Third-generation Italian excellence: The signature woven bags from label Serapian are synonymous with luxury and genuine handcraftsmanship. When Stefano Serapian and his younger brother fled Armenia for Italy in the 1920s, nobody would have guessed that their label would be an authority on the finest leather bags and accessories almost one hundred years later. Serapian started off riding around Milan on his bicycle to sell his handmade leather goods. Not only did he soon enjoy great success by offering individual commissions, he also met his later wife and business partner Gina Flori on his travels. The first boutique opened in Milan in 1945 and became a magnet for the ladies and gentlemen of high society during the golden age of the jet set, in the following decades. Famous fans of the bags included Frank Sinatra and Audrey Hepburn. Great-grandnephew Giovanni Nodari Serapian has a special story to tell about Stefano Serapian's work: Stefano assembled the bags first and then made drawings of them afterwards. This unusual approach emphasised the practicality of the elaborate designs right from the start.
Knowledge about intricate craftsmanship is passed down from generation to generation in the traditional family business. The quintessential Italian approach to crafting leather goods goes into every step of making the luxurious bags made processed and braided leather. The hand-woven 'Mosaico' braided design in soft calfskin and lambskin was created by Stefano Serapian in 1947 and is still meticulously handcrafted to this day. The iconic pattern is still Serapian's unmistakable trademark and finds a place in every new collection, along with the robust 'Evoluzione' leather. This distinctively textured calfskin was designed in 1965 and makes Serapian bags, briefcases and wallets durable and sophisticated. Serapian also created the very soft “cashmere leather”, which is treated in wooden drums and named after the fine animal hair because it’s so soft. The team of designers is always coming up with new ideas from the rich archive of countless types of leather. In timeless colours like elegant black or navy, the handcrafted travel bags, document wallets and briefcases enhance any business or leisure look. They are exclusive pieces that will accompany you throughout your life. Discover luxurious and timeless Serapian bags for men, here in the BRAUN Hamburg online shop.