New Season
The Riviera Spirit
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Spring has arrived – and with it the new key pieces from the spring/summer collections. We have curated styles for you that offer true statement potential: look forward to high-end leather jackets from Brunello Cucinelli, ... impeccable tailoring from Lardini, and soft knit essentials from Piacenza 1733 and Colombo. More Less
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  1. Selected
    Front view of the Guglielminotti Casual shirt shark collar white, a slim fit pure cotton shirt with a shark collar, French button placket, barrel cuffs, waist darts, and rounded hem, photographed against a plain background.
    Close-up front view of Guglielminotti Casual shirt shark collar white in pure cotton, featuring a shark collar and smooth finish, French button placket with mother-of-pearl buttons, classic barrel cuffs, waist darts at the back, and a rounded hem.
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    Front view of Giampaolo Linen popover shirt shark collar white, a comfortable and casual pure linen shirt with a shark collar.

Description: Comfortable and casual for hot days: This popover shirt by GIAMPAOLO made of pure linen is a must-have for the
    Close-up front view of Giampaolo Linen popover shirt shark collar white, showing collar and top button detail.

Comfortable and casual for hot days: This popover shirt by GIAMPAOLO made of pure linen is a must-have for the warmer months.

P
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    Front view of Vilebrequin Linen shirt slim collar white, featuring lightweight fabric, soft feel, regular fit, narrow collar, French button placket, classic barrel cuffs, patch breast pocket, rounded hem, and tonal stitching on the hem.
    Close-up front top view of the Vilebrequin Linen shirt slim collar white, showcasing lightweight fabric, soft feel, regular fit, narrow collar, French button placket, classic barrel cuffs, patch breast pocket, rounded hem, and tonal stitching on the hem.
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  4. Front view of C.P. Company Overshirt dark navy made of high-quality microfibre, slim fit with snap button placket, turn-down collar, patch breast pocket, side seam pockets, button cuffs, upper sleeve pocket with signature lens detail, smooth lining, insid
    Close-up front view of C.P. Company Overshirt dark navy showing turn-down collar, snap button placket, and fabric texture, perfect for changeable spring weather with high-quality microfibre, slim fit, patch breast pocket, side seam pockets, cuffs with but
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  5. Front view of the Percival Leinen-Overshirt navy, a slim fit, lightweight linen shirt with Cuban collar, chest pocket with button, buttoned cuffs, and slightly rounded hem. 

Lässig durch den Tag: Das leichte Overshirt von PERCIVAL überzeugt mit reinem
    Close-up front view of the Percival Leinen-Overshirt navy showing its Cuban collar, navy pure linen fabric, and top button. Lässig durch den Tag: Das leichte Overshirt von PERCIVAL überzeugt mit reinem Leinen und legerem Schnitt, was für hohem Tragekom
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    Front view of Incotex Overshirt beige mottled in virgin wool-silk blend with six-button placket, turn-down collar, jetted pockets, button cuffs, and elasticated hem, showcasing an unconstructed regular fit blouson look.
    Close-up front view of the Incotex Overshirt beige mottled featuring a turn-down collar, six-button placket, and fine stitching. An expression of modern sophistication: This overshirt in blouson look by INCOTEX is made of luxurious virgin wool-silk fabric
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    • 50
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    • 56
  7. Front view of Aurélien Leinenhemd Haifisch-Kragen sand, a slim fit sand-colored linen shirt with shark collar, French placket, classic sport cuffs, back waist darts, and rounded hem, ideal for office and leisure in warm weather. Ein wenig Urlaubsfeelin
    Aurélien Leinenhemd Haifisch-Kragen sand, close-up front view of a slim fit, soft pure linen shirt with shark collar and French placket, classic sport cuff, back waist darts, and rounded hem, versatile for office and leisure in warm seasons. Ein wenig
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New Season Shirts for Men

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.