Etro
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Etro
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Stylish, luxurious, unusual – the Etro look is a mix of intense colours, glamorous fabrics, and ethnic elements from around the world. Typical for the brand is the paisley pattern that made the Italian label Etro famous around ... the world. Etro stands for lifestyle and offers men's fashion for any occasion – from classic business shirts and stylish accessories to elegant smart-casual jackets. More Less
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    Sweat pants navy
    Sweat pants navy
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    Crew neck sweatshirt navy
    Crew neck sweatshirt navy
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    Scarf navy/grey patterned
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    Sweat pants navy
    Sweat pants navy
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    Crew neck T-shirt off-white
    Crew neck T-shirt off-white
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    Crew neck jumper beige
    Crew neck jumper beige
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    Souvenir

    Gimmo Etro brought the paisley pattern with him from India in 1968 – the beginning of a design strategy and foundation of what is one of the largest textile archives in the world.

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    Meaningful

    So much more than just pure aesthetics: as an antique symbol, paisley represents the tree of life and the connection of sky and earth, reflecting the label’s sustainability approach.

ETRO designer fashion for men

ETRO, founded in 1968 by Gimmo and Roberta Etro, stands for stylish Italian extravagance and a mix of patterns with understatement in the luxury segment like no other. The Milan-based family business began in a small textile factory, which even then produced particularly high quality and exclusive fabrics in the unmistakeable manner of the label, and from which the internationally renowned fashion house has developed. ETRO has always found inspiration in ethnic expressions from many countries, which to this day are responsible for the many ethnic elements of the label’s collections.

Paisley pattern as a distinct design element

One of which is the paisley pattern, which has shaped the brand like no other. This design element can be found in the collections in endless variations: As a large-area print on suits, Etro shirts, Etro T-shirts and Etro scarves, as a contrasting lining in jackets and smart-casual jackets, or simply as a small design detail on collars or as a decoration – the paisley pattern – demure tone-in-tone or in colourful contrasts – is unmistakeably Etro. In addition to a passion for patterns and unconventional combinations, Etro loves colours that in combination are less unusual than the various patterns, but which always create a harmonious overall look.

Art as a source of inspiration

The label’s preoccupation with art from past epochs is just as important as their interest in young talent and contemporary artists. It therefore comes as not much of a surprise that Etro boutiques have imposing paintings hanging on the walls and some portraits and paintings by artists that have inspired Etro are featured on the website. The quality promise “Made in Italy” in the context of Etro stands for the highest form of sartorial art based on the perfectionism of Italian couturiers, as well as on premium quality workmanship processes. As a customer, you can therefore expect absolute luxury in every aspect: look, feel, comfort, finish and contemporary style and design, and you will never be disappointed.

The range of the fashion house is continuously growing and includes in addition to collections for women and men now also a perfume line and a collection of home accessories, which means you will not have to go without Etro chic in any aspect of your life. Kean Etro, the son of the founder of the brand, is responsible for the range for men. His creations reflect his very special and very positive outlook on life. The stylish and elegant theme of the label is maintained, while unconventional, innovative and individual aspects are added to ensure that no two pieces are ever the same and the expression that is the Etro label remains entirely unique.