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von Braun
Our VON BRAUN collection stands for high-quality essentials that are produced exclusively for our store: knitwear and accessories made from cashmere and merino wool, shirts made from cotton or linen that can be combined across
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styles and are designed for durability and comfort.
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VON BRAUN: Essentials for Discerning Men
In 2009, Lars Braun founded his own brand, VON BRAUN, with the aim of creating a collection that combines timeless design, high-quality materials and a clear style. His many years of experience in upmarket retail and numerous inspirations from international collections continue to form the basis of the brand today. Since then, he has been designing and producing his own exclusive cashmere collections with stylish essentials for men. The knitwear, shirts and accessories are designed for men who value durability and style. Cashmere, merino wool and cotton are crafted into garments that can be combined in many ways and impress with their quality and timelessness.
Today, VON BRAUN for men is an integral part of the BRAUN Hamburg stores and the BRAUN Hamburg online shop. The range is manufactured thanks to long-standing business relationships with selected producers, enabling us to offer exceptional quality at exclusive prices.
Lars Braun on his Brand:
What Does the VON BRAUN Brand Mean to You?
"VON BRAUN is something very special to me. With this brand, we can transfer the expertise that my team and I have acquired over the years to our discerning customers in the form of high-quality knitwear. And passing this on in perfection is an exciting challenge."
What Inspires Your Collections?
"We are most inspired by what we discover as a team, both nationally and internationally, and what impresses us personally. We take inspiration from what international designers showcase as well as from the wishes of our customers. Above all, however, we are inspired by what other brands cannot offer us and where we see a need."
Who is VON BRAUN Designed For?
"The collections are aimed at the modern man who is not interested in fast fashion – he values special items that are individual yet classy. An excellent addition to the rest of our range, enabling us to provide our customers with everything they need."
