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New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Front view of the Gran Sasso Kurzarm-Strickpolo creme, a short-sleeve knit polo in cream with a classic cable knit pattern, slim fit, soft pure cotton, classic polo collar, and flexible ribbed cuffs. Ideal für warme Tage: Das Kurzarm-Strickpolo von GRAN S
    Close-up front view of the Gran Sasso Kurzarm-Strickpolo creme showing its classic polo collar, buttons, and cable knit pattern in soft cream color.

Description: Ideal für warme Tage: Das Kurzarm-Strickpolo von GRAN SASSO in exklusiver Fertigung für B
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +2
  2. Front view of the Manifattura Ceccarelli Wachsjacke 'Raincaban' navy, a slim fit, water-repellent waxed cotton jacket with corduroy collar, hand warmer pockets, and tartan lining.
    Front view of Manifattura Ceccarelli Wachsjacke 'Raincaban' navy, a slim-fit waxed cotton jacket with corduroy collar, tartan lining, multiple pockets, and buttoned cuffs; authentic Italian outerwear with water-repellent, breathable fabric and robust two-
    Sizes
    • 40/S
    • 42/M
    • 44/L
    • 46/XL
    • 38/XS
  3. Side view of Santoni Slip-on-Sneaker 'Victory' graublau in smooth grey-blue velour leather with light rubber sole for comfort.

Description: SANTONI kann auch praktisch und komfortabel sein: Der Slip-on-Skneaker 'Victoy' aus geschmeidigem Veloursleder
    Top view of Santoni Slip-on-Sneaker 'Victory' graublau in smooth grey-blue velour leather with orange and white rubber sole.

Description: SANTONI kann auch praktisch und komfortabel sein: Der Slip-on-Sneaker 'Victoy' aus geschmeidigem Veloursleder ver
    Sizes
    • 40
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  4. Side view of the Santoni Loafer 'Detroit' hellbraun made of smooth velour leather with a slim silhouette, subtle color gradient, decorative stitch on the toe cap, leather lining, and a light, flexible rubber sole for a modern, comfortable twist.
    Santoni Loafer 'Detroit' hellbraun shown from top and sole view, with smooth suede leather, narrow silhouette, subtle color gradient, decorative stitching on the toe cap, leather lining, and flexible light rubber sole.

Eine helle, flexible Kautschukso
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  5. Side view of Santoni Sneaker 'Clean Icon' taupe in markant genarbtes Glattleder with matte Optik, runde Vorderkappe, Sieben-Loch-Schnürung, dezentes kontrastfarbiges Stitching-Detail, Innenfutter aus Leder, and flexible Kautschuksohle.
    Santoni Sneaker 'Clean Icon' taupe shown from top and sole view, featuring markant genarbtes Glattleder, matte Optik, runde Vorderkappe, Sieben-Loch-Schnürung, dezentes, kontrastfarbiges Stitching-Detail, Innenfutter aus Leder, and flexible Kautschuksohle
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  6. Side view of the Santoni Sneaker 'Double Buckle' taupe in fine smooth leather with characteristic 'Double Buckle' overlay, round shape, seven-eyelet lacing, emblem on the tongue, padded collar, leather lining, and flexible rubber sole. Hommage an einen Kl
    Santoni Sneaker 'Double Buckle' taupe shown from above with one shoe sole up, featuring fine leather, double buckle overlay, round shape, seven-eyelet lacing, emblem on tongue, padded collar, leather lining, flexible rubber sole; homage to classic monkstr
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  7. Brunello Cucinelli Sneaker navy/grau meliert shown from side view, modern knitted sneaker with slightly tapered shape, three-eyelet lacing, rubberized parts, textile lining, and durable rubber sole. Perfekt für den urbanen Mann: Dieser moderne Sneaker
    Brunello Cucinelli Sneaker navy/grau meliert shown from top and sole view, knitted exterior, three-hole lacing, rubberized parts.  
Perfekt für den urbanen Mann: Dieser moderne Sneaker wurde gestrickt und bietet zusätzlich dank der komfortablen Sohle d
    Sizes
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  8. Santoni Derby 'Adrian' dunkelbraun side view of elegant men's derby shoe in smooth dark brown suede with slim silhouette, open four-eyelet lacing, leather lining, Blake construction, rubber sole, and rubber-reinforced heel, perfect for a polished office l
    Top-down view of Santoni Derby 'Adrian' dunkelbraun in smooth brown suede with narrow silhouette, open four-eyelet lacing, leather lining, Blake construction, rubber sole, and reinforced heel.  
Er ist essenziell für einen abgerundeten Office-Look: Der
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +1
  9. New
    Selected
    Front view of Brunello Cucinelli Blouson navy mottled, lightweight and elegant with a slim fit, silk, linen, wool blend, distinctive weave, seven-button placket, turn-down collar, slanted hip pockets with snap button, sleeves with cuffs, elasticated hem,
    Rear view of Brunello Cucinelli Blouson navy mottled, lightweight and elegant with a distinctive three-dimensional weave, slim fit, elasticated hem, and sleeves with cuffs, crafted from a fine blend of silk, linen, and wool.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  10. New
    Selected
    Front view of Brunello Cucinelli Cashmere Strickjacke rauchblau, a soft, regular fit cardigan with a two-way zipper and stand collar.

Luxus für die Freizeitgarderobe bietet BRUNELLO CUCINELLI mit dieser Strickjacke aus geschmeidigem Cashmere, veredelt
    Close-up front view of the Brunello Cucinelli Cashmere Strickjacke rauchblau with open silver two-way zipper and high ribbed collar.

Luxus für die Freizeitgarderobe bietet BRUNELLO CUCINELLI mit dieser Strickjacke aus geschmeidigem Cashmere, veredelt
    Sizes
    • 48
    • 52
    • 54
    • 56
  11. Front view of Polo Ralph Lauren Poloshirt creme, the classic piqué model made of pure cotton since 1972, featuring the iconic polo player stitching on the chest. Seit 1972 der Klassiker unter den Poloshirts: Das ikonisches Piqué-Modell aus reiner Baumw
    Close-up front view of Polo Ralph Lauren Poloshirt creme showing its classic collar, button placket, and blue label with 'Custom Slim Fit' text. 

Seit 1972 der Klassiker unter den Poloshirts: Das ikonisches Piqué-Modell aus reiner Baumwolle mit dem be
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  12. Front view of a blue Brunello Cucinelli Poloshirt weiß in slim fit, made of pure cotton piqué, with classic polo collar, three-button placket, ribbed cuffs with narrow contrast edge, short side slits, and subtle logo embroidery on chest. Cleanes Essential
    Close-up front view of a blue Brunello Cucinelli Poloshirt weiß showing the classic piqué fabric, slim fit, tailored collar, three-button placket, ribbed cuffs with contrast edge, and short hem slits. Cleanes Essential erster Wahl: Liebhaber der Luxusm
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
    • XXXXL
  13. Front view of PT Torino Denim Jeans 'Reggae' blue, cropped casual chinos-look jeans in cotton-linen blend with tapered fit and ankle length.

Description: The cropped model 'Reggae' by Italian label PT TORINO DENIM is a casual pair of jeans in chinos l
    Close-up rear view of PT Torino Denim Jeans 'Reggae' blue showing leather patch, jetted back pocket, and belt loop in soft cotton-linen blend.

The cropped model 'Reggae' by Italian label PT TORINO DENIM is a casual pair of jeans in chinos look that of
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
  14. Front view of Richard J. Brown Jeans 'Tokyo' dark blue, slim fit with tapered cut, button fly, five-pocket style, and leather patch. Timeless skill in denim workmanship: The jeans 'Tokyo' by RICHARD J. BROWN combine premium comfort with a precise finish –
    Back view close-up of Richard J. Brown Jeans 'Tokyo' dark blue, showing denim fabric, leather patch with logo, and pocket details. Timeless skill in denim workmanship: The jeans 'Tokyo' by RICHARD J. BROWN combine premium comfort with a precise finish – a
    Sizes
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
    • 40
  15. Front view of Dondup Cotton trousers 'Gaubert' navy, slim fit stretchy cotton with zip, slide button, French and back pockets with buttons, soft feel.

Description:
The model 'Gaubert' in stretchy cotton by DONDUP is perfect for lovers of Italian fashi
    Back view of Dondup Cotton trousers 'Gaubert' navy in slim fit stretchy cotton with French pockets, zip, button, and metal initial.

The model 'Gaubert' in stretchy cotton by DONDUP is perfect for lovers of Italian fashion, especially slim fit, high-qu
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
  16. Front view of PT Torino Trousers 'Carrot Fit' black, showcasing high waist, double pleats, cropped tapered legs, and fixed hem turn-up. Italian nonchalance meets the lightness of linen and virgin wool: With the short tapered cut of the model 'Carrot Fit',
    PT Torino Trousers 'Carrot Fit' black shown from the back, cropped length, high waist, double pleats, buttoned flap back pockets, fixed hem turn-up, blend of virgin wool and linen with twill texture. Italian nonchalance meets lightness of linen and virgin
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  17. Front view of Richard J. Brown Chinos 'Singapore' beige, relaxed fit cotton twill trousers with slight stretch, tapered cut, zip and waist buttons, French pockets, small watch pocket, back buttoned pockets, leather patch, and fine twill texture for a very
    Rear view of Richard J. Brown Chinos 'Singapore' beige, relaxed fit with comfortable stretch, cotton twill, tapered cut, French pockets, back button pockets, and leather patch.
    Sizes
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
  18. Front view of Richard J. Brown Chinos 'Singapore' navy, relaxed fit with comfortable stretch, cotton twill, tapered cut, zip and waist buttons, French pockets, small watch pocket, back pockets with button, and leather patch.
    Rear view of Richard J. Brown Chinos 'Singapore' navy, relaxed fit with tapered cut, cotton twill, elastic fabric, buttoned back pockets, leather patch.
    Sizes
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
    • 40
  19. New
    Selected
    Front view of Brunello Cucinelli Wollhose grau meliert, an iconic Italian luxury essential in pure virgin wool with a soft, smooth feel, regular fit, very slim tapering, zipper and hook closure, single pleat, French pockets, and a welt pocket at the back.
    Rear view of Brunello Cucinelli Wollhose grau meliert, a slim, regular fit wool trouser with classic pleats, welt back pockets, and French front pockets.

Description: Ikonisches Essential in italienischer Luxusausführung: Die edle Wollhose mit klassis
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  20. New
    Smart Fabric
    Front view of Manifattura Ceccarelli Waxed jacket 'Blazer Coat' navy, made of waxed cotton, water repellent, slim fit with patch flap pockets, button cuffs, and two-way zip. Authentic outerwear with vintage character featuring breathable, paraffin-treated
    Manifattura Ceccarelli Waxed jacket 'Blazer Coat' navy shown from the back, authentic Italian waxed cotton outerwear with paraffin-treated, water repellent fabric, slim fit, robust two-way zip, turn-down collar, patch front pockets with flap, button cuffs
    Sizes
    • 40/S
    • 42/M
    • 44/L
    • 46/XL
    • 38/XS
  21. Side view of Aurélien Loafer 'Yacht 2.0' braun in smooth brown suede with narrow silhouette, hand-stitched toe, zigzag tongue edge, leather lining, and flexible white rubber sole, offering ultimate comfort, breathability, and flexibility.
    Top view of Aurélien Loafer 'Yacht 2.0' braun in smooth brown velour leather with narrow silhouette, hand-stitched seams, leather lining, and flexible rubber sole.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    +3
  22. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  23. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  24. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  25. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.
Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.