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Jet Set
From the slopes to the streets – Jetset is back! The former Adidas chief designer Michael Michalsky has taken over the creative direction of the cult brand founded in St. Moritz in 1969 and is reviving the 80s charm: voluminous
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silhouettes, striking prints, loud colours and technical materials. Michalsky, who was a fan of the brand himself as a teenager, gets his inspiration from the old Jetset designs, which he adapts in a contemporary way: no down and no fur, but more innovation and sustainability.
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