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New Season Wool
The New Lightness
  items item
New Season Wool
The New Lightness
  items item
Barely any weight, exceptional comfort: Cashmere, Merino and virgin wool stand out for their remarkably light qualities and exquisitely refined craftsmanship. Experience natural fibres at their most elevated – from knitwear and ... smart-casual jackets to trousers. More Less
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  1. Front view of FTC Cashmere cardigan beige with V-neck, four-button placket, wide rib knit, and contrasting stripes on cuffs and hem.

This luxurious cardigan by environmentally friendly knitwear label FTC is a soft essential made of pure fair trade cas
    Close-up front view of FTC Cashmere cardigan beige showing wide rib knit, V-neck, and fine knit texture.

This luxurious cardigan by environmentally friendly knitwear label FTC is a soft essential made of pure fair trade cashmere in a college design an
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  2. FTC Short sleeve knit polo rose shown from the front on a plain background, made from sustainable cashmere-SeaCell blend with fine knit, slim fit, classic collar, three-button placket, and flexible ribbed bands. Sustainable from the fibres to the finished
    Close-up front view of the FTC Short sleeve knit polo rose showing the classic collar with narrow contrasting borders and three-button placket. Sustainable from the fibres to the finished model: This short sleeve knit polo in the finest cashmere-SeaCell b
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  3. Ami Paris Jogger pants black shown from the front on a plain background, featuring a high waist, elasticated waistband with drawstring, zip and waist button, French pockets, patch back pockets, slight taper, loose fit in pure virgin wool. Trendy oversized
    Ami Paris Jogger pants black shown from the back, featuring a high waist, elasticated waistband with drawstring, patch back pockets, and loose fit in pure virgin wool, lightweight fabric with a cool feel, zip and waist button, French pockets, and a slight
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  4. Front view of the Gran Sasso Rundhalspullover rostbraun, a versatile essential made from a luxurious blend of wool, cashmere, and silk by BRAUN HAMBURG. This fine-knit sweater features a soft touch, very fine knit pattern, regular fit, round neckline, and
    Gran Sasso Rundhalspullover rostbraun shown from a close-up top-down perspective; versatile essential with wool, cashmere, silk blend, soft touch, fine knit, regular fit, round neckline, and flexible ribbed cuffs. Vielseitiges Essential für jede Gelege
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  5. Front view of Brunello Cucinelli Wollhose grau meliert, an iconic Italian luxury essential in pure virgin wool with a soft, smooth feel, regular fit, very slim tapering, zipper and hook closure, single pleat, French pockets, and a welt pocket at the back.
    Rear view of Brunello Cucinelli Wollhose grau meliert, a slim, regular fit wool trouser with classic pleats, welt back pockets, and French front pockets.

Description: Ikonisches Essential in italienischer Luxusausführung: Die edle Wollhose mit klassis
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  6. Lardini Smart-casual jacket cream shown from the front, featuring a wool-cotton blend, tonal herringbone, slim fit, step lapel with flower pin, two-button style, breast and patch hip pockets, unfinished cuffs, side vents, unconstructed design, and two ins
    Close-up front view of Lardini Smart-casual jacket cream showing tonal herringbone pattern, two tortoiseshell buttons, step lapel with flower pin, and cuff detail. 

An Italian design classic: This smart-casual jacket from LARDINI made of wool and cott
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  7. Alt tag (125 characters max):
Front view of Emporio Armani Crew neck jumper beige with short sleeves, textured knit, and ribbed bands in pure virgin wool.

Detailed description:  
Versatile companion: This lightweight short sleeve jumper in pure virgin
    Emporio Armani Crew neck jumper beige shown from a top close-up view, highlighting the textured knit and ribbed bands. Versatile companion: This lightweight short sleeve jumper in pure virgin wool by EMPORIO ARMANI has a subtle textured pattern and is
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  8. Fioroni Cashmere Rundhalspullover graublau, front view of slim fit grey-blue crewneck sweater in pure, soft cashmere with fine knit and ribbed cuffs. Luxury, den man sofort spürt: Dieser Rundhalspullover von FIORONI verkörpert höchste italienische Strickk
    Close-up top-down view of the Fioroni Cashmere Rundhalspullover graublau showing its fine knit, round neckline with slim fit and soft ribbed edges. Luxus, den man sofort spürt: Dieser Rundhalspullover von FIORONI verkörpert höchste italienische Strickkuns
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  9. Front view of Lardini Wollhose schwarz, elegant black wool gabardine trousers in regular fit with straight cut, zipper, hook, French pockets, watch pocket, buttoned welt back pockets, and open length, perfect for formal summer wear. Edle Hose vom italieni
    Black Lardini Wollhose photographed from the back, made of pure wool gabardine, regular fit with straight cut, zipper, hook, French pockets, watch pocket, and buttoned welt back pockets. Edle Hose vom italienischen Traditionshaus LARDINI: gefertigt aus le
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  10. Thom Browne Cashmere Cardigan offwhite shown from the front, featuring pure cashmere, soft feel, fine knit, regular fit, button placket, front pockets, wide rib cuffs, and buttoned side slits.
    Close-up front top view of Thom Browne Cashmere Cardigan offwhite showing pure cashmere fabric, soft texture, fine knit, and neckline with brand label.

Vielseitiger Style-Favorit: Der Cashmere Cardigan von THOM BROWNE kombiniert luxuriöse Materialien
    Sizes
    • 1/S
    • 3/L
    • 4/XL
  11. Front view of Lardini Smart-casual jacket grey mottled in wool and silk blend, double-breasted with gold buttons and floral lapel pin.

Elegance from traditional Italian label LARDINI: With a modern unconstructed design and in a comfortable blend of wo
    Close-up front and sleeve view of Lardini Smart-casual jacket grey mottled in wool-silk blend with gold buttons and unfinished cuffs.

Elegance from traditional Italian label LARDINI: With a modern unconstructed design and in a comfortable blend of woo
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  12. Front view of FTC Cashmere Rundhalspullover hellrot, a slim fit, ultra-soft pure cashmere sweater with a fine knit, round neckline, and comfortable ribbed cuffs.

Das Tragegefühl ultraweicher Cashmere-Qualität lässt diesen zeitlosen Rundhalspullover vo
    Close-up front view of FTC Cashmere Rundhalspullover hellrot, showing fine knit, round neckline, and ribbed cuffs in soft cashmere.

Das Tragegefühl ultraweicher Cashmere-Qualität lässt diesen zeitlosen Rundhalspullover vom nachhaltigen Stricklabel FTC
    Sizes
    • 48
    • 50
    • 52
    • 54
    +4
  13. Front view of Tom Ford Anzug 'Shelton' navy, a slim fit suit in pure wool with smooth touch, featuring a two-button jacket with notch lapels and tailored trousers.
    Close-up front view of Tom Ford Anzug 'Shelton' navy suit jacket in pure wool with slim fit, two-button style, and fine woven texture.
    Sizes
    • 48
    • 54
    • 56
  14. Front view of Tagliatore Anzug 'Vesuvio' beige, a slim fit two-piece suit in elastic soft virgin wool with classic pin-stripes, featuring a tailored two-button jacket with notch lapels, chest and flap pockets, kissing buttons, half lining, and three insid
    Close-up front view of the Tagliatore Anzug 'Vesuvio' beige suit jacket showing buttons and sleeve detail in soft elastic virgin wool with slim fit.
    Sizes
    • 46
    • 48
    • 50
    • 54
  15. PT Torino Wollhose 'Slim Fit' anthrazit shown from the front, slim fit wool trousers with elastic, smooth feel, zipper, button closure, French pockets, watch pocket, and welt back pockets with button. Perfect for a high-end office look.
    PT Torino Wollhose 'Slim Fit' anthrazit shown from the back, slim fit wool trousers with elastic fine yarn, smooth feel, light quality, tapered legs, zipper, buttoned waistband, French pockets, small watch pocket, and welted back pockets with buttons.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  16. Front view of FTC Cashmere V-Neck Pullover hellrot in bright red, slim fit with V-neck, ribbed cuffs, and fine knit texture.

Nachhaltig von der Faser bis zum fertigen Modell: Dieser zeitlose V-Neck Pullover aus reinem Cashmere wurde unter den für das
    Close-up front view of the FTC Cashmere V-Neck Pullover hellrot in bright red, showing the V-neckline, fine knit, and ribbed cuffs with a soft texture and Fair-Trade cashmere label.

Description: Nachhaltig von der Faser bis zum fertigen Modell: Dieser
    Sizes
    • 48
    • 50
    • 52
    • 54
    +4
  17. Handcrafted
    Front view of Cesare Attolini Suit navy striped, a slim fit, navy pinstripe suit made of pure Super 160's wool with a fitted three-button jacket and tapered trousers. Neapolitan tailoring in perfection: Made of fine knit Super 160'S wool with classic pin
    Cesare Attolini Suit navy striped shown in close-up from the front, highlighting fine pinstripes, buttons, and sleeve detail.
    Sizes
    • 48
    • 50
    • 52
  18. Front view of Brunello Cucinelli Wollhose dunkelblau, an iconic essential in Italian luxury made from pure virgin wool. It features a soft, smooth touch, regular fit, very slim tapering, zipper and hook closure, single pleat, French pockets, and a welt po
    Brunello Cucinelli Wollhose dunkelblau shown from the back, made of pure virgin wool with a soft, smooth feel, regular fit, slim tapering, zip and hook closure, single pleat, French pockets, and welt pocket. Ikonisches Essential in italienischer Luxusausf
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56

Wool, Cashmere & Merino Styles for Men

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.