New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Front view of Briglia 1949 Chinos sage in elasticated cotton with tapered, ankle-length fit, zip, button, and pockets. 

Description: Summery ease meets timeless aesthetic: These chinos by BRIGLIA 1949 offer maximum comfort in an elegant silhouette.
    Rear view of Briglia 1949 Chinos sage in tapered fit with ankle length, elasticated cotton, French and jetted back pockets, zip, and waist button.

Description: Summery ease meets timeless aesthetic: These chinos by BRIGLIA 1949 offer maximum comfort i
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  2. Front view of Stefan Brandt Sweatjacke 'Alek' weiß, a slim fit white sweatshirt jacket made from pure Pima cotton with stretch, featuring a silver two-way zipper, turn-down collar, slanted welt pockets, cuffed sleeves, and wide flexible hem cuffs for supe
    Close-up front view of Stefan Brandt Sweatjacke 'Alek' weiß featuring a silver two-way zipper, turn-down collar, and soft white Pima cotton fabric. Spürbarer Komfort auf höchstem Niveau: Selbst ein Essential wie die Sweatjacke 'Alek' wird bei STEFAN BRAND
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  3. Superga Sneaker 'Works' navy/offwhite shown from the side, inspired by 1970s workwear, features robust cotton canvas, seven-eyelet lacing, cotton lining, and flexible rubber sole.
    Top and sole view of Superga Sneaker 'Works' navy/offwhite, inspired by 1970s workwear, robust cotton canvas, seven-eyelet lacing, cotton lining, flexible green rubber sole.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  4. A front view of Ami Paris Jeans 'Large Fit' offwhite in pure cotton denim featuring a loose, straight cut with button fly, five pockets, authentic used wash, grippy quality, and a logo patch. Lässige Denim vom Pariser Label AMI PARIS: Mit dem Modell 'Larg
    A close-up rear view of Ami Paris Jeans 'Large Fit' offwhite showing the offwhite pure cotton denim, authentic used wash, five-pocket style, button fly, loose fit, straight cut, grippy texture, and a brown logo patch. Lässige Denim vom Pariser Label AM
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
  5. Front view of Stone Island Crew neck T-shirt cream in heavyweight cotton jersey with soft feel, regular fit, subtle front logo print.

Description: Striking casual basic: STONE ISLAND presents this casual T-shirt made from heavyweight cotton fabric wit
    Close-up view of the Stone Island Crew neck T-shirt cream showing the ribbed crew neck and Stone Island label inside.

Description: Striking casual basic: STONE ISLAND presents this casual T-shirt made from heavyweight cotton fabric with a striking bac
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  6. Side view of Superga Sneaker 'Cotu Classic' creme/offwhite, timeless Italian design with robust cotton canvas, six-eyelet lacing, cotton lining, and flexible rubber sole.
    Top view of Superga Sneaker 'Cotu Classic' creme/offwhite showing six-hole lace-up, robust cotton canvas, cotton lining, and flexible rubber sole with textured tread. Zeitlos ikonisch und immer wieder neu interpretiert: Die klassischen 'Cotu' Sneaker von
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  7. Superga Sneaker 'Militaire' navy/offwhite shown from the side, canvas cotton with round toe, six-eyelet lacing, reinforced rubber cap, flexible sole.
    Top view of Superga Sneaker 'Militaire' navy/offwhite showing canvas upper, round toe cap, six-hole lacing, and textured natural rubber sole.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  8. Front view of the 04651/ A trip in a bag Piqué T-shirt rose, a slim fit summer essential in pure piqué cotton with crew neck and ribbed bands.

Summer essential: This piqué T-shirt from 04651/ A TRIP IN A BAG is a versatile staple that's perfect for wa
    Close-up front view of 04651/ A trip in a bag Piqué T-shirt rose showing crew neck and label, summer essential slim fit.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +4
  9. Front view of the 04651/ A trip in a bag Piqué T-shirt pastel blue, made of pure piqué cotton with a slim fit, crew neck, ribbed bands, and woven label in the side seam, offering a robust feel perfect for warm days.
    Close-up front view of the pastel blue 04651/ A trip in a bag Piqué T-shirt showing the crew neck and woven label inside.

Summer essential: This piqué T-shirt from 04651/ A TRIP IN A BAG is a versatile staple that's perfect for warm days.
    Sizes
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +4
  10. Front view of the 04651/ A trip in a bag Piqué T-shirt sage in light green with crew neck and short sleeves, pure piqué cotton.

Summer essential: This piqué T-shirt from 04651/ A TRIP IN A BAG is a versatile staple that's perfect for warm days.
    Close-up front view of the 04651/ A trip in a bag Piqué T-shirt sage, showing crew neck and woven label inside.

Summer essential: This piqué T-shirt from 04651/ A TRIP IN A BAG is a versatile staple that's perfect for warm days.

Pure piqu
    Sizes
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +4
  11. Front view of the 04651/ A trip in a bag Piqué T-shirt white, a slim fit pure piqué cotton tee with crew neck and ribbed bands.

Summer essential: This piqué T-shirt from 04651/ A TRIP IN A BAG is a versatile staple that's perfect for warm days.
    Close-up top-down view of the neckline and label of the 04651/ A trip in a bag Piqué T-shirt white, showcasing pure piqué cotton texture and ribbed bands.

Summer essential: This piqué T-shirt from 04651/ A TRIP IN A BAG is a versatile staple that's pe
    Sizes
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +4
  12. Front view of the 04651/ A trip in a bag Piqué T-shirt navy, a slim fit summer essential with pure piqué cotton, crew neck, robust feel, woven side label, and ribbed bands.
    Close-up front view of the navy 04651/ A trip in a bag Piqué T-shirt showing the crew neck, woven label, and textured piqué cotton fabric.

Summer essential: This piqué T-shirt from 04651/ A TRIP IN A BAG is a versatile staple that's perfect for warm d
    Sizes
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +4
  13. Front view of Fedeli Jersey Longsleeve-Poloshirt weiß, a slim fit white polo with long sleeves, pearl buttons, and side slits.

Description: Sanfter und seidiger Griff – reine Giza-Baumwolle zu komfortablem Jersey verarbeitet macht dieses Longsleeve-Po
    Close-up front view of Fedeli Jersey Longsleeve-Poloshirt weiß with soft collar, three mother-of-pearl buttons, and smooth jersey fabric.

Description: Sanfter und seidiger Griff – reine Giza-Baumwolle zu komfortablem Jersey verarbeitet macht dieses Lo
    Sizes
    • 48
    • 52
    • 54
    • 56
    • 58
    • 60
  14. Front view of Fedeli Jersey polo shirt 'Zero' mint green, slim fit with shark collar and three mother-of-pearl buttons, made of pure organic cotton.

Description: Quality that speaks for itself: The clean jersey polo shirt 'Zero' made of high-quality G
    Close-up front view of the Fedeli Jersey polo shirt 'Zero' mint green, showcasing the shark collar and mother-of-pearl buttons.

Quality that speaks for itself: The clean jersey polo shirt 'Zero' made of high-quality Giza cotton by FEDELI doesn’t have any
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
    +5
  15. Front view of Fedeli Jersey-Poloshirt 'Zero' dunkelblau, a clean dark blue slim fit polo made from pure organic Giza cotton jersey. Features a garment-dyed finish, soft texture, tailored shark collar, three-button placket with mother-of-pearl buttons, and
    Close-up front view of the Fedeli Jersey-Poloshirt 'Zero' dunkelblau, a clean slim fit polo made from organic cotton jersey with a shark collar, garment dyed fabric, three mother-of-pearl buttons, and side hem slits, highlighting quality and sustainable m
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 60
    +5
  16. Front view of Fedeli Jersey-Poloshirt 'Zero' schwarz, a slim fit black polo made of smooth, garment-dyed organic Giza cotton jersey with a tailored shark collar, three mother-of-pearl buttons, and side hem slits. Qualität, die für sich spricht: Das cleane
    Fedeli Jersey-Poloshirt 'Zero' schwarz shown from a close-up front angle, highlighting the slim fit shark collar, three mother-of-pearl buttons, soft organic cotton jersey, garment dyed fabric, and side hem slits, emphasizing quality and sustainable mater
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
    +5
  17. Front view of Ace Denim Linen shirt shark collar beige in lightweight pure linen fabric with slim fit, French button placket, and rounded hem.

Stay comfortable in the warmer months: This ACE DENIM shirt in lightweight linen fabric is a casual statemen
    Close-up front view of Ace Denim Linen shirt shark collar beige showcasing its pure linen, lightweight fabric, shark collar, and French button placket with snap buttons. 

Stay comfortable in the warmer months: This ACE DENIM shirt in lightweight linen
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  18. Front view of Ace Denim Linen shirt shark collar navy in lightweight pure linen with slim fit, snap buttons, shark collar, and rounded hem.

Stay comfortable in the warmer months: This ACE DENIM shirt in lightweight linen fabric is a casual statement p
    Close-up front view of the Ace Denim Linen shirt shark collar navy in lightweight navy pure linen fabric with visible yarn texture.

Stay comfortable in the warmer months: This ACE DENIM shirt in lightweight linen fabric is a casual statement piece for
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  19. Front view of Berwich Leinenhose 'Chiaia' bordeaux linen trousers with tapered fit, herringbone texture, button closure, and ankle length.

Sommerliche Leichtigkeit verspricht die Hose 'Chiaia' von BERWICH aus reinem Leinen – die materialtypische Hapti
    Berwich Leinenhose 'Chiaia' bordeaux shown from the back, featuring pure linen, herringbone texture, tapered fit, ankle length, button flap and welt pockets. Sommerliche Leichtigkeit verspricht die Hose 'Chiaia' von BERWICH aus reinem Leinen – die mate
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  20. Front view of PT Torino Chinos 'Union Fit' cream, made from a fine cotton-silk twill blend with slight stretch, featuring a regular fit, tapered cut, zip and waist buttons, simple pleat, French pockets, small watch pocket, jetted back pockets with button,
    PT Torino Chinos 'Union Fit' cream shown from the back, featuring jetted back pockets with buttons, tapered cut, and soft cotton-silk twill fabric with slight stretch for spring and summer comfort.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  21. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  22. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  23. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  24. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.
Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.