New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. New
    Smart Fabric
    Pre-Spring
    Front view of Canada Goose Down gilet 'Lodge' blue, super lightweight with ripstop fabric, padded collar, slim fit, and robust zip.

The super lightweight 'Lodge' down gilet by CANADA GOOSE with high-quality ripstop outer material is perfect for layeri
    Close-up front view of the Canada Goose Down gilet 'Lodge' blue showing the padded standing collar, robust two-way zip, and ripstop fabric.

The super lightweight 'Lodge' down gilet by CANADA GOOSE with high-quality ripstop outer material is perfect fo
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  2. Alt tag (125 characters max):
Front view of Emporio Armani Jeans dark blue, slim fit with tapered cut, authentic wash, five-pocket style, and metal logos.

Additional description:
Comfort meets style: These jeans by EMPORIO ARMANI have a comfortable fe
    Close-up rear view of Emporio Armani Jeans dark blue showing the back pocket with metal logo and leather patch on waistband.

Comfort meets style: These jeans by EMPORIO ARMANI have a comfortable feel and a timeless aesthetic for modern casual looks.
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
  3. Side view of Hogan Sneaker 'Allacciato' navy/rauchblau in velour and smooth leather with contrasting overlays, 7-hole lacing, and padded collar.

Description: Gehen wie auf Wolken: Der Sneaker 'Allacciato' von HOGAN vereint sportive und urbane Elemente
    Hogan Sneaker 'Allacciato' navy/rauchblau shown from top and sole view, featuring velours and smooth leather, contrasting overlays, slim silhouette, 7-hole lacing, logo tongue, padded collar, leather-textile lining, memory foam insole, and rubber sole wit
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +2
  4. Side view of Santoni Slip-on-Sneaker 'Victory' graublau in smooth grey-blue velour leather with light rubber sole for comfort.

Description: SANTONI kann auch praktisch und komfortabel sein: Der Slip-on-Skneaker 'Victoy' aus geschmeidigem Veloursleder
    Top view of Santoni Slip-on-Sneaker 'Victory' graublau in smooth grey-blue velour leather with orange and white rubber sole.

Description: SANTONI kann auch praktisch und komfortabel sein: Der Slip-on-Sneaker 'Victoy' aus geschmeidigem Veloursleder ver
    Sizes
    • 40
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  5. Side view of Santoni Slip-on-Sneaker 'Victory' navy in smooth suede with elastic tongue, subtle logo, leather lining, and lightweight rubber sole.

Description with included content: SANTONI kann auch praktisch und komfortabel sein: Der Slip-on-Skneake
    Top-down view of Santoni Slip-on-Sneaker 'Victory' navy in smooth suede with practical pull tabs, subtle logo embossing, and lightweight orange and white rubber sole.

SANTONI kann auch praktisch und komfortabel sein: Der Slip-on-Skneaker 'Victoy' aus
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  6. Side view of Santoni Desert Boot 'Detroit' braun in smooth brown suede with slim silhouette, decorative stitching, leather lining, and flexible white rubber sole.

Description: Desert Boot aus geschmeidigem Veloursleder von SANTONI: Die flexible Gummis
    Top view of Santoni Desert Boot 'Detroit' braun in smooth brown suede with flexible orange rubber sole, narrow silhouette, and leather lining.

Desert Boot aus geschmeidigem Veloursleder von SANTONI: Die flexible Gummisohle im Sneaker-Stil sorgt sowohl
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  7. Santoni Desert Boot 'Detroit' navy shown from the side, made of smooth navy suede with a slim silhouette, decorative front cap seam, subtle contrasting stitching, leather lining, and flexible beige rubber sneaker-style sole for comfort and modern look.
    Top view of Santoni Desert Boot 'Detroit' navy in smooth suede with slim silhouette, contrast stitching, leather lining, and flexible orange rubber sole.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  8. Side view of the Santoni Loafer 'Detroit' hellbraun made of smooth velour leather with a slim silhouette, subtle color gradient, decorative stitch on the toe cap, leather lining, and a light, flexible rubber sole for a modern, comfortable twist.
    Santoni Loafer 'Detroit' hellbraun shown from top and sole view, with smooth suede leather, narrow silhouette, subtle color gradient, decorative stitching on the toe cap, leather lining, and flexible light rubber sole.

Eine helle, flexible Kautschukso
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  9. Side view of Santoni Loafer 'Detroit' navy made of smooth navy suede with a narrow silhouette, subtle color gradient, decorative stitching on the toe cap, leather lining, and a light, flexible rubber sole adding a modern, comfortable twist.
    Santoni Loafer 'Detroit' navy shown from top and bottom views, featuring smooth navy velour leather, narrow silhouette, subtle color gradient, decorative front cap stitching, leather lining, and a light, flexible orange rubber sole.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  10. Santoni Sneaker 'Double Buckle' weiß shown from the side, classic tennis sneaker in smooth leather with seven-eyelet lacing, rounded toe, tonal overlays and emblem, padded collar, leather lining, flexible rubber sole, and logo on the outsole.
    Santoni Sneaker 'Double Buckle' weiß shown from top and sole view, classic tennis sneaker style with smooth leather, seven-eyelet lacing, rounded toe, tonal overlays and emblem, padded collar, leather lining, flexible rubber sole, and signature on sole.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  11. Side view of Santoni Sneaker 'Double Buckle' schwarz in black smooth leather with seven-eyelet lacing, round toe, tonal overlays, emblem, padded collar, leather lining, flexible rubber sole, and logo on sole. Den klassichen Tennissneaker interpretiert SAN
    Santoni Sneaker 'Double Buckle' schwarz shown from top and bottom views, classic tennis sneaker in black smooth leather with tonal overlays, round toe, seven-eyelet lacing, padded collar, leather lining, flexible rubber sole with orange Santoni logo, and
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  12. Side view of Santoni Sneaker 'Clean Icon' taupe in markant genarbtes Glattleder with matte Optik, runde Vorderkappe, Sieben-Loch-Schnürung, dezentes kontrastfarbiges Stitching-Detail, Innenfutter aus Leder, and flexible Kautschuksohle.
    Santoni Sneaker 'Clean Icon' taupe shown from top and sole view, featuring markant genarbtes Glattleder, matte Optik, runde Vorderkappe, Sieben-Loch-Schnürung, dezentes, kontrastfarbiges Stitching-Detail, Innenfutter aus Leder, and flexible Kautschuksohle
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  13. Side view of the Santoni Sneaker 'Double Buckle' taupe in fine smooth leather with characteristic 'Double Buckle' overlay, round shape, seven-eyelet lacing, emblem on the tongue, padded collar, leather lining, and flexible rubber sole. Hommage an einen Kl
    Santoni Sneaker 'Double Buckle' taupe shown from above with one shoe sole up, featuring fine leather, double buckle overlay, round shape, seven-eyelet lacing, emblem on tongue, padded collar, leather lining, flexible rubber sole; homage to classic monkstr
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  14. Santoni Sneaker 'Double Buckle' dunkelbraun shown from the side, made of finely grained smooth leather with iconic double buckle overlays, round shape, seven-eyelet lacing, padded collar, leather lining, emblem on tongue, and flexible rubber sole; homage
    Top view of Santoni Sneaker 'Double Buckle' dunkelbraun in dark brown fine-grain leather with seven-hole lacing, double buckle overlay, padded collar, leather lining, and flexible rubber sole showing orange Santoni logo. Hommage an einen Klassiker: Die Ov
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  15. Side view of Santoni Sneaker 'Clean Icon' taupe in fine suede with seven-eyelet lacing, round shape, leather lining, logo patch, and light rubber sole. 

Description: Ein Klassiker für den Casual Friday: Mit dem Sneaker 'Clean Icon' von SANTONI aus fei
    Santoni Sneaker 'Clean Icon' taupe shown from above, featuring fine velour leather, round shape, seven-eyelet lacing, emblem and logo patch on tongue, leather lining, and lightweight rubber sole with orange and white tread. Ein Klassiker für den Casual
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  16. Side view of Santoni Sneaker 'Clean Icon' navy in fine suede with round shape, seven-eyelet lacing, emblem and logo patch on tongue, leather lining, and lightweight rubber sole. A classic for Casual Friday, perfect for a day on your feet.  
Ein Klassik
    Top-down view of Santoni Sneaker 'Clean Icon' navy in fine suede with round shape, seven-eyelet lacing, leather lining, logo patch, and orange-white rubber sole.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  17. Front view of the Gran Sasso Rundhalspullover navy, a versatile fine-knit sweater in a mix of wool, cashmere, and silk with soft touch, regular fit, round neckline, and flexible rib cuffs. 

Description: Vielseitiges Essential für jede Gelegenheit: Der
    Gran Sasso Rundhalspullover navy, close-up front view of a navy fine knit sweater with round neckline, soft wool, cashmere, silk mix.

Vielseitiges Essential für jede Gelegenheit: Der BRAUN HAMBURG Feinstrickpullover – gefertigt aus einer luxuriösen Ma
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  18. Front view of Gran Sasso Strickpolo orange, a long-sleeve lightweight cotton knit polo with open collar placket, soft feel, fine knit, regular fit, typical polo collar, and elastic ribbed cuffs. Elegantes Basic für jeden Tag: Das VON BRAUN Strickpolo ist
    Gran Sasso Strickpolo orange shown from a top-front close-up view, elegant basic knit polo with open collar, pure cotton, soft feel, fine knit, regular fit, elastic rib cuffs. Elegantes Basic für jeden Tag: Das VON BRAUN Strickpolo ist eine edle Altern
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  19. Gran Sasso Strickpolo sand shown from the front, elegant basic knit polo in soft, fine cotton with open collar placket, regular fit, elastic cuffs.
    Gran Sasso Strickpolo sand shown from a close-up top front view, featuring an open collar placket and fine cotton knit texture. Elegantes Basic für jeden Tag: Das VON BRAUN Strickpolo ist eine edle Alternative zum Pullover - gefertigt aus leichter Baumwol
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  20. Front view of Gran Sasso Strickpolo dark navy in fine knit cotton with soft touch, regular fit, open collar placket, polo collar, and elastic rib cuffs.
    Gran Sasso Strickpolo dark navy shown from a top-front close-up, featuring an open collar, fine knit cotton, soft touch, regular fit, ribbed cuffs. Elegantes Basic für jeden Tag: Das VON BRAUN Strickpolo ist eine edle Alternative zum Pullover - geferti
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  21. Front view of Belstaff Polo shirt antique pink, made of pure piqué cotton with a slightly textured feel, slim fit, two-button placket, classic polo collar, BELSTAFF woven label on the chest, hem with side vents, and slightly elongated back.
    Close-up front view of Belstaff Polo shirt antique pink showing classic polo collar, two-button placket, pure piqué cotton, slightly textured feel, slim fit, BELSTAFF woven label on chest, hem with side vents, and slightly elongated back.
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
    +1
  22. Front view of Belstaff Polo shirt taupe in pure piqué cotton with a slightly textured feel, slim fit, two-button placket, classic collar, BELSTAFF woven label on chest, hem with side vents, and slightly elongated back.
    Close-up front view of the Belstaff Polo shirt taupe showing the classic collar, two-button placket, pure piqué cotton with a slightly textured feel, slim fit, BELSTAFF woven label on the chest, hem with side vents, and slightly elongated back.
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
    +1
  23. Front view of Boglioli Suit 'K. Jacket' navy, a casual unconstructed Italian cotton twill suit with a slim fit jacket and tapered trousers. The smart-casual, garment-dyed jacket features a fitted two-button style, step lapel, classic breast pocket, patch
    Close-up front view of the Boglioli Suit 'K. Jacket' navy showing cotton twill fabric, buttons with logo, and sleeve cuff details, slim fit.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  24. Front view of the Boglioli Anzug 'K. Jacket' oliv, a cotton twill slim fit suit with a soft, lightly elastic garment-dyed fabric, featuring a tailored three-button jacket with notch lapels, patch hip pockets, a chest pocket, kissing buttons, side vents, l
    Close-up front view of the olive green Boglioli Anzug 'K. Jacket' oliv, showing twill cotton fabric, button details, and stitching. Legeres Unconstructed-Design auf italienische Art: Der stilvolle 'K. Jacket' Anzug von BOGLIOLI besteht aus Baumwolle und h
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  25. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  26. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  27. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  28. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.

*The extra discount on the already reduced price will be applied after entering the code EXTRA20 at checkout and cannot be combined with other promotions. Valid for all items marked 'extra 20% off'.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.