Kiefermann
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Kiefermann
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Laid-back creations with a clean spirit, made of first-class materials – the young label Kiefermann from Düsseldorf specialises in designs that primarily focus on one thing: a cool look and pleasantly relaxed wearability. Wool, ... cashmere and ultra-fine cotton turn into garments that are finished with a layered design or undone features. That’s how stylish and contemporary, effortless combinations emerge that embody luxury and nonchalance in combination with the choice of fabrics. Relaxed and cool, definitely not just casual basics for leisure but also an option underneath a smart jacket. More Less
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  1. V-neck T-shirt 'Hape' navy
    V-neck T-shirt 'Hape' navy
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  2. Crew neck T-shirt 'Hero' olive
    Crew neck T-shirt 'Hero' olive
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  3. Polo shirt 'Wilson' grey
    Polo shirt 'Wilson' grey
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  4. Jersey shirt 'Pius' white
    Jersey shirt 'Pius' white
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  5. Sweatshirt 'Esteban' dark navy
    Sweatshirt 'Esteban' dark navy
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  6. Sweatshirt 'Esteban' smoky blue
    Sweatshirt 'Esteban' smoky blue
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  7. Jersey shirt 'Pius' coral
    Jersey shirt 'Pius' coral
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  8. Crew neck jumper navy
    Crew neck jumper navy
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  9. Crew neck T-shirt 'Lio' dark grey
    Crew neck T-shirt 'Lio' dark grey
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  10. Crew neck T-shirt 'Lio' dark grey
    Crew neck T-shirt 'Lio' dark grey
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  11. Crew neck T-shirt 'Hero' dark navy
    Crew neck T-shirt 'Hero' dark navy
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Kiefermann: Modern and masculine essentials

Founder Alexandra Kiefermann was already successfully running the women’s label iHeart when she noticed that there was something crucial missing from men’s fashion – stylish, yet comfortable, high-quality basics that are easy to combine to keep creating new looks. Her first futile search was for a casual, modern and high-quality T-shirt. Without further ado, she created a brand with a line for men that satisfied all of the criteria of fashion and quality-conscious men for contemporary and sophisticated clothing: fresh, different, but not overdone.

Kiefermann’s linear and mature style is pared down to the essentials. The clean, understated creations show off the fine natural materials used to make them – luxurious cashmere, cool linen, soft cotton, smooth merino wool and the finest silk. Kiefermann creates knitwear such as jumpers, cardigans and hoodies, T-shirts and long sleeves, casual shirts and trousers, for putting together a complete outfit that is not only lightweight, masculine and modern, but also casual and wearable. Casual but well-dressed styles for everyday wear can be created by combining a Kiefermann jumper and long sleeve shirt or T-shirt and cardigan into a trendy layering look or with a shirt and jogger pants or jersey shorts in summer.

The models are often available in different versions, for example with a V-neck or crew neck, that have lovingly been given their own name such as 'Damian' or 'Jay'. As must-have essentials, they can always be combined in different ways. Alexandra Kiefermann doesn’t just value fresh, uncomplicated style and high-quality materials. The fit has to be perfect too – every product in the collection should fit well and look good in every size.

In order to meet the self-imposed high quality standards, all stages of product development, from the choice of fabrics, through knitting technique, to finished product, are carried out under one roof in Düsseldorf. Alexandra Kiefermann and her husband André take a great deal of care in personally monitoring every step in the process, and further improvements are made to the cuts and quality with every collection. Attention is paid to every detail. The neck: not too high; not too low. The finishing touches: a modern rolled hem or grandad collar. The colours: versatile, understated but never boring. Plain colours such as grey, white, dark blue and black dominate Kiefermann’s styles, but they are skilfully interspersed with colours like purple or red. Shop the latest Kiefermann collection at BRAUN Hamburg online.

Jacob Cohen X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

Original Classic by Car Shoe

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Jacob Cohen: Grand Tour Italia Capsule

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

New in at BRAUN Hamburg

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Sale

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

BRAUN Hamburg Exclusive: Doucal's

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Attitude Capsule by Lardini

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Kired X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Stone Island Ghost Pieces

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Stone Island Marina

This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.

This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Boglioli x Histores

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

BELSTAFF CENTENARY COLLECTION

100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.

100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.