Cotton, linen or cashmere: the basis of every Boglioli garment is formed by fabrics made from the finest natural fibres, which are often used in the washed vintage look that is characteristic of Boglioli. The brand's most recognisable masterpiece is the casual 'K-Jacket', a jacket with an "unconstructed" look, i.e. without lining or padding. This processing method guarantees an elegant and modern nonchalance and a perfect and unadulterated drape of the high-quality fabric, so that it is shown to its full advantage. There is no need to worry that the jackets will be less high-quality or robust without the lining. On the contrary: flawless, flawless and clean production is the prerequisite for this open look. The brand's range is also characterised by special dyes, washes and particularly exclusive Italian tailoring. In addition to the distinctive jackets, Boglioli for men is also known for its high-quality double-faced cashmere qualities.
The long history of the Boglioli company began around 1900, when the men's tailoring business was opened in the northern Italian municipality of Gambara. The company built up a very good reputation with its finely crafted designs and, as a result, has been able to produce on behalf of other houses since the 1960s and enjoy an excellent order situation. It was not until 1973 that the Boglioli brand for men was launched: the beginning of a fusion of comfort and elegance. The founders Mario and Stefano Boglioli presented their first collection at the Florentine men's fashion fair Pitti Uomo in 1987. Here they presented the first 'K. Jacket': a deconstructed Boglioli jacket made of cashmere with piece dyeing. The creation made a lasting impression on the public, as the 'K. Jacket' is still regarded as the flagship of the Italian house.
It was not until the 1990s that the company focussed on manufacturing under its own name again. The brothers Stefano, Mario and Pierluigi Boglioli led the label to the casual and elegant signature style that Boglioli for men is known for today. In 2013, the Boglioli brothers sold their eponymous brand in order to devote themselves to new creative projects. Just one year later, the young men's brand The Gigi for men was born, benefiting from the Italians' expertise and background and establishing casual tailoring with a contemporary edge in a new way. The collection pieces are a mix & match of traditional craftsmanship and contemporary design.
The CEO of the long-established company, which skilfully balances tradition and innovation, is Francesco Russo, who was already employed as Managing Director of La Perla before joining the Lombard luxury label. He came to his position with the takeover of Boglioli by the financial investor PHI Industrial Acquistions.
Boglioli for men has long been an authority in men's fashion. With time and the growing expertise of all those involved in the brand's success, a number of characteristic designs, techniques and styles have developed that characterise the typical Boglioli DNA.
The 'K. Jacket': The cult design from the traditional house can be found in the form of a Boglioli suit or a Boglioli jacket and is fully focussed on comfort and elegance. It can be found in a variety of materials and cuts, regardless of the season. There is no inner lining in the production process. This is referred to as an unconstructed design. Each jacket also has side slits at the back, which further improves the excellent fit. Combine this classic with elegant designer dress shoes for men and, in summer, with stylish designer loafers for men in the linen version.
The 'Soft Tailoring': the absence of shoulder pads and lining allows significantly more freedom of movement and lightness than a classic jacket. Sophisticated details and hand-crafted tailoring are the secret of the Italian brand. Modern men appreciate the deconstructed Boglioli jackets with their flowing silhouettes and supple, equally light materials. With each model, Boglioli for men succeeds in combining the desired comfort of today with the timeless elegance of days gone by. The brand is not guided by fashion trends, but strictly by today's demands, which have a major influence on the way Boglioli tailors its products. The comfortable cut opens up new combination possibilities: Wear a fine knit jumper or a Boglioli long-sleeved polo shirt for modern combinations that no longer place the designer shirt for men exclusively centre stage.
The exclusive materials: In addition to the cut and comfort-enhancing details, Boglioli's main focus is on fine natural materials such as cashmere, merino wool, linen and silk, which make wearing the Italian creations a special experience. The soft, light feel of these fabrics caresses the body and emphasises how important quality and durability are to the brand. From the Boglioli turtleneck jumper to the coat to the suit - every item is made from the highest quality materials. Continue the idea of quality with your look and wear designer monks for men in fine leather qualities with the Boglioli collection items.
The garment dyeing: The company achieves the casual look of its jackets, suits and Boglioli pullovers with the garment-dyed process , in which finished clothing is dyed in one piece. Boglioli uses this method to achieve the characteristic washed-out look of its garments. Boglioli is the only brand to use this process on fine materials such as cashmere, linen and silk. Through constant experimentation, the manufactory has been able to develop the perfect colour and fabric combinations. The special effect created by the dyeing techniques makes each item from the traditional company unique. The choice of colours is usually classic and muted: brown, dark grey, navy, beige and olive characterise the Boglioli collections for men. The patterns remain just as timeless. Tonal checks dominate the suits. Otherwise, the design team focuses on plain-coloured creations and lets different material qualities and structures speak for themselves.
As a classic men's outfitter, Boglioli offers the perfect basis for a timeless wardrobe that doesn't rely on trendy brands or appeal to fashion-conscious men, but places great value on traditional craftsmanship and quality. A straightforward Boglioli coat is an absolute classic that works just as well with a suit as it does with jeans and a Boglioli jumper. The characteristic dyeing techniques give all designs a contemporary look. The modern design approach allows one of the iconic 'K. Jacket' suits in garment-dyed design with a simple designer sneaker for men. If you want to keep it classic, it's best to combine accessories such as a tie, bow tie or cufflinks. In any case, you have the choice of whether you prefer to combine Boglioli in a traditional or contemporary way.
The master tailors and experts at Boglioli manufacture every collection in Lombardy, Italy. This is also where the traditional company has its headquarters. The fabrics are selected and cut with the utmost care and precision. Traditional tailoring, sewing and ironing by hand characterise the jackets, coats and Boglioli suits from this traditional company. The quality of workmanship is excellent and testifies to the brand's unique tailoring skills. Various sewing machines are used to ensure that every seam fits perfectly. Every item undergoes the company's quality control before it is ready to be worn worldwide in impeccable style.
Boglioli is an ideal place to go for the discerning and style-conscious man, as the luxurious "Made in Italy" creations offer modern styles in the quality that is renowned for Italian tailoring. At Boglioli, you can get everything your heart desires for an authentic appearance, from jackets to trousers. The simple elegance and timeless style that Boglioli has perfected for men can also be found in our BRAUN Hamburg online shop. Whether you are looking for fashion for everyday wear or a special occasion: With us, you can discover hand-tailored menswear from the luxury label Boglioli and experience the balanced interplay of comfort and style.
Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.
Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.
The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.
The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.
For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.
For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.
Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.
Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.
From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.
From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.
Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.
Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.
With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.
With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.
Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.
Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.
Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.
Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.
Discover all the reduced designer collections in our sale section – including styles from past seasons.
Discover all the reduced designer collections in our sale section – including styles from past seasons.
BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!
BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!
Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.
Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.
The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.
The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.
Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.
Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.
Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.
Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.
Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.
Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.
Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.
Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.
This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.
This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.
On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.
On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.
Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.
Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.
For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.
For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.
100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.
100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.
The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.
The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.
On the occasion of the 37th America's Cup, the most prestigious sailing regatta in the world, Belstaff is outfitting the British INEOS Britannia team, including the successful Olympic sailor Sir Ben Ainslie. All items in the collection are inspired by sailing and feature a logo combination of both icons.
On the occasion of the 37th America's Cup, the most prestigious sailing regatta in the world, Belstaff is outfitting the British INEOS Britannia team, including the successful Olympic sailor Sir Ben Ainslie. All items in the collection are inspired by sailing and feature a logo combination of both icons.
In the new season, Jacob Cohen once again follows in the footsteps of the Grand Tour. This educational journey, popular with elite Europeans in the late 17th century, leads through Italy as well as to the capital cities Paris and Vienna. Sights such as the Vienna Prater and Notre Dame or Gustav Klimt's work of art "The Tree of Life" become the patch and button motif for the brand's iconic jeans styles in this limited edition collection from Jacob Cohen.
In the new season, Jacob Cohen once again follows in the footsteps of the Grand Tour. This educational journey, popular with elite Europeans in the late 17th century, leads through Italy as well as to the capital cities Paris and Vienna. Sights such as the Vienna Prater and Notre Dame or Gustav Klimt's work of art "The Tree of Life" become the patch and button motif for the brand's iconic jeans styles in this limited edition collection from Jacob Cohen.
This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.
This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.
BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.
BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.
Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.
Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.
Seacell combines Lyocell with the nurturing power of brown algae from the fjords of Iceland. Rich in minerals and vitamins, the algae release their natural ingredients while worn, nourishing the skin. Sustainably harvested, Seacell ensures maximum comfort and responsibility in the use of raw materials.
Seacell combines Lyocell with the nurturing power of brown algae from the fjords of Iceland. Rich in minerals and vitamins, the algae release their natural ingredients while worn, nourishing the skin. Sustainably harvested, Seacell ensures maximum comfort and responsibility in the use of raw materials.
