Golden Goose
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Handmade coolness from Italy: the iconic sneakers from Golden Goose for men combine vintage charm with modern street style. Each shoe is unique – deliberately imperfect, striking in design and exceptionally comfortable. Discover ... the different styles in the BRAUN Hamburg online shop and be inspired by the used-look models. More Less
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Golden Goose sneakers & shoes for men

Whether it’s the Golden Goose Superstar sneaker for men or the Ball Star model – these designs are the talk of the fashion scene, and for good reason. Owning a pair marks you out as a true trendsetter, as these sneakers are a genuine must-have. Their distinctive vintage-inspired look draws attention instantly – it doesn't get much cooler than this. Discover your favourite pair in the BRAUN Hamburg online shop and find your perfect Golden Goose style for men.

What makes Golden Goose so special?

The label’s iconic sneaker journey began in 2007 with the launch of the Golden Goose Superstar – now the brand’s most recognisable men's style. With its distressed finish and signature star patch, it marked the start of a new sneaker aesthetic. The inspiration? A moment during the founders’ travels in Los Angeles, where they noticed the heavily worn shoes of local skaters – their sneakers bearing the marks of hours spent at the skatepark. It was this authentic, lived-in look they wanted to recreate – but without the wear and tear. Each Golden Goose design tells a story. The intentionally weathered appearance reflects character, individuality, and the emotion that comes with garments carrying a sense of history.

What makes Golden Goose sneakers for men stand out?

Golden Goose sneakers for men are defined by their distinctiveness – bold, instantly recognisable, and truly individual. It’s no surprise that countless celebrities choose these statement pieces to complete their looks. Each design reflects a celebration of uniqueness, shaped by the founders’ many journeys and the cultural inspirations they encountered along the way.

The Golden Goose Superstar sneaker for men

This legendary design has earned its place in every discerning man’s wardrobe. Its signature distressed aesthetic has become the brand’s trademark: typically set on a white or beige base, with contrasting heel tabs in standout shades like red, green or blue, creating bold accents. Unique colour combinations are further enhanced by contrasting soles and lettering details. The most distinctive feature? The suede star motif – unmistakably Golden Goose. Handcrafted in Italy from premium leather and cotton, each pair takes over four hours to produce, reflecting the brand’s dedication to craftsmanship and individuality.

The Golden Goose Ball Star for men

Opting for a Ball Star means embracing the vibe of American colleges and the 1980s. You can decide for yourself: basketball hoops or skateboarding? Either way, the sneakers on your feet are effortlessly casual and take you back to decades past. With high-quality leather, a contrasting sole, and cool colour and lettering details across the design, the Golden Goose Ball Star for men truly makes a statement. This sneaker is also handmade in Italy. It is worth noting that the right shoe shows more signs of wear than the left – a deliberate detail. This is because the left foot is typically used to push off the ground when skateboarding, and is therefore generally more worn.

How do the Golden Goose men's sneakers fit?

Golden Goose shoes fit normally and are neither too small nor too big. If a model does turn out to be larger or smaller, we will let you know on the respective product page.

Celebrities & the Golden Goose sneakers for men

As mentioned, plenty of celebrities have been spotted wearing the iconic sneaker with the signature leather star – adding to its undeniable appeal. Actor Chris Hemsworth, for example, styles his Golden Goose sneakers with a relaxed designer shirt for men and casual chinos. Ben Affleck has also been seen in a pair. And actor Jacob Elordi pairs his Golden Goose sneakers – complete with the suede star – with designer shorts for men and a laid-back sweatshirt.

Discover the different styles of Golden Goose sneakers for men and other shoe looks in the BRAUN Hamburg online shop and find your personal favourite among the individual models! You can also find numerous other designer sneakers for men here.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.