New Season
The Riviera Spirit
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Spring has arrived – and with it the new key pieces from the spring/summer collections. We have curated styles for you that offer true statement potential: look forward to high-end leather jackets from Brunello Cucinelli, ... impeccable tailoring from Lardini, and soft knit essentials from Piacenza 1733 and Colombo. More Less
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  1. Front view of C.P. Company Crew neck T-shirt olive, slim fit with crew neck and subtle logo print on chest, made of soft mercerised cotton jersey.

Description: C.P. COMPANY gives this classic T-shirt its unmistakable signature touch with a subtle logo
    Close-up front view of C.P. Company Crew neck T-shirt olive, made of 100% mercerised cotton with a subtle logo print on the chest.

C.P. COMPANY gives this classic T-shirt its unmistakable signature touch with a subtle logo print on the chest. Made of
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  2. Front view of Ami Paris Rundhals-T-Shirt creme, a cream-colored cotton jersey tee with a soft feel, regular fit, round neckline, and red flocked AMI PARIS logo on the front.

Description: Lust auf einen neuen Look? Gefertigt aus reiner Baumwolle mit ge
    Ami Paris Rundhals-T-Shirt creme shown from a close-up front perspective, highlighting the round neckline and label. Lust auf einen neuen Look? Gefertigt aus reiner Baumwolle mit geflocktem AMI PARIS-Schriftzug auf der Front und lässigem Schnitt machen
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  3. Selected
    Front view of the Fedeli Poloshirt 'North' taupe, a slim fit, short-sleeve polo with a classic collar and three mother-of-pearl buttons.

Quiet Luxury: Das cleane Poloshirt 'North' aus hochwertigem Baumwoll-Piqué von FEDELI kommt ganz ohne Logos aus un
    Fedeli Poloshirt 'North' taupe shown from a top-front close-up, featuring a slim fit, typical polo collar, and three mother-of-pearl buttons. Quiet Luxury: Das cleane Poloshirt 'North' aus hochwertigem Baumwoll-Piqué von FEDELI kommt ganz ohne Logos au
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    +4
  4. Emporio Armani Crew neck T-shirt taupe shown from the front, cotton jersey, heavy fabric, regular fit, contrasting crew neck, small rubberised logo on front. This T-shirt by EMPORIO ARMANI features a 'Y2K' design in the form of the generous stitching o
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  5. Front view of Drumohr T-shirt light red made of fine knit pure cotton, featuring a regular fit and crew neck design.

A basic with maximum comfort: This elegant T-shirt by DRUMOHR made of cotton in a comfortable fine knit is an must-have essential for
    Close-up front view of Drumohr T-shirt light red showing crew neck and label, fine knit cotton fabric, regular fit.

A basic with maximum comfort: This elegant T-shirt by DRUMOHR made of cotton in a comfortable fine knit is an must-have essential for y
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  6. Front view of Fedeli Poloshirt 'North' schwarz, a clean black slim fit polo made of soft 100% cotton piqué with a classic collar and three mother-of-pearl buttons.

Quiet Luxury: Das cleane Poloshirt 'North' aus hochwertigem Baumwoll-Piqué von FEDELI k
    Fedeli Poloshirt 'North' schwarz close-up front view showing black cotton piqué fabric, typical polo collar, and mother-of-pearl button.  
Quiet Luxury: Das cleane Poloshirt 'North' aus hochwertigem Baumwoll-Piqué von FEDELI kommt ganz ohne Logos aus u
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    +4
  7. Front view of C.P. Company Crew neck T-shirt off-white with slim fit, crew neck, subtle logo print on chest, made of soft mercerised cotton.

C.P. COMPANY gives this classic T-shirt its unmistakable signature touch with a subtle logo print on the chest
    Close-up front view of C.P. Company Crew neck T-shirt off-white showing crew neck and brand labels inside collar.

C.P. COMPANY gives this classic T-shirt its unmistakable signature touch with a subtle logo print on the chest. Made of mercerised cotton
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  8. Selected
    Front view of Ami Paris Polo shirt cream, a casual classic piqué cotton polo with three-button placket, oversized fit, and 3D ‘A’ logo stitching on chest. 

A casual classic among polo shirts: This piqué model in pure cotton with three-dimensional ‘A’
    Close-up front view of Ami Paris Polo shirt cream showing signature collar, three-button placket, and textured piqué cotton fabric with logo stitching. 

Description: A casual classic among polo shirts: This piqué model in pure cotton with three-dimens
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  9. Front view of Stone Island Polo shirt rose in pink cotton piqué with narrow contrasting stripes, slim fit, elasticated cuffs, and fabric label.

This modern piqué polo shirt with narrow contrasting stripes by STONE ISLAND is a versatile classic in stre
    Close-up front view of Stone Island Polo shirt rose in pink piqué cotton with narrow white stripes on collar, button placket, and slim fit.

This modern piqué polo shirt with narrow contrasting stripes by STONE ISLAND is a versatile classic in stretchy
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  10. Front view of Dondup Rundhals-T-Shirt hellgrau, a slim fit light grey cotton jersey tee with a soft feel, round neckline, and small DONDUP logo on the chest.

Ein Essential für jeden Tag: Das Rundhals-T-Shirt von DONDUP aus reiner Baumwolle überzeugt m
    Close-up front view of Dondup Rundhals-T-Shirt hellgrau in light grey, featuring a round neckline and DONDUP logo on the chest.

Description: Ein Essential für jeden Tag: Das Rundhals-T-Shirt von DONDUP aus reiner Baumwolle überzeugt mit weichem Griff
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  11. Front view of C.P. Company Crew neck T-shirt sand in soft sand color, featuring fine logo stitching on chest, regular fit, crew neck, and jersey made of pure cotton. Pared down design and precise details: With fine logo stitching and high-quality, merceri
    C.P. Company Crew neck T-shirt sand shown from above, highlighting the crew neck and logo stitching on soft, mercerised cotton jersey.

Pared down design and precise details: With fine logo stitching and high-quality, mercerised cotton, this T-Shirt by
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  12. Stone Island Poloshirt dunkelgrau, front view of modern slim fit piqué polo in elastic cotton with soft touch, collar, button placket, elastic cuffs, logo patch, and short side slits. Das moderne Piqué-Poloshirt von STONE ISLAND ist ein vielseitiger Kl
    Close-up front view of Stone Island Poloshirt dunkelgrau showing the collar, button placket, and Stone Island label. 

Description: Das moderne Piqué-Poloshirt von STONE ISLAND ist ein vielseitiger Klassiker aus elastischer Baumwolle, das die komfortab
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  13. Front view of the 04651/ A trip in a bag Poloshirt 'TP' schwarz in black, showcasing a classic polo collar, smooth button placket, and short sleeves. Ob im Urlaub oder Office: 04651/ A TRIP IN A BAG bringt mit dem Poloshirt aus reiner Baumwolle lässige
    Close-up front view of 04651/ A trip in a bag Poloshirt 'TP' schwarz showing classic collar, smooth button placket, and soft cotton piqué fabric. Ob im Urlaub oder Office: 04651/ A TRIP IN A BAG bringt mit dem Poloshirt aus reiner Baumwolle lässiges So
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  14. Front view of the 04651/ A trip in a bag Poloshirt 'TP' weiß, a white polo shirt made of pure cotton piqué with a soft touch, regular fit, classic collar, smooth button placket, small side seam label, and comfortable ribbed cuffs. 

Ob im Urlaub oder O
    Close-up front view of 04651/ A trip in a bag Poloshirt 'TP' weiß, a white polo shirt made of pure cotton piqué, soft touch, regular fit, with classic collar, smooth button placket, small side seam label, and comfortable ribbed cuffs. Ob im Urlaub oder
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  15. Front view of the 04651/ A trip in a bag Poloshirt 'TP' navy, made of pure cotton piqué, featuring a soft touch, regular fit, classic polo collar, smooth button placket, small side seam label, and comfortable ribbed cuffs. Ob im Urlaub oder Office: 046
    Close-up front view of the 04651/ A trip in a bag Poloshirt 'TP' navy, showing classic collar, smooth button placket, and cotton piqué fabric. Ob im Urlaub oder Office: 04651/ A TRIP IN A BAG bringt mit dem Poloshirt aus reiner Baumwolle lässiges Somme
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  16. Front view of a Polo Ralph Lauren Polo shirt brown in slim fit, made of pure cotton piqué with signature logo stitching on chest.

The classic among polo shirts since 1972: The iconic pure cotton piqué model with the famous polo player stitching on the
    Close-up front view of Polo Ralph Lauren Polo shirt brown collar and label, showcasing fine piqué texture and button placket.

The classic among polo shirts since 1972: The iconic pure cotton piqué model with the famous polo player stitching on the che
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  17. Front view of Polo Ralph Lauren Polo shirt azure in pure cotton piqué with slim fit, signature collar, two-button placket, logo stitching.

The classic among polo shirts since 1972: The iconic pure cotton piqué model with the famous polo player stitchi
    Polo Ralph Lauren Polo shirt azure shown from a top close-up view focusing on the collar, button, and brand label. The classic among polo shirts since 1972: The iconic pure cotton piqué model with the famous polo player stitching on the chest will alwa
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  18. Front view of a Polo Ralph Lauren Polo shirt orange in pure cotton piqué with a slim fit, signature collar, two-button placket, elasticated cuffs, side vents, and iconic polo rider stitching on the chest. The classic among polo shirts since 1972: The icon
    Close-up front view of Polo Ralph Lauren Polo shirt orange with classic collar and two-button placket, made from pure cotton piqué. The classic among polo shirts since 1972: The iconic pure cotton piqué model with the famous polo rider stitching on the
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  19. Front view of Gran Sasso Polo shirt sand mottled, a short sleeve polo in pure cotton piqué with dress-shirt collar, three-button placket, slim fit, elasticated ribbed bands, robust textured fabric, and a clean, timeless design.

Summer sophistication i
    Gran Sasso Polo shirt sand mottled shown from a close-up front view, highlighting the dress-shirt collar, two buttons, and breathable pure piqué cotton fabric. Summer sophistication in its purest form: This short sleeve polo shirt in pure cotton piqué by
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  20. Front view of Gran Sasso Polo shirt grey mottled, a short sleeve polo in pure cotton piqué with slim fit, dress-shirt collar, three-button placket, elasticated ribbed bands, and breathable textured fabric, showcasing summer sophistication.
    Close-up front view of Gran Sasso Polo shirt grey mottled in pure piqué cotton with dress-shirt collar and three-button placket.

Description: Summer sophistication in its purest form: This short sleeve polo shirt in pure cotton piqué by GRAN SASSO fea
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    • 48
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  21. Piacenza 1733 Rundhals-T-Shirt graublau, front view of a soft, fine jersey cotton T-shirt with regular fit and round neckline, pure cotton, very soft touch, colorfast and shape-retaining
    Close-up front top view of the Piacenza 1733 Rundhals-T-Shirt graublau in fine jersey quality, pure cotton, with a soft feel, regular fit, and round neckline, featuring the brand label inside the collar.
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    • 48
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  22. Piacenza 1733 Rundhals-T-Shirt weiß, front view, made of pure cotton, fine jersey quality, very soft feel, regular fit, round neckline, breathable and colorfast.
    Piacenza 1733 Rundhals-T-Shirt weiß, close-up from above showing fine jersey cotton fabric, soft feel, regular fit, round neckline, pure cotton, feine Jersey-Qualität, very soft grip, Regular Fit, Rundhalsausschnitt, breathable and form-stable, sustainabl
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  23. Piacenza 1733 Rundhals-T-Shirt navy, front view, pure cotton, fine jersey, soft touch, regular fit, round neckline, breathable and colorfast.
    Piacenza 1733 Rundhals-T-Shirt navy shown from above, highlighting the round neckline, fine jersey cotton, and label.
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  24. Stone Island Long sleeve light grey crew neck sweatshirt photographed from the front, made of heavy cotton jersey with a compass badge on the left sleeve.

With this crew neck long sleeve in heavy cotton jersey with compass badge on the sleeve, STONE I
    Close-up front view of Stone Island Long sleeve light grey crew neck sweatshirt in heavy cotton jersey with visible Stone Island label inside collar.

With this crew neck long sleeve in heavy cotton jersey with compass badge on the sleeve, STONE ISLAND
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  25. Front view of Stefan Brandt V-Neck T-Shirt 'Adam' schwarz, a slim fit, black jersey made from soft Urpima Sea Island cotton with a V-neck.

Description: Luxuriöses Essential: Das V-Neck T-Shirt von STEFAN BRANDT aus edler 'Urpima Sea Island' Baumwolle
    Close-up front view of the Stefan Brandt V-Neck T-Shirt 'Adam' schwarz, showcasing its slim fit, soft black Jersey fabric from pure 'Urpima Sea Island' cotton, and V-neckline with label visible. 

Luxuriöses Essential: Das V-Neck T-Shirt von STEFAN BRA
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  26. Front view of Polo Ralph Lauren Polo shirt olive in pure cotton piqué, slim fit with two-button placket and signature logo stitching. The classic among polo shirts since 1972: The iconic pure cotton piqué model with the famous polo rider stitching on the
    Polo Ralph Lauren Polo shirt olive shown from a close-up front perspective, featuring a classic pure cotton piqué fabric, slim fit, signature collar, two-button placket, elasticated cuffs, hem with side vents, and iconic polo rider stitching on the chest.
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  27. Polo Ralph Lauren Polo shirt navy shown front view, classic pure cotton piqué, slim fit, two-button placket, elasticated cuffs, side vents, iconic polo rider logo on chest. The classic among polo shirts since 1972: The iconic pure cotton piqué model wi
    Close-up front view of the Polo Ralph Lauren Polo shirt navy, showing the collar, two-button placket, and fabric texture. The classic among polo shirts since 1972: The iconic pure cotton piqué model with the famous polo rider stitching on the chest wil
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  28. Front view of Ami Paris Long sleeve taupe in oversized pure cotton jersey with quilted heart logo on hem and crew neck.

Create perfect urban looks with this long sleeve by AMI PARIS – the quilted seams and signature heart logo on the hem make it an ey
    Close-up front view of Ami Paris Long sleeve taupe showing the crew neck and label with ami alexandre mattiussi branding.

Create perfect urban looks with this long sleeve by AMI PARIS – the quilted seams and signature heart logo on the hem make it an
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  29. New
    Selected
    Front view of the Fedeli Jersey Longsleeve-Poloshirt 'Zero' taupe, made from smooth, soft sustainable Giza organic cotton jersey with a slim fit, garment dyed finish, classic polo collar, three mother-of-pearl buttons, sport cuffs, and side hem slits.
    Close-up front view of the Fedeli Jersey Longsleeve-Poloshirt 'Zero' taupe, showcasing its smooth collar and pearl buttons. Sanfter und seidiger Griff: reine Giza-Baumwolle - zu komfortablem Jersey verarbeitet - macht das Longsleeve-Poloshirt 'Zero' vo
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  30. Front view of Fedeli Jersey-Poloshirt 'Zero' rosé, a slim fit, garment-dyed polo with shark collar, three pearl buttons, side slits, made from soft organic Giza cotton. Qualität, die für sich spricht: Das cleane Jersey-Poloshirt 'Zero' mit hochwertiger Gi
    Close-up front view of the Fedeli Jersey-Poloshirt 'Zero' rosé showcasing its clean design, slim fit, shark collar, and mother-of-pearl buttons made of soft organic cotton jersey.

Description:  
Qualität, die für sich spricht: Das cleane Jersey-Polosh
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  31. New
    Selected
    Fedeli Jersey polo shirt 'Zero' taupe seen from the front, made of pure organic cotton jersey, slim fit with a smooth feel, garment-dyed, with a made-to-measure shark collar, three mother-of-pearl buttons, and hem side vents. Quality that speaks for itsel
    Fedeli Jersey polo shirt 'Zero' taupe shown in close-up from front top perspective, highlighting shark collar and mother-of-pearl button. Quality that speaks for itself: The clean jersey polo shirt 'Zero' made of high-quality Giza cotton by FEDELI doesn’t
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  32. Fedeli Poloshirt 'North' dunkelblau shown from front, clean dark blue cotton piqué polo with slim fit, pearl buttons, garment dyed.

Quiet Luxury: Das cleane Poloshirt 'North' aus hochwertigem Baumwoll-Piqué von FEDELI kommt ganz ohne Logos aus und wur
    Fedeli Poloshirt 'North' dunkelblau close-up from above showing the garment dyed cotton piqué fabric, slim fit collar, and mother-of-pearl button.

Quiet Luxury: Das cleane Poloshirt 'North' aus hochwertigem Baumwoll-Piqué von FEDELI kommt ganz ohne Lo
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  33. Front view of Stone Island Jersey-Poloshirt navy in slim fit, made of soft pure cotton jersey, featuring a classic polo collar, two-button placket, and STONE ISLAND patch.
    Stone Island Jersey-Poloshirt navy shown from a close-up front perspective, highlighting the typical polo collar and two-button placket. Das leichte Poloshirt ist ein Must-have in der sportiven Herrengarderobe: Aus Baumwoll-Jersey gefertigt komplettiert d
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New Season T-Shirts & Polo Shirts for Men

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.