Etro
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Etro
  items item
Stylish, luxurious, unusual – the Etro look is a mix of intense colours, glamorous fabrics, and ethnic elements from around the world. Typical for the brand is the paisley pattern that made the Italian label Etro famous around ... the world. Etro stands for lifestyle and offers men's fashion for any occasion – from classic business shirts and stylish accessories to elegant smart-casual jackets. More Less
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  1. New
    Pre-Spring
    Polo shirt olive/beige/red patterned
    Polo shirt olive/beige/red patterned
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  2. New
    Pre-Spring
    Smart-casual jacket blue/navy/cream checked
    Smart-casual jacket blue/navy/cream checked
    Sizes
    • 48
    • 50
    • 52
    • 54
  3. Pre-Spring
    Crew neck T-shirt navy/dark brown/grey-blue patterned
    Crew neck T-shirt navy/dark brown/grey-blue patterned
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  4. Pre-Spring
    Polo shirt white
    Polo shirt white
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  5. Pre-Spring
    Jersey jacket blue patterned
    Jersey jacket blue patterned
    Sizes
    • 48
    • 50
    • 56
  6. Pre-Spring
    Polo shirt white patterned
    Polo shirt white patterned
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  7. Pre-Spring
    Polo shirt cream/red/yellow patterned
    Polo shirt cream/red/yellow patterned
    Sizes
    • M
    • L
    • XL
  8. Pre-Spring
    Polo shirt navy/beige/red patterned
    Polo shirt navy/beige/red patterned
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  9. Pre-Spring
    Cotton smart-casual jacket navy
    Cotton smart-casual jacket navy
    Size
    • 48
  10. Pre-Spring
    Polo shirt antique pink
    Polo shirt antique pink
    Sizes
    • S
    • XL
    • XXL
    • XXXL
  11. Pre-Spring
    Swim shorts white/blue/red patterned
    Swim shorts white/blue/red patterned
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  12. Pre-Spring
    Swim shorts light blue/blue/burgundy patterned
    Swim shorts light blue/blue/burgundy patterned
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  13. Pre-Spring
    Swim shorts navy/grey-blue patterned
    Swim shorts navy/grey-blue patterned
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  14. Pre-Spring
    Swim shorts navy/blue/red patterned
    Swim shorts navy/blue/red patterned
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  15. Pre-Spring
    Swim shorts olive/cream/red-brown patterned
    Swim shorts olive/cream/red-brown patterned
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  16. Pre-Spring
    Swim shorts navy/blue/red patterned
    Swim shorts navy/blue/red patterned
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  17. Pre-Spring
    Polo shirt navy
    Polo shirt navy
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  18. Pre-Spring
    Polo shirt smoky blue
    Polo shirt smoky blue
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  19. Pre-Spring
    Polo shirt dark blue patterned
    Polo shirt dark blue patterned
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  20. Pre-Spring
    Polo shirt rose patterned
    Polo shirt rose patterned
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  21. Pre-Spring
    Polo shirt smoky blue patterned
    Polo shirt smoky blue patterned
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  22. Pre-Spring
    Crew neck T-shirt cream patterned
    Crew neck T-shirt cream patterned
    Sizes
    • S
    • M
    • L
    • XL
    • XXXL
  23. Pre-Spring
    Crew neck T-shirt light blue patterned
    Crew neck T-shirt light blue patterned
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL

ETRO designer fashion for men

ETRO, founded in 1968 by Gimmo and Roberta Etro, stands for stylish Italian extravagance and a mix of patterns with understatement in the luxury segment like no other. The Milan-based family business began in a small textile factory, which even then produced particularly high quality and exclusive fabrics in the unmistakeable manner of the label, and from which the internationally renowned fashion house has developed. ETRO has always found inspiration in ethnic expressions from many countries, which to this day are responsible for the many ethnic elements of the label’s collections.

Paisley pattern as a distinct design element

One of which is the paisley pattern, which has shaped the brand like no other. This design element can be found in the collections in endless variations: As a large-area print on suits, Etro shirts, Etro T-shirts and Etro scarves, as a contrasting lining in jackets and smart-casual jackets, or simply as a small design detail on collars or as a decoration – the paisley pattern – demure tone-in-tone or in colourful contrasts – is unmistakeably Etro. In addition to a passion for patterns and unconventional combinations, Etro loves colours that in combination are less unusual than the various patterns, but which always create a harmonious overall look.

Art as a source of inspiration

The label’s preoccupation with art from past epochs is just as important as their interest in young talent and contemporary artists. It therefore comes as not much of a surprise that Etro boutiques have imposing paintings hanging on the walls and some portraits and paintings by artists that have inspired Etro are featured on the website. The quality promise “Made in Italy” in the context of Etro stands for the highest form of sartorial art based on the perfectionism of Italian couturiers, as well as on premium quality workmanship processes. As a customer, you can therefore expect absolute luxury in every aspect: look, feel, comfort, finish and contemporary style and design, and you will never be disappointed.

The range of the fashion house is continuously growing and includes in addition to collections for women and men now also a perfume line and a collection of home accessories, which means you will not have to go without Etro chic in any aspect of your life. Kean Etro, the son of the founder of the brand, is responsible for the range for men. His creations reflect his very special and very positive outlook on life. The stylish and elegant theme of the label is maintained, while unconventional, innovative and individual aspects are added to ensure that no two pieces are ever the same and the expression that is the Etro label remains entirely unique.

Sale on Sale

The extra discount includes all marked items in the sale. You don't need a code, the discount off the sale price will be applied automatically in the shopping cart.

The extra discount includes all marked items in the sale. You don't need a code, the discount off the sale price will be applied automatically in the shopping cart.

Jacob Cohen X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

Original Classic by Car Shoe

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Jacob Cohen: Grand Tour Italia Capsule

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

New in at BRAUN Hamburg

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Sale

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

BRAUN Hamburg Exclusive: Doucal's

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Attitude Capsule by Lardini

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Kired X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Stone Island Ghost Pieces

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Stone Island Marina

Striking dyeing techniques meet soft pastel hues: Stone Island's 'Marina' collection features exceptional materials, sophisticated garment-dyed design and the reflective 'Marina' logo.

Striking dyeing techniques meet soft pastel hues: Stone Island's 'Marina' collection features exceptional materials, sophisticated garment-dyed design and the reflective 'Marina' logo.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

New Season

Discover the latest styles from our designers' spring/summer collections.

Discover the latest styles from our designers' spring/summer collections.

New Season

Discover the latest styles from our designers' spring/summer collections.

Discover the latest styles from our designers' spring/summer collections.

CASHMERE SALE

Shop all already up to 50% reduced styles from the current Cashmere Sale with an extra 20% off! The extra discount on all marked items will be automatically applied at checkout.

Shop all already up to 50% reduced styles from the current Cashmere Sale with an extra 20% off! The extra discount on all marked items will be automatically applied at checkout.

Boglioli x Histores

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.