New Season
The Riviera Spirit
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Spring has arrived – and with it the new key pieces from the spring/summer collections. We have curated styles for you that offer true statement potential: look forward to high-end leather jackets from Brunello Cucinelli, ... impeccable tailoring from Lardini, and soft knit essentials from Piacenza 1733 and Colombo. More Less
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  1. Front view of the Piacenza 1733 Strickpolo sand meliert, a soft cashmere and linen knit polo with oversized fit and ribbed cuffs.

Description: Stil trifft Tragekomfort: Das luxuriöse Strickpolo von PIACENZA 1733 präsentiert sich als idealer Begleiter
    Close-up front view of the Piacenza 1733 Strickpolo sand meliert showing its soft knitted texture, classic polo collar, and open placket.

Stil trifft Tragekomfort: Das luxuriöse Strickpolo von PIACENZA 1733 präsentiert sich als idealer Begleiter für s
    Sizes
    • 48
    • 50
    • 52
    • 54
  2. Front view of Gran Sasso Crew neck jumper sage in soft, pure cotton with fine knit, slim fit, ribbed bands, and classic crew neck.

Description: Elegant cotton knitwear from Italy: This jumper from GRAN SASSO will be a great addition to your spring war
    Close-up front view of Gran Sasso Crew neck jumper sage in fine knit, pure cotton with ribbed crew neck and soft feel.

Elegant cotton knitwear from Italy: This jumper from GRAN SASSO will be a great addition to your spring wardrobe, with its classic f
    Sizes
    • 48
    • 50
    • 52
    • 56
    • 58
    +3
  3. Gran Sasso V-Neck Pullover navy shown from the front, slim fit with V-neck, soft pure wool knit, lightweight, fine texture, ribbed cuffs.
    Close-up front view of Gran Sasso V-Neck Pullover navy showing fine wool knit, slim fit, soft texture, and ribbed V-neck collar.

Feiner Zwirn von GRAN SASSO: Oder zumindest feiner Strick - denn dieser V-Neck Pullover aus reiner Wolle ist federleicht u
    Sizes
    • 52
    • 54
    • 56
    • 58
  4. Front view of Fioroni Cashmere crew neck jumper camel in fine knit, slim fit with flexible ribbed bands, made of pure baby cashmere. Luxury you can feel: This jumper by FIORONI embodies the best of Italian knitwear and has an exceptionally soft feel that
    Close-up front view of the Fioroni Cashmere crew neck jumper camel showing fine knit, slim fit, and flexible ribbed bands. Luxury you can feel: This jumper by FIORONI embodies the best of Italian knitwear and has an exceptionally soft feel that comes from
    Sizes
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  5. Front view of Gran Sasso Fine knit polo light grey mottled, a long sleeve slim fit knit polo with a signature collar, four-button placket, and ribbed bands. Luxury you can feel on your skin: This long sleeve knit polo by BRAUN HAMBURG has an exceptionally
    Gran Sasso Fine knit polo light grey mottled shown close-up from above, featuring a slim fit, soft virgin wool blend, ribbed collar, and four-button placket; luxury you can feel on your skin: This long sleeve knit polo by BRAUN HAMBURG has an exceptionall
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  6. Front view of Gran Sasso Fine knit polo rust brown, a long sleeve knit polo by BRAUN HAMBURG made from a luxurious blend of virgin wool, cashmere, and silk. It features a very soft feel, very fine knit, slim fit, signature polo shirt collar, smooth four-b
    Gran Sasso Fine knit polo rust brown shown from a close-up top-front perspective, featuring a slim fit, smooth four-button placket, ribbed bands, and a signature polo collar. Luxury you can feel on your skin: This long sleeve knit polo by BRAUN HAMBURG ha
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  7. Front view of the Gran Sasso Fine knit polo navy by BRAUN HAMBURG, a slim fit long sleeve knit polo in a luxurious blend of virgin wool, cashmere, and silk with a soft feel, fine knit, signature collar, four-button placket, and ribbed bands.
    Gran Sasso Fine knit polo navy shown from a close-up top-front perspective, highlighting the soft virgin wool, cashmere, silk blend, slim fit, ribbed bands, signature collar, and smooth four-button placket. Luxury you can feel on your skin: This long slee
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  8. Front view of C.P. Company Sweatshirt oliv in light olive, slim fit round neck with garment dyed cotton, arm zipper pocket with lens detail, ribbed cuffs.
    C.P. Company Sweatshirt oliv shown in a close-up top-down view focusing on the round neckline and inner label, made of pure cotton with a soft texture and garment-dyed finish.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  9. Front view of Gran Sasso Strickpolo orange, a long-sleeve lightweight cotton knit polo with open collar placket, soft feel, fine knit, regular fit, typical polo collar, and elastic ribbed cuffs. Elegantes Basic für jeden Tag: Das VON BRAUN Strickpolo ist
    Gran Sasso Strickpolo orange shown from a top-front close-up view, elegant basic knit polo with open collar, pure cotton, soft feel, fine knit, regular fit, elastic rib cuffs. Elegantes Basic für jeden Tag: Das VON BRAUN Strickpolo ist eine edle Altern
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  10. Stone Island Rundhalspullover altrosa shown from the front, slim fit knit with round neckline, compass badge on left sleeve, rolled hems, pure cotton garment dyed. Mit feinen Details wie dem rollierten Saum und gefertigt aus reiner Baumwolle im garment
    Stone Island Rundhalspullover altrosa shown from a top-front close-up, featuring fine knit, round neckline, and Stone Island label. Mit feinen Details wie dem rollierten Saum und gefertigt aus reiner Baumwolle im garment dyed Verfahren verwandelt STONE
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  11. Front view of Fioroni Cashmere V-neck jumper camel, slim fit with fine knit, flexible ribbed bands, made of pure baby cashmere.

Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear and has an exceptionally soft feel
    Close-up front view of the Fioroni Cashmere V-neck jumper camel showing fine knit, slim fit, flexible ribbed bands, and pure baby cashmere softness. 

Description: Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 58
    +1
  12. Front view of Drumohr Short sleeve jumper dark blue, a slim fit Italian-made short sleeve jumper in fine knit pure cotton with elasticated ribbed bands.

A fine essential from label DRUMOHR: This Italian-made short sleeve jumper is made of comfortably
    Close-up front view of Drumohr Short sleeve jumper dark blue neckline and label, fine knit pure cotton, soft feel, slim fit, elasticated ribbed bands. 

Description: A fine essential from label DRUMOHR: This Italian-made short sleeve jumper is made of
    Sizes
    • 50
    • 52
    • 54
    • 56
    +1
  13. Front view of the Gran Sasso Rundhalspullover rostbraun, a versatile essential made from a luxurious blend of wool, cashmere, and silk by BRAUN HAMBURG. This fine-knit sweater features a soft touch, very fine knit pattern, regular fit, round neckline, and
    Gran Sasso Rundhalspullover rostbraun shown from a close-up top-down perspective; versatile essential with wool, cashmere, silk blend, soft touch, fine knit, regular fit, round neckline, and flexible ribbed cuffs. Vielseitiges Essential für jede Gelege
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  14. Selected
    Front view of Filippo de Laurentiis Short sleeve knit polo cream in pure cotton with fine textured knit, slim fit, contrasting ribbed bands on collar and sleeves, and three-button placket.

Subtle luxury from FILIPPO DE LAURENTIIS – this knit polo in p
    Close-up front view of Filippo de Laurentiis Short sleeve knit polo cream showing fine textured knit, slim fit, polo collar with contrasting navy and red stripes, and three-button placket.

Subtle luxury from FILIPPO DE LAURENTIIS – this knit polo in p
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  15. Front view of Gran Sasso Crew neck jumper grey-brown, elegant pure cotton knitwear with a slim fit, soft feel, fine knit, crew neck, and ribbed bands.

Description:
Elegant cotton knitwear from Italy: This jumper from GRAN SASSO will be a great additio
    Gran Sasso Crew neck jumper grey-brown shown from a top close-up view, featuring elegant pure cotton knitwear from Italy with fine knit, soft feel, slim fit, crew neck, and comfortable ribbed bands.  
Elegant cotton knitwear from Italy: This jumper fro
    Sizes
    • 50
    • 52
    • 54
    • 56
    +3
  16. Front view of C.P. Company Hooded jumper navy in lightweight pure cotton with kangaroo pocket, hood, sleeve pocket with lens detail, and ribbed cuffs.
    Close-up front top view of C.P. Company Hooded jumper navy in pure cotton, showing the hood with drawstring and visible brand label inside.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  17. C.P. Company Rundhals-Sweatshirt beige shown from the front, made of garment-dyed pure cotton with a round neck, arm pocket, and ribbed cuffs.
    C.P. Company Rundhals-Sweatshirt beige shown from a close-up front perspective focusing on the collar, label, and textured cotton fabric.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  18. Front view of Fioroni Cashmere Cardigan grau meliert in light grey, slim fit with smooth button placket, flexible rib cuffs, made of pure soft baby cashmere. Exquisite Handwerkskunst aus Italien: Gefertigt aus kostbarem Baby-Cashmere, begeistert der Cardi
    Close-up top-down view of the Fioroni Cashmere Cardigan grau meliert showing soft grey melange fabric, smooth button placket, and label.

Additional description: Exquisite Handwerkskunst aus Italien: Gefertigt aus kostbarem Baby-Cashmere, begeistert de
    Sizes
    • 48
    • 50
    • 52
    • 54
    +1
  19. Front view of Malo Knit polo grey melange in soft, fine knit cashmere and silk blend with slim fit, dress-shirt collar, three-button placket, and ribbed bands.

Description:
An everyday essential: This soft knit polo by MALO is made of fine fabric in c
    Close-up front view of Malo Knit polo grey melange showing a slim fit, very fine knit, dress-shirt collar, and smooth three-button placket.

An everyday essential: This soft knit polo by MALO is made of fine fabric in cashmere and silk – a stylish piec
    Sizes
    • 50
    • 52
    • 54
    • 56
  20. Front view of Malo Knit polo grey-blue in fine, soft cashmere and silk blend with dress-shirt collar and three-button placket.

An everyday essential: This soft knit polo by MALO is made of fine fabric in cashmere and silk – a stylish piece for classic
    Close-up front view of Malo Knit polo grey-blue showing dress-shirt collar, smooth three-button placket, and fine knit texture.

An everyday essential: This soft knit polo by MALO is made of fine fabric in cashmere and silk – a stylish piece for classi
    Sizes
    • 50
    • 52
    • 54
    • 56
  21. Front view of Malo Knit polo smoky blue, a soft knit polo made of fine cashmere and silk fabric with a slim fit, dress-shirt collar, three-button placket, and ribbed bands.

An everyday essential: This soft knit polo by MALO is made of fine fabric in c
    Close-up front view of Malo Knit polo smoky blue showing dress-shirt collar, smooth three-button placket, and fine knit fabric.

An everyday essential: This soft knit polo by MALO is made of fine fabric in cashmere and silk – a stylish piece for classi
    Sizes
    • 50
    • 52
    • 54
    • 56
  22. Front view of Malo Knit polo navy in dark navy, a soft knit polo with dress-shirt collar and three-button placket.

Description: 
An everyday essential: This soft knit polo by MALO is made of fine fabric in cashmere and silk – a stylish piece for class
    Close-up front view of Malo Knit polo navy showing the dress-shirt collar, smooth three-button placket, and fine knit texture.

An everyday essential: This soft knit polo by MALO is made of fine fabric in cashmere and silk – a stylish piece for classic
    Sizes
    • 50
    • 52
    • 54
    • 56
  23. Front view of the BRAUN Hamburg Knit polo shirt anthracite, an elegant lightweight cotton knit with open collar placket.

Elegant basic for every day: The BRAUN HAMBURG knit polo is an elegant alternative to a jumper – made from lightweight cotton in a
    Close-up front view of the BRAUN Hamburg Knit polo shirt anthracite, showing lightweight pure cotton fabric with soft feel, very fine knit, regular fit, open collar strip, signature polo shirt collar, and elasticated ribbed bands. Elegant basic for every
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58

New Season Jumpers & Cardigans for Men

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.