The once small shoe factory was founded by cobbler Filippo Della Valle in Italy art the start of the 20th century. Diego Della Valles, a grandson of Filippo, joined the by then very successful and much larger family business at the end of the 1970s, which led to the development of the Italian luxury label Tod's. Today, the fashion label is known for its premium quality, long lasting products made from the finest leather grades. The designer is furthermore renowned for his hand-crafted bags, accessories, and moccasins, on which 133 rubber nubs ("gommino") make up the sole. For a single pair of shoes, 35 individual parts are processed in around 100 work steps. The car shoe served as inspiration for the Tod's moccasin with the nubbed sole, but Diego Della Valle marketed his product a lot better. He presented several well-known celebrities with a free pair of moccasins. More and more frequently, the shoes were seen on the feet of celebrities in magazines and glossies, which helped the brand's popularity immensely. Diego Della Valle reinvented the moccasin, and now markets it as an elegant, yet sporty casual shoe.