Piacenza 1733
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Piacenza 1733
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For over 300 years, the family behind the Piacenza 1733 brand has been dedicated to the finest materials for supple knitwear: Cashmere, merino, virgin wool, alpaca, silk. Based in Piedmont, Italy, the wool weaving mill continues ... to produce classic men's garments such as jumpers, cardigans and accessories in the highest quality and timeless colours. More Less
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  1. Front view of the Piacenza 1733 Cardigan navy in 100% pure wool with soft touch, fine knit, ribbed design, slim fit, full button placket, classic collar, and ribbed cuffs. Italienische Eleganz neu interpretiert– der zeitlose Cardigan von PIACENZA aus 100%
    Close-up front view of the Piacenza 1733 Cardigan navy, showcasing its classic collar, ribbed knit design, and button detail. Italienische Eleganz neu interpretiert– der zeitlose Cardigan von PIACENZA aus 100% Schurwolle überzeugt mit seiner edlen Strickh
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  2. Front view of Piacenza 1733 Turtleneck jumper dark brown, a slim-fit, medium-fine knit jumper made of cashmere, silk, and microfibre with a soft feel and ribbed bands. 

Description: What is probably this season’s softest turtleneck jumper comes from I
    Close-up front view of the Piacenza 1733 Turtleneck jumper dark brown, showcasing the soft, ribbed turtleneck collar and medium-fine knit texture. What is probably this season’s softest turtleneck jumper comes from Italian spinning mill PIACENZA 1733 – th
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  3. Front view of Piacenza 1733 Turtleneck jumper beige, soft medium-fine knit in cashmere, silk, microfibre blend with ribbed turtleneck, cuffs, and hem.

Description: What is probably this season’s softest turtleneck jumper comes from Italian spinning mi
    Close-up front view of the Piacenza 1733 Turtleneck jumper beige, showcasing the medium-fine knit, soft cashmere, silk, and microfibre blend with ribbed turtleneck and comfortable ribbed bands. What is probably this season’s softest turtleneck jumper come
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  4. Front view of Piacenza 1733 Turtleneck jumper navy, a slim fit, medium-fine knit jumper with ribbed bands and soft blend of cashmere, silk, and microfibre.

What is probably this season’s softest turtleneck jumper comes from Italian spinning mill PIACE
    Close-up front view of the Piacenza 1733 Turtleneck jumper navy showing the soft, medium-fine knit ribbed turtleneck collar and smooth fabric texture.

What is probably this season’s softest turtleneck jumper comes from Italian spinning mill PIACENZA 1
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  5. Front view of the Piacenza 1733 Turtleneck jumper sand in a soft, medium-fine knit blend of cashmere, silk, and microfibre with ribbed bands and slim fit. What is probably this season’s softest turtleneck jumper comes from Italian spinning mill PIACENZ
    Close-up front view of Piacenza 1733 Turtleneck jumper sand made of cashmere, silk, and microfibre with ribbed bands and slim fit.
    Sizes
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  6. Selected
    Pre-Fall
    Piacenza 1733 Crew neck jumper sand shown from the front on a neutral background, soft crew neck jumper in cashmere, silk, and microfibre blend with fine knit, slim fit, ribbed bands, very soft feel, timeless and comfortable.
    Close-up front view of Piacenza 1733 Crew neck jumper sand showing ribbed crew neck and soft fine knit texture.

Description:  
What is probably this season’s softest crew neck jumper comes from Italian spinning mill PIACENZA – this timeless model in c
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  7. Front view of the Piacenza 1733 Rundhalspullover beige, a slim fit round neck sweater made from a soft mix of cashmere, silk, and microfiber with medium-fine knit, ribbed cuffs, and hem. Der wohl softeste Rundhalspullover der Saison kommt aus der itali
    Close-up front view of the Piacenza 1733 Rundhalspullover beige, a soft round-neck sweater with ribbed collar made from a mix of cashmere, silk, and microfiber.

Der wohl softeste Rundhalspullover der Saison kommt aus der italienischen Spinnerei PIACEN
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  8. Front view of Piacenza 1733 Rundhalspullover grau meliert, a soft slim fit crew neck sweater with ribbed cuffs, made from a mix of cashmere, silk, and microfiber, featuring a medium-fine knit texture.

Description: Der wohl softeste Rundhalspullover de
    Close-up front view of the ribbed round neckline and label of the Piacenza 1733 Rundhalspullover grau meliert, a soft cashmere, silk, and microfiber blend sweater with a slim fit and comfortable ribbed cuffs. Der wohl softeste Rundhalspullover der Sais
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  9. Front view of Piacenza 1733 Rundhalspullover dunkelbraun, a dark brown slim fit crew neck sweater with ribbed cuffs and hem, made from a soft mix of cashmere, silk, and microfiber with a medium fine knit texture.

Description: Der wohl softeste Rundhal
    Piacenza 1733 Rundhalspullover dunkelbraun shown from a top close-up view, featuring a soft cashmere, silk, and microfiber blend with ribbed round neckline and label.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1

Piacenza 1733 for men

The mission of Piacenza 1733 for men is clearly defined: To drive innovation and set the highest quality standards while promoting sustainable practices. From conception to development to the finished product, the company uses cutting-edge technologies, always with the environment in mind. With a particular commitment to sourcing the highest quality raw materials, Piacenza 1733 ensures a level of excellence at every stage of the production process. Discover the wide range of clothing from the Italian designer brand in the BRAUN Hamburg online shop.

Years of experience in perfect craftsmanship

The history of the Piacenza family as wool weavers can be traced back to 1733 – and even 100 years earlier, members of the family were mentioned in the records of the Piedmont region as wool merchants. With this impressive pedigree, the company is a member of the prestigious Association les Hénokiens, an international association of traditional companies that have been in existence for at least 200 years and are still family-owned.

Throughout these many decades, the Piacenza family has been a pioneer in the processing of high quality wool. At the beginning of the 19th century, for example, it was the first Italian factory to produce checked and patterned woollen fabrics using jacquard looms, which were completely new at the time. Thanks to such innovations, the company's success soon spread beyond Italy. Today's Piacenza 1733 Cashmere luxury knitwear brand was created in 1990 and is an authority on haute couture jumpers and cardigans with supple, sometimes intricately patterned designs.

What distinguishes the Piacenza 1733 brand?

  

Travelling the world to find the best and warmest animal hair is an integral part of the Piacenza family's research. At the beginning of the 20th century, Mario Piacenza travelled to the Himalayas, where he discovered the soft and highly insulating underhair of the cashmere goat, or the camel hair of North Africa, which provides protection even in the freezing desert nights and is therefore particularly suitable for coats. The cashmere used by Piacenza 1733 today comes from the Alashan desert and is selected on the spot. The woollen mill has succeeded in creating an exceptionally soft, almost weightless cashmere quality for its knitwear, taking the tangible luxury of this natural material to a whole new level. Combined with the stylish designs, they are a real asset to fashion and menswear. Jumpers and designer cardigans for men by Piacenza 1733 Cashmere in universal colours such as beige, black or grey meet all the requirements for elegant knitwear essentials, while turtle-necks and accessories such as scarves with intricately knitted patterns and bright colours become statement pieces for autumn and winter.

What designer menswear and accessories does Piacenza 1733 produce?

  

The Italian brand is the place to be for those looking for quality yet contemporary garments. Zipped jackets, cardigans and knitted overshirts make up the brand's collections. These are complemented by timeless turtle-neck and crew neck jumpers in a variety of knit qualities. The mix of purist colours and bold tones, as well as classic patterns, creates a wide range of high-quality garments.

The accessories are very similar to the garments themselves. The brand's designer men's scarves come in a variety of shades such as dark grey, beige or plaid in brown, cream and dark red. The pieces are of excellent quality: Made from cashmere or a mix of silk and cashmere, the accessories are extremely comfortable to wear.

Looking for more designer men's jumpers? Then discover our wide range of designer men's turtle-necks, crew neck jumpers and v-neck jumpers.

*The extra discount on the already reduced price will be applied after entering the code SALEONSALE at checkout and cannot be combined with other promotions. Valid until and including 31 August 2025 for all items marked 'extra 20% off'.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Ghost Pieces

Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.

Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.