The name Barena is derived from the Venetian term ‘baro’, describing the water-shaped area of the Venice lagoon that is a vital inspiration to the label’s design and philosophy. The area used to be inhabited by people who were in close touch with nature and would wear suitably functional clothing. This was the starting point for Barena’s contemporary interpretation of a rural and casual style. The collections are characterised by modern styles with a laid-back charm. Contemporary fits and premium materials are used to create a distinct look that succeeds to transfer a certain something from the past into the present day. A strictly natural range of colours is used to round off the overall effect of these luxuriously casual Venetian styles.
Designer menswear at BRAUN Hamburg: the long-standing, family-owned company represents an assortment of luxury garments that is unparalleled in Germany, not least due to its close relationship with premium manufacturers from all over the world. The BRAUN Hamburg online shop offers more than 150 international menswear brands as well as high-quality editorial content. An all-embracing commitment to service is what has made BRAUN so unique over the years, in addition to making international brands and luxury designs available to their fashion-conscious clientele 24/7. Our customers, their individual needs and a personal approach are at the heart of the BRAUN philosophy, with excellent service well beyond the ordinary.