Tailoring
The Aesthetics of the Appearance
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EDITION – The Style Magazine
The Aesthetics of the Appearance
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When a look takes centre stage, a choreography of elegance, craftsmanship, and quality unfolds. Like on a stage, poise and movement captivate the viewer, coming together into a harmonious whole and revealing a daring play with ... dress codes – sometimes observed, sometimes deliberately broken. More Less
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  1. Front view of Brioni Sakko 'New Plume' navy, a slim fit double-breasted blazer in cashmere and silk with tonal herringbone, gold buttons, and classic pockets.
    Close-up front view of the Brioni Sakko 'New Plume' navy, a slim fit, lightly unconstructed double-breasted blazer in cashmere and silk with tonal herringbone pattern, gold buttons, pointed lapel, unfinished sleeve ends, and tailored details. Luxus auf
    Sizes
    • 50
    • 52
    • 54
    • 56
    • 58
  2. Front view of Cruciani Cashmere turtleneck jumper black, slim fit with close-fitting turtleneck, elasticated rib knit bands.

Description: CRUCIANI brings us a classic basic for the colder months with this slim cut turtleneck jumper in pure, fine cashm
    Close-up front view of Cruciani Cashmere turtleneck jumper black, showing slim fit, pure cashmere, fine knit, and elasticated rib knit bands.

CRUCIANI brings us a classic basic for the colder months with this slim cut turtleneck jumper in pure, fine c
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +3
  3. Front view of Tagliatore Cashmere Mantel anthrazit, a slim fit, unconstructed coat made of pure, very soft cashmere. Features include a three-button closure, classic chest pocket, notch lapel with pin, piped ticket pocket, flap front pockets, unfinished s
    Rear view of the Tagliatore Cashmere Mantel anthrazit, a slim fit, unconstructed pure cashmere coat with soft touch, half-lined, featuring a back center vent and unfinished sleeve cuffs.
    Sizes
    • 46
    • 48
    • 50
    • 54
  4. Selected
    Front view of GTA Woll-Jogpants 'Dennis' anthrazit, cropped tapered fit in pure wool with elastic waistband, zipper, buttons, French pockets, and fixed hem cuff, featuring soft texture and slim ankle length. Die Cropped-Jogpants 'Dennis' von GTA zeichnet
    Rear view of GTA Woll-Jogpants 'Dennis' anthrazit, cropped jogpants made of pure wool with tapered fit, elastic waistband, buttoned back pockets, and fixed hem cuff; features soft touch, regular thigh width, ankle length, zipper and button closure, simple
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  5. Side view of Officine Creative Penny Loafer 'Balfron' schwarz in polished smooth black leather with a slightly tapered silhouette, typical penny strap, decorative seam and folds on the toe cap, leather lining, and rubber sole.
    Officine Creative Penny Loafer 'Balfron' schwarz shown from above, polished black leather, slim silhouette, penny strap, decorative stitching and folds, leather lining, rubber sole.
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
  6. Selected
    Front view of Brunello Cucinelli Wollhose navy, a regular fit wool trouser with soft touch, tapered legs, zipper, button, double waistband pleats, French pockets, and welt back pockets. Ein essenzielles Teil für stilvolle Looks in Office und Freizeit i
    Brunello Cucinelli Wollhose navy shown from the back in a studio view, made of pure wool with a soft touch, regular fit, slightly tapered, zip and button, double waistband pleat, French front pockets, and welt pockets at the back. 

Ein essenzielles Te
    Sizes
    • 50
    • 52
    • 54
    • 56
  7. Side view of Fabi Chelsea Boot schwarz in polished black calf leather with elastic side inserts, leather lining, and rubber-reinforced stacked sole.

Description: This classic Fabi Chelsea Boot schwarz is made from polished calf leather with comfortable e
    Fabi Chelsea Boot schwarz shown from a front-side angle, polished black calf leather with elastic side inserts, slim silhouette, leather lining, pull loop, Flex Goodyear construction, stacked sole with rubber insert for all-weather wear.
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 44
    • 45
    • 45.5
    +1
  8. Finamore Tuxedo shirt 'Luciano' wing collar white
    Finamore Tuxedo shirt 'Luciano' wing collar white
    Sizes
    • 38
    • 39
    • 40
    • 42
    • 43
    • 44
    • 45
  9. Tagliatore Tuxedo 'Napoli' dark navy shown from the front on a white background, featuring a slim fit one-button jacket in pure Super 110'S virgin wool with satin lapels and matching tapered trousers. Italian eveningwear to meet the dress code: Draw atten
    Close-up front view of the Tagliatore Tuxedo 'Napoli' dark navy jacket sleeve and button, showcasing pure Super 110'S virgin wool fabric.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 56
  10. BRAUN Hamburg Rollkragenpullover grau shown from the front, slim fit turtleneck sweater in soft wool, cashmere, and viscose blend with fine knit, ribbed cuffs.
    Close-up front view of the BRAUN Hamburg Rollkragenpullover grau, a slim fit grey turtleneck sweater made from a soft blend of virgin wool, cashmere, and viscose with fine knit texture and comfortable ribbed cuffs. Dieser schlichte Rollkragenpullover v
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  11. Front view of Boglioli Sakko 'K. Jacket' dunkelbraun in pure new wool with tonal herringbone, slim fit, double-breasted three-button style, peak lapels, classic breast pocket, patch hip pockets, kissing buttons, rear side vents, unconstructed design, and
    Close-up front view of the Boglioli Sakko 'K. Jacket' dunkelbraun in pure virgin wool with tonal herringbone, Slim Fit, two-row three-button style, peaked lapel, classic breast pocket, patch hip pockets, kissing buttons, rear side vents, unconstructed des
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  12. Selected
    Side view of the Henderson Chelsea Boot dunkelbraun in dark brown edles Veloursleder with Blake-Machart, leicht schmal zulaufende Silhouette, elastische Einsätze, Innenfutter aus Leder, praktische Anziehschlaufe, and profilierte VIBRAM-Laufsohle.
    Front-side view of Henderson Chelsea Boot dunkelbraun in edles Veloursleder with Blake-Machart, leicht schmal zulaufende Silhouette, elastische Einsätze, Innenfutter aus Leder, praktische Anziehschlaufe, profilierte VIBRAM-Laufsohle.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  13. Front view of Caruso Anzug 'Aida' dunkelgrau gestreift, a slim fit, dark gray pinstripe wool suit with two-button jacket and regular leg trousers.
    Close-up front view of Caruso Anzug 'Aida' dunkelgrau gestreift jacket, showcasing fine needle stripes, two buttons, and fabric texture. Egal ob im Büro oder zu festlichen Anlässen: Dieser klassische 'Aida' Anzug von CARUSO aus leichtem Wollgewebe mit fei
    Sizes
    • 48
    • 50
    • 52
    • 56
  14. Side view of Church's Derby 'Shannon' schwarz shoe in polished black calf leather with Goodyear welted, slightly narrow toe cap, open five-eyelet lacing, leather lining, leather sole, and rubber-reinforced heel.
    Church's Derby 'Shannon' schwarz shoes photographed from above, featuring poliertes Kalbleder, Goodyear-welted, leicht schmal zulaufende Vorderkappe, offene Fünf-Loch-Schnürung, ledernes Innenfutter, Laufsohle aus Leder, kautschukverstärkter Absatz.
    Sizes
    • 40
    • 40.5
    • 41
    • 42
    • 42.5
    • 44
    • 45
    • 45.5
    +1
  15. Agnona Cashmere Mantel anthrazit shown from the front, a clean, light grey cashmere coat with five buttons, collar, slanted welt pockets, buttoned cuffs, and soft twill fabric with light microfiber padding for warmth and comfort. Der cleane Cashmere-Ma
    Agnona Cashmere Mantel anthrazit shown from the back, featuring a clean design in pure cashmere twill with a soft hand, lightweight microfiber padding, regular fit, five-button placket, notch collar, angled welt pockets, buttoned cuffs, metal emblem on ba
    Sizes
    • 48
    • 50
    • 54
  16. Front view of PT Torino Hose 'Rebel Fit' navy, twill from microfiber and wool, lightly elastic, slightly textured, Rebel Fit (Tapered Fit), regular thigh width, ankle length, zipper and hook closure, single front pleat, small watch pocket, French pockets,
    Back view of PT Torino Hose 'Rebel Fit' navy pants made of twill microfiber and wool with Rebel Fit, regular thigh width, ankle length, buttoned back pockets, and fixed cuffs. Features: twill aus Microfaser und Wolle, leicht elastische Qualität, leicht gr
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  17. Front view of Circolo 1901 Knit blazer dark brown in pure wool knit with tonal herringbone pattern, slim fit, step lapel, two-button style, classic breast pocket, patch hip pockets, button cuffs, side vents, unconstructed design, and one inside pocket.
    Close-up front view of the Circolo 1901 Knit blazer dark brown showing tonal herringbone pure wool knit fabric, buttons, and cuff details.

In this blazer, CIRCOLO 1901 combines pure wool with a stylish knit in a tonal herringbone pattern to create an
    Sizes
    • 46
    • 50
    • 52
    • 54
    • 56
  18. Selected
    Front view of PT Torino Wollhose 'Michael' dunkelgrau wool trousers in dark gray with belt loops and button closure.
    Back view of PT Torino Wollhose 'Michael' dunkelgrau wool pants showing belt loops and two back pockets on plain background.
    Sizes
    • 46
    • 48
    • 50
    • 52
  19. Selected
    Front view of a navy slim fit Cruciani Cashmere turtleneck jumper in pure, fine cashmere with a smooth touch and elasticated rib knit bands. 

Description: CRUCIANI brings us a classic basic for the colder months with this slim cut turtleneck jumper in
    Close-up front-top view of Cruciani Cashmere turtleneck jumper navy, showing smooth, fine-knit pure cashmere with a slim fit and elasticated rib knit bands. 

CRUCIANI brings us a classic basic for the colder months with this slim cut turtleneck jumper
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +3
  20. Front view of Lardini Anzug dark navy suit with jacket and matching trousers, paired with a dark navy dress shirt on a white background -
 
    Lardini Anzug dark navy close-up from front showing textured fabric, buttons, and sleeve with white thread detail -
    Sizes
    • 48
    • 54
  21. Santoni Chelsea Boot 'Adrian' schwarz, side view of sleek black leather boot with slim silhouette, elastic sides, pull tab.  
Ein Klassiker – zeitlos und elegant: Der Chelsea Boot 'Adrian' von SANTONI vereint hochwertiges Glattleder mit einer schmal zu
    Santoni Chelsea Boot 'Adrian' schwarz shown from a front-side angle, crafted from smooth black leather with elastic side panels, a sleek tapered silhouette, leather lining, pull tabs, and a leather and rubber sole. 

Ein Klassiker – zeitlos und elegant
    Sizes
    • 40
    • 41
    • 41.5
    • 42
    • 42.5
    • 44
    • 44.5
    • 45
  22. Selected
    Giampaolo Business shirt shark collar white
    Giampaolo Business shirt shark collar white
    Sizes
    • 38
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
  23. Front view of the Santaniello Cordsakko braun, a slim fit, two-button brown cotton corduroy blazer with patch hip pockets and a chest pocket.

Dieses monochrome Sakko im Zwei-Knopf-Stil von SANTANIELLO wurde aus reinem, breitem Baumwoll-Cord gefertigt
    Close-up front view of the Santaniello Cordsakko braun showing brown wide cotton corduroy fabric with slim fit, two-button style, and kissing buttons on the cuff.

Dieses monochrome Sakko im Zwei-Knopf-Stil von SANTANIELLO wurde aus reinem, breitem Bau
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  24. Front view of Circolo 1901 Wollmantel graublau, a slim fit grey-blue wool coat with concealed button placket, collar, and piped front pockets. Stylish transitional coat made of pure virgin wool with soft touch, back vent, smooth lining, and inner pocket.
    Back view of Circolo 1901 Wollmantel graublau, a slim fit grey-blue wool coat with a soft feel, back vent, and classic collar.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  25. Front view of Caruso Suit 'Aida' navy in luxurious pure wool, slim fit with two-button jacket, step lapel, classic pockets, and regular thigh trousers. For office or formal occasions, this slightly robust wool suit features unfinished sleeve cuffs, side v
    Close-up front view of Caruso Suit 'Aida' navy showing wool fabric, two-button slim fit jacket with step lapel and unfinished sleeve cuffs.
    Sizes
    • 48
    • 52
    • 54
    • 56
  26. Crockett & Jones Oxford shoes 'Connaught' black
    Crockett & Jones Oxford shoes 'Connaught' black
    Sizes
    • 40.5
    • 41
    • 42
    • 42.5
    • 45.5
  27. Front view of the Serapian Leder Tote Bag dark navy in markant genarbtes Kalbsleder with logo embossing, practical handles, spacious main compartment with magnetic snap, interior pockets including two large slip pockets, one zippered pocket, small card sl
    Close-up top view of the Serapian Leder Tote Bag dark navy, showing markant genarbtes Kalbsleder with A.P.C. logo, practical handles, and Alcantara interior. Minimalistische Eleganz aus feinstem Leder von SERAPIAN: In dieser geräumigen Tote Bag ist gen
    Size
    • One Size
  28. Emporio Armani

    In September of this year, Giorgio Armani passed away – the master of clean lines and quiet elegance. Until the very end, he personally led his company, a rare occurrence in an industry now dominated by global conglomerates. With Emporio Armani, he created a line that embodies the modern interpretation of his style: wearable, urban fashion defined by timeless sophistication. Armani became renowned for redefining the classic jacket – freeing it from unnecessary structure and giving it a more natural, fluid silhouette. This principle of refined simplicity continues to shape Emporio Armani today. The brand stands for clear design, exquisite materials and an aesthetic that values understatement over ostentation – a legacy that carries Armani’s spirit unmistakably forward.

  29. Snow-covered jagged mountain peaks under a cloudy sky with some blue patches visible on the right side.

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Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.