New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Fabiano Ricci Penny Loafer dunkelbraun in side view, classic velour leather shoe with penny strap, stitched toe, leather lining, and rubber sole.
    Top and bottom view of Fabiano Ricci Penny Loafer dunkelbraun in dark brown suede with penny strap, stitched toe, leather lining, and rubber sole.

Description: Klassik mit Charakter: Dieser Penny Loafer aus Veloursleder verbindet traditionelle Form mi
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44.5
    • 45.5
    +1
  2. New
    Smart Fabric
    Pre-Spring
    Front view of the Brunello Cucinelli Jacke sand, a sand-colored jacket made of high-quality microfiber with a soft, smooth touch, featuring a regular fit, snap-button placket, turn-down collar, classic chest pocket, angled hip pockets with snap buttons, s
    Back view of the Brunello Cucinelli Jacke sand, a regular fit jacket in high-quality sand-colored microfiber with a smooth, soft texture. The jacket features a classic collar, long sleeves with buttoned cuffs, and a lightweight, wind- and water-repellent
    Sizes
    • 48
    • 52
    • 54
  3. Front view of the Brunello Cucinelli Strickpolo navy, a long-sleeve polo shirt made from a mix of virgin wool and cashmere with a soft touch, fine knit, slim contrast edges, regular fit, classic collar, three-button placket, and flexible ribbed cuffs.
    Close-up front view of Brunello Cucinelli Strickpolo navy showing soft knit fabric, classic collar, three-button placket, and label inside collar.

Description: Luxus, den Sie sofort spüren: Dieses zeitlose Poloshirt von BRUNELLO CUCINELLI besticht dur
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  4. Santaniello Suit dark brown front view, slim fit, unconstructed three-button jacket with step lapel, patch pockets, and tapered trousers.
    Close-up front view of the Santaniello Suit dark brown jacket sleeve and buttons, made from pure Super 110's wool, slim fit with a slight vintage effect.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  5. Front view of Jacob Cohen Jeans 'Bard' grau, slim fit, narrow tapered, denim aus Baumwolle und Microfaser, elastische Qualität, weicher Griff, dezente Used-Waschung, Button Fly, Five-Pocket-Stil, Münztasche mit Initial, Gesäßtaschen mit Stitching, Leather
    Jacob Cohen Jeans 'Bard' grau seen from the back showing the back pocket with stitching and a black leather patch in pony hair look. Denim aus Baumwolle und Microfaser, elastische Qualität, weicher Griff, dezente Used-Waschung, Slim Fit, schmal zulaufend,
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  6. Side view of Brunello Cucinelli Penny Loafer dunkelblau in soft navy suede velour, slim shape, penny strap, lightweight unlined construction, contrast sole edge, and rubber outsole, embodying stylish casualness.
    Brunello Cucinelli Penny Loafer dunkelblau shown from above and side, made of smooth dark blue suede with penny strap, light sole, and rubber outsole.
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +3
  7. Brunello Cucinelli Penny Loafer taupe shown from the side, featuring smooth taupe suede, a classic penny strap, slim shape, lightweight unlined design, fine contrast sole edge, and rubber outsole. Ein smarter Penny Loafer von BRUNELLO CUCINELLI, der stilv
    Brunello Cucinelli Penny Loafer taupe shown from top and sole views, crafted from smooth velour leather with a typical penny strap.
    Sizes
    • 41
    • 41.5
    • 42
    • 43
    • 43.5
    • 44
    • 44.5
    • 45
    +2
  8. Side view of a beige Brunello Cucinelli Penny Loafer in soft suede with a narrow shape, Goodyear welt, penny strap, leather lining, and flexible leather sole, embodying stylish casualness with excellent comfort and flexibility.
    Brunello Cucinelli Penny Loafer beige shown from a top-down view, featuring smooth velour leather, Goodyear-welted, narrow shape, typical penny strap, leather lining, and flexible leather sole for stylish comfort and flexibility.
    Sizes
    • 41
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    • 45
    +2
  9. Side view of Brunello Cucinelli Tassel Loafer dunkelbraun in soft velour leather with slim silhouette, typical tassel, and leather sole.
    Brunello Cucinelli Tassel Loafer dunkelbraun shown from above, made of smooth dark brown velour leather with typical tassels, slim silhouette, leather lining, Goodyear welted, and flexible leather sole. Ein smarter Tassel Loafer von BRUNELLO CUCINELLI,
    Sizes
    • 41
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    • 45
    +2
  10. A man wearing a cream-colored Stone Island jacket with a hood, standing against a dark industrial metal background.
  11. Snow-covered jagged mountain peaks under a cloudy sky with some blue patches visible on the right side.

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    10% WELCOME DISCOUNT

  12. Man wearing a beige shearling jacket, patterned sweater, and red pants standing against a curved wooden wall.

*The extra discount on the already reduced price will be applied after entering the dress code BLACK at checkout and cannot be combined with other promotions. Valid for all items in the linked category up to and including 30 November 2025. The VON BRAUN brand is excluded from this promotion.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.