Young Italian label People of Shibuya is proof that performance outerwear can indeed be a stylish and modern option. Shibuya is well-known as the Japanese centre of fashion, youth and pop culture, and that’s where the designers tie in, connecting the Italian sense of style and the Japanese drive for innovation. People of Shibuya creates minimalist outerwear that is at home in the cities of the world, promising comfort in all weather conditions thanks to new technologies.
A modular system with separate down linings turns clear-cut designs into ideal essentials for the winter. Breathable and stain-resistant high-performance fabrics that were developed for the aerospace industry ensure wind- and water-resistant properties.
In combination with a contemporary cut, People of Shibuya outerwear creates a clean, urban casual style, appealing not least with its versatility.