New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Front view of Briglia 1949 Chinos sage in elasticated cotton with tapered, ankle-length fit, zip, button, and pockets. 

Description: Summery ease meets timeless aesthetic: These chinos by BRIGLIA 1949 offer maximum comfort in an elegant silhouette.
    Rear view of Briglia 1949 Chinos sage in tapered fit with ankle length, elasticated cotton, French and jetted back pockets, zip, and waist button.

Description: Summery ease meets timeless aesthetic: These chinos by BRIGLIA 1949 offer maximum comfort i
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  2. Front view of Stefan Brandt Sweatjacke 'Alek' weiß, a slim fit white sweatshirt jacket made from pure Pima cotton with stretch, featuring a silver two-way zipper, turn-down collar, slanted welt pockets, cuffed sleeves, and wide flexible hem cuffs for supe
    Close-up front view of Stefan Brandt Sweatjacke 'Alek' weiß featuring a silver two-way zipper, turn-down collar, and soft white Pima cotton fabric. Spürbarer Komfort auf höchstem Niveau: Selbst ein Essential wie die Sweatjacke 'Alek' wird bei STEFAN BRAND
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  3. Superga Sneaker 'Works' navy/offwhite shown from the side, inspired by 1970s workwear, features robust cotton canvas, seven-eyelet lacing, cotton lining, and flexible rubber sole.
    Top and sole view of Superga Sneaker 'Works' navy/offwhite, inspired by 1970s workwear, robust cotton canvas, seven-eyelet lacing, cotton lining, flexible green rubber sole.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  4. A front view of Ami Paris Jeans 'Large Fit' offwhite in pure cotton denim featuring a loose, straight cut with button fly, five pockets, authentic used wash, grippy quality, and a logo patch. Lässige Denim vom Pariser Label AMI PARIS: Mit dem Modell 'Larg
    A close-up rear view of Ami Paris Jeans 'Large Fit' offwhite showing the offwhite pure cotton denim, authentic used wash, five-pocket style, button fly, loose fit, straight cut, grippy texture, and a brown logo patch. Lässige Denim vom Pariser Label AM
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
  5. Front view of Stone Island Crew neck T-shirt cream in heavyweight cotton jersey with soft feel, regular fit, subtle front logo print.

Description: Striking casual basic: STONE ISLAND presents this casual T-shirt made from heavyweight cotton fabric wit
    Close-up view of the Stone Island Crew neck T-shirt cream showing the ribbed crew neck and Stone Island label inside.

Description: Striking casual basic: STONE ISLAND presents this casual T-shirt made from heavyweight cotton fabric with a striking bac
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  6. Front view of a blue Stefan Brandt V-neck T-shirt 'Adam' black, made from luxurious 'Urpima Sea Island' cotton jersey, slim fit, very soft feel, and timeless versatility.
    Close-up front top view of the Stefan Brandt V-neck T-shirt 'Adam' black, made from luxurious Urpima Sea Island cotton, slim fit with very soft feel.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +1
  7. Side view of Superga Sneaker 'Cotu Classic' creme/offwhite, timeless Italian design with robust cotton canvas, six-eyelet lacing, cotton lining, and flexible rubber sole.
    Top view of Superga Sneaker 'Cotu Classic' creme/offwhite showing six-hole lace-up, robust cotton canvas, cotton lining, and flexible rubber sole with textured tread. Zeitlos ikonisch und immer wieder neu interpretiert: Die klassischen 'Cotu' Sneaker von
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  8. C.P. Company Belt bag grey shown from above, compact piece-dyed water repellent microfibre with adjustable strap, zip compartments, lens detail.
    Close-up, top-down view of C.P. Company Belt bag grey showing water repellent microfibre fabric, signature lens, and adjustable strap buckle.
    Size
    • One Size
  9. Alt tag (125 characters): Front view of Berwich Bermudas 'Elax' taupe in elasticated cotton, soft feel, regular fit, with zip, button, and pockets.

Additional description:  
With the model 'Elax', BERWICH presents a pair of comfortable Bermudas in sli
    Berwich Bermudas 'Elax' taupe shown from the back, made of elasticated cotton with a soft feel, regular fit, zip and waist button, partially elasticated waistband, French pockets, and back pockets with button, perfect for hot days and holidays.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  10. Front view of Berwich Bermudas 'Elax' navy, made from elasticated cotton with zip, waist button, and belt loops. With the model 'Elax', BERWICH presents a pair of comfortable Bermudas in slightly stretchy cotton which is perfectly comfortable for hot d
    Berwich Bermudas 'Elax' navy shown from the back, made of elasticated cotton with French and buttoned back pockets, regular fit.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  11. Front view of Berwich Bermudas 'Elax' cream, elasticated cotton, soft feel, regular fit, zip and waist button, partially elasticated waistband.

Description: With the model 'Elax', BERWICH presents a pair of comfortable Bermudas in slightly stretchy co
    Alt tag (124 characters): Rear view of Berwich Bermudas 'Elax' cream in soft, elasticated cotton with buttoned back pockets and regular fit.

Description: With the model 'Elax', BERWICH presents a pair of comfortable Bermudas in slightly stretchy cotto
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  12. Front view of the Zegna Overshirt navy in fine twill linen and wool blend, featuring a lapel collar, three-button placket, patch hip pockets, and slim fit.

This overshirt by ZEGNA, made from linen and wool, embodies Italian casual style with its pleas
    Close-up front view of the Zegna Overshirt navy collar and label showing fine twill fabric in a linen and wool blend.

This overshirt by ZEGNA, made from linen and wool, embodies Italian casual style with its pleasantly soft feel and denim look – a mus
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  13. Front view of Zegna Overshirt grey-brown melange in linen and wool blend with lapel collar, three-button placket, and patch hip pockets.

This overshirt by ZEGNA, made from linen and wool, embodies Italian casual style with its pleasantly soft feel and
    Close-up front view of the Zegna Overshirt grey-brown melange collar and label, showcasing fine twill texture.

This overshirt by ZEGNA, made from linen and wool, embodies Italian casual style with its pleasantly soft feel and denim look – a must-have
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  14. Front view of Stefan Brandt V-Neck T-Shirt 'Artur' taupe, made of soft organic Pima cotton with slim fit and silky smooth jersey fabric.

Description:
Das T-Shirt 'Artur' von STEFAN BRANDT wird aus softer Pima-Baumwolle mit höchstem handwerklichen Ansp
    Close-up front top view of Stefan Brandt V-Neck T-Shirt 'Artur' taupe in soft Pima cotton with slim fit and silky jersey texture.

Description: Das T-Shirt 'Artur' von STEFAN BRANDT wird aus softer Pima-Baumwolle mit höchstem handwerklichen Anspruch in
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +1
  15. Front view of Soft Goat Kurzarmpullover hellgrau, a light gray short-sleeve sweater made from a cotton-cashmere mix with a soft feel, fine knit, oversized fit, and round neckline, a modern essential for warm days.

Description: Modernes Essential: Gefe
    Close-up front view of Soft Goat Kurzarmpullover hellgrau, a light gray short-sleeve sweater with round neckline, fine knit, soft cotton-cashmere mix, oversized fit.

Description: Modernes Essential: Gefertigt aus einem edlen Baumwoll-Cashmere-Mix, wir
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  16. Front view of C.P. Company T-shirt beige in pure cotton with slim fit, crew neck, soft feel, chest logo print, and large back print.
    Close-up of the neckline and label of the C.P. Company T-shirt beige, photographed from a top-front perspective. With a distinctive logo print on the back and one on the chest, this T-shirt in pure cotton by C.P. COMPANY is a sporty must-have. Pure cotton
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  17. Front view of C.P. Company T-shirt off-white in pure cotton, slim fit with crew neck, logo print on chest, soft feel, and large back print.
    Close-up front view of C.P. Company T-shirt off-white showing crew neck and chest logo tag in pure cotton slim fit fabric.

With a distinctive logo print on the back and one on the chest, this T-shirt in pure cotton by C.P. COMPANY is a sporty must-hav
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  18. Front view of C.P. Company T-shirt dark navy in pure cotton, slim fit with crew neck, chest logo print, soft feel.

Description: With a distinctive logo print on the back and one on the chest, this T-shirt in pure cotton by C.P. COMPANY is a sporty mus
    Close-up front view of the collar and label of the C.P. Company T-shirt dark navy, showing the ribbed crew neck and stitched logo patch. With a distinctive logo print on the back and one on the chest, this T-shirt in pure cotton by C.P. COMPANY is a sp
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  19. Stone Island Jersey-polo shirt white shown from the front, lightweight cotton jersey, slim fit, soft feel, two-button placket, fabric label.
    Close-up front view of Stone Island Jersey-polo shirt white showing collar, two-button placket, and fabric label.

Description: This lightweight polo shirt is a must-have for sporty men’s wardrobes: Made of cotton jersey, this timeless model by STONE ISLA
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  20. Front view of Stone Island Jersey polo shirt black, slim fit with signature collar, two-button placket, and fabric label on chest.

This lightweight polo shirt is a must-have for sporty men’s wardrobes: Made of cotton jersey, this timeless model by STO
    Close-up front view of Stone Island Jersey polo shirt black collar and label, made of soft pure cotton jersey in slim fit.

Description: This lightweight polo shirt is a must-have for sporty men’s wardrobes: Made of cotton jersey, this timeless model b
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  21. Front view of a Stone Island Poloshirt hellblau, a classic sportive light blue polo shirt made of pure cotton piqué, slim fit with a structured feel, garment dyed, typical polo collar, smooth two-button placket, Stone Island web label on the chest, flexib
    Close-up front view of Stone Island Poloshirt hellblau showing light blue cotton piqué fabric, typical polo collar, smooth two-button placket, and STONE ISLAND label with slim fit tag.  
Description: Der Klassiker von STONE ISLAND: Das sportive Poloshirt
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  22. Front view of von Braun Leinenhemd Haifisch-Kragen weiß, a slim fit white linen shirt with shark collar and classic sport cuffs, showcasing airy, lightweight fabric and rounded hem.

Mühelose 
    Close-up front view of von Braun Leinenhemd Haifisch-Kragen weiß, showcasing pure linen fabric, shark collar, and subtle texture. Mühelose Leichtigkeit: Dieses VON BRAUN Hemd aus reinem Leinen überzeugt mit luftigem Tragegefühl und entspanntem Look - ein
    Sizes
    • 38
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
  23. Front view of Berwich Hose 'Chiaia' graublau, lightweight cotton and lyocell blend, tapered fit, ankle length with cuff, pleated front.

Description for content: Entspannter Stil für die wärmere Jahreszeit: Die Hose 'Chiaia' von BERWICH überzeugt mit l
    Berwich Hose 'Chiaia' graublau shown from the back, knöchellang tapered fit pants in cotton-lyocell mix with Bundfalte, side and back pockets.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  24. Front view of Berwich Hose 'Chiaia' creme, relaxed tapered fit cotton-Lyocell pants with soft feel, side and back pockets, ankle length.
    Rear view of Berwich Hose 'Chiaia' creme cotton-lyocell pants with tapered fit, side and back pockets, ankle length, and cuffed hems.

Description: Entspannter Stil für die wärmere Jahreszeit: Die Hose 'Chiaia' von BERWICH überzeugt mit leichter Qualit
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
  25. Front view of Stefan Brandt Boxershorts 'Brad' navy in slim fit, made of soft elastic cotton jersey with stretch, lightweight and very soft touch, elastic waistband for everyday comfort.

Komfort im Alltag: Die Boxershorts von STEFAN BRANDT aus weicher
    Close-up front view of the elastic waistband on Stefan Brandt Boxershorts 'Brad' navy, made from soft, stretchy cotton jersey.

Komfort im Alltag: Die Boxershorts von STEFAN BRANDT aus weicher Baumwolle bieten ein angenehmes Tragegefühl für jeden Tag.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  26. Front view of Stefan Brandt Boxershorts 'Brad' weiß, made from soft, stretchy cotton jersey with a slim fit and elastic waistband.  
Komfort im Alltag: Die Boxershorts von STEFAN BRANDT aus weicher Baumwolle bieten ein angenehmes Tragegefühl für jeden
    Close-up front view of Stefan Brandt Boxershorts 'Brad' weiß in soft white cotton with elastic waistband and slim fit.

Komfort im Alltag: Die Boxershorts von STEFAN BRANDT aus weicher Baumwolle bieten ein angenehmes Tragegefühl für jeden Tag.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  27. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  28. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  29. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  30. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.
Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.