Belstaff jumpers – coolness and comfort for everyday wear
Biker style, luxury and masculinity: Belstaff is synonymous with unique style that shows a very special side of British charm, with robust leather and sporty casualness. Belstaff jumpers create a sophisticated casual look that embodies the label’s rustic chic.
Ever since there have been motorbikes, there’s been Belstaff. At the beginning of the 20th century, the label, founded by Eli Belovitch, created durable biker jackets that bikers wore to burn rubber across the sand in British motorcycle races. The label became a cult part of everyday fashion in the 1950s and 60s thanks to the legendary biker jackets ‘Trialmaster’ and ‘Gangster’. Belstaff is an abbreviation made up of the founder’s surname and the county of Staffordshire in the English Midlands, the birthplace of the company. Belovitch learned early on how to work with coated textiles and created an iconic key piece in the form of the 'Trialmaster' waxed cotton jacket, modern versions of which are still being brought out today. The same goes for the cool leather jacket 'Gangster'.
The phoenix logo is intended to reflect the label’s resilience. According to Greek mythology, the phoenix symbolises continuation. The logo still features in every Belstaff collection today, and that includes jumpers. Sporty sweatshirts with print and comfortable Belstaff jumpers are luxurious basics that radiate the label’s robust charm. The classic turtleneck jumpers, sporty hoodies or casual sweatshirts are made of durable materials such as cashmere, cotton and sheep’s wool that promise maximum comfort. Subtle or visible for miles around, the phoenix or label lettering tell the story of cool biker attitude and a rebellious lifestyle on every Belstaff jumper. Belstaff is rightly proud of its long biker tradition, and the label successfully manages to stay true to its origins and keep its finger on the pulse.
Order iconic Belstaff jumpers and Belstaff jackets from the comfort of your own home from the BRAUN Hamburg online store, and enhance your wardrobe with masculine biker style.