New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Front view of Berwich Jeans 'Chiaia 5t-GD' navy in pure cotton twill with tapered fit, regular thigh width, ankle length, zip fly, and fixed cuffs.

Die Jeans 'Chiaia 5t-GD' von BERWICH überzeugt mit modernem Tapered Fit, leichtem Twill aus reiner Baum
    Rear view of Berwich Jeans 'Chiaia 5t-GD' navy in pure cotton with tapered fit, leather patch, five-pocket style, and fixed cuff.

Die Jeans 'Chiaia 5t-GD' von BERWICH überzeugt mit modernem Tapered Fit, leichtem Twill aus reiner Baumwolle und stilvoll
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  2. Officine Creative Gürtel taupe shown from front view, featuring elegant taupe suede leather, brass pin buckle, two loops, 3 cm width, Made in Italy. Stilvoller Klassiker: Mit seinem zeitlosen Design wird der Veloursledergürtel von OFFICINE CREATIVE zum el
    Close-up side view of the Officine Creative Gürtel taupe, a stylish belt crafted from soft taupe velour leather with a brass pin buckle and two loops.

Stilvoller Klassiker: Mit seinem zeitlosen Design wird der Veloursledergürtel von OFFICINE CREATIVE
    Sizes
    • 85
    • 90
    • 95
    • 100
    • 105
    • 110
  3. Side view of Officine Creative Sneaker 'Vulcan' taupe in velour leather with rounded toe, seven-eye lacing, logo-embossed tongue, leather lining, and studded rubber sole.
    Officine Creative Sneaker 'Vulcan' taupe shown from top and sole view, featuring modern retro design, taupe velour leather, round toe cap, seven-hole lacing, logo-embossed tongue, leather lining, and studded rubber sole.
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +3
  4. GTA Trousers 'Dennis' grey-brown shown front view, cropped slim fit with tapered legs, comfort waistband, single pleat, French and back button pockets.  
With the cropped, tapered trousers 'Dennis', GTA presents an essential that combines the relaxed f
    Rear view of GTA Trousers 'Dennis' grey-brown, cropped tapered fit with fixed hem turn-up, buttoned back pockets, and comfort waistband. 

Description: With the cropped, tapered trousers 'Dennis', GTA presents an essential that combines the relaxed fee
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  5. New
    Selected
    Pre-Spring
    Front view of Emporio Armani Blouson grey-green with standing collar, two-way zip, jetted pockets, elastic cuffs and hem, slim fit. Sporty and timeless: This blouson by EMPORIO ARMANI has a casual design that makes it a versatile essential for your wardro
    Emporio Armani Blouson grey-green shown from the back, slim fit with standing collar, elastic cuffs and hem, lightweight cotton-Lyocell blend. Sporty and timeless: This blouson by EMPORIO ARMANI has a casual design that makes it a versatile essential for
    Sizes
    • M
    • L
    • XL
    • XXL
  6. Front view of FTC Cardigan navy, a soft medium-fine knit shawl collar cardigan with four buttons and hip pockets.

This luxurious cardigan from sustainable knitwear label FTC is a classic knitted essential made from cotton and fair trade cashmere – and
    Close-up front view of FTC Cardigan navy showing shawl collar, medium-fine knit, and ribbed texture in deep navy.

This luxurious cardigan from sustainable knitwear label FTC is a classic knitted essential made from cotton and fair trade cashmere – and
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  7. FTC Cardigan beige shown from the front, featuring a slim fit, V-neck, patch button placket, hip pockets, cable knit, and wide ribbed bands.  
A contender for your new favourite piece: This luxuriously soft cardigan in organic cotton and fair trade cashme
    Close-up front view of the FTC Cardigan beige showing semi chunky cable knit, V-neck, ribbed bands, and organic cotton cashmere label.

Description:  
A contender for your new favourite piece: This luxuriously soft cardigan in organic cotton and fair t
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  8. FTC Cardigan grey melange shown from the front, a slim-fit V-neck cable knit cardigan with patch button placket and hip pockets.

A contender for your new favourite piece: This luxuriously soft cardigan in organic cotton and fair trade cashmere by knit
    Close-up front view of FTC Cardigan grey melange showing cable knit, V-neck, and ribbed details with organic cotton cashmere label.

Description: 
A contender for your new favourite piece: This luxuriously soft cardigan in organic cotton and fair trade
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  9. FTC Cardigan beige shown from the front on a plain background, featuring cable knit, V-neck, hip pockets, and contrasting ribbed borders. 

Ivy League vibes: This luxuriously soft cardigan in organic cotton and fair trade cashmere by knitwear label FTC
    Close-up front view of FTC Cardigan beige featuring a V-neck with wide ribbed bands, cable knit pattern, and contrasting burgundy stripes on collar. Ivy League vibes: This luxuriously soft cardigan in organic cotton and fair trade cashmere by knitwear lab
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  10. FTC Cardigan navy front view, slim fit V-neck cable knit cardigan with hip pockets, wide contrasting ribbed borders, set-in raglan sleeves. Ivy League vibes: This luxuriously soft cardigan in organic cotton and fair trade cashmere by knitwear label FTC in
    Close-up front view of FTC Cardigan navy showing cable knit, V-neck, ribbed collar with beige stripes, and label. 

Ivy League vibes: This luxuriously soft cardigan in organic cotton and fair trade cashmere by knitwear label FTC interprets the iconic p
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  11. Front view of FTC Cashmere cardigan beige with V-neck, four-button placket, wide rib knit, and contrasting stripes on cuffs and hem.

This luxurious cardigan by environmentally friendly knitwear label FTC is a soft essential made of pure fair trade cas
    Close-up front view of FTC Cashmere cardigan beige showing wide rib knit V-neck and label.

This luxurious cardigan by environmentally friendly knitwear label FTC is a soft essential made of pure fair trade cashmere in a college design and a modern, wi
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  12. Front view of Jacob Cohen Jeans 'Bard' weiß in slim fit, white elastic cotton denim with button fly and five-pocket style.

Description: Setzen Sie Anspruch auf Stil und Qualität mit der klassischen Five-Pocket-Jeans 'Bard' von JACOB COHEN im Slim Fit
    Close-up rear view of Jacob Cohen Jeans 'Bard' weiß showing white leather patch and tonal stitching on slim fit denim.

Setzen Sie Anspruch auf Stil und Qualität mit der klassischen Five-Pocket-Jeans 'Bard' von JACOB COHEN im Slim Fit – luxuriös und ho
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  13. New
    Limited Edition
    Pre-Spring
    Front view of Jacob Cohen Jeans 'Bard LTD' blau, slim fit blue denim with subtle used wash, button fly, and distinctive calf leather patch.

Description: Moderne Lässigkeit kombiniert mit unverwechselbaren Details: das auffällige Kalbfell-Patch ist das Ma
    Jacob Cohen Jeans 'Bard LTD' blau shown from the back, featuring a blue slim-fit denim with orange stitching, a calfskin patch, and branded details. Moderne Lässigkeit kombiniert mit unverwechselbaren Details: das auffällige Kalbfell-Patch ist das Markenz
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  14. Front view of Jacob Cohen Hose 'Bard' hellgrau slim fit cotton twill trousers with button fly and five-pocket style.

Setzen Sie Anspruch auf Stil und Qualität mit der klassischen Five-Pocket-Hose 'Bard' von JACOB COHEN im Slim Fit – luxuriös und hochw
    Rear view of Jacob Cohen Hose 'Bard' hellgrau slim fit cotton twill pants with five-pocket style, button fly, tonal stitching, and leather patch.

Description: Setzen Sie Anspruch auf Stil und Qualität mit der klassischen Five-Pocket-Hose 'Bard' von JA
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  15. Front view of Jacob Cohen Trousers 'Bard' off-white, slim fit with five-pocket style, button fly, and tonal stitching.

Get style and quality with the classic five-pocket trousers 'Bard' by JACOB COHEN in a slim fit. This luxurious and high-quality pie
    Alt tag (125 characters max):  
Jacob Cohen Trousers 'Bard' off-white, slim fit five-pocket trousers shown from the back, tapered cut with tonal stitching.

Additional description:  
Get style and quality with the classic five-pocket trousers 'Bard' by
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  16. Front view of Jacob Cohen Trousers 'Bard' navy in slim fit, featuring button fly, five pockets, tonal stitching, and leather patch.

Description: Get style and quality with the classic five-pocket trousers 'Bard' by JACOB COHEN in a slim fit. This luxu
    Rear view of Jacob Cohen Trousers 'Bard' navy, slim fit five-pocket trousers with tonal stitching and leather patch.

Get style and quality with the classic five-pocket trousers 'Bard' by JACOB COHEN in a slim fit. This luxurious and high-quality piece
    Sizes
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    • 40
  17. Orciani Gürtel braun shown from the front, a luxurious vintage-look studded belt in fine cowhide leather with brass buckle, 3.5 cm wide, made in Italy.
    Close-up front-angle view of Orciani Gürtel braun, a luxurious vintage-style brown leather belt with Western-inspired stud design, brass buckle, and leather loop, made in Italy, approx. 3.5 cm wide.
    Sizes
    • 85
    • 90
    • 95
    • 100
    • 105
    • 110
  18. Front view of Orciani Gürtel dunkelbraun, a dark brown leather belt with vintage finish, brass buckle, studded design, approx. 3.5 cm wide, made in Italy. Luxuriöser Eyecatcher im vintage Look: Der Nietengürtel von ORCIANI aus edlem Leder wird mit seinem
    Orciani Gürtel dunkelbraun shown from a front angle, made of premium cow leather with vintage stud design, brass buckle, loop, 3.5 cm wide, made in Italy.
    Sizes
    • 85
    • 90
    • 95
    • 100
    • 105
    • 110
  19. Front view of FTC Cardigan light red, a slim fit, semi chunky cable knit cardigan with V-neck, patch button placket, and hip pockets.

Description: A contender for your new favourite piece: This luxuriously soft cardigan in organic cotton and fair trad
    Close-up front view of FTC Cardigan light red showing cable knit V-neck and ribbed bands in organic cotton cashmere blend.

A contender for your new favourite piece: This luxuriously soft cardigan in organic cotton and fair trade cashmere by knitwear l
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  20. Front view of the FTC Cardigan navy, a slim fit, V-neck cardigan in a cotton and cashmere blend with cable knit, patch pockets, and button placket.

Description: 
A contender for your new favourite piece: This luxuriously soft cardigan in organic cotto
    Close-up front view of the FTC Cardigan navy showing organic cotton cashmere label and detailed cable knit texture.

Description:
A contender for your new favourite piece: This luxuriously soft cardigan in organic cotton and fair trade cashmere by knit
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  21. Front view of FTC Cashmere cardigan navy, slim fit with ribbed collar, concealed two-way zip, and leather logo detail, made from soft fair trade cashmere. 

Description: Fair Trade cashmere, timeless design: This cardigan by FTC has been sustainably pr
    Close-up front view of FTC Cashmere cardigan navy with ribbed standing collar, concealed two-way zip, and leather logo detail.

Description: Fair Trade cashmere, timeless design: This cardigan by FTC has been sustainably produced, has a wonderfully lig
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  22. Front view of Jacob Cohen Jeans 'Bard' blau, slim fit with soft cotton and lyocell blend denim, subtle used wash, button fly, five-pocket style, and detailed stitching. Setzen Sie auf modernen Luxus im Alltag: Die Premium-Jeans 'Bard' von JACOB COHEN komb
    Close-up rear view of Jacob Cohen Jeans 'Bard' blau showing soft cotton-lyocell denim, slim fit, subtle used wash, back pocket with stitching, and beige embossed brand patch.
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
  23. A man wearing a cream-colored Stone Island jacket with a hood, standing against a dark industrial metal background.
  24. Snow-covered jagged mountain peaks under a cloudy sky with some blue patches visible on the right side.

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  25. Man wearing a beige shearling jacket, patterned sweater, and red pants standing against a curved wooden wall.

*The discount on the original price will be applied after entering the dress code at checkout and cannot be combined with other promotions. Valid for all items labelled „20% off“.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.