Classics reinterpreted
Percival for men has set itself the task of reinterpreting classic fashion – and with great success. The London-based brand has already been spotted on prominent personalities, making it a talking point around the world. Discover the latest collection now and become part of this style-defining movement.
The brand represents a new generation of high-quality menswear that combines classic British elegance with contemporary design. The brand embodies a lifestyle aimed at style-conscious men who value quality, individuality and understatement.
What styles of Percival for men are available at BRAUN Hamburg?
Shop a curated selection of Percival collections in our online store, inspired by the streets of East London and appreciated worldwide for their distinctive style.
Designer smart-casual jackets for men: Like David Beckham, we at BRAUN Hamburg also favour smart-casual jackets from Percival. The regular fit styles made from lightweight materials such as linen are real highlights and can be integrated into numerous looks.
Designer tops: Whether Percival shirts, T-shirts or designer polo shirts for men – the styles are all sophisticated. The selection ranges from short-sleeved models to long-sleeved versions, prints and knitwear looks.
Designer coats for men: a coat from Percival is an investment. The fits are contemporary and figure-hugging, while the fabrics often have a technical origin and are suitable for all weather conditions. Whether it's a classic trench coat or a sturdy jacket, functionality meets high-end design here.
Designer trousers for men: short or long, they all make an impression! The combination of casual cuts and trendy colours creates outstanding garments that are sure to turn heads.
Where are Percival's menswear textiles manufactured?
The styles are manufactured by experienced producers around the world who are experts in textile processing. The organic cotton comes from Portugal, the recycled blended fabric from Italy and the special wool from Great Britain. The label ensures that each piece is produced to be durable and comfortable.
Functionality is also a priority: water-repellent looks and breathable garments are a matter of course for the brand. In addition, the focus is on sustainable practices and reducing the ecological footprint. To this end, the company collaborates with other firms that, for example, operate in a water-saving manner and use renewable energies.
Which celebrities wear Percival for men?
Well-known names such as David Beckham, Gareth Southgate, Chris Evans, Paul Mescal and Tom Holland wear the brand's clothing. David Beckham, for example, appeared in a cream-coloured linen suit by Percival. Gareth Southgate wears a waterproof navy coat in his role as football coach to protect himself from the weather on the pitch. Actors Chris Evans and Paul Mescal opt for a Percival shirt with a polo collar for their looks, while Tom Holland incorporates the label into his outfits several times. Once with a cream-coloured designer bomber jacket for men, and another time with a burgundy cardigan.
When was Percival for men founded?
Percival for men was founded in East London in 2010. The idea behind it is simple: ‘Subverting the Classics’ – rethinking classics. The brand takes tried-and-tested pieces and gives them a different look with modern cuts and unusual details that are well worth seeing. This means that the question ‘Is Percival a brand?’ can be answered with a resounding yes.
Who is behind the Percival brand for men?
Percival was founded by Chris Gove, who has been the brand's creative director ever since. In an interview published on the brand's website, he says the following about the label's motto, ‘Subverting the Classics’: ‘The mission is to get people who aren’t comfortable stepping out of their navy wardrobe to just take a chance on something else – like mustard, rust, forest green. We’re not sitting on the frontline trying to be conceptual because, at the end of day, it has to be wearable. So it’s always a subtle hint somewhere, whether it’s a fabrication, a lining or a colour.’
Discover Percival's casual classics for men, reinterpreted, in the BRAUN Hamburg online shop now and find your favourites.
