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FASHION JOURNEY: Travel the world with the looks from the new Journal ›


Luxury, with a love for details, comfort and savoir vivre – just like Bavarian culture, the South German label Allude, founded in Munich in 1993 by designer Andrea Karg, unites traits like modernity and tradition in its fashion. Their timeless cashmere styles stand out especially with their simplicity and their exceptional quality. Apart from essentials like relaxed homewear or timeless jumpers in classic shades like light blue, black or grey, the collections are always finished off with particular statement pieces. With the help of new silhouettes or extravagant elements, Allude illustrates their exciting array of exclusive materials.
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