The Gigi for Men
Who is Behind the Brand The Gigi?
The name Boglioli is globally renowned in the world of fashion, representing Italian bespoke tailoring and craftsmanship at its finest. The three brothers Stefano, Pierluigi, and Mario Boglioli made their mark with the brand Boglioli for men and relinquished control at the peak of success. Two of the brothers embraced new challenges, launched The Gigi for men. Their new credo, "Don't Look Back," serves as a liberation from their own old story, marking a fresh start where boundaries are redefined, and the passion to create something new is once again challenged. Unconventionally, with a new mindset and different preferences, the Boglioli brothers create unique clothing that unmistakably reflects their tailoring expertise and background. For the Bogliolis, good style has become a vocation.
The Success Story of the Boglioli Brothers
In 2014, the brothers launched their new men's fashion brand and, just six years later, handed over the organizational responsibilities to the licensee Érato Srl, which also works with brands like Zegna for men, Prada, Valentino, and the Slowwear Group. Even during the Boglioli era, Pierluigi and Mario collaborated with the Italian company specializing in ready-to-wear. With this partnership, the Bogliolis focus primarily on the creative aspect. Extravagant designs and a less classical approach, along with the themes of research and innovation, are central to The Gigi designs for men, aiming to reach wearers who can envision themselves in these creations. "The man we address is a cosmopolitan. A businessman who loves life and keeps up with the times," says Érato CEO Giacomazzi to TextilWirtschaft.
Where is the Brand The Gigi Produced?
The brothers Stefano and Mario have their designer fashion exclusively produced in Italy. This, along with the selection of high-quality materials such as alpaca wool, virgin wool, and cashmere, contributes to the exclusive quality of The Gigi wool trousers, coats, jackets, and suits. The licensee Érato Srl, an authority in Italian men's fashion based in Northern Italy near Venice, supports the brand in this endeavor. In addition to traditional tailoring, the brand embraces new manufacturing techniques – the best of the past meeting the innovations of the present. The Gigi for men benefits from the expertise in bespoke tailoring and shirts, a standard at the Boglioli house, and applies it to The Gigi coats and other pieces of the Italian brand. All items in the collection are crafted with extreme lightness – lining is often omitted, and the modern Unconstructed design takes center stage. For The Gigi jackets and suits, the designers use a smooth blend of viscose and acetate for the sleeve lining, facilitating quick on and off. With these creations, the brothers showcase their expertise in modern tailoring.
What is Special About the Brand The Gigi?
With The Gigi, the Bogliolis shake up classic men's fashion: garment-dyed jackets, classics with new twists, and contemporary designs that fulfill a high comfort demand define the brand's collections. For its basics, The Gigi for men collaborates with a bold print featuring the brand motto. This print subtly appears on the web labels of items such as The Gigi jackets and coats. The brand's shirts typically feature classic sports cuffs. In its designer fashion, the label focuses on Unconstructed designs – mainly jackets or overshirts that are unlined, providing more freedom of movement. Even in patterns, materials, and dyeing techniques, The Gigi is adventurous: whether a military design on airy linen fabric, a varying stripe pattern on bold bouclé, a wool-woven check pattern, or a casual garment-dyed design in pure cotton – Pierluigi and Mario impose no limits on their creativity.
The Gigi Must-haves for Men at a Glance
The designers of The Gigi for men possess the talent to create timeless classics that meet modern demands without forgetting their classical origin. These designs distinguish the brand:
- The Gigi Coats: With a coat from The Gigi, you can be sure that you are investing in a timeless classic with high-quality craftsmanship. Classic elements like a waist belt, a straight cut, and muted colours never go out of style. However, the brothers play with new approaches, innovative techniques, and experimental material combinations to give the styles a contemporary aspect that defines the brand's special style. The Gigi coats become relevant outdoor pieces every year, pairing perfectly with timeless designer Chelsea Boots for men and elegant designer loafers for men.
- The Gigi Suits: With the highest craftsmanship and consideration, the Italian brand creates stylish suits that enrich modern business life. Pure virgin wool is predominantly used, and its numerous positive qualities make The Gigi suits durable companions.
- The Gigi Jackets: With piece dyeing and Unconstructed processing, The Gigi jackets capture the spirit of the times. Fashion-conscious men can enjoy the comfort of these creations, which, incidentally, provide an elegant look with peak lapels and a two-button style when styled smart-casual with designer cotton trousers for men.
- The Gigi Wool Trousers: Perhaps the most stylish trouser style is The Gigi Wool Trouser with pleats and a regular fit. Whether with fine pinstripes or without patterns – this classic belongs in every wardrobe and can be excellently paired with an designer turtleneck jumpers for men for an elegant everyday look.
- The Gigi T-Shirts: Naturally, the basic classic cannot be missing at The Gigi for men! The brothers use the T-shirt as a canvas for their brand motto "Don't Look Back," which is best showcased in this form, turning it into a real statement.
Styling Tip: You can effortlessly style an elegant suit from The Gigi for men, consisting of a double-breasted jacket with peak lapels and trousers, in The Gigi style with simple designer T-shirts for men. Choose either a clean look or one with the brand motto to complete the look in line with the brand.
Tailoring 2.0: The Gigi at BRAUN Hamburg
Whether you are a Boglioli fan or in search of stylish Italian men's fashion that brings innovative ideas from the modern fashion world to life, explore the new collection of outstanding tailoring, featuring single-breasted and double-breasted jackets, contemporary suits, and timeless coats from The Gigi for men at BRAUN Hamburg online shop.
