New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Front view of Malo Short sleeve knit polo sage in soft pure cotton, slim fit with dress-shirt collar, three-button placket, and ribbed bands.

An everyday essential: This short sleeve knit polo by MALO features soft fabric made of pure cotton and is a
    Close-up front view of Malo Short sleeve knit polo sage in soft pure cotton, featuring a dress-shirt collar and three-button placket.

Description: 
An everyday essential: This short sleeve knit polo by MALO features soft fabric made of pure cotton and
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  2. Side view of Henderson Espadrilles 'Palau' braun in smooth brown suede with decorative front seam, jute trim, and flexible rubber sole.
    Henderson Espadrilles 'Palau' braun shown from top and sole view, made of soft suede leather with decorative stitching, jute trim, flexible rubber sole.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +1
  3. Santoni Sneaker 'Clean Icon' dunkelbraun in fine velour leather with round shape, seven-hole lacing, emblem and logo patch on tongue, leather lining, and light rubber sole, shown from side view. Ein Klassiker für den Casual Friday: Mit dem Sneaker 'Cle
    Top view of Santoni Sneaker 'Clean Icon' dunkelbraun in fine velour leather with round shape, seven-hole lacing, emblem and logo patch on the tongue, leather lining, and lightweight rubber sole in brown and orange.

Ein Klassiker für den Casual Friday:
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  4. Side view of Santoni Slip-on-Sneaker 'Victory' dunkelbraun in smooth dark brown velour leather with light rubber sole, elastic gusset, and subtle logo embossing, designed for comfort and modern style.

Additional description:  
SANTONI kann auch prakti
    Top view of Santoni Slip-on-Sneaker 'Victory' dunkelbraun in dark brown suede with orange and white lightweight rubber sole, showing soft velour leather, slim tapering, elastic gusset, subtle logo embossing, pull tab, leather lining, and practical pull lo
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  5. Santoni Derby 'Collin' dunkelbraun shown from side view, versatile Derby shoe in smooth dark brown suede with full broguing, five-eyelet lacing, leather lining, and rubber sole.
    Santoni Derby 'Collin' dunkelbraun shoes shown from top and sole views, made of smooth velour leather with full broguings, five-hole lacing, leather lining, rubber sole, versatile for office and beyond.
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  6. Santoni Loafer 'Carter' schwarz in side view, made of fine hand-dyed smooth leather with typical penny-strap, stitched toe cap, leather lining, leather sole, and rubber-reinforced heel.
    Top and sole view of Santoni Loafer 'Carter' schwarz in black smooth leather with orange insole, penny strap, and leather outsole.
    Sizes
    • 41
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    • 45
    +2
  7. Side view of Santoni Oxford 'Collin' schwarz in black smooth leather with full broguings, six-eyelet closed lacing, leather lining, Goodyear-welted construction, and rubber sole. Timeless craftsmanship combining elegant silhouette and detailed brogue desi
    Santoni Oxford 'Collin' schwarz shown from top and sole views, featuring smooth leather, full broguings, six-hole lacing, leather lining, Goodyear welted, rubber sole.
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  8. Santoni Chelsea Boot 'Colin' braun in smooth brown velour leather shown from the side, featuring slightly tapered shape, side elastic inserts, pull tab, leather lining, welted construction, and comfortable rubber sole.
    Close-up top view of the toe area of the Santoni Chelsea Boot 'Colin' braun in smooth brown suede, showcasing its elegant rounded shape and stitched welt. Mit diesem edlen Chelsea Boot von SANTONI aus geschmeidigem Veloursleder setzen Sie stilvolle Akzent
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  9. Santoni Chelsea Boot 'Adrian' braun in smooth brown suede shown from the side, featuring slim silhouette, elastic side inserts, pull loop, leather lining, and leather-rubber sole. A classic reinterpreted for fall/winter style.
    Front-side view of the Santoni Chelsea Boot 'Adrian' braun in smooth brown suede featuring a slim silhouette, elastic side inserts, leather lining, pull tab, and leather-rubber sole, a classic reinterpreted for autumn/winter style.
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  10. Front view of the Fioroni Rundhalspullover schwarz, a slim fit black sweater with round neckline and fine knit pattern.

Italienische Strickkunst auf höchstem Niveau: Der Pullover von FIORONI überzeugt mit exquisiter Schurwolle und einer unvergleichlic
    Alt tag (125 characters):
Close-up from above of the black Fioroni Rundhalspullover schwarz neckline with label, showcasing fine knit and soft wool texture.

Additional description:
Italienische Strickkunst auf höchstem Niveau: Der Pullover von FIORONI
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  11. New
    Smart Fabric
    Front view of Manifattura Ceccarelli Rucksack 'Laptop' navy in pure cotton with gold hardware, adjustable straps, logo patch, and zippered front pocket.
    Rear view of Manifattura Ceccarelli Rucksack 'Laptop' navy showing adjustable shoulder straps, sturdy handles, gold hardware, and cotton fabric.

The Manifattura Ceccarelli Rucksack 'Laptop' navy is photographed from the back, highlighting adjustable shou
    Size
    • One Size
  12. Minimalist beige and light brown background with vertical lines and text '20% OFF EVERYTHING' in elegant white font.
  13. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  14. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  15. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.

*The discount on the original price will be automatically applied at checkout and cannot be combined with other promotions. All items marked "Pre-Fall" are excluded.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.