The Gigi
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Whether as a print on T-shirts or as a woven label on the inside of smart-casual jackets – the motto "Don't Look Back" is omnipresent in The Gigi's designs for men. A message that matches the history of the founders. The ... brothers, Pierluigi and Mario Boglioli, sold their eponymous label in 2004 and founded the experimental and extravagant brand The Gigi 10 years later. More Less
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The Gigi for Men

Who is Behind the Brand The Gigi?

The name Boglioli is globally renowned in the world of fashion, representing Italian bespoke tailoring and craftsmanship at its finest. The three brothers Stefano, Pierluigi, and Mario Boglioli made their mark with the brand Boglioli for men and relinquished control at the peak of success. Two of the brothers embraced new challenges, launched The Gigi for men. Their new credo, "Don't Look Back," serves as a liberation from their own old story, marking a fresh start where boundaries are redefined, and the passion to create something new is once again challenged. Unconventionally, with a new mindset and different preferences, the Boglioli brothers create unique clothing that unmistakably reflects their tailoring expertise and background. For the Bogliolis, good style has become a vocation.

The Success Story of the Boglioli Brothers

In 2014, the brothers launched their new men's fashion brand and, just six years later, handed over the organizational responsibilities to the licensee Érato Srl, which also works with brands like Zegna for men, Prada, Valentino, and the Slowwear Group. Even during the Boglioli era, Pierluigi and Mario collaborated with the Italian company specializing in ready-to-wear. With this partnership, the Bogliolis focus primarily on the creative aspect. Extravagant designs and a less classical approach, along with the themes of research and innovation, are central to The Gigi designs for men, aiming to reach wearers who can envision themselves in these creations. "The man we address is a cosmopolitan. A businessman who loves life and keeps up with the times," says Érato CEO Giacomazzi to TextilWirtschaft.

Where is the Brand The Gigi Produced?

The brothers Stefano and Mario have their designer fashion exclusively produced in Italy. This, along with the selection of high-quality materials such as alpaca wool, virgin wool, and cashmere, contributes to the exclusive quality of The Gigi wool trousers, coats, jackets, and suits. The licensee Érato Srl, an authority in Italian men's fashion based in Northern Italy near Venice, supports the brand in this endeavor. In addition to traditional tailoring, the brand embraces new manufacturing techniques – the best of the past meeting the innovations of the present. The Gigi for men benefits from the expertise in bespoke tailoring and shirts, a standard at the Boglioli house, and applies it to The Gigi coats and other pieces of the Italian brand. All items in the collection are crafted with extreme lightness – lining is often omitted, and the modern Unconstructed design takes center stage. For The Gigi jackets and suits, the designers use a smooth blend of viscose and acetate for the sleeve lining, facilitating quick on and off. With these creations, the brothers showcase their expertise in modern tailoring.

What is Special About the Brand The Gigi?

With The Gigi, the Bogliolis shake up classic men's fashion: garment-dyed jackets, classics with new twists, and contemporary designs that fulfill a high comfort demand define the brand's collections. For its basics, The Gigi for men collaborates with a bold print featuring the brand motto. This print subtly appears on the web labels of items such as The Gigi jackets and coats. The brand's shirts typically feature classic sports cuffs. In its designer fashion, the label focuses on Unconstructed designs – mainly jackets or overshirts that are unlined, providing more freedom of movement. Even in patterns, materials, and dyeing techniques, The Gigi is adventurous: whether a military design on airy linen fabric, a varying stripe pattern on bold bouclé, a wool-woven check pattern, or a casual garment-dyed design in pure cotton – Pierluigi and Mario impose no limits on their creativity.

The Gigi Must-haves for Men at a Glance

The designers of The Gigi for men possess the talent to create timeless classics that meet modern demands without forgetting their classical origin. These designs distinguish the brand:

  • The Gigi Coats: With a coat from The Gigi, you can be sure that you are investing in a timeless classic with high-quality craftsmanship. Classic elements like a waist belt, a straight cut, and muted colours never go out of style. However, the brothers play with new approaches, innovative techniques, and experimental material combinations to give the styles a contemporary aspect that defines the brand's special style. The Gigi coats become relevant outdoor pieces every year, pairing perfectly with timeless designer Chelsea Boots for men and elegant designer loafers for men.
  • The Gigi Suits: With the highest craftsmanship and consideration, the Italian brand creates stylish suits that enrich modern business life. Pure virgin wool is predominantly used, and its numerous positive qualities make The Gigi suits durable companions.
  • The Gigi Jackets: With piece dyeing and Unconstructed processing, The Gigi jackets capture the spirit of the times. Fashion-conscious men can enjoy the comfort of these creations, which, incidentally, provide an elegant look with peak lapels and a two-button style when styled smart-casual with designer cotton trousers for men.
  • The Gigi Wool Trousers: Perhaps the most stylish trouser style is The Gigi Wool Trouser with pleats and a regular fit. Whether with fine pinstripes or without patterns – this classic belongs in every wardrobe and can be excellently paired with an designer turtleneck jumpers for men for an elegant everyday look.
  • The Gigi T-Shirts: Naturally, the basic classic cannot be missing at The Gigi for men! The brothers use the T-shirt as a canvas for their brand motto "Don't Look Back," which is best showcased in this form, turning it into a real statement.

Styling Tip: You can effortlessly style an elegant suit from The Gigi for men, consisting of a double-breasted jacket with peak lapels and trousers, in The Gigi style with simple designer T-shirts for men. Choose either a clean look or one with the brand motto to complete the look in line with the brand.

Tailoring 2.0: The Gigi at BRAUN Hamburg

Whether you are a Boglioli fan or in search of stylish Italian men's fashion that brings innovative ideas from the modern fashion world to life, explore the new collection of outstanding tailoring, featuring single-breasted and double-breasted jackets, contemporary suits, and timeless coats from The Gigi for men at BRAUN Hamburg online shop.

TO GOOD TO STAY

Get an extra 20% off already reduced and selected styles – for a short time only.

Get an extra 20% off already reduced and selected styles – for a short time only.

Jacob Cohen X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

Original Classic by Car Shoe

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Jacob Cohen: Grand Tour Italia Capsule

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

New in at BRAUN Hamburg

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Sale

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

BRAUN Hamburg Exclusive: Doucal's

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Attitude Capsule by Lardini

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Kired X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Stone Island Ghost Pieces

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Stone Island Marina

This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.

This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Boglioli x Histores

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.

BELSTAFF CENTENARY COLLECTION

100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.

100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.