New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Side view of the Aurélien Slip-on-Sneaker navy in soft veloursleder with a round toe, elastic bands inside, padded collar, subtle logo embossing, leather lining, and flexible white rubber sole, showcasing its clean, monochrome design for full comfort.
    Aurélien Slip-on-Sneaker navy shown from top and sole view, made of soft velour leather with rounded toe, elastic bands inside, padded collar, subtle logo embossing, leather lining, and flexible rubber sole. Reinschlüpfen und loslaufen – nichts trifft bes
    Sizes
    • 40
    • 41
    • 42
    • 44
    • 45
    • 46
  2. Front view of Dondup Chino 'Gaubert' schwarz, slim fit black pants made of slightly elastic cotton with soft touch, fine twill texture, garment-dyed finish, zipper and slide button, French pockets, back pockets with buttons, and signature metal initial. M
    Rear view of Dondup Chino 'Gaubert' schwarz slim fit black cotton pants, featuring garment-dyed fabric, soft texture, metal initial, buttoned back pockets, and French front pockets. Mühelos stilvoll: Die Chino 'Gaubert' von DONDUP verbindet italienische L
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +3
  3. New
    Smart Fabric
    Pre-Spring
    Parajumpers Down gilet 'Perfect' sage shown from the front, lightweight, slim fit, with high collar, zip pockets, and contrasting yellow collar tab. The incredibly lightweight and comfortable down gilet 'Perfect' by PARAJUMPERS features a classic desig
    Close-up front view of the Parajumpers Down gilet 'Perfect' sage showing high-closing collar with yellow tab and zipper.

Description: The incredibly lightweight and comfortable down gilet 'Perfect' by PARAJUMPERS features a classic design and function
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  4. Side view of Hogan Sneaker 'Allacciata' rauchblau/hellgrau in dark blue and light gray with suede, textile, seven-hole lacing, logo patch on tongue, padded collar, H-shaped brand initial, textile lining, memory foam footbed, and flexible rubber sole. Gehe
    Hogan Sneaker 'Allacciata' rauchblau/hellgrau shown from top and sole view, made of velour leather and textile with seven-hole lacing, logo patch on tongue, padded collar, H-shaped brand initial, textile lining, memory foam footbed, and flexible rubber so
    Sizes
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    • 45
    +2
  5. Side view of Hogan Sneaker 'Cool Allacciato' beige in soft velour leather with seven-hole lacing, smooth leather overlays, padded collar, H logo, leather/textile lining, memory foam insole, and flexible rubber sole, perfect for long wear comfort.
    Hogan Sneaker 'Cool Allacciato' beige shown from top and sole view, featuring soft suede, seven-hole lacing, leather overlays, logo print tongue, padded collar, H-shaped brand initial, leather-textile lining, memory foam insole, and flexible rubber sole.
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +3
  6. Hogan Sneaker 'Allacciato' braun/hellgrau shown from the side, made of velours and smooth leather with contrasting overlays and a slim silhouette.
    Hogan Sneaker 'Allacciato' braun/hellgrau shown from top and sole view, featuring velours and smooth leather, contrasting overlays, narrow silhouette, 7-hole lacing, padded collar, leather/textile lining, memory foam footbed, and rubber sole with studded
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +3
  7. Side view of Hogan Sneaker 'Allacciato' navy/rauchblau in velour and smooth leather with contrasting overlays, 7-hole lacing, and padded collar.

Description: Gehen wie auf Wolken: Der Sneaker 'Allacciato' von HOGAN vereint sportive und urbane Elemente
    Hogan Sneaker 'Allacciato' navy/rauchblau shown from top and sole view, featuring velours and smooth leather, contrasting overlays, slim silhouette, 7-hole lacing, logo tongue, padded collar, leather-textile lining, memory foam insole, and rubber sole wit
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +3
  8. Side view of Hogan Sneaker 'Allacciato' sand/beige/braun with canvas, velours, and smooth leather, contrast overlays, slim silhouette, 7-hole lacing, padded collar, leather-textile lining, memory foam insole, and rubber sole with stud profile; combines sp
    Hogan Sneaker 'Allacciato' sand/beige/braun shown from top and sole view, canvas, velours, leather, contrast overlays, 7-hole lacing.
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +3
  9. Side view of Sebago Loafer 'Portland Artisan' camel in smooth suede with a slim silhouette, leather laces, decorative stitching, leather lining, and flexible rubber sole. Revival des Klassikers: Der Bootsschuh 'Portland Artisan' von SEBAGO aus geschmeidig
    Top view of Sebago Loafer 'Portland Artisan' camel in smooth suede with a narrow silhouette, leather laces, decorative stitching, leather lining, and flexible rubber sole.
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +3
  10. Church's Penny Loafer 'Rowley' braun shown from the side, made of smooth brown suede with Goodyear welted construction, slightly tapered silhouette, typical penny strap, decorative stitching, leather lining, leather sole, and rubber-reinforced heel. De
    Top and sole view of Church's Penny Loafer 'Rowley' braun in brown suede with penny strap, decorative stitching, and leather sole.

Description: Der Penny Loafer 'Rowley' von CHURCH'S besticht durch seine Ziernähte und das geschmeidige Veloursleder – p
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  11. Side view of Doucal's Penny Loafer 'Nappato' dark navy in fine smooth leather with slight color gradient, narrow shape, stitched toe cap, penny strap, leather lining, welted construction, and leather sole, ideal for office wear.
    Doucal's Penny Loafer 'Nappato' dark navy shown from top and sole view, classic loafer in fine smooth leather with slight color gradient, narrow tapering, stitched toe cap, typical penny strap, leather lining, hand-stitched construction, and leather sole,
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  12. Side view of Doucal's Tassel Loafer 'Visone' braun in fine brown suede with typical tassel, leather lining, and flexible rubber sole, perfect for office and dinner events.
    Top-down view of Doucal's Tassel Loafer 'Visone' braun in fine brown suede with tassels, stitched toe cap, leather lining, and flexible rubber sole.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  13. Front view of Thom Browne Cardigan navy, a pure cotton finely textured knit with dark mother-of-pearl buttons, V-neck, hip pockets, tricolour ribbed band, buttoned side vents, contrasting white stripes on sleeve, regular fit, and signature woven label. Th
    Close-up front view of Thom Browne Cardigan navy showing the V-neck, finely textured pure cotton knit, and tricolour ribbed band inside collar. 

This cotton cardigan by THOM BROWNE combines a campus aesthetic with modern accents: distinctive contrasti
    Sizes
    • 1/S
    • 2/M
    • 3/L
    • 4/XL
  14. Front view of Drumohr T-shirt light red made of fine knit pure cotton, featuring a regular fit and crew neck design.

A basic with maximum comfort: This elegant T-shirt by DRUMOHR made of cotton in a comfortable fine knit is an must-have essential for
    Close-up front view of Drumohr T-shirt light red showing crew neck and label, fine knit cotton fabric, regular fit.

A basic with maximum comfort: This elegant T-shirt by DRUMOHR made of cotton in a comfortable fine knit is an must-have essential for y
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  15. Front view of Drumohr T-shirt off-white, a fine knit cotton crew neck with regular fit and very soft feel, an elegant basic for comfort.

Description: A basic with maximum comfort: This elegant T-shirt by DRUMOHR made of cotton in a comfortable fine kn
    Close-up front view of Drumohr T-shirt off-white showing crew neck and blue label, made of fine knit pure cotton for soft feel and regular fit.

A basic with maximum comfort: This elegant T-shirt by DRUMOHR made of cotton in a comfortable fine knit is
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  16. Front view of a Drumohr T-shirt dark blue in fine cotton knit, crew neck, regular fit, and very soft feel.

Description: A basic with maximum comfort: This elegant T-shirt by DRUMOHR made of cotton in a comfortable fine knit is a must-have essential fo
    Close-up front view of Drumohr T-shirt dark blue showing fine cotton knit and crew neck with label.

A basic with maximum comfort: This elegant T-shirt by DRUMOHR made of cotton in a comfortable fine knit is a must-have essential for your wardrobe.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  17. Front view of the Moorer Jacket 'Borromeo' navy, a slim fit jacket with water repellent finish, double front, three-button style, adjustable collar, classic breast pocket, hip pockets with flap, center back vent with snap buttons, smooth lining, and two i
    Rear view of Moorer Jacket 'Borromeo' navy, slim fit with adjustable collar and centre back vent, water repellent silk and microfiber blend.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  18. Front view of the GTA Hose 'Davide' schwarz, a lightweight black jersey pant in cotton-microfiber blend, regular fit, tapered, ankle-length with zipper, button, elastic waistband, French pockets, logo detail, and buttoned back pockets. Legerer Klassiker f
    Rear view of GTA Hose 'Davide' schwarz, black lightweight jersey cotton-mix pants with regular fit, tapered ankles, buttoned back pockets, and elastic waistband.

Description: Legerer Klassiker für Office und Freizeit: Die leichte Hose aus Jersey im Ba
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  19. Front view of GTA Hose 'Davide' navy, a lightweight cotton and microfiber jersey pant with elastic quality, regular fit, slim tapered legs ending at the ankle, zipper and button closure, inner elastic band, French pockets, back pockets with buttons, and a
    Rear view of GTA Hose 'Davide' navy, a lightweight jersey cotton-blend pant with elastic waistband, regular fit, tapered ankles, French pockets, and buttoned back pockets. 

Description: Legerer Klassiker für Office und Freizeit: Die leichte Hose aus J
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  20. Alt tag (125 characters max):  
Front view of Jacob Cohen Jeans 'Bard' off-white slim fit five-pocket jeans with button fly and tonal calfskin patch.

Description:  
Get style and quality with the classic five-pocket jeans 'Bard' by JACOB COHEN in a sl
    Alt tag (125 characters max):
Close-up rear view of Jacob Cohen Jeans 'Bard' off-white showing back pocket and tonal calfskin brand patch.

Description:
Get style and quality with the classic five-pocket jeans 'Bard' by JACOB COHEN in a slim fit. This
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  21. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  22. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  23. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  24. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.
Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.