ETRO designer fashion for men
ETRO, founded in 1968 by Gimmo and Roberta Etro, stands for stylish Italian extravagance and a mix of patterns with understatement in the luxury segment like no other. The Milan-based family business began in a small textile factory, which even then produced particularly high quality and exclusive fabrics in the unmistakeable manner of the label, and from which the internationally renowned fashion house has developed. ETRO has always found inspiration in ethnic expressions from many countries, which to this day are responsible for the many ethnic elements of the label’s collections.
Paisley pattern as a distinct design element
One of which is the paisley pattern, which has shaped the brand like no other. This design element can be found in the collections in endless variations: As a large-area print on suits, Etro shirts, Etro T-shirts and Etro scarves, as a contrasting lining in jackets and smart-casual jackets, or simply as a small design detail on collars or as a decoration – the paisley pattern – demure tone-in-tone or in colourful contrasts – is unmistakeably Etro. In addition to a passion for patterns and unconventional combinations, Etro loves colours that in combination are less unusual than the various patterns, but which always create a harmonious overall look.
Art as a source of inspiration
The label’s preoccupation with art from past epochs is just as important as their interest in young talent and contemporary artists. It therefore comes as not much of a surprise that Etro boutiques have imposing paintings hanging on the walls and some portraits and paintings by artists that have inspired Etro are featured on the website. The quality promise “Made in Italy” in the context of Etro stands for the highest form of sartorial art based on the perfectionism of Italian couturiers, as well as on premium quality workmanship processes. As a customer, you can therefore expect absolute luxury in every aspect: look, feel, comfort, finish and contemporary style and design, and you will never be disappointed.
The range of the fashion house is continuously growing and includes in addition to collections for women and men now also a perfume line and a collection of home accessories, which means you will not have to go without Etro chic in any aspect of your life.
Kean Etro, the son of the founder of the brand, is responsible for the range for men. His creations reflect his very special and very positive outlook on life. The stylish and elegant theme of the label is maintained, while unconventional, innovative and individual aspects are added to ensure that no two pieces are ever the same and the expression that is the Etro label remains entirely unique.