Authentic Workwear Since 1830

When clothing not only protects, but also tells stories: Woolrich has stood for outdoor fashion & lifestyle since 1830, an impressive heritage that few designer brands can look back on. With this expertise in the background, Woolrich for men combines contemporary designs, global trends and historical identity. Functional, authentic and sophisticated – always with a deep awareness of quality and tradition. Success came quickly thanks to the robust and stylish workwear with chequered shirts, jumpers and weatherproof jackets. The development of synthetic materials finally opened up new avenues for the fashion label and led to the design of sporty, innovative leisurewear for the most demanding requirements. Generations have worn Woolrich, from labourers in the 19th century to city dwellers today. This continuity makes the brand not only unique, but also a symbol of real consistency in a fast-moving world.

American Heritage, Italian Finesse

The success of the brand is founded on a collaborative Italian-American production. All designs for the label have been coming from Italy-based Andrea Cane since the 1990s. The origins and the idea of creating extra resistant and high-quality outdoor fashion, however, dates back to the early 19th Century, when the English immigrant John Rich and his brothers created solid coats of outstanding quality for the local labourers in Plum Run in the US state of Pennsylvania in 1830. Today, an entire town with the name Woolrich exists around the former woollen mill. The brand combines contemporary cuts, global trends and historical identity. Some designs, including the iconic black and red chequered pattern, which is repeatedly used in current collections, date back to around 1850. When Italian trend scouts came across the exclusive coats, Woolrich rose to fame beyond US borders and soon became an international premium provider for outerwear.Thanks to forward-looking strategies and pioneering innovations, Woolrich remains a style-defining brand in the premium segment of outdoor clothing today.

Woolrich for Men in Every Season

Beyond the cold winter months, when Woolrich parkas for men protect you from the cold, Woolrich also offers men lightweight jackets, functional designs and relaxed casual wear for the warmer season. Sometimes the collections are complemented by accessories and shoes. Woolrich accompanies you through all seasons with style and comfort.

Freedom, durability and quality – these are the values that make Woolrich's men's fashion styles so special. Shop the latest styles now at BRAUN Hamburg.