Missoni

In over 60 years, Missoni has lost none of its charisma. he unmistakeable knit patterns and colourful designs have been delighting Missoni fans since the 1950s. Founded by husband and wife Rosita and Ottavio Missoni as a small knitwear studio, the family business made a sensational breakthrough with its first big fashion show in Florence in 1967. Rosita and Ottavio 'Tai' used the best knitting machines and the highest quality materials and discovered an inimitable style with their striped, wavy, zigzag and patchwork designs for women and men. Every collection since then has authentically and creatively reinterpreted the iconic jacquard patterns and Missoni shops can now be found all over the world. The couple's daughter Angela has managed the original Italian brand as creative director since 1996 and describes her inventiveness as follows: “Mission is like a language and I am always adding new words to its dictionary.”

Having grown up in the fashion family, Angela Missoni became used to journalists, actors and artists visiting her parent's home at an early age. Her parents took her with them to production facilities and fashion shows. She has since had enough time to try out designing her own jewellery and to dedicate herself to her own family - before finally taking over responsibility for the traditional label's main line. She credibly expands on the allegory of Missoni as a language: “you need to invent a story with every collection, as if you were writing a book”. Despite all the twists of fate - the plane crash of former owner Vittorio and the death of founder Ottavio in the same year - the family ties of the Missonis are still just as strong and the brand is one of the few luxury fashion labels that are still family run. Angela's daughter Margherita has already worked as a model for Missoni and has recently been responsible for the M Missoni line that makes the link between designs from the rich Missoni archive and new, contemporary designs with accessories and clothes for women. New recruits are also guaranteed in the form of her children Otto and Augusto.

So that you can enjoy the convenience of ordering Missoni jumpers, cardigans, beachwear and T-shirts online, we have put together an exclusive selection for you from the latest Missoni men's collection here in the BRAUN Hamburg shop to bring Missoni joie de vivre into your everyday life.