Bowery NYC: Urban streetwear from Manhattan
With his label Bowery NYC, Claudio Parolini expresses the lifestyle of a district through clothes. The Italian fashion designer, whose father also worked in the textile industry, has already proven his knack for unique, casual styles with the jeans brand The.Nim. His creations for Bowery express the essence of the atmosphere of this district on the Lower East Side and make his love of New York tangible. Over the course of the district’s centuries-old history, it has been one of New York’s best addresses before becoming home to shady bars and characters and the red-light district during the first half of the 20th century. But it took on a new character again in the 1970s: A vibrant music, shopping and cultural scene produced punk icons like the Ramones, Blondie and Patti Smith. A new life dawned in The Bowery. The prints on the T-shirts and hoodies of the eponymous brand are inspired by the shop signs, classic venues and cultural coexistence of this inspiring district. City life and fashion combine to create authentic, casual street style in vintage prints and basics with washed dyes and contemporary used look. Discover our range of Bowery NYC T-shirts, shirts and hoodies for men that exude New York’s unique vibes and urban insouciance.