New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Front view of Briglia 1949 Chinos sage in elasticated cotton with tapered, ankle-length fit, zip, button, and pockets. 

Description: Summery ease meets timeless aesthetic: These chinos by BRIGLIA 1949 offer maximum comfort in an elegant silhouette.
    Rear view of Briglia 1949 Chinos sage in tapered fit with ankle length, elasticated cotton, French and jetted back pockets, zip, and waist button.

Description: Summery ease meets timeless aesthetic: These chinos by BRIGLIA 1949 offer maximum comfort i
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  2. Front view of Stefan Brandt Sweatjacke 'Alek' weiß, a slim fit white sweatshirt jacket made from pure Pima cotton with stretch, featuring a silver two-way zipper, turn-down collar, slanted welt pockets, cuffed sleeves, and wide flexible hem cuffs for supe
    Close-up front view of Stefan Brandt Sweatjacke 'Alek' weiß featuring a silver two-way zipper, turn-down collar, and soft white Pima cotton fabric. Spürbarer Komfort auf höchstem Niveau: Selbst ein Essential wie die Sweatjacke 'Alek' wird bei STEFAN BRAND
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  3. Superga Sneaker 'Works' navy/offwhite shown from the side, inspired by 1970s workwear, features robust cotton canvas, seven-eyelet lacing, cotton lining, and flexible rubber sole.
    Top and sole view of Superga Sneaker 'Works' navy/offwhite, inspired by 1970s workwear, robust cotton canvas, seven-eyelet lacing, cotton lining, flexible green rubber sole.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  4. Front view of Stone Island Crew neck T-shirt cream in heavyweight cotton jersey with soft feel, regular fit, subtle front logo print.

Description: Striking casual basic: STONE ISLAND presents this casual T-shirt made from heavyweight cotton fabric wit
    Close-up view of the Stone Island Crew neck T-shirt cream showing the ribbed crew neck and Stone Island label inside.

Description: Striking casual basic: STONE ISLAND presents this casual T-shirt made from heavyweight cotton fabric with a striking bac
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  5. Side view of Superga Sneaker 'Cotu Classic' creme/offwhite, timeless Italian design with robust cotton canvas, six-eyelet lacing, cotton lining, and flexible rubber sole.
    Top view of Superga Sneaker 'Cotu Classic' creme/offwhite showing six-hole lace-up, robust cotton canvas, cotton lining, and flexible rubber sole with textured tread. Zeitlos ikonisch und immer wieder neu interpretiert: Die klassischen 'Cotu' Sneaker von
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  6. Front view of Corneliani Sakko taupe gemustert, a slim fit jacket in wool-linen mix with tonal herringbone pattern, two-button style.

Stilvoll durch die neue Saison: mit optimalem Fit aus italienischer Meisterhand von CORNELIANI wurde dieses Sakko aus
    Close-up front angle of Corneliani Sakko taupe gemustert showing tone-on-tone herringbone pattern, buttons, and lapel. 

Description: Stilvoll durch die neue Saison: mit optimalem Fit aus italienischer Meisterhand von CORNELIANI wurde dieses Sakko aus
    Sizes
    • 48
    • 50
    • 54
  7. Front view of Dondup Shorts 'Manheim' navy, made from a stretchy blend of linen and lyocell, soft and lightweight, regular fit with zip and slide-button, French pockets, back pockets with flap and button, garment-dyed with elasticated fabric and signature
    Rear view of Dondup Shorts 'Manheim' navy showing back pockets with flaps and buttons, belt loops, and regular fit.

Description: Enjoy carefree days in the warm weather – the 'Manheim' shorts by DONDUP are the perfect choice for summer outfits. Made f
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
  8. Front view of taupe Dondup Shorts 'Manheim', made from a stretchy linen and lyocell blend with zip, slide-button, French pockets, back flap pockets, and signature metal initial. Enjoy carefree days in the warm weather – the 'Manheim' shorts by DONDUP are
    Rear view of Dondup Shorts 'Manheim' taupe in a regular fit with back flap pockets, made from a soft linen and lyocell blend. Enjoy carefree days in the warm weather – the 'Manheim' shorts by DONDUP are the perfect choice for summer outfits. Made from a s
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 38
  9. Front view of Dondup Shorts 'Manheim' olive, made from a stretchy linen and lyocell blend, soft and lightweight for summer wear. Enjoy carefree days in the warm weather – the 'Manheim' shorts by DONDUP are the perfect choice for summer outfits. Made from
    Alt tag (125 characters max):
Back view of Dondup Shorts 'Manheim' olive in linen-lyocell blend with buttoned flap pockets, elastic fabric, and regular fit.

Additional description:
Enjoy carefree days in the warm weather – the 'Manheim' shorts by DOND
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
  10. Front view of Dondup Shorts 'Manheim' beige, made from a soft, stretchy linen and lyocell blend with zip, slide-button, French pockets, and back flap pockets. Enjoy carefree days in the warm weather – the 'Manheim' shorts by DONDUP are the perfect choice
    Rear view of Dondup Shorts 'Manheim' beige with back flap pockets, belt loops, and soft linen-lyocell blend fabric, regular fit.

Enjoy carefree days in the warm weather – the 'Manheim' shorts by DONDUP are the perfect choice for summer outfits. Made f
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
  11. Front view of Briglia 1949 Bermudas off-white in slim fit elasticated cotton with zip, buttons, French pockets, and fixed hem turn-up.

Get a sporty and casual look this summer with BRIGLIA 1949: These Bermudas in slightly stretchy cotton have a flatte
    Rear view of Briglia 1949 Bermudas off-white in slim fit with jetted back pockets and button, fixed hem turn-up.

Description: Get a sporty and casual look this summer with BRIGLIA 1949: These Bermudas in slightly stretchy cotton have a flattering slim
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  12. Front view of Briglia 1949 Shorts 'Garda' navy, twill elasticated cotton, soft feel, regular fit, zip and button, French and back pockets.

Summer essential: With their elasticated cotton, the shorts 'Garda' by BRIGLIA 1949 are a stylish key piece for rel
    Rear view of Briglia 1949 Shorts 'Garda' navy, made of elasticated cotton twill, showing back pockets with buttons and belt loops.

Summer essential: With their elasticated cotton, the shorts 'Garda' by BRIGLIA 1949 are a stylish key piece for relaxed
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  13. Front view of Jacob Cohen Bermudas 'Lou' pastel blue, lightweight cotton and lyocell blend, regular fit with button fly and pockets.

Summer as it should be: The 'Lou' bermudas by JACOB COHEN combine the distinctive style of the Italian denim label wit
    Rear view of Jacob Cohen Bermudas 'Lou' pastel blue showing patch back pockets and leather patch on waistband, regular fit shorts.

Description: Summer as it should be: The 'Lou' bermudas by JACOB COHEN combine the distinctive style of the Italian deni
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  14. Jacob Cohen Bermudas 'Lou' navy shown from the front, made of lightweight cotton and lyocell blend with elasticated, soft fine twill fabric.  
Summer as it should be: The 'Lou' bermudas by JACOB COHEN combine the distinctive style of the Italian denim
    Rear view of navy Jacob Cohen Bermudas 'Lou' showing patch back pockets and leather patch on waistband.

Summer as it should be: The 'Lou' bermudas by JACOB COHEN combine the distinctive style of the Italian denim label with the brand's signature high-
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
  15. Front view of Jacob Cohen Bermudas 'Lou' beige, showcasing lightweight cotton and lyocell blend fabric, elasticated, garment-dyed, with button fly, French and coin pockets, patch back pockets, and leather patch. Summer as it should be: The 'Lou' bermudas
    Rear view of Jacob Cohen Bermudas 'Lou' beige, showing fine twill fabric, patch back pockets, and leather patch on waistband.

Description: Summer as it should be: The 'Lou' bermudas by JACOB COHEN combine the distinctive style of the Italian denim lab
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  16. Front view of Moorer Swim shorts 'Portofino' dark blue, quick-drying microfibre, smooth feel, regular fit, elasticated waistband with drawstring, small key pocket inside, side seam pockets, back pocket with flap, smooth lining.
    Back view of Moorer Swim shorts 'Portofino' dark blue, quick-drying microfibre, smooth feel, regular fit, elasticated waistband with drawstring, small key pocket inside, side seam pockets, back pocket with flap, smooth lining.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  17. Front view of Ami Paris Swim shorts navy in solid dark blue with elasticated waistband and visible stitching, perfect for beach and pool.

Perfect for beach and pool: These swim shorts by AMI PARIS combine sporty style with fine microfibre fabric.
    Rear view of Ami Paris Swim shorts navy in smooth navy microfibre with elastic waistband, back snap button pocket, and regular fit.

Description: Perfect for beach and pool: These swim shorts by AMI PARIS combine sporty style with fine microfibre fabri
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  18. Front view of Jacob Cohen Swim shorts navy in lightweight high-quality microfibre with elastic waistband, drawstring, and side hip pockets. Lightweight in your luggage: These swim shorts from JACOB COHEN, made from lightweight, high-quality microfibre, fe
    Rear view of Jacob Cohen Swim shorts navy in lightweight navy microfibre with elastic waistband, back pocket, and relaxed fit.

Description: Lightweight in your luggage: These swim shorts from JACOB COHEN, made from lightweight, high-quality microfibre
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  19. New
    Smart Fabric
    Front view of C.P. Company Jacket 'Goggle Jacket' grey, high-quality microfibre with textured feel, detachable hood with goggle lenses, two-way zip, turn-down collar, flap pockets, button cuffs, garment-dyed. Signature design from C.P. COMPANY: The 'Goggl
    Back view of C.P. Company Jacket 'Goggle Jacket' grey, showing detachable hood with integrated goggle lenses, textured microfibre, regular fit.

Description: Signature design from C.P. COMPANY: The 'Goggle Jacket' makes a futuristic statement with its
    Sizes
    • M
    • L
    • XL
    • XXL
  20. Front view of a C.P. Company Jacket sage in light green, hooded with drawstrings, metal zip, slanted hip pockets, adjustable cuffs and hem, made of lightweight, garment-dyed pure cotton Micro-Reps fabric with a soft feel, featuring a logo detail on the sl
    Back view of the C.P. Company Jacket sage in light green, showing the hood and long sleeves, made from lightweight, garment-dyed pure cotton Micro-Reps fabric with a soft feel.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  21. New
    Smart Fabric
    Zegna Jacket 'Motorin' navy front view, slim fit with high collar, two breast flap pockets, two-way zip, button storm flap, cuffed sleeves, soft microfibre, wind- and water-repellent, tonal wool lining, leather trim.
    Zegna Jacket 'Motorin' navy shown from the back, made of high-quality microfibre, wind and water repellent with leather detail on collar.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  22. Front view of 04651/ A trip in a bag Jogger pants 'If' black in soft cotton jersey featuring tapered fit, ankle length, elasticated waistband with drawstring, faux fly, French pockets, patch back pocket, and fixed hem turn-up. Comfort meets style: These j
    Close-up rear view of 04651/ A trip in a bag Jogger pants 'If' black showing elastic waistband and patch back pocket in soft cotton jersey.

Comfort meets style: These jogger pants in soft cotton jersey by 04651/ A TRIP IN A BAG enhance relaxed looks w
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +1
  23. Front view of 04651/ A trip in a bag Jogger pants 'If' navy in soft cotton jersey with tapered fit, elasticated waistband, faux fly, French pockets, patch back pocket, and fixed hem turn-up, showcasing comfort and modern silhouette.

Comfort meets styl
    Close-up rear view of the waistband and back patch pocket of 04651/ A trip in a bag Jogger pants 'If' navy in soft cotton jersey.

Comfort meets style: These jogger pants in soft cotton jersey by 04651/ A TRIP IN A BAG enhance relaxed looks with a mode
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +1
  24. Front view of the von Braun Leinenhemd Haifisch-Kragen navy, a slim fit pure linen shirt with shark collar, French button placket, soft grip, and rounded hem. Mühelose Leichtigkeit: Dieses VON BRAUN Hemd aus reinem Leinen überzeugt mit luftigem Tragegefüh
    von Braun Leinenhemd Haifisch-Kragen navy shown from a top-front close-up, made of pure linen with airy, soft texture, slim fit, French placket, and classic sport cuffs; Mühelose Leichtigkeit: Dieses VON BRAUN Hemd aus reinem Leinen überzeugt mit luftigem
    Sizes
    • 38
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
  25. Front view of Malo Crew neck jumper dark blue in fine knit, slim fit with ribbed bands and crew neck, made of soft cashmere and silk blend.
    Close-up front view of Malo Crew neck jumper dark blue showing fine knit, ribbed crew neck, and label.

A essential for cooler days: This crew neck jumper by MALO features fine fabric and is a stylish part of sophisticated looks.

Blend of
    Sizes
    • 50
    • 52
    • 54
    • 56
  26. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  27. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  28. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  29. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.

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Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.