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ETRO T-SHIRTS: Milanese passion for patterns

At traditional label Etro signature paisley elements meet exciting ethnic prints and floral patterns. Etro T-shirts are works of art for true fashion individualists who dare to be different. To refine a dandy-esque look or to make a statement on a special day – Etro men’s shirts catch the eye on every occasion.

Every Etro shirt radiates the Milanese label’s passion for colours and patterns: Etro has been enhancing fashion with paisley since its establishment in 1968, in the heydey of the hippy movement. Kean Etro, chief designer of the men’s collections, loves to share his joy in colours with us with ever new and surprising variations or prints of sumptuous fantasy worlds. Kean and his sister Veronica, creative director of the women’s line, are in charge of the second generation of the family firm, along with two other brothers. Their designs convey their love of the Italian outlook on life and handcrafted tradition in a contemporary look. The patterns are not created digitally, but hand-painted by artists. Kean Etro doesn’t see himself as a designer, but as a storyteller. Forgetting all about the world, he delves into archives and designs that go back to the Middle Ages and takes inspiration from the folklore of different cultures, as well as from nature for batik or wax prints.

Every Etro men’s shirt really catches the eye in a new way. Styles in signature paisley print that Kean Etro interprets as a symbol of the tree of life uniting heaven and earth are enhanced by bold and colourful shirts with floral or geometric decorations, ethnic looks or even a striped shirt in an unusual asymmetrical cut. But the designs don’t always have to be bright: Classic shirt or button-down shirt, cotton or linen shirt - even the understated designs whisper the story of Etro’s philosophy through skilful use of details such as the Pegasus logo, a finely decorated turtle shell or subtle jacquard pattern in white. The love of the plant kingdom is reflected not just in the men’s shirts, but also in the strict sustainability strategy. Through regional production and sparing use of water resources, Etro wants to preserve the flora not just on its shirts but also on our planet.

Paisley pattern or striped, summery linen or densely woven jacquard shirts, you will find the right Etro shirt in our BRAUN Hamburg online store for expressing your interpretation of the boho look. Elegant slim fit cut or a wide fitting, airy summer shirt: Prove your knack for authentic and individual Italian style with a shirt from Etro.