New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Side view of Fabiano Ricci Sneaker weiß in soft, grained white Nappa leather with round toe, elastic seven-eyelet lacing for slip-on effect, logo embossed tab, mesh lining, removable padded insole, and flexible white rubber sole.
    Fabiano Ricci Sneaker weiß shown from top and sole view, made of soft grained leather with round toe, seven-hole elastic lacing, logo-embossed tongue, mesh lining, removable padded insole, and flexible rubber sole.
    Sizes
    • 42.5
    • 43
    • 43.5
    • 44
  2. Front view of Fioroni Cardigan grey in slim fit, medium-fine knit cotton with turn-down collar and eight-button placket.

Description:  
A luxurious basic piece: This cardigan by FIORONI offers maximum comfort in soft cotton with a casual cut – for stylis
    Close-up front view of Fioroni Cardigan grey showing turn-down collar, eight-button placket, and medium-fine knit texture.

Description:  
A luxurious basic piece: This cardigan by FIORONI offers maximum comfort in soft cotton with a casual cut – for s
    Sizes
    • 48
    • 52
    • 54
    • 56
  3. Side view of Axel Arigato Sneaker 'Zane' braun in brown suede with white laces, gold logo, and rubber sole.
    Axel Arigato Sneaker 'Zane' braun in soft suede, photographed from above showing top and sole with white laces and textured rubber sole.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  4. Axel Arigato Sneaker 'Dice Lo' weiß side view, white leather with nubuck overlays, perforated toe, six-eye lacing, padded collar, gold label print, mesh lining, cushioned insole, flexible rubber sole. Alltags-Sneaker mit retroesker Note: Der 'Dice Lo' von
    Top view of Axel Arigato Sneaker 'Dice Lo' weiß showing the upper, laces, and sole with embossed branding, made of smooth Italian leather and nubuck overlays.

Description: Alltags-Sneaker mit retroesker Note: Der 'Dice Lo' von AXEL ARIGATO aus italien
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  5. Axel Arigato Sneaker 'Clean 90 Suede' navy shown in side view, navy suede with gold label, round toe, padded collar, leather lining.

Der 'Clean 90 Suede'-Sneaker von AXEL ARIGATO kombiniert die minimalistische Silhouette des 'Clean 90'-Modells mit edl
    Axel Arigato Sneaker 'Clean 90 Suede' navy shown from top and sole view, featuring soft navy suede, round toe, seven-hole lacing, gold label, padded collar, leather lining, and flexible white rubber sole. Der 'Clean 90 Suede'-Sneaker von AXEL ARIGATO k
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  6. Axel Arigato Sneaker 'Clean 90' schwarz shown from side view, sleek black smooth leather with tonal suede detail, round toe, seven-eyelet lacing, gold label, padded collar, leather lining, and flexible white rubber sole. Bei dem Sneaker 'Clean 90' von
    Top and sole view of Axel Arigato Sneaker 'Clean 90' schwarz, a black smooth leather sneaker with tonal suede detail, round toe, seven-eyelet lacing, gold label embossing, padded collar, leather lining, and flexible white rubber sole.

Description: Bei
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  7. Axel Arigato Sneaker 'Clean 90' navy shown from the side, featuring smooth leather, round toe, suede overlay, seven-hole lacing, gold label embossing, hummingbird embroidery, padded collar, contrast heel overlay, leather lining, and flexible rubber sole.
    Axel Arigato Sneaker 'Clean 90' navy shown from top and sole view, smooth leather, round toe, suede overlay, hummingbird embroidery.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  8. Axel Arigato Sneaker 'Clean 90' weiß shown from side view, white leather with round toe, suede overlay, gold logo, hummingbird embroidery, padded collar, contrast heel overlay, leather lining, flexible rubber sole.
    Axel Arigato Sneaker 'Clean 90' weiß shown from top and sole view, smooth leather, round toe, suede overlay, seven-eye lacing, gold logo, hummingbird embroidery, padded collar, contrast heel overlay, leather lining, flexible rubber sole.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  9. Front view of Ché Swim shorts 'Baller' sage with white grosgrain trim, elasticated waistband, zip, and snap button.

The swim shorts 'Baller' by CHÉ give summery vibes and have a short cut in a retro design that makes them a must-have for the coming be
    Rear view of Ché Swim shorts 'Baller' sage in a regular fit with elasticated waistband, zip back pocket, and white grosgrain trim.

Description:
The swim shorts 'Baller' by CHÉ give summery vibes and have a short cut in a retro design that makes them a
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  10. Polo Ralph Lauren Sweatshirt weiß front view showing classic polo collar, chest logo print, oversized fit, soft cotton-microfiber blend.

Frühlings-Basic mit Stil: Das Sweatshirt im Polo-Design von POLO RALPH LAUREN verbindet sportiven Komfort mit klas
    Close-up top view of Polo Ralph Lauren Sweatshirt weiß collar and label, showcasing classic polo design and soft fabric.

Description: Frühlings-Basic mit Stil: Das Sweatshirt im Polo-Design von POLO RALPH LAUREN verbindet sportiven Komfort mit klassis
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  11. Front view of BRAUN Hamburg Long sleeve polo shirt grey-blue in slim fit with shark collar, five-button placket, barrel cuffs, and side vent hem.

Additional description: 
Sporty and stylish: BRAUN HAMBURG has made this long sleeve polo shirt from high
    Close-up front view of the collar and upper placket of the BRAUN Hamburg Long sleeve polo shirt grey-blue in fine cotton piqué fabric.

Sporty and stylish: BRAUN HAMBURG has made this long sleeve polo shirt from high-quality cotton piqué and created an
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  12. Front view of BRAUN Hamburg Long sleeve polo shirt white in slim fit, made of pure cotton piqué with shark collar and five-button placket.

Sporty and stylish: BRAUN HAMBURG has made this long sleeve polo shirt from high-quality cotton piqué and create
    Close-up front view of the collar and label of the BRAUN Hamburg Long sleeve polo shirt white in piqué cotton fabric.

Sporty and stylish: BRAUN HAMBURG has made this long sleeve polo shirt from high-quality cotton piqué and created an essential piece
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  13. Front view of BRAUN Hamburg Long sleeve polo shirt navy in slim fit, made of soft high-quality cotton piqué with shark collar, five-button placket, classic barrel cuffs, and side vent hem. Sporty and stylish, combining casual elegance with a modern statem
    Close-up front view of the collar and label of the BRAUN Hamburg Long sleeve polo shirt navy made from high-quality cotton piqué, featuring a soft feel, slim fit, shark collar, five-button placket, barrel cuffs, and side vents, sporty and stylish for the
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  14. Front view of 04651/ A trip in a bag Polo shirt 'Johnny' white, a pure cotton polo with open collar and short sleeves.

For relaxed casual looks: 04651/ A TRIP IN A BAG brings a relaxed summer vibe to your wardrobe with this pure cotton polo shirt feat
    Close-up top-down view of the collar and label of the 04651/ A trip in a bag Polo shirt 'Johnny' white made of pure piqué cotton.

For relaxed casual looks: 04651/ A TRIP IN A BAG brings a relaxed summer vibe to your wardrobe with this pure cotton polo
    Sizes
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +4
  15. Front view of 04651/ A trip in a bag Polo shirt 'Johnny' navy, pure piqué cotton, open collar, regular fit, short sleeves.

For relaxed casual looks: 04651/ A TRIP IN A BAG brings a relaxed summer vibe to your wardrobe with this pure cotton polo shirt fea
    Close-up front view of the navy collar and label of the 04651/ A trip in a bag Polo shirt 'Johnny' navy in pure piqué cotton.

For relaxed casual looks: 04651/ A TRIP IN A BAG brings a relaxed summer vibe to your wardrobe with this pure cotton polo shi
    Sizes
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +4
  16. Front view of Drumohr Short sleeve knit polo red, a slim fit Italian-made polo with soft, breathable pure cotton, three-button placket, elasticated ribbed bands, and signature collar.

Additional description: A fine essential from label DRUMOHR: This I
    Close-up front view of Drumohr Short sleeve knit polo red showing fine knit texture, collar, label, and white button details. 

Description:  
A fine essential from label DRUMOHR: This Italian-made short sleeve knit polo is made of breathable, soft cot
    Sizes
    • 50
    • 52
    • 54
    • 56
    +1
  17. Front view of Polo Ralph Lauren Leinenhose weiß, pure linen white tapered fit pants with soft touch, elastic waistband with drawstring, zipper and button closure, French pockets, regular thigh width, ankle length, and buttoned welt back pockets, a vacatio
    Rear view of Polo Ralph Lauren Leinenhose weiß, pure linen tapered fit pants with soft touch, elastic waistband, buttoned welt pockets, ankle length, and French pockets, perfect holiday essential combining relaxed lightness with stylish appearance.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  18. Front view of Closed Linen jogger pants navy, pure linen, lightweight texture, regular fit with zip, button, elastic waistband, drawstring. Perfect for hot days: These linen jogger pants from CLOSED are a versatile choice for casual summer outfits. Pure l
    Rear view of Closed Linen jogger pants navy in lightweight pure linen with elasticated waistband, zip fly, tapered short cut, and jetted back pockets.
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
  19. Front view of the Belvest Cashmere jacket beige, a slim fit smart-casual jacket in a soft cashmere-silk blend with one-button closure, step lapel with pin, breast pocket, patch hip pockets, unfinished sleeve cuffs, side vents, and two inside pockets.
    Close-up front view of the Belvest Cashmere jacket beige showing buttons and fabric texture. Luxurious and eye-catching: Made of a fine cashmere-silk blend, this elegant smart-casual jacket by BELVEST brings confident elegance to every upcoming event. Ble
    Sizes
    • 25
    • 26
    • 27
    • 48
    • 50
    • 52
    • 54
    • 56
  20. Front view of the Santaniello Anzug grau suit in soft pure linen with slim fit, taillierter two-button jacket, and tapered trousers.
    Close-up front view of the Santaniello Anzug grau showing beige linen fabric, buttons, and sleeve details, highlighting texture and stitching. Lässigkeit trifft Stil: Dieser Anzug von SANTANIELLO überzeugt mit reinem Naturmaterial und dezenter Vintage-Opt
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  21. Front view of Santaniello Anzug braun, a slim fit brown linen suit with double-breasted jacket featuring notch lapels, patch pockets, and matching trousers.
    Close-up, top-down view of the Santaniello Anzug braun jacket sleeve and front, showing brown pure linen fabric, soft texture, slim fit, two-button style with kissing buttons and vintage look.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  22. Axel Arigato Sneaker 'Clean 90' graubraun shown from side view, minimalist sneaker in noble grey-brown suede. Features round toe cap, seven-eyelet lacing, gold label embossing, padded collar, leather lining, and flexible white rubber sole. Ideal for smart
    Axel Arigato Sneaker 'Clean 90' graubraun shown from top and sole view, minimalist suede leather, round toe, seven-hole lacing, gold label print, padded collar, leather lining, flexible white rubber sole.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  23. Side view of Axel Arigato Sneaker 'Clean 90' navy in sleek smooth leather with tonal suede detail, round toe, seven-eyelet lacing, gold label embossing, padded collar, leather lining, and flexible white rubber sole, ideal for smart-casual looks.
    Axel Arigato Sneaker 'Clean 90' navy shown from top and sole views, featuring smooth leather, suede detail, round toe, 7-eye lacing, gold label embossing, padded collar, leather lining, and flexible rubber sole. Bei diesem zurückhaltenden Sneaker von A
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  24. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  25. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  26. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  27. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.

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Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.