Axel Arigato – countercultural sneaker designs
Cool Scandi charm meets trendy Japanese influences – that’s Axel Arigato. When they launched their first sneakers model in 2014, founders Max Svärdh and Albin Johansson met with instant success – the shoes sold out within three days. This came as no surprise, because the Swedish newcomer label, with its stylish, clean designs and exceptional brand DNA, is bang on trend. Within a very short time, Axel Arigato had created a signature look that was enthusiastically received all over the world. The casual sneakers draw the eye with colourful stitching, vibrant overlays and tough distressed details, and create expressive highlights in clean casual outfits. The Swedish label makes shoes a key piece of any look.
The modern design concept doesn’t just apply to shoes and streetwear by the label Axel Arigato, but also to its stores. The stores in London and Gothenburg are every bit as puristic and futuristic as the sneaker models. They are like avant-garde art installations that impressively stage the fashions presented there – a real happening for sneakers fans. The rhythm of the label’s collections is every bit as unconventional as its store concept. It follows the “drop of the week” principle, whereby the brand’s fans can look forward to new styles every week, which just goes to show how much effort and passion the little team at Axel Arigato put in.
HANDCRAFTED SNEAKER DIVERSITY
Behind the stylish facade of the Scandinavian label lies true craftmanship – the design of the perfectly affordable sneakers has its origins in Paris and they are handmade in Portugal from high-quality leather. Each pair of shoes has a padded footbed for comfort. In addition to the original sneakers ‘Clean 90’, a monochrome model with a wide outsole, the ‘Dunk’ with its athletic silhouette and the ‘Tori’ collection that is decorated with embroidered bee-eater birds, the label also does slippers, running shoes, sandals, accessories and sportswear. The young label’s identity is characterised by countercultural influences – a fusion of Swedish minimalism and Japanese pop culture. Axel Arigato successfully swims against the tide to create a very special look and feel that you can discover in the BRAUN Hamburg online store.