Kiefermann stands out in the world of men's fashion as a brand known for its sense of exclusivity and quality. Founded with the vision of viewing fashion not just as clothing but as an expression of individuality and style awareness, Kiefermann quickly made a name for itself. Each collection showcases a sophisticated blend of timeless elegance and modern trends, creating a distinctive brand identity. What makes the brand remarkable is its commitment to excellence in material selection and meticulous attention to detail in craftsmanship – qualities that true fashion connoisseurs particularly appreciate.
Kiefermann for men sees it as its mission to offer style-conscious men not only aesthetically appealing but also comfortable and durable garments that can be worn both in everyday life and on special occasions. Discover the extensive selection of minimalist-inspired products at the BRAUN Hamburg online shop, where you are sure to feel comfortable.
Founder Alexandra Kiefermann had already successfully established the women's label iHeart when she realized that something essential was missing in men's fashion: high-quality basics that are both stylish and comfortable while being easy to mix and match for new looks. The first item she searched for in vain was a T-shirt that was casual, modern, and high-quality at the same time. Without hesitation, she launched a menswear line that meets all the criteria style-conscious men expect from contemporary and sophisticated clothing – fresh, different, but never overdone.
The company’s style is straightforward and mature, reduced to the essentials, yet always aiming to create garments with maximum comfort. This is evident in jackets, sweaters, cardigans, hoodies, T-shirts, and long sleeves, as well as in casual designer shirts for men and Kiefermann trousers. The result is a complete outfit that is not only individual and masculine but also relaxed and suitable for everyday wear.
The materials: The clean, understated designs highlight the exquisite natural materials they are made of: luxurious cashmere, cooling linen, soft cotton, supple merino wool, and the finest silk – all ensuring maximum comfort.
The fit: There is something for every personal style within the brand. Whether you prefer Extra Slim, Slim, Regular, or Tapered Fit, Kiefermann has something for you. T-shirts, polo shirts, sweatpants, and long sleeves are typically designed in a Slim Fit, while relaxed sweatshirts and elegant designer cardigans for men come in a Regular Fit. Jersey shirts are available in Extra Slim Fit. Alexandra Kiefermann places great emphasis not only on a fresh, effortless look and high-quality materials but also on the perfect fit – ensuring that each product in the collection fits flawlessly and looks great in every size.
The colors: Versatile and easy to combine, understated but never boring. Universal shades like gray, white, navy, and black dominate Kiefermann’s styles, complemented by tones such as olive and sand.
The necklines: From crew necks and polo collars to V-necks and Kiefermann hoodies, the brand expertly applies each collar style to the appropriate garment. Many models are available in different variations, such as both V-neck and crew neck, each given a unique name like 'Robins' or 'Maggnus'.
The brand places the highest value on ensuring that the fabrics used to create timeless textiles are of superior quality. The cashmere comes from Mongolia, the company collaborates with esteemed weaving mills in Italy, and the jersey used for Kiefermann shirts is produced in Portugal. Alexandra Kiefermann herself states on her website:"As a designer, my goal is to create collections meant to be worn for more than just one season. The longer a style remains fashionable and of high quality, the more sustainable the piece becomes."
To ensure that your high-quality Kiefermann menswear remains in the best condition and provides lasting enjoyment, it is important to follow some key care instructions. Always check the care labels on your garments, as they provide specific information on washing, drying, and ironing. Many exclusive pieces benefit from gentle hand washing or the use of a special delicate wash program in the machine with cold water.
Use a mild detergent to preserve the fibers and colors, avoiding harsh chemicals that could damage the fabric. Machine drying should be avoided, as it can strain the fibers and cause deformation; instead, particularly delicate materials should be laid flat on a towel to dry.
Trendy layering looks featuring Kiefermann sweaters for men and long-sleeve shirts, T-shirts and cardigans, or combinations of shirts with jogger pants or jersey shorts in summer create casual yet polished outfits for any day. As essential wardrobe pieces, they can be mixed and matched in various ways, making them suitable for both a relaxed business day and a wide range of leisure occasions.
Discover Kiefermann’s men’s styles at BRAUN Hamburg – where effortless style and minimalism come together to perfectly complement your personality.
The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.
The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.
Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.
Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.
From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.
From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.
Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.
Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.
With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.
With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.
Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.
Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.
BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!
BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!
Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.
Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.
Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.
Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.
On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.
On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.
For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.
For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.
The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.
The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.
This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.
This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.
BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.
BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.
Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.
Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.
