A.P.C.

French designer label A.P.C. has dedicated itself to luxurious ready-to-wear men’s fashion for over 30 years. Founder Jean Touitou still manages the A.P.C. brand today. Known for his candid manner, he describes his fashion as wearable clothing “in which people feel like themselves and not like a stylist’s puppet”. This unconditional adherence to a consistent style is reflected in his well thought-out designs that are developed in collaboration with his wife, Art Director Judith Touitou.

Atelier de Production et de Création – urban menswear from A.P.C. achieves lasting style with high-quality production and timeless cuts. It all began with a pair of jeans: At the end of the 80s, Jean Touitou developed his visionary RAW Denim Jeans using exclusive selvedge denim from Japan. He simply named the first A.P.C. collection after the season 'HIVER 1987', to go with the simple style of the slim-fit suits and clean shirts. Although founded in Paris, notable A.P.C boutiques are now found in Berlin, London, New York, L.A., Sydney, Hong Kong and Tokyo. Numerous collaborations with artists, such as Kanye West in 2013 and 2014, brought the Parisian fashion house to the attention of customers from the world of sophisticated streetwear.

The simple essentials create elegant but fun everyday looks that convey a French sense of stylistic insouciance. With the expressive simplicity of classic denim, casual T-shirts, minimalistic shirts and fine accessories create the clean looks from A.P.C that are available in the BRAUN Hamburg online shop.