New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Stone Island Blouson 'Panno Ratinato' schwarz front view, black wool-mix bomber jacket with zippered pockets, ribbed collar, cuffs, and hem. Monochrome Herbst-Looks: Der Blouson 'Panno Ratinato' von STONE ISLAND wird mit seinem sportiven Design und dem St
    Rear view of Stone Island Blouson 'Panno Ratinato' schwarz in black wool-mix with raglan sleeves, ribbed collar, cuffs, and hem.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  2. 20% off New
    Smart Fabric
    Front view of Moorer Daunenjacke 'Albini' schwarz, a short-cut, luxurious, water-repellent jacket with detachable hood, slim fit, down filling, two-way zipper, adjustable cuffs and hem, zip and snap pockets, quilted lining, and two inner pockets; made of
    Black Moorer Daunenjacke 'Albini' schwarz shown from the back with short cut, water-repellent, slim fit, detachable hood, and warm down filling.
    Sizes
    • 48
    • 52
    • 54
    • 56
  3. Front view of Jacob Cohen Chinos 'Bobby' beige slim fit cotton twill trousers with tapered cut, zip, button, and pockets.

The label JACOB COHEN is synonymous with precise, Italian craftsmanship and has created a bestseller for contemporary men’s wardr
    Rear view of Jacob Cohen Chinos 'Bobby' beige in slim fit, made of fine cotton twill with elasticated, soft feel, featuring zip, button, French pockets, jetted coin pocket, back pockets with button, tapered cut, garment-dyed, and small suede patch.

Th
    Sizes
    • 30
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    • 40
    +1
  4. FTC Cardigan navy front view, slim fit V-neck cable knit cardigan with hip pockets, wide contrasting ribbed borders, set-in raglan sleeves. Ivy League vibes: This luxuriously soft cardigan in organic cotton and fair trade cashmere by knitwear label FTC in
    Close-up front view of FTC Cardigan navy showing cable knit, V-neck, ribbed collar with beige stripes, and label. 

Ivy League vibes: This luxuriously soft cardigan in organic cotton and fair trade cashmere by knitwear label FTC interprets the iconic p
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  5. Orciani Veloursledergürtel taupe shown from the front, made of fine taupe suede leather with brass buckle, leather loop, 3.5 cm wide, made in Italy.
    Orciani Veloursledergürtel taupe shown from a close-up top angle, made of fine taupe suede leather with brass buckle, loop, 3.5 cm wide, made in Italy.
    Sizes
    • 85
    • 90
    • 95
    • 100
    • 105
    • 110
  6. Orciani Veloursledergürtel navy in fine navy blue velour leather with brass pin buckle, loop, approx. 3.5 cm wide, shown front-facing on white background. Classic ORCIANI companion, made in Italy, versatile and must-have.
    Orciani Veloursledergürtel navy photographed from a low front angle, showing the fine navy suede leather, brass prong buckle, and loop; classic Italian belt, 3.5 cm wide, versatile and elegant.
    Sizes
    • 85
    • 90
    • 95
    • 100
    • 105
    • 110
  7. Front view of Orciani Flechtgürtel braun, a luxurious brown braided leather belt with a brass pin buckle, loop, made in Italy, approx. 3 cm wide.
    Orciani Flechtgürtel braun shown close-up from front side, braided brown leather belt with brass pin buckle and loop, width approx. 3 cm. Luxuriöser Eyecatcher: Der Gürtel von ORCIANI aus Leder wird mit seinem edlen Flechtdesign wird definitiv ein treuer
    Sizes
    • 85
    • 90
    • 95
    • 100
    • 105
    • 110
  8. Orciani Flechtgürtel dunkelbraun shown from front low angle, braided dark brown leather belt with brass buckle, loop, 3 cm wide, made in Italy, luxurious summer accessory.
    Orciani Flechtgürtel dunkelbraun shown from a close-up front angle, featuring brass buckle, braided dark brown leather, approx. 3 cm wide. Luxuriöser Eyecatcher: Der Gürtel von ORCIANI aus Leder wird mit seinem edlen Flechtdesign wird definitiv ein treuer
    Sizes
    • 85
    • 90
    • 95
    • 100
    • 105
    • 110
  9. Front view of Orciani Flechtgürtel navy, a luxury braided leather belt with brass buckle, loop, made in Italy, approx. 3 cm wide.
    Close-up front-side view of the Orciani Flechtgürtel navy, a luxurious braided leather belt with brass buckle, loop, made in Italy, approx. 3 cm wide.
    Sizes
    • 85
    • 90
    • 95
    • 100
    • 105
    • 110
  10. Side view of Hogan Sneaker 'Hyperlight' navy/dunkelgrau featuring premium veloursleder, contrasting overlays, round toe, 6-hole lacing, padded collar, leather-textile lining, memory foam footbed, and rubber sole with studded profile for all-day comfort.
    Hogan Sneaker 'Hyperlight' navy/dunkelgrau shown from top and sole view, featuring soft velour leather, contrasting overlays, round toe, 6-eyelet lacing, embossed tongue, padded collar, leather-textile lining, memory foam footbed, and rubber sole with stu
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +3
  11. Stone Island Sneaker beige side view, lightweight mesh with velour leather, wide black rubber sole, round toe, seven-hole lacing, logo patch.
    Stone Island Sneaker beige shown from top and sole view, lightweight mesh with veloursleder, seven-hole lacing, rubber sole, logo patch on tongue.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  12. Side view of Church's Penny Loafer 'Rowley' schwarz in polished black smooth leather with decorative stitching, Goodyear welted, slim silhouette, typical penny strap, leather lining, leather sole, and rubber-reinforced heel, perfect for stylish British lo
    Church's Penny Loafer 'Rowley' schwarz shown from top and bottom views, featuring polished smooth leather, Goodyear welted, slim silhouette, penny strap, decorative stitching, leather lining, leather sole, and rubber-reinforced heel.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  13. Front view of Stone Island Sweatjacke schwarz, a slim fit black hoodie made of pure cotton with a soft feel, garment dyed, featuring a sturdy zipper, practical hood, split kangaroo pocket, signature compass badge on the sleeve, and comfortable cuffs. E
    Close-up front view of Stone Island Sweatjacke schwarz with hood, zipper, and drawstrings, made of soft garment-dyed cotton.

Entspanntes Basic von STONE ISLAND: Mit sportiver Lässigkeit begleitet uns die stückgefärbte Sweatjacke mit praktischer Kapuze
    Sizes
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  14. Stone Island Poloshirt weiß front view, classic short-sleeve polo in cotton piqué, slim fit, garment dyed, with collar, button placket, logo patch, cuffed sleeves, side slits.  Das klassische Poloshirt ist ein Must-have in der sportiven Herrengarderobe
    Close-up front view of the Stone Island Poloshirt weiß showing the classic polo collar, smooth button placket, and STONE ISLAND label. The classic polo shirt is a must-have in the sporty men's wardrobe: made from pure cotton piqué, this timeless garment-d
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  15. Front view of a Stone Island Poloshirt schwarz made of pure cotton piqué with a typical polo collar, smooth button placket, slim fit, flexible cuffs, side slits, and the Stone Island web label on the chest. The classic polo shirt is a must-have in the spo
    Close-up front top view of Stone Island Poloshirt schwarz, a classic black polo made from pure cotton piqué with a structured feel, garment dyed, slim fit, typical polo collar, smooth button placket, Stone Island web label, flexible sleeve cuffs, and side
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  16. Front view of Stone Island Poloshirt navy, made of pure cotton piqué with a structured feel, slim fit, garment dyed, featuring a classic polo collar, smooth button placket, Stone Island patch, flexible sleeve cuffs, and side slits, perfect for sporty men'
    Close-up front view of Stone Island Poloshirt navy in cotton piqué with typical polo collar, smooth button placket, and Stone Island label.

Description: Das klassische Poloshirt ist ein Must-have in der sportiven Herrengarderobe: Aus Baumwoll-Piqué ge
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  17. Front view of Jacob Cohen Jeans 'Bard' grau, slim fit gray denim with light used wash, button fly, five-pocket style, leather patch, and coin pocket with initial. Modern luxury for everyday wear with elastic cotton and soft feel.
    Jacob Cohen Jeans 'Bard' grau shown from the back waist area, featuring a soft gray elastic cotton denim with light used wash, slim fit, button fly, five-pocket style, coin pocket with initial, stitched back pockets, and a dark leather patch with logo.
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  18. Front view of Jacob Cohen Jeans 'Bard' rauchblau in slim fit, elastic cotton denim with soft feel, light used wash, button fly, five-pocket style, coin pocket with initial, back pockets with stitching, and leather patch; modern luxury for everyday wear.
    Close-up rear view of Jacob Cohen Jeans 'Bard' rauchblau showing leather patch, stitching, and back pocket details. Modern luxury with elastic cotton denim, soft touch, light used wash, slim fit, button fly, five-pocket style, coin pocket with initial, st
    Sizes
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    • 40
  19. Front view of PT Torino Chinos 'Slim Fit' taupe, classic cotton twill with slight stretch, soft feel, slim tapered cut, zip and waist buttons, French pockets, small watch pocket, and jetted back pockets with button, ideal for casual office looks. 

For
    PT Torino Chinos 'Slim Fit' taupe shown from the back, made of classic cotton twill with slight stretch for comfort, slim tapered cut, zip and waist buttons, French pockets, small watch pocket, and jetted back pockets with button. For these chinos, PT TOR
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  20. Front view of PT Torino Chinos 'Slim Fit' beige cotton twill pants with zip and waist buttons, French pockets, small watch pocket, and jetted back pockets.

Description: For these chinos, PT TORINO has chosen classic cotton twill in fine fabric enhanced w
    Rear view of PT Torino Chinos 'Slim Fit' beige made from classic cotton twill with slight stretch, soft feel, tapered cut, zip and waist buttons, French pockets, small watch pocket, and jetted back pockets with button, perfect for casual office looks.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  21. Front view of the Thom Browne Overshirt - F1066 in black with a hood and white inner shirt, featuring a mix of cotton and microfiber, slim fit, button placket, chest pocket, drawstring hood, and cuffed sleeves; smooth texture and versatile sporty-function
    Close-up front view of the black Thom Browne Overshirt - F1066 with hood, button placket, trim detail, and visible label.

Description: Luxuriöses Layering-Piece: Das Overshirt von THOM BROWNE überzeugt mit seinem sportiv-funktionalen Design und wird m
    Sizes
    • 1/S
    • 2/M
    • 3/L
    • 4/XL
  22. Front view of Windsor Smart-casual jacket 'Sera' grey-blue in fine wool with slim fit, step lapel, two-button style, classic breast pocket, hip pockets with flap, kissing buttons, side vents, smooth lining, and three inside pockets. 

Get an assured lo
    Windsor Smart-casual jacket 'Sera' grey-blue shown from a close-up front perspective, highlighting fine wool fabric, step lapel, two-button style, classic breast pocket, hip pockets with flap, kissing buttons, and smooth texture. 

Get an assured look
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 102
    • 106
  23. Alt tag (125 characters max):  
Front view of FTC Cardigan grey, a soft cotton and Fair Trade cashmere blend with shawl collar, buttons, and hip pockets.

This luxurious cardigan from sustainable knitwear label FTC is a classic knitted essential made f
    Close-up front view of the FTC Cardigan grey showing the shawl collar and ribbed knit texture.

This luxurious cardigan from sustainable knitwear label FTC is a classic knitted essential made from cotton and fair trade cashmere – and a must-have in any
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  24. Front view of the FTC Cardigan grey melange, a slim fit, very fine knit V-neck cardigan with five-button placket and ribbed bands.

This luxurious cardigan by eco-friendly knitwear label FTC is a soft knitwear essential made of fair trade cashmere in a
    Close-up front view of FTC Cardigan grey melange showing V-neck and fine knit texture with ribbed bands and label.

This luxurious cardigan by eco-friendly knitwear label FTC is a soft knitwear essential made of fair trade cashmere in a fine blend with
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  25. Front view of FTC Cardigan navy, a slim-fit V-neck cardigan with five buttons, ribbed bands, made of soft fair trade cashmere and SeaCell blend.

This luxurious cardigan by eco-friendly knitwear label FTC is a soft knitwear essential made of fair trade
    Close-up front view of the FTC Cardigan navy showing the fine knit V-neck and ribbed bands with the FTC label.

This luxurious cardigan by eco-friendly knitwear label FTC is a soft knitwear essential made of fair trade cashmere in a fine blend with Sea
    Sizes
    • 48
    • 50
    • 52
    • 54
  26. A man wearing a cream-colored Stone Island jacket with a hood, standing against a dark industrial metal background.
  27. Snow-covered jagged mountain peaks under a cloudy sky with some blue patches visible on the right side.

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  28. Man wearing a beige shearling jacket, patterned sweater, and red pants standing against a curved wooden wall.

*The discount on the original price will be applied after entering the dress code at checkout and cannot be combined with other promotions. Valid for all items labelled „20% off“.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.