Gran Sasso

Style Expertise in the Third Generation

Starting out as a small family business in the Italian village of Sant'Egidio alla Vibrata, south of the border between the Marche and Abruzzo regions, Maglificio Gran Sasso produces knitwear for men and has grown into an internationally recognised knit label. The four brothers Nello, Eraldo, Alceo and Francesco Di Stefano laid the foundations for its success in 1952. Quality, consistency, care and tradition - by preserving these values, the knitwear label has grown steadily but organically. The brand was named after the Gran Sasso d'Italia mountain range, which is close to the place where the company was founded. Following the principle that ‘quality is always in fashion’, the brand specialises in the production of hoodies, cardigans, knitted polo shirts, turtlenecks and round-neck and V-neck jumpers made from the finest fibres. The secret of comfort lies precisely in these fine natural fibres that Gran Sasso for men processes for its knitwear:

• Cashmere, also in combination with silk as well as in the more sustainable eco version made from recycled fibres and a lighter summer version, is part of Gran Sasso's range. With felted cashmere, which is reminiscent of flannel and is particularly hard-wearing, the brand is further developing this fine material.
• Merino wool is one of the highest quality types of wool and is known for its exceptional elasticity and colour brilliance - only the finest fibres are used, which makes the wool so exclusive. Only fibres with a fineness of less than 19.5 micrometres are selected for the extra-fine quality. A cardigan or knitted polo made from this wool is a versatile companion for every season.
• Suvin is a cross between two different types of cotton and is one of the longest fibres in the world, which makes Gran Sasso pullovers for men particularly fine, durable and pleasant on the skin.
• Super Tasmania wool is a particularly fine, soft wool quality obtained from merino sheep on an island south of Australia. It has very good temperature-regulating properties, which is why it can be worn from spring through summer and into winter.
• Rain Wool is one of the most innovative fibres that Gran Sasso has developed for its kniwear for men. A Teflon finish reliably keeps out water and dust without compromising the feel, breathability and lightness of the fabric.
• Lisle yarn is made from high-quality cotton, usually Egyptian cotton, and is double-woven and twisted. Mercerisation then ensures a particularly smooth feel and increased durability.
• Super Geelong has a much stronger crimp than average merino wool, which increases the softness of the fibres many times over - ideal for a warming half-zip jumper for the icy winter months.
• Silk and linen are the perfect summer fabrics and are often mixed with other materials. Silk is a natural, lustrous fabric that is valued for its softness, strength and temperature-regulating properties. Linen, on the other hand, is a robust, breathable fabric made from flax fibres, which is characterised by its high durability and cooling effect.

In addition to the Di Stefano family's expertise, these high-quality materials and processing methods have also won over major designers and fashion houses such as Dolce & Gabbana, for whom Gran Sasso produces knitwear for men. The brand has selected only the best yarn suppliers to work with. In order to have an even greater influence on production and to develop new dyeing processes, the Di Stefano family founded the company Texcolor in 1980, which is not only active for Gran Sasso. With this, the company has created even more opportunities to develop innovative dyeing processes, which in turn offer new possibilities such as the creation of exciting vintage effects.

What Is the Best Way To Care for Gran Sasso Knitwear?

To ensure that a knitted jumper or cardigan from Gran Sasso retains its shape, colour and soft feel, the right care is crucial. Due to the fine materials and elaborate manufacturing techniques, we recommend gentle hand washing or a special wool wash cycle at a low temperature. The excellent quality of workmanship and attention to detail deserve careful care. If you follow this advice, the knitwear will remain a stylish companion for many seasons - perfect for an elegant casual look with Italian flair.

Gran Sasso Men's Jumper: Companion for Life

When you buy a jumper, cardigan or Gran Sasso cardigan for men, you are investing in exclusive knitwear that will dress you in style year after year. The high-quality materials and perfect workmanship guarantee longevity and maximum comfort. To keep a cashmere jumper from the brand in mint condition, care is crucial. In addition to care and storage, the design and colour selection of Gran Sasso's knitwear collections for men also contribute to their timelessness: Muted tones such as dark blue, brown and grey also meet delicate nuances such as cream and off-white in mottled designs. But strong colour classics such as rich red and dark green can also be found. Brand Manager Carlo Di Stefano always keeps an eye on fashion trends and new colour variations in order to be able to offer his customers timeless yet contemporary knitwear. You can perfect a look with a Gran Sasso men's jumper with high-quality leather shoes, classic jeans and matching accessories - understated, timeless and sophisticated.

Luxurious Knitwear ­– Step by Step

The brand works with the most efficient, innovative machines in the world to produce its Gran Sasso jumpers for men and other knitwear. To sew a jumper, for example, the experts at the manufactory use the rimaglio process, also known as chain stitching: one of the most difficult sewing steps, in which the shoulders, consisting of the front and back, the armholes and the collar are joined together. This step requires a great deal of skill and is even more challenging with particularly fine stitches. This is followed by the quality test. This is carried out a total of five times for each jumper: During the knitting process, after knitting, after ironing and one more time at the end when packing the goods. After knitting, the wool jumper is examined on an illuminated table with a magnifying glass to check for possible defects - this is the only way Gran Sasso can maintain its high quality standards.

Where Does Gran Sasso Produce?

As a traditional Italian company, Gran Sasso knitwear for men is manufactured exclusively in Italy at its headquarters with its own production and dyeing facilities since the early 1950s. The environmentally friendly, sustainable and architecturally impressive factory concept has been honoured with several awards. The manufactory now employs more than 400 people there. The secret of the luxury knitwear label's success: it combines Italian craftsmanship with innovative techniques. The result is timeless designs that can survive both today and tomorrow. With a love of exclusive natural fibres such as virgin wool, merino wool and cashmere and a constant striving for progress, Gran Sasso has become a modern family business that impresses with its knitwear and, above all, its unique quality. The meticulousness with which Gran Sasso produces its fashion from season to season is testament to its unique heritage and the ‘Made in Italy’ seal of quality, which clearly answers the question of how sustainable the Gran Sasso brand is. The combination of local production, high-quality natural materials, award-winning factory design and responsible manufacturing techniques emphasises the brand's commitment to environmental awareness and social responsibility. Sustainability is not only reflected here in the ecological footprint, but also in the long-lasting manufacturing quality that characterises every knitted jumper and cardigan.

In addition to the latest collections from Gran Sasso for men, you can also discover other exclusive designer jumpers and cardigans for men as well as other knitwear from established brands in the BRAUN Hamburg online shop. Opt for exclusive knitwear qualities and benefit from durable styles that can be combined stylishly and effortlessly.