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Fay
Fay
Alongside Tod's and Hogan, FAY is another brand of the Milan-based luxury items group Tod's, which, spearheaded by the brothers Diego and Andrea Della Valle, embodies wearable, casual chic. The fashion label Fay, specialising in
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jackets, shares that philosophy. Until 1980, the Fay label manufactured work clothing in the US, for example firemen's uniforms. Then came the acquisition by the Italian entrepreneur Diego Della Valle, who believes in intelligent elegance, made for people with a cosmopolitan lifestyle. Typical for the label are waterproof, elastic fabrics, and distinctive carabiner closures, combined with casual, trendy cuts. Fay offers outdoor-ready clothing with an urban touch. Quality and hand-crafted workmanship are the label's main characteristics.
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Fay for Men
The distinctive style of Fay's coats is thanks to a discovery by Diego and Andrea Della Valle (who are also responsible for the Tod's and Hogan shoe labels under the Tod's S.p.A. umbrella). In the early 1980s, they became aware of the work jackets worn by firefighters from the Maine Fire Department in the USA. Fascinated by the functional look and robust material, they had one goal: to give workwear a new mission in an urban environment. Today, elements such as the distinctive snap hooks are reminiscent of the original functional clothing, but the jackets and coats now stand for an exclusive clothing style - entirely in keeping with the modern, family-run luxury company Tod's.
The classic centrepiece of the collections is the iconic ‘Fay 4 Ganci’ jacket, which with its four lobster clasps is repeatedly reissued in slightly modified versions in terms of cut or material. The practical yet stylish coats are perfect for the city, because as unique as the look of the Fay jackets and coats is, the focus is always on wearability and suitability for everyday use. Many of the coats, parkas and waistcoats are made from special materials and are often water or wind repellent, making them ideal for outdoor activities. However, Fay's collections are always elegantly casual chic - just as you would expect from an Italian luxury designer. The cosmopolitan customer is very demanding when it comes to product quality and gets his money's worth at Fay, as the clothing is still made with great dedication and to a large extent by hand. The jacket expert Fay is no less talented in other areas of men's fashion. In addition to bestsellers, the company also designs elegant basic outerwear, trousers, knitwear and some accessories that perfectly complement and round off the contemporary range.
Deeply rooted in Italian tradition and style, Fay today creates contemporary and practical outerwear with innovative fabrics and versatile elegance. With jeans or a jacket and suit, the mostly understated and timeless colours such as black, brown, blue or grey allow Fay men's coats to adapt to any occasion. Here at BRAUN Hamburg, you can select and order Fay jackets and coats conveniently online.
