New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Front view of Arma Overshirt 'Navid' graubraun in dark navy, featuring a boxy silhouette, pure doubleface wool, soft touch, regular fit, five-button placket, turn-down collar, black leather chest pocket, slanted welt pockets, unlined interior with one inn
    Back view of Arma Overshirt 'Navid' graubraun in dark grey-brown, showcasing a boxy silhouette in pure doubleface wool with a soft touch, regular fit, and unlined design.

Additional description for context: 
Zeitgemäße Bereicherung für Ihre Casual-Gar
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  2. Citizens of Humanity Jeans 'The London' black
    Citizens of Humanity Jeans 'The London' black
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
  3. Front view of Fedeli Blouson 'Solferino' beige hooded jacket in a slim fit with two-way zip, slanted hip pockets, elastic cuffs, and hem.

Description: A casual autumn essential: Its luxurious virgin wool and cashmere material makes this hooded blouson by
    Back view of Fedeli Blouson 'Solferino' beige in a slim fit with a practical hood, elastic hem and cuffs, made from soft virgin wool and cashmere.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  4. Front view of Jacob Cohen Jeans 'Nick' dunkelgrau, slim fit, narrow tapered denim in cotton and microfiber, elastic quality, soft touch, subtle used wash, button fly, five-pocket style, coin pocket with initial, back pockets with stitching, leather patch
    Jacob Cohen Jeans 'Nick' dunkelgrau shown from back close-up, denim aus Baumwolle und Microfaser, elastische Qualität, weicher Griff, dezente Used-Waschung, Slim Fit, schmal zulaufend, Button Fly, Five-Pocket-Stil, Münztasche mit Initial, Gesäßtaschen mit
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  5. Jacob Cohen Jeans 'Bard' dunkelgrau front view, slim fit, tapered, denim cotton microfiber, elastic, soft touch, subtle used wash, button fly, five-pocket style, coin pocket with initial, back pockets with stitching, ponyhair-look leather patch.
    Jacob Cohen Jeans 'Bard' dunkelgrau shown from back close-up, featuring denim aus Baumwolle und Microfaser, elastische Qualität, weicher Griff, dezente Used-Waschung, Slim Fit, schmal zulaufend, Button Fly, Five-Pocket-Stil, Münztasche mit Initial, Gesäßt
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  6. Front view of Jacob Cohen Baumwollhose 'Bard' graubraun slim fit pants in elastic, pure cotton with five-pocket style, button fly, tonal stitching, and pony hair leather patch.

Description: Setzen Sie auf modernen Luxus im Alltag: Die Five-Pocket-Hose
    Jacob Cohen Baumwollhose 'Bard' graubraun shown from the back, slim fit five-pocket pants in elastic, soft cotton with tonal stitching and leather patch in ponyhair look. Setzen Sie auf modernen Luxus im Alltag: Die Five-Pocket-Hose 'Bard' von JACOB CO
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  7. Front view of Jacob Cohen Baumwollhose 'Bard' sand slim fit cotton pants with elastic quality, button fly, five-pocket style, and ponyhair leather patch.  

Description: Setzen Sie auf modernen Luxus im Alltag: Die Five-Pocket-Hose 'Bard' von JACOB COH
    Rear view of Jacob Cohen Baumwollhose 'Bard' sand slim fit cotton pants with five pockets, elastic quality, soft touch, and leather patch in ponyhair look.

Description: Setzen Sie auf modernen Luxus im Alltag: Die Five-Pocket-Hose 'Bard' von JACOB COH
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  8. Front view of Jacob Cohen Baumwollhose 'Bard' navy slim-fit cotton pants with elastic quality, five-pocket style, button fly, and pony hair leather patch. 

Description: Setzen Sie auf modernen Luxus im Alltag: Die Five-Pocket-Hose 'Bard' von JACOB COH
    Back view of Jacob Cohen Baumwollhose 'Bard' navy slim fit cotton pants with elastic quality, five-pocket style, tonal stitching, and pony hair leather patch.

Description: Setzen Sie auf modernen Luxus im Alltag: Die Five-Pocket-Hose 'Bard' von JACOB
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  9. Jacob Cohen Chino 'Bobby' graubraun shown from the front, slim fit, narrow tapered legs, made of pure elastic cotton with soft touch, featuring zipper and button closure, French pockets, piped coin pocket, back buttoned pockets, and tonal suede leather pa
    Rear view of Jacob Cohen Chino 'Bobby' graubraun in slim fit, made from pure elastic cotton with soft touch, featuring buttoned back pockets, tonal suede leather patch, zipper, waistband button, French pockets, and piped coin pocket. Setzen Sie auf modern
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  10. Front view of Jacob Cohen Chino 'Bobby' sand pants in slim fit, made from soft, elastic pure cotton with leather patch and buttoned back pockets. 

Setzen Sie auf modernen Luxus im Alltag: Die schmal geschnittene Chino 'Bobby' von JACOB COHEN überzeugt mi
    Jacob Cohen Chino 'Bobby' sand viewed from the back, slim fit tapered pants in soft, elastic pure cotton with French pockets, buttoned back pockets, zip and button closure, and tonal velour leather patch. Setzen Sie auf modernen Luxus im Alltag: Die schma
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  11. Front view of Jacob Cohen Chino 'Bobby' navy slim fit pants made of pure elastic cotton with tonal velour leather patch, zip, and button.

Description: Setzen Sie auf modernen Luxus im Alltag: Die schmal geschnittene Chino 'Bobby' von JACOB COHEN überz
    Jacob Cohen Chino 'Bobby' navy shown from the back, slim fit, tapered navy cotton trousers with buttoned back pockets and tonal leather patch, modern luxury in everyday wear with elastic quality, soft touch, zipper and button closure, French pockets, pipe
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 40
  12. Front view of Tom Ford Rundhals-Unterhemd schwarz, a clean basic black T-shirt with a round neckline, made from a soft cotton-modal blend with regular fit and a small TOM FORD label at the hem. 

Cleanes Basic mit Rundhalsausschnitt: Das komfortable T-
    Close-up front view of the Tom Ford Rundhals-Unterhemd schwarz showing the round neckline and TOM FORD label, made of cotton-modal blend with a soft touch, regular fit, and small TOM FORD woven label at the hem.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  13. Front view of A.P.C. Hose 'Jim' schwarz, a stylish black tapered fit trouser with regular thigh width, made from wool and microfiber, featuring a zip and slide button, French pockets, and welted back pockets. Stilvoller Klassiker: Die Hose 'Jim' von A.P.C
    Rear view of A.P.C. Hose 'Jim' schwarz in black, tapered fit with regular thigh width, straight short cut, wool and microfiber blend.

Description: Stilvoller Klassiker: Die Hose 'Jim' von A.P.C. wird mit ihrem eleganten Design zum unverzichtbaren Esse
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  14. Front view of the Santoni Polierbürste with a hand-held wooden handle, Santoni engraving, and soft horsehair bristles, made in Italy, approx. 11 x 4 x 4 cm.
    Close-up side view of the Santoni Polierbürste shoe brush with a hand-friendly wooden handle, Rosshaar bristles, and Santoni engraving.

Description: Die benötigte Aufmerksamkeit erhalten Ihre hochwertigen Schuhe mit der richtigen Bürste: Sowohl zum Au
    Size
    • One Size
  15. Santoni Polierbürste shoe brush with a wooden handle engraved with the Santoni logo, black horsehair bristles, and a neutral rubber side, front view. Mit dieser kleinen Bürste haben Sie die unkomplizierte Schuhpflege in der Hand: Der praktische Holzgriff
    Santoni Polierbürste with wooden handle, horsehair bristles, and rubber detail, photographed from a high angled close-up view.
    Size
    • One Size
  16. Pair of black Falke Strumpf 'No. 7' socks laid flat, photographed from above, showing ribbed cuff and smooth foot.

Description: Optimale Passform, luxuriöse Materialqualität, FALKE: Der Strumpf 'No. 7' des Traditionslabels garantiert durch feinste two
    Close-up angled view of folded black Falke Strumpf 'No. 7' schwarz sock with white label showing brand and size details.

Optimale Passform, luxuriöse Materialqualität, FALKE: Der Strumpf 'No. 7' des Traditionslabels garantiert durch feinste two-ply Me
    Sizes
    • 43-44
    • 41-42
    • 45-46
  17. Front view of Thom Browne Poloshirt hellblau in light blue, slim fit with classic collar, five-button placket, ribbed sleeve cuffs, elastic side ribs, pure cotton, textured fabric, and signature stripe logo.
    Thom Browne Poloshirt hellblau shown from a front-side angle, made of pure cotton with a slim fit, classic collar, five-button placket, ribbed sleeve cuffs, elastic side inserts, and signature stripe logo. Modernes Essential: Das Poloshirt von THOM BROWNE
    Sizes
    • 1/S
    • 2/M
    • 3/L
    • 4/XL
    • 5/XXL
  18. A man wearing a cream-colored Stone Island jacket with a hood, standing against a dark industrial metal background.
  19. Snow-covered jagged mountain peaks under a cloudy sky with some blue patches visible on the right side.

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  20. Man wearing a beige shearling jacket, patterned sweater, and red pants standing against a curved wooden wall.

*The extra discount on the already reduced price will be applied after entering the dress code BLACK at checkout and cannot be combined with other promotions. Valid for all items in the linked category up to and including 30 November 2025. The VON BRAUN brand is excluded from this promotion.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.