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New Designers
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New Designers
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Discover the names setting the tone this season: we present emerging designers and established brands whose signature styles embody refined taste, innovation, and sartorial sophistication.
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  1. Front view of Berwich Jeans 'Chiaia 5t-GD' blau, showcasing tapered fit, pure cotton twill, soft touch, regular thigh width, ankle length, slightly slim cut, zip fly, five-pocket style, rear leather patch, and fixed cuff. Die Jeans 'Chiaia 5t-GD' von B
    Back view of Berwich Jeans 'Chiaia 5t-GD' blau, made of pure cotton twill with tapered fit, regular thigh width, ankle length, zip fly, five pockets, leather patch, and fixed cuff. Die Jeans 'Chiaia 5t-GD' von BERWICH überzeugt mit modernem Tapered Fit
    Sizes
    • 46
    • 48
    • 50
    • 52
  2. Side view of Ludwig Reiter Penny Loafer schwarz made of smooth black leather with a slightly narrow silhouette, penny strap, stitched toe cap, leather lining, Goodyear welted construction, and rubber sole. Qualitätsschuhe aus Wien: Dieser Penny Loafer vom
    Ludwig Reiter Penny Loafer schwarz shown from above and side, made of smooth black leather with penny strap, stitched toe, leather lining, Goodyear-welted construction, and rubber sole. Qualitätsschuhe aus Wien: Dieser Penny Loafer vom Traditionsunternehm
    Sizes
    • 40.5
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +3
  3. Berwich Cordhose 'Chiaia' navy shown from the front, featuring tapered fit, broad pure cotton corduroy, soft touch, ankle length with cuff and pleats.
    Rear view of Berwich Cordhose 'Chiaia' navy corduroy pants in tapered fit with side and welt back pockets, cuffed hems, and waistband details.
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  4. Ludwig Reiter Penny Loafer dunkelbraun in side view, made of fine velours leather with penny strap, Goodyear welted sole, and leather lining. Qualitätsschuhe aus Wien: Dieser Penny Loafer vom Traditionsunternehmen LUDWIG REITER wurde aus feinem Veloursled
    Ludwig Reiter Penny Loafer dunkelbraun shown from top and sole view, made of fine velour leather with penny strap, Goodyear welted, leather lining, rubber sole. Qualitätsschuhe aus Wien: Dieser Penny Loafer vom Traditionsunternehmen LUDWIG REITER wurde au
    Sizes
    • 40
    • 40.5
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +1
  5. Selected
    Side view of Ludwig Reiter Budapester dunkelbraun in dark brown suede with full brogueing, open five-eyelet lacing, wingtip cap, leather lining, Goodyear welt, and rubber lug sole. Qualitätsschuhe vom Wiener Traditionshaus LUDWIG REITER: Dieser Budapester
    Dark brown Ludwig Reiter Budapester shoes in suede with brogueing, five-eyelet open lacing, leather lining, and rubber tread sole, shown from top and sole view. Qualitätsschuhe vom Wiener Traditionshaus LUDWIG REITER: Dieser Budapester wird von edlem Brog
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +4
  6. Side view of Ludwig Reiter Norweger schwarz shoe in black robust grained leather with open four-eyelet lacing, decorative seam on toe cap, leather lining, Goodyear welted construction, and rubber lug sole, perfect for versatile autumn wear. Quality shoes
    Top-down view of Ludwig Reiter Norweger schwarz shoes in black robust grain leather with open four-eyelet lacing, decorative cap stitching, leather lining, Goodyear welted construction, and rubber lug sole. Quality shoes from the Viennese traditional hous
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 43
    • 43.5
    • 44
    +4
  7. Side view of Ludwig Reiter Schnürboot 'Dachstein' braun, a brown lace-up boot made of water-repellent velour leather with a slim silhouette, padded collar, leather lining, decorative stitching on the toe cap, three-eyelet lacing with hook closure, pull lo
    Front-side view of Ludwig Reiter Schnürboot 'Dachstein' braun in brown hydrophobic suede with lace-up, padded collar, and rugged sole.

Für Abenteuer, die vor der Haustür beginnen: Die Schnürboots 'Dachstein' von LUDWIG REITER vereinen rahmengenähte Ha
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +3
  8. Front view of Berwich Jeans 'Chiaia 5t-GD' navy in pure cotton twill with tapered fit, regular thigh width, ankle length, zip fly, and fixed cuffs.

Die Jeans 'Chiaia 5t-GD' von BERWICH überzeugt mit modernem Tapered Fit, leichtem Twill aus reiner Baum
    Rear view of Berwich Jeans 'Chiaia 5t-GD' navy in pure cotton with tapered fit, leather patch, five-pocket style, and fixed cuff.

Die Jeans 'Chiaia 5t-GD' von BERWICH überzeugt mit modernem Tapered Fit, leichtem Twill aus reiner Baumwolle und stilvoll
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  9. Side view of Ludwig Reiter Derby schwarz in black smooth leather with open five-eyelet lacing, narrow silhouette, cap toe, leather lining, Goodyear welt, and partially rubber sole, a classic from the Viennese house perfect for office looks.
    Top view of Ludwig Reiter Derby schwarz shoes showing the sleek black smooth leather, open five-eyelet lacing, and leather-lined interior; one shoe sole visible with wooden and rubber sections, showcasing Goodyear welted construction and narrow silhouette
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  10. Front view of Berwich Jeans 'Chiaia 5t-GD' dunkelblau, tapered fit, pure cotton twill, soft touch, regular thigh width, ankle-length with fixed cuffs, zip fly, five-pocket style, and rear leather patch. 

Description: Die Jeans 'Chiaia 5t-GD' von BERWI
    Rear view of Berwich Jeans 'Chiaia 5t-GD' dunkelblau in dark blue, tapered fit, pure cotton twill, five-pocket style with leather patch and fixed cuff.

Description: Die Jeans 'Chiaia 5t-GD' von BERWICH überzeugt mit modernem Tapered Fit, leichtem Twil
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  11. Front view of Fioroni Cashmere Cardigan beige with rib-knit stand collar, leather-trimmed button placket, patch pockets, and ribbed cuffs.

Description: Luxuriöser Cashmere für kalte Tage: Mit seinem besonders angenehmen, wärmenden Material bringt Sie
    Close-up front view of Fioroni Cashmere Cardigan beige showing ribbed stand-up collar, leather-reinforced button placket, and soft knit texture.

Description: Luxuriöser Cashmere für kalte Tage: Mit seinem besonders angenehmen, wärmenden Material bring
    Sizes
    • 48
    • 50
    • 52
  12. Side view of Ludwig Reiter Boot schwarz/dunkelgrau meliert made of fine grained Juchtenleder and felt upper, with round toe, buckle strap, lamb wool lining, and rubber sole.
    Front-side view of Ludwig Reiter Boot schwarz/dunkelgrau meliert winter boots made of fine Juchtenleder and felt upper with lambswool lining. Tradition trifft Funktion: Gefertigt aus edlem Juchtenleder und einem Oberteil aus Filz, bietet der Winterstiefel
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 43
    • 43.5
    • 44
    • 44.5
    +3
  13. Front view of Fioroni Cashmere Strickjacke sand meliert cardigan made of reiner Cashmere, very soft touch, medium fine knit, light bouclé effect, Slim Fit, two-way zipper, slanted hip pockets, and flexible ribbed cuffs.
    Close-up front view of Fioroni Cashmere Strickjacke sand meliert cardigan showing reiner Cashmere, very soft feel, mittelfeines Strickbild, light bouclé effect, slim fit, two-way zipper, slanted hip pockets, and flexible rib cuffs.
    Sizes
    • 48
    • 52
    • 54
    • 56
  14. Selected
    Ludwig Reiter Norweger dunkelbraun shoe in smooth dark brown leather, photographed from the side, showing a slim silhouette, open four-eyelet lacing, decorative seam on the cap, leather lining, Goodyear-welted construction, and rugged rubber sole, ideal f
    Top view of Ludwig Reiter Norweger dunkelbraun shoe showing smooth dark brown leather, open four-eyelet lacing, decorative cap stitching, leather lining, Goodyear welt, and rugged rubber sole.

Qualitätsschuhe vom Wiener Traditionshaus LUDWIG REITER: D
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +3
  15. Selected
    Side view of Ludwig Reiter Desert Boot 'Touring' dunkelbraun in dark brown hydrophobic suede leather, featuring a slim silhouette, open two-eyelet lacing, marked front cap seam, lambswool lining, welted construction, and rubber lug sole combining elegance
    Ludwig Reiter Desert Boot 'Touring' dunkelbraun shown from above and side, featuring hydrophobic suede, lambswool lining, stitched sole, slim silhouette, two-eyelet lacing, and rugged rubber outsole.
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
  16. Selected
    Side view of Ludwig Reiter Schnürboot 'Dachstein' braun featuring water-repellent velours leather, three-hole lacing, padded collar, and rugged sole.
    Front angled view of Ludwig Reiter Schnürboot 'Dachstein' braun in dark brown, featuring hand-stitched Veloursleder, water-repellent, with three-hole lacing, padded collar, and rugged rubber sole.
    Sizes
    • 40
    • 42
    • 42.5
    • 45
  17. Front view of Fioroni Rundhals-T-Shirt graublau, a slim fit, finely knitted, soft pure cotton T-shirt with round neckline and short hem slits.

Description: Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welch
    Close-up front view of Fioroni Rundhals-T-Shirt graublau in fine knit pure cotton with round neckline and soft texture.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reiner Baumwolle gefertigt wu
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +2
  18. Front view of Fioroni Rundhals-T-Shirt braun, finely knitted slim fit brown t-shirt made of pure cotton with soft touch and short hem slits.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reiner B
    Close-up front view of Fioroni Rundhals-T-Shirt braun, a finely knitted brown slim fit T-shirt with round neckline and soft pure cotton fabric.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reine
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +2
  19. Front view of Fioroni Rundhals-T-Shirt navy, finely knitted in pure cotton with a slim fit, round neckline, short hem slits, and soft touch.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reiner B
    Close-up front view of Fioroni Rundhals-T-Shirt navy, showing fine knit texture and round neckline in dark navy color.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reiner Baumwolle gefertigt wur
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +2
  20. Front view of Fioroni Rundhals-T-Shirt offwhite, finely knitted from pure cotton with slim fit and short side slits.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reiner Baumwolle gefertigt wurde
    Close-up front view of Fioroni Rundhals-T-Shirt offwhite showing fine knit, round neckline, and label. Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reiner Baumwolle gefertigt wurde und mit edlen han
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +2
  21. New
    Selected
    Pre-Spring
    Front view of Emporio Armani Blouson grey-green with standing collar, two-way zip, jetted pockets, elastic cuffs and hem, slim fit. Sporty and timeless: This blouson by EMPORIO ARMANI has a casual design that makes it a versatile essential for your wardro
    Emporio Armani Blouson grey-green shown from the back, slim fit with standing collar, elastic cuffs and hem, lightweight cotton-Lyocell blend. Sporty and timeless: This blouson by EMPORIO ARMANI has a casual design that makes it a versatile essential for
    Sizes
    • M
    • L
    • XL
    • XXL
Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.