Porter-Yoshida & Co.
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Porter-Yoshida & Co.
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Since there were hardly any fashion labels in Japan, bag maker Kichizo Yoshida founded his own brand in 1963: Porter. For Yoshida, the functionality of a bag was the most important thing but he has managed to combine it with ... innovative designs to make iconic models. Porter-Yoshida & Co. is always collaborating with trendy labels and still creates classics and collectors items. More Less
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Iconic bags from Porter-Yoshida & Co.

The story of the brand is unique in Japan: In the 1950s, it wasn’t common to wear fashion and accessories from a certain label. The purchase was a status symbol in itself. When 1906-born visionary Kichizo Yoshida – who had already worked in the bag business for years – launched his own label, it was something of a revolution. The foundation of Porter, named after the porter who carefully and respectfully looks after hotel guests’ luggage, seems only logical by today’s standards: Years before, the designer had already developed a bag whose width could be individually adjusted with a zip. Well-thought-out details like this resulted in bags from Porter-Yoshida & Co. being awarded many design prizes over the years. Japanese Emperor Michiko was photographed in the 1950s with a large handbag by Yoshida, before the label even had a name.

Bags like the ‘Boston’, the model ‘Baron’ that appeared in 1968 or the ‘Tanker’ briefcase from 1983 have since become icons that Porter-Yoshida & Co. keeps redesigning and adapting to modern requirements, e.g. with camouflage print – but the original versions have also become popular collectors’ items. Along with classics such as the ‘Porter Gentleman's Bag’, collections from Porter-Yoshida & Co. have also always included unisex models, but the Porter Girl line for women was launched in 2009. The particular practicality of the shoulder bags, travel cases, waist bags and rucksacks from Porter-Yoshida & Co. is still outstanding and has been uniquely combined with contemporary designs to make the perfect bag. The easy handling of useful details and compartments make everyday life easier, while exciting elements like a fur or mesh insert and signature logo patch deliver on style. Popular collections have resulted from collaborations between Porter-Yoshida & Co. and famous international brands including Stone Island.

Here at BRAUN Hamburg, you can find a hand-picked selection from the latest men’s collection from Porter-Yoshida & Co., shoppers, shoulder bags, rucksacks or messenger bags. In versatile masculine colours including black, grey and olive, you can order the right accessory for any occasion online.