More discipline with RON DORFF
"Discipline is not a dirty word." The founders of Ron Dorff, Jérôme Touron and Claus Lindorff, apply this philosophy not just to their lifestyle but also to their popular sweaters and T-shirts. Bold wordings adorn the sporty, minimalist designs of the French-Swedish label that was founded in 2011. The designs play with the boundaries of sportswear, homewear and everyday casual wear. The celebrated Ron Dorff look is characterised by basics with an athletic design, such as sweatshirts, T-shirts, underwear, jogger pants, and tennis and swim shorts, in understated colours such as navy, teal, black and grey.
The brand’s clothes work on the street or in the gym but also as homewear. The collection’s classics, like the “Discipline is not a dirty word” sweater or the “Dad” cashmere jumper, are available from season to season and don’t change either in fit or in fabric. 80% of production takes place in Portugal and it’s sustainable too, with organic cotton, brushed fleece or the finest cashmere being used for many models. Ron Dorff fulfilled the wish of its female fans with the unisex line “His for Her”. The existing designs from the men’s collection are now also available as women’s fashions. However, the classic Ron Dorff wearer is HENRY – High Earner Not Rich Yet – a good-looking, educated man between 30 and 40 years old with a highly paid job and a modern, sporty lifestyle.
No big logos – big words!
It’s the statement prints with slogans such as “Ron Run2”, “Team Mate” or “Pool Boy” that make the designs of the French-Swedish label so special. The brand totally turns its back on loud logos. Only the signature black lacquered eyelets on the pieces feature the brand’s name.
The founders of Ron Dorff get ideas for their collections from sport: Their tennis shorts are inspired by Swedish Grand Slam winner Björn Borg, while motorsport legend Steve McQueen was the source of inspiration for one of their jogger pants models. The 70s and 80s, as well as the street styles of the 1990s also have a major influence on the newcomer label’s existing collection pieces. More monobrand stores in Munich, Düsseldorf, New York and Miami are intended to follow stores in Paris, London and Berlin. This symbiosis of Swedish functionality and a French sense of style is now available from BRAUN Hamburg.
