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Haikure
Haikure
Haikure – the name of the jeans brand is composed of the Japanese poem form 'Haiku' plus the brand's mantra, 'nature, pure, future': reduction to the absolute essentials plus a sustainable fashion philosophy. This is how the
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Italian brand hits the nerve of the times with its raw denim styles.
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Haikure Men’s Jeans
Sustainability and climate protection are high on the agenda of denim label Haikure. The Italian brand is based near Perugia, Italy and was founded in 2011. It’s dedicated to designing minimalist jeans. Because nothing is trendier than fashion made for more than one season, Haikure Jeans has managed to reconcile several current issues: Environmentally friendly production and cool denim designs for men that last for years thanks to their universal cuts and high quality. Founder Federico Corneli's idea was to rethink fashion manufacturing and develop a new credibility with a responsible designer label. He has achieved this by taking responsibility for fair production and creating transparency right down to the smallest detail.
QR codes enable information about each individual product to be tracked, including raw materials, logo patches and delivery. Innovative technologies minimise the amount of water used to dye Haikure trousers, and the materials used, such as cotton or lyocell, are organic, recycled or sustainably produced. Having started with classic straight-leg jeans or cropped denim trousers, the collections now include complete looks and accessories made from the blue cotton fabric. At BRAUN Hamburg, we’ve put together the best designs in the latest colours from the men's jeans category, so you can enjoy the convenience of shopping for casual Haikure men’s jeans in your size online.
