taupe showing the open collar placket and fine merino wool fabric texture.

Sporty look, exquisite fabric: This knit polo by AURÉLIEN is made of fine merino wool and features a casual, open collar pl
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  29. Front view of Aurélien Merino knit polo light blue, slim fit with open collar placket, made of fine merino wool knit.

Description: Sporty look, exquisite fabric: This knit polo by AURÉLIEN is made of fine merino wool and features a casual, open collar
    Close-up front view of the Aurélien Merino knit polo light blue showing its slim fit, soft merino wool knit, open collar placket, and ribbed bands.

Description: Sporty look, exquisite fabric: This knit polo by AURÉLIEN is made of fine merino wool and
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  30. Front view of the Aurélien Merino knit polo navy, sporty look with pure merino wool, soft feel, slim fit, open collar placket, and ribbed bands.
    Close-up front view of Aurélien Merino knit polo navy showing the open collar placket and fine merino wool fabric.

Sporty look, exquisite fabric: This knit polo by AURÉLIEN is made of fine merino wool and features a casual, open collar placket – perfe
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  31. A man wearing a cream-colored Stone Island jacket with a hood, standing against a dark industrial metal background.
  32. Snow-capped rugged mountain peaks framed by dense green pine trees under a cloudy sky.

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  33. Man wearing a beige shearling jacket, patterned sweater, and red pants standing against a curved wooden wall.
Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.