Alongside Tod's and Hogan, FAY is another brand of the Milan-based luxury items group Tod's, which, spearheaded by the brothers Diego and Andrea Della Valle, embodies wearable, casual chic. The fashion label Fay, specialising in jackets, shares that philosophy. Until 1980, the Fay label manufactured work clothing in the US, for example firemen's uniforms. Then came the acquisition by the Italian entrepreneur Diego Della Valle, who believes in intelligent elegance, made for people with a cosmopolitan lifestyle. Typical for the label are waterproof, elastic fabrics, and distinctive carabiner closures, combined with casual, trendy cuts. Fay offers outdoor-ready clothing with an urban touch. Quality and hand-crafted workmanship are the label's main characteristics.