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ETRO HEMDEN: Mailänder Muster-Mania

Etro shirts for fashion-conscious men

Italian family business Etro is generally associated with luxury and top-class quality. Etro shirts stand out due to their excellent fit and a pleasant feel. Thus, you will recognise Italian craftsmanship and experience regarding the development of luxurious fabrics in every piece. Thanks to their extravagant colours and patterns, the shirts are unmistakeably Etro. Among the collection, there are plain-coloured models as well as attractive prints, like the typical paisley pattern. An Etro shirt is your best choice if you would like to underline your individual lifestyle with extraordinary designer fashion.

Designs for every occasion

For your everyday business, a stylish casual look or a special event – an Etro designer shirt is always your best choice. If you go for a more leisurely style, Etro shirts with barrel cuffs, a slim collar and a patched button placket are your best option. Team your shirt with chinos or jeans, leather shoes and a smart-casual jacket. This ensures you will always be well dressed for casual or business occasions. With its high-quality look, an Etro shirt is an ideal match for an elegant suit. Thus, you lend an individual and modern touch to your outfit. Choose an Etro shirt in classic white, black or blue for an office look.

A perfect fit thanks to the art of italian tailoring

Etro shirts for men are made of pure cotton with a silky smooth touch. Most styles come in a regular fit. Thanks to the first-class workmanship with waist darts and a narrow back yoke, Etro shirts flatter your figure and provide a masculine silhouette. Some sport a rounded hemline so you can wear them untucked in your leisure time. Their extraordinary wearing comfort enables you to wear an Etro shirt on top of a patterned t-shirt. Even underneath a jumper or a jacket, a perfect fit is guaranteed.

Etro shirts are perfectly suited for unconventional, confident looks and fashionable nonchalance, the result of Italian dolce vita. This roots in an infectious joie de vivre that reflects in all the menswear designs. The person responsible is Kean Etro, son of founders Gimmo and Roberta. The designer creates his very own, unmistakeable style by blending different fabrics and patterns as well as a choice of novel prints.

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Jacob Cohen X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

Original Classic by Car Shoe

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Jacob Cohen: Grand Tour Italia Capsule

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

New in at BRAUN Hamburg

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Sale

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

BRAUN Hamburg Exclusive: Doucal's

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Attitude Capsule by Lardini

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Kired X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Stone Island Ghost Pieces

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Stone Island Marina

This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.

This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Boglioli x Histores

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

BELSTAFF CENTENARY COLLECTION

100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.

100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.